Questionnaire 503o4n

Questionnaire I, the students of CBSE is conducting a survey as a part of our curriculum. The information being used here will be kept confidential and would be used only for the purpose of making a project on Big Bazaar. Name Age Sex Occupation

Personal information _____________________ _____________________ _____________________

: : :

: Business man Housewife

 

Service Student

 

Residence Address

:

_______________________________ _______________________________ _______________________________

Telephone Number

:

_______________________________

Q1. Do you know the principles of management given by Henry Fayol? (a) Yes  (b) No  Q2. Can you recognise these principles of management? (a) Division of work and labour  (b) command  (c) Remuneration  De Corps 

Unity (d)

of Esprit

Q3. Do you think that, these principles of management are effective in reality? (a) Yes  (b) No  Q4. Do you recognise this logo? (a) Yes 

(b)

No



Q5. Do you agree with the 3C Theory adopted by Kishore Biyani (Founder of Big Bazaar) ? (a) Yes  (b) No  Q6. How often do you go shopping at Big Bazaar? (a) Once a year  (b) twice a year  (c) thrice a year  (d) more than 3 times  Q7. Do you know about the schemes of Big Bazaar?

(a) Wednesday Bazaar (c) Great Exchange offer



(b) 

Maha Bachat (d)

 none 

Ans. Q8. What are the most useful advertising tools used by BB according to you? (a) Television media  (b) Social media  (c) Print media  (d) Other (please specify) 

Q9. Are these advertising tools helpful for you? Ans. Yes No ……………………………………….

Comment

Conclusion

Considering the fact that there are a lot middle class families in India, Big bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar. Big bazaar has been known for its great sale and great offers& discounts. Big bazaar has had long lines of people waiting to get into the store for the sale. Therefore, the sales that Big Bazaar has had increased in a huge way due to offers & discounts, thus this has been one of the main advantages of Big Bazaar. Through my research I conclude that Big Bazaar is preferred by the youngsters because of the low prices, variety and quality of clothes and the good ambience & services they provide. The various pricing and advertising strategies followed by Big Bazaar are some of the important factors for its preference. Out of a sample size of 20 people (10 boys and 10 girls), mostly of the age 18 to 20 years. 90% of the sample size knew about the principles of Fayol and 10% didn’t. 9 out of 10 girls agreed that advertising is a very effective tool and 3 out of 10 boys didn’t agree that advertising is a very effective tool for big bazaar. There are various advertising tools used by Big Bazaar i.e., Print, Social, Television media. According to the survey 25% women and 30% men found print media an effective advertising tool used by Big Bazaar, 50% women and 10% men found social media effective, and 25% women and 60% men considered television media as an effective advertising tool. There are various schemes that Big Bazaar offers to its customers i.e., “Maha Bachat offer”, “great exchange offer”, “Wednesday Bazaar” etc. According to the survey 10% men and 75% women knows about “Wednesday

Bazaar offer”, 60% men and 15% women knows about “The Maha Bachat offer”, 28%men and 5% women knows about “the Great Exchange Offer” and others didn’t knew about any schemes offered by Big Bazaar.