Channel Establishment Plan 1lz3x

CHANNEL ESTABLISHMENT PLAN          

The main purpose of the channel to be set-up The profile of the customers who are the target market for the channel The needs and requirements of the target market with regard to the identified service outputs provided by the proposed/ existing channel Analysis of the operations of the existing channels that deal in similar product/service lines Details about the various channel constituents who will be performing these tasks The cost of performing the activities The designated roles and responsibilities of the channel constituents The proposed remuneration for performing these roles and responsibilities Procedures for reporting and information sharing & Monitoring mechanisms Criteria for appointing the channel