Childhood Obesity Poster Presentation 2o1771

The Impact of fast food on the growth of obesity among children

Abul khayer(2013010000450), Assaduzzaman (2013010000431), Rumaiya Islam(2013010000427), Fahad Islam(2013010000324), Johirul Islam (2013010000211) Introduction Childhood obesity is a major threat to children’s health in whole over the world. According to WHO (World Health Organization) report 42 million children were overweight. If current trends continue, 72 million children will obese by 2025(Commission on Ending Childhood Obesity, 2016) .Many children are grown up today in an obesogenic environment that encourages weight gain and obesity. Imbalances of energy due to changes in food type, availability, affordability and marketing and also a decline in physical activity with more time being spent on screen-based and leisure activities. Obesity brings many disease with it such as, hypertension, diabetes, liver and gallbladder disease, heart disease, stroke and cancer. Studies show that more than 80 percent diabetes cases are caused by obesity. Now, many countries face the burden of malnutrition in all its forms, with rising rates of childhood obesity and also high rates of child under nutrition and stunting. Childhood obesity is often under recognized as a public health issue in these settings, where culturally an overweight child is often considered to be healthy. Even in Bangladesh many people consider an overweight child as healthy but unfortunately they are not. Solving this obesity issue, we need to promote healthy foods, promote physical exercise, health nutrition and physical activity for school age children; we know more about it at the recommendation of the report. Fast Food impact on children is really harmful and making them obese. Marketers and fast food retailers also need to aware to meet this challenge. They also have to contribute to meet the obesity challenge to make the society healthier. They also must ensure healthy foods in their retailer shop to make healthy and obese free society. However, Fast food plays a vital role in developing obesity among the children from the very beginning age. Fast food should be contained with healthier food in order to eradicate obesity.

Objectives The main objective of this report is to know whether parents are concerned about their children’s obesity and whether Fast-food impact on children’s obesity. There are some several objectives too: •Parents really purchase food what their kids want to eat? •How concerned are parents about the amount of "screen" time (eg. playing video/computer games, TV, Internet) your children are exposed to? •How advertising plays a major role to attract children towards fast food? •Why kids don’t want to eat nutritious food? •How can fast food also be healthier food? •What should parents and school do to reduce obesity? •Fast food is really plays a great impact on children obesity? •Are physical activities can help to prevent obesity?

Purpose • The study of Impact of fast food on the growth of obesity among children purposes are as follows: • Childhood obesity is a crucial and burning issue of today’s world. The main purpose of our study is why it is important for a marketer to know about this fact. Without knowing this fact it is quite impossible to sustain in food market for long term. • The study of this report also focuses on parents and their concerning about their children’s health • Purpose of this study is also to know about fast food retailers and their ment to attract children to them • The study purpose is also help you to know is “screen” time (e.g. playing video games/watching TV) is a reason for childhood obesity

Results While analysing data of retailers most of them are answered same of several issue. They are : concerned about obesity, ment that attract children, availability of specific food for children , availability of specific place for children and fast food whether healthy for children.

Method There were two options that either we would have to pick performing casual research through the design of an experiment as a part of it istering a survey/ questionnaire or perform a cross- sectional study through the istration of survey/ questionnaire to a sample of respondents. In this section, we have determined that option two that was performing cross- sectional study through the istration of survey/ questionnaire to a sample of respondents’ because this study that involves the analysis of data collected from population or a representative subset at one specific in time where option one is informal type of investigation into an issue. We have chosen three fast food samples and thirty parents from the entire population of fast food chains and those are Sharma Hut, The Manhattan Fish Market and Helvetia which are most preferable to the children as well as to the parents who are bringing their children regularly. We have selected those fast foods because those fast foods chains are held at Banani, Dhaka. As we know that most of the affluent people are living in this type of area like Gulshan and Banani then there are more chances to go to fast foods chains in these areas children’s and we also know that children who are belonging in a poor family and staying in slum then they do not have fast food very frequently. That is why we have picked this certain place and those fast food chains what we have mentioned above.

Retailers are 34% agree to the above statements, 33% are neutral and rest of the 33% are agree with the statements. Which shows that they are concerned about providing healthy food to children, many restaurants have specific foods for the children and many of them also have specific places for children where they can play and spend their time happily.

Findings •Childhood obesity increases mortality rate of children and also increases unhealthy population in society because today’s children will become tomorrow’s adult and then become obese old-aged people. Our findings in this report are: •Some fast food retailers use a special type of paper to check the purity of oil and also they purify oil then cooked for the meal. But, many fast food retailers reuse oil several times which provides unhealthy and oily food that makes children and even adults obese. •Many parents didn’t allow their child to play in the field or afraid that children might be getting hurt. On the contrary children’s spent their most of the time in watching television or playing video games. Recommendation Ending childhood obesity there should some programs be implemented. Implement comprehensive program that promote to intake healthy foods and reduce intake of unhealthy and sugar-sweetened beverages by children and adolescence. I also recommend implementing comprehensive program that promote physical activity and reduce sedentary behaviors in children and adolescents. Integrate and strengthen guidance for preventing non communicable disease with guidance to reduce the risk of child hood obesity. Also, providing guidance on healthy diet, sleep and physical activity in early childhood to ensure children’s growth appropriately and develop healthy habits. Implement comprehensive program that promote healthy school environment, literacy and physical activity among school-aged children and adolescents. .

Conclusion

While analysing data of parents 80% are concerned about their children’s health and 8% are not really concerned but surprisingly 12% parents said that they are not at all concerned about the obesity. Parents also said that they will be pleased , if school starts comprehensive program of physical activity. Some parents also said that they are bound to purchase fast food because their children’s find fast food more tasty then other nutritious food.

At last, we say that we cannot allow for this trend in obesity to continue and actions need to be taken by experts to stop the causes for weight gain in children. This effort needs to be coordinated among all stakeholders of the society. As it is a matter of a whole society, everyone living in society is responsible to stop the increasing rate of obesity among children. In general, the children need to start eating healthier and becoming physically active on a regular basis. The media, marketers, parents and schools need to play their role through promotion of physical activity and healthy eating, and not have fast food and video games as readily available to the children. Recreation and leisure can play a great role in childhood obesity both as the cause and the solution. Therefore time management of children’s recreational experiences needs to be monitored so that their time is spent engaging in beneficial activities such as exercise or playing in the outdoors rather than watching television or having fast food. .