Teton View Lavender Farm 1v2f54

Teton View Lavender Farm

TM

Table of Contents Redesigned Plan Fonts and Colors Logo Flat Page Design Photography Advertisment

Redesigned Plan There is a lavender farm in Sugar City, Idaho that has great products but horrible labeling. The farm is called Teton View Lavender Farm. A small business that has great services and friendly business owners but need to improve their business. For the target audience I had to research and what I found was that people who use lavender products are millennial women. Reason for this target audience is because this group of women are into all natural items and like to know that is in the products they are using. This group also likes to local business owners.

The big idea for this redesign is to make something that not only gives the look of an all-natural product but shows the lavender stock in a simple form. The best way to reach this target audience is through the channels. The main social media that would be used is Facebook and Pinterest. With a new target audience, design, and ment will lead to higher sales.

Fonts and Colors Logo Font Name: Modern No. 2 Logo Size Recommendation: 14

Copy Title Font Name: Modern No. 2 Copy Title Size Recommendation: 14 and 18

Teton View

Lavender Lavender Farm

TM

Copy Font Name: Modern No. 2 and Gills Sans Mt Copy Size Recommendation: 12 and 9

Ingredients:

Sea salt, Lavandula Angustifolia (Lavender) Oil, Glycerin, Lavender Angustifolia (Lavender) Buds, Colorant

Bath Crystals

Fonts and Colors Old Lavender HEX: 7a6979 RGB: 122, 105, 121 CMYK: 0, 0.14, 0.01, 0.52 Pantone: 437C Lavender HEX: b29db4 RGB: 178, 157, 180 CMYK: 1, 13, 0, 29 Pantone: 2078C

Forest Green HEX: 407b52 RGB: 64, 123, 82 CMYK: 48, 0, 33, 52 Pantone: 2408C

Fonts and Colors Sand HEX: c49a6b RGB: 196, 154, 107 CMYK: 0, 21, 45, 23 Pantone: 465C Blue Lavender HEX: 787797 RGB: 120, 119, 151 CMYK: 20.5, 21.2, 0, 40.8 Pantone: 7667C

Tulip Purple HEX: 9a7b8e RGB: 154, 123, 142 CMYK: 0, 20, 8, 40 Pantone: 5145C

Logo The original logo was just words with a picture in the background. The logo wasn’t professional and didn’t really tell the client what their business is about. The new logo will not only make them look professional but will appeal to the target audience by the look of the logo. Another benefit of the new logo is the icon that shows the busienss main ingredient in their products. The logo size is 2x2 in. and is placed on top of the lid. This way the consumer will see the logo instantly, and will recognize the brand.

Flat Package Design

Photography

Advertising This advertisment is an example of what would be displayed on social media. The ad appeals to the target audience, but also gives a call to action to anyone that is interested.

Created by: Ashlee Neslen