Unit 7 Business Strategy Assignment 722k5w

Assignment Front Sheet Qualification

Unit number and title

Pearson BTEC Level 5 HND Diploma Business (ing)

Unit 7: Business Strategy Unit code: A/601/0796 Credit value: 15 credits

Student name

Assessor name Sajjad Hussain

Date issued

Completion date

Submitted on

29th November 2013

29th December 2013

Assignment title

Business Strategy for Haleeb Food Pvt.Ltd

Assignment no

02BS- A/601/0796 -13IND

Validity 31 January 2013

Hand-in Policy You must complete this assignment on time. If you experience difficulties, you must inform your tutor accordingly. Late Work Policy Consideration will be given to students who have valid reasons for late submission (eg, illness). Plagiarism In cases of plagiarism, college regulations will be applied. You must declare that this assessment is your own work by g the following statement:

Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature:

Date:

Assessment Criteria Learning Outcome

LO1

LO2

Learning outcome

Understand the process of strategic planning

Be able to formulate a new Strategy

Assessme nt Criteria

LO4

Understand approaches to strategy evaluation and selection Understand how to implement a chosen strategy

Task Evidence no. (Page no)

1.1

Explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies

1

1.2

Review the issues involved in strategic planning

1

1.3

Explain different planning techniques

2.1

Produce an organisational audit for a given organisation

2

2.2

Carry out an environmental audit for a given organisation

2

2.3 LO3

In this assessment you will have the opportunity to present evidence that shows you are able to:

3.1

3.2

4.1 4.2 4.3

Explain the significance of stakeholder analysis Analyse possible alternative strategies relating to substantive growth, limited growth or retrenchment Select an appropriate future strategy for a given Organization Select an appropriate future strategy for a given Organization Evaluate resource requirements to implement a new strategy for a given organisation Discuss targets and timescales for achievement in a given organisation to monitor a given strategy

2 3

3

4 4 4

In addition to the above criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades Grade Descriptor M1 Identify and apply strategies to find appropriate solutions

Indicative characteristic/s Effective judgements have been made. An effective approach to study and research has been applied.

M2 Select / design and apply appropriate methods / techniques

Contextualisation To achieve M1, you will explain strategic contexts and terminology and by comparing different strategic planning techniques review the issue involved in strategic planning in a company such as Haleeb Foods . (Task 1) To achieve M2, you will have used suitable techniques to explore the nature of organisational business strategy in comparison with Enro Foods (Olpers) and Nestle (Milkpak) and the details will have been used in form of presentation and the briefing paper for the senior managers of Haleeb Foods. (Task 1)

Appropriate learning methods/techniques have been applied.

M3 Present and communicate appropriate findings Communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.

To achieve M2, you will have used suitable techniques to explore right organisational and environmental audit and analyse the stakeholders’ contribution in the whole business strategic planning process. Inform through preparing a presentation and the briefing for the senior managers of Haleed Foods. (Task 2) To achieve M2, you will have used the most appropriate growth strategy after the evaluation and selection of the strategic process for the future of Haleeb Foods. Suggest through preparing a presentation and the briefing for the senior managers of Haleed Foods. (Task 3) To achieve M2, you will have to suggest the resource allocation to the chosen strategy for the future of Haleeb Foods. Suggest through presentation of the time scale to achieve the strategy in the form a briefing to Haleeb Foods. (Task 4) To achieve M3 the work you present will be presented in suitable business formats and will use business terminology accurately. (Task 2) To achieve M3 the work you present will be presented in suitable business formats and will use business terminology accurately. (Task 3) To achieve M3 the work you present will be presented in suitable business formats and will use business terminology

accurately. (Task 4) D2 Take responsibility for managing and organising activities

Activities have been managed.

D3 Demonstrate convergent /lateral / creative thinking

To achieve D2 you will have demonstrated an effective approach to independent research and study and will have met the deadline to submit the tasks and achieve the unit assessment criteria. (Task 1) To achieve D2 you will have demonstrated an effective approach to independent research and study and will have met the deadline to submit the tasks and achieve the unit assessment criteria. (Task 2) To achieve D2 you will have demonstrated an effective approach to independent research and study and will have met the deadline to submit the tasks and achieve the unit assessment criteria. (Task 3) To achieve D2 you will have demonstrated an effective approach to independent research and study and will have met the deadline to submit the tasks and achieve the unit assessment criteria. (Task 4)

