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Coco-Cola Case Study Presented by: Priya Bafna Gandhali Barve Saurav Bhattacharya Suvadip Roy Anoop V.S Priyank Nair

Identification of Cocacola’s stakeholders in Vietnam & the missing link Coca-Cola is a for-profit company with many stakeholders. In Vietnam, Coca-Cola is working with local stakeholders (communities,

government and NGOs) to replenish water to nature and communities as their water programming in Vietnam is based upon the 3 “R”s: Reduce, Recycle, Replenish. The missing keys are:

Sustainability whose basic meaning is capacity to endure. To improve the sustainability without NGOs . Monitoring and Evaluation Coca-Cola is a business and investing resources. Coca-Cola depends on NGOs for program success.

Cocacola's community based project help them to promote thier business interest in the following ways1. POSITIVE BRAND IMAGE As it is mentioned in the case study that community projects

create a positive brand image with a positive press coverage. 2. One of the reason of successful business Community based projects is a part of its business model as cocola believes that successful communities translate to a successful business. 3. ROI Community based projects are the foundation of thier business and provide return on investment to shareholders and stakeholders

Key Elements in Coca Cola’s Strategy CSR activity called `Replenish’ Aim to gain water neutrality i.e replenish water sources

consumed by Coke over the years by the year 2020. Working with bottlers to reduce consumption from 2.43 liters to 2.17. Clean Water for Communities project started in 2006. Focusses on access to clean water and sanitation, by making wells, latrines and communication events. Working with NGO called CEFACOM. Invested $100,000 or 25% of annual CSR budget in Vietnam.

Risks to Using NGOs The NGOs may not be well experienced in handling the CSR

activity. Differences in Coca Cola’s vision and the NGOs implementation of activities may occur. The NGOs are a much smaller organization than a multinational like Coca Cola and can therefore lack the managerial expertise required to carry out a large scale operation. Mismanagement and inefficient use of financial resources may occur. Coca Cola would have to use additional time and resources to

Coca Cola & International CSR Coke returned to India in 1993 after the LPG policy by the government Coke was

ousted fro India in 1974. It has been chastised in Bangalore for depleting the water table due to usage for power pumps to extract water. Coke should maintain the social standards internationally like they maintain at home It is economically sustainable and Coke has undertaken water sanitation projects for schools and has also undertaken a project to introduce and implement drip irrigation methods for farmers. Law is the minimum standards of behavior or procedure to be followed by individuals or organizations Ethics is the moral code that is followed by an individual or organization. A Company’s responsibility does not stop at just following the law. It is a company ethical responsibility to give back to the society what it has taken and improve the quality of life of the people.

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