Strategic Management Project Report 353x1m

Strategic Management Project Report

Executive summary Provide a brief summary or overview of the study (one page at most) stating what the business of the company is, the main result of the external and internal analysis, the key strategic issues faced by the companies and the recommended strategic and action plans. 1. Introduction Include a short background of the company chosen  Nature of the business/product/services  Current revenue size and profit  Major markets served  Number of employees  Other relevant basic information 2. Research Design and Methodology Identify the following  Data and information sources  How information was obtained and methodologies used  Major assumptions 3. Vision and Mission    

State the current vision, mission and objectives of the company Comment on the vision and mission and the current strategies followed. Are they in line with the vision and mission? Recommend changes if needed in vision and mission Give recommendation how you would communicate the vision and mission to the employees and stakeholders

4. Internal Analysis  

Appraise the internal resources and capabilities of the firm. How is the current strategy incorporating these competencies and helping the firm compete within the industry? Evaluate the current performance of the firm. How successful has the strategy been in generating an above average financial performance for the firm over time and relation to the industry and competitors?

5. External Analysis General Environment Discuss the current and expected outlook in the following areas, focussing only on factors that will have a significant impact on the business of the chosen firms. Consider the following areas only insofar as they are relevant and thus exert a significant impact on your industry  Economic development  Socio-cultural, demographic trends, lifestyle changes  Technological changes  Political, legal and government aspects  Ecological aspects  Other external factors that may be more directly relevant to your business Translate the above in of what it means for the business chosen; identify opportunities and threats that may affect the following.  Market demand and opportunities  Types of product and services offered  Intensity of competition  Suppliers and distributors  Cost of doing business  Other aspects of business Industry and Competitor Analysis Analyse the industry’s situation and prospects by looking at the following  Market size and/or growth rate and stage in the growth cycle  Number of players and their relative sizes, market share analysis  Market aspects (product or service, price, promotion, and channels of distribution  Buyer/customer profile  Factors affecting cost of doing business  Operation/production aspects  Technology developments  Industry financial analysis (growth, profitability, liquidity, leverage, efficiency)  Problems in the industry  Critical success factors in the industry Analyse your industry using Porters Five Forces framework of competitive analysis and based on the preceding analysis, state your conclusion for each force.

Do a competitor analysis:  

Identify major competitors in the industry and provide relevant information eg. Revenue size, financial health, market share, strategies etc. Evaluate the firms vis-à-vis the critical success factors identified earlier

6. Recommended Business Strategies   

This should provide a more specific and comprehensive discussion of your proposed strategies. The strategies should enable the company to achieve its objectives and address the strategic issues identified in your external and internal analysis. If you are dealing with several businesses or product types, you may need to group them or come up with one set of strategies for each business or product types Include functional level strategies for instance marketing, sales and distribution, operation/production/manufacturing, finance and HR.

Acknowledge and site your references and data sources