Unit 1 - Understanding Business Communication 4b576r

UNIT 1 - UNDERSTANDING BUSINESS COMMUNICATION

 What

is ‘COMMUNICATION’ ?  What are different types of COMMUNICATION ?  What are the components of COMMUNICATION ?  What are the 5 stages in COMMUNICATION PROCESS ?  What are the MEDIUM for message to be transferred?

A

process of giving, receiving or exchanging information, opinions or ideas by writing, speech, or visual means, so that the material/message communicated is completely understood by everyone concerned.  A continuous process.  A two-way process.  Incomplete without from the recipient.

category internal 1. Downward – Management to employees (order, instructions, memo) 2. Upward – employees to Management (report, comment, request) 3. Horizontal – employees and employees (problem solving, discussion) Meetings, teleconference, email, video,

external 1. Messages to persons outside the company can have a farreaching effect on its reputation and ultimate success. ( letter, proposal, telephone call, personal conversation, public speeches, pamphlet, annual reports, news media, bulletins, newsletters.

type verbal

Non-verbal

 Sender  Message  Medium

 Receiver 

A

message is conveyed by a sender through a/some medium to the recipient and it must be understood by the recipient as intended by the sender. The recipient must respond within the time frame.

Conceive message Encode Select channel

receiver

1

message

2

sender

Decode interpret

A

medium through which a message is transmitted to its intended audience, such as print media or broadcast (electronic) media.

 Way

of communication  Attitude  Preparation  Flexibility  Effectiveness  Errors in speaking or writing  Non-verbals signal  Language  Listening

 Relationships

 Emotional

responses  Pre-judgement  systems