Assignment brief Unit Name number and title

Unit 7: Business Strategy Unit code: A/601/0796 Credit value: 15 credits

Qualification

Pearson BTEC Level 5 HND Diploma in Business (ing)

Start date

29th November 2013

Deadline/hand-in

29th December 2013

Assessor

Sajjad Hussain

Assignment title

Business Strategy for Haleeb Food Pvt.Ltd

Scenario You work as a Market Analyst for Haleeb Foods Pvt. Ltd. Your main job responsibility is to observe, monitor, and analyse the trends in the market and the competitors. You have been asked to help and propose to improve the business strategy for Haleeb foods keeping in view the success of Olpers and Milkpak in the business market. As Haleeb foods is in the verge of closing down. Conduct a key staff interviews with the organisation and then collect the data of Oplers and Milk pak You should be able to identify the key strategic mistakes made by Haleeb and the key successful steps taken by Oplers and Milk Pak. Action is required to brief the non-executive directors and the senior managers to help them understand the nature of the Strategic problems at Haleeb. And would be able to identify the process of strategic planning, and be able to formulate a new strategy, select the approach of strategic evaluation and select the most appropriate strategy to make Haleeb Foods a success once again. All businesses demand a great deal of planning and strategic formulation at every step of the business. Therefore it is very important to understand the strategic planning process, its environmental factors affecting the strategy and select one best possible strategy and how to implement a chosen strategy. The two organisations about which there is such information are the Engro Foods (Olpers) and Nestle (Milkpak) being part of the dairy industry in Pakistan. Information about these two organisations is widely available and other businesses exemplify the contribution of business strategy, organisational portfolio, mission, vision and strategic management process.

Task 1 (L.O. 1: 1.1, 1.2, 1.3 and M1, M2, D1) You have been asked to provide briefings of the chosen competitor’s strategic process to the senior managers of Haleeb Foods so that they can understand the key issues and can identify their role in the success of the business. You have investigated a number of key points and which you want to make clear in order to gain business for Haleeb Foods. Produce a report and power-point presentation with the report to brief and inform the senior managers of Haleeb Foods in which you: Compare and contrast the two chosen successful organisational strategic context in the form of mission, vision, objectives, goals and the core competencies. You should be able to present the different planning techniques used by these organisations to gain business. Using these different techniques, suggest how and why they may be used or not used with the Haleeb foods organisation. Task 2 (LO2: 2.1, 2.2, 2.3, and M2, M3, D2) Prepare a briefing paper that compares the effectiveness of business strategies adapted by the two organisations as competitors. Compare and contrast a new strategy that is best for Haleeb foods, in which the organisational and the environmental audit hence affecting the stakeholders is briefed. Suggest the implementations of these findings for the senior management of Haleeb Foods. Prepare a report which assesses different strategic approaches being used by the competitors in order to gain market share. Brief the management with your report that which analyse the implications of these findings from competitors for the management of Haleeb Foods. Task 3 (LO3: 3.1, 3.2, and M2, M3, D2) Prepare a report that analyse the different alternative strategies and approaches to strategic evaluation and selection. You should be able to suggest and justify the most appropriate future strategy for Haleeb Foods. Propose the findings to the senior management of Haleeb Foods. Task 4 (LO4: 4.1, 4.2, 4.3, and M2, M3, D2) Prepare a report that compares different roles and responsibilities within Haleeb Foods to make the chosen strategy a success. What suggestive allocation of resources is required to achieve the success of the strategy? You should be able to suggest the time scale for achieving the strategy to the senior managers of Haleeb Foods.

Evidence checklist Task 1 Task 2 Task 3 Task 4

Summary of evidence required by student A report and power-point presentation within the report which explains the strategic contexts, strategic planning process and planning techniques of the selected organisations. A briefing report that Compare and contrast a new strategy after the organisational and the environmental audit of selected organisations. A report that suggests future strategy and analyse the different alternative strategies and approaches to strategic through strategy evaluation and control for Haleeb Foods A brief report on the implementation of the chosen appropriate strategy in Haleeb Foods.

Evidence presented

Submission guidelines You must:  Complete all tasks  Present your work in one business report-style document which should include a table of contents, references list, foot or end notes if any and appendices if any.  Complete, sign and submit the usual statement of authenticity.  Submit your work in a single word processed document of 4000-5000 approx .words. This word limit is only for guidance and is not applied on grading.  Produce clear specific reasoning and arguments in of your answers.  Make appropriate reference to the relevant concepts, techniques and theories.  Appropriately cite all information success (in the text and bibliography) as per references guidelines given to you before.