Questionnaire (customer Retention) 1x5h3i

DEAR SIR/MADAM NAME: Shweta John I am a student of Dayananda Sagar Business School, department of marketing and presently doing a project on “Customer Retention in Tractor’s India Pvt Ltd, West Bokaro Division. I request you to kindly fill the questionnaire below and assure you that the data generated shall be kept confidential.

Q1. Are you an Institutional customer or Retail Customer? A. Institutional customer ( ) B. Retail customer ( )

Q 2. Which mode do you prefer to purchase your products? A. Direct Purchase ( ) B. Linkages ( )

C. Import ( )

D. Traders ( )

Q 3. What type of products do you purchase from Tractors India Pvt Ltd? A. Construction ( ) B. Minning ( ) C. Parts & services ( ) D. Energy & Transport ( )

Q 4.What are the factors you consider while purchasing from Tractors India Pvt Ltd? (Any Three) A. Delivery ( ) B. Cost-Effectiveness-value of money ( )

C.Payment- ( ