Questionnaire 503o4n

University of Mumbai- Dept. of Statistics Questionnaire MARKET SURVEY ON SOFT DRINKS

1. Which brand do you think of when you hear the word “SOFT DRINKS”? 1. _____________ 2. ______________ 3. ______________ 2. Which soft drink do you usually consume? (Tick only one)

□Pepsi □Coca-cola □Thumbs Up □7up □Limca □Others

□Sprite □Mirinda

□Mountain Dew □Fanta

3. How many times do you buy soft drinks?

□Daily □Once in week

□Twice in week □3 or more times a week

□other

4. How much quantity of soft drinks do you usually buy?

□200ml

□300ml □355ml (can) □500ml (pet bottle) □1.5L □2L

5.a) Do you stick to your brand or do you usually switch over?

□Yes, I stick to my brand

□No, I usually switch over

5. b) what is the reason for switch over?

____________________________

6. What do you like the most in a soft drink?

□Fizz

□ Taste

□ Packaging and design □ Refreshing □Other __________

7. What do you dislike the most in your soft drink?

□Chemicals used □Fizz □ Cost factor □ Packaging and design □ other________________________ 8. Rank the following soft drinks from 1 to 10 (1 being the best) Pepsi

CoKe

Thumbs up

Sprite

Mirinda

Mountain Fanta Dew

7up

Limca

Other (specify)

9. Tick only once each of these factors on basis of their importance in influencing your decision to buy Soft drinks Factors

1.Very imp

2.Imp

3.Neutral

4.Not imp

5.Not at all imp

Affordable Price Taste Fizz Flavor Packaging &design Brand value/Brand name Availability & convenience Frequency of ads Celebrity Endorsements Promotion schemes/discounts Cleanliness of can/bottle Calories/ Sugar content

10. For each of the factors give scores out of 5 for the soft drinks you have used on the following scale. ( 1-lowest score…………….5-highest score) (Please fill all the cells) factors Fizz Flavor Taste Brand Value Packaging and design Price

Pepsi

CoKe

Thumbs up

Sprite

Mirinda

Mountain Dew

Other (specify)

11.a) To what extent are you satisfied with you’re the current brand of soft drink on the basis of following parameters?

11. b)How much importance do you give to the following parameters when it comes to buying a new brand of Soft Drink?

(1-not at all satisfied 2-unsatisfied 4-satisfied 5-very much satisfied)

(1-not at all important neutral 4- important

2-not important 35-very important)

Factors

Importance level

Factors

3- neutral

Satisfaction level

Fizz

Fizz

Flavor

Flavor

Taste

Taste

Brand Value

Brand Value

Packaging and design

Packaging and design

Price

Price

12.Please tick in the box according to your preference (strongly agree) A car is a necessity rather than luxury. I go for exercising (gym or leisure sports) regularly I go to a restaurant regularly I go for movies regularly I visit art galleries and museums regularly I feel foreign products are always superior in quality Take public transportation daily I visit parlour/spa regularly

(agree)

(neutral) (disagree) (strongly disagree)

I prefer to use email than writing a letter I always buy quality products I frequently go out on weekends I prefer fast food &ready to use food I think twice before buying anything A computer is a necessity rather than luxury I feel that reputation of the company whose product I buy should be good ment play an imp role in decision making

Personal Details 1 .Age:

Less than 19

2.Sex :

Male

3.Monthly Family Income :

4.Qualification :

5.Occupation:

20-30

31-40

41-50

above 50

Female Less than 10000

SSC

HSC

11000-20000 41000-50000 Graduate

Self Employed

House wife

Pensioner

Unemployed

21000-30000 above 50000 P.G & above

Govt. Employed

Other_____________

Private Job

Other _________________

THANKYOU FOR YOUR CO- OPERATION

31000-40000

Student