History Of The Factory 4t6z45

HISTORY OF THE FACTORY

In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with him 35 years of baking experience with one of America's leading chain of bakeries. Gardenia was born. Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within four short years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall. Gardenia's range of products grew and evolved through the years, becoming better and better with each step. Depends on its brand strength, Gardenia now produces a variety of baked products to satisfy consumers' demands. Gardenia’s 4 plants in Malaysia have a combined annual production capacity of 540 million loaves, buns and rolls, making it the largest wholesale bakery in South-East Asia. Gardenia was the first bread company in Malaysia to undertake the direct distributions of its own bread and provide consumers with nutritional information and the consumption expiry date on each loaf of bread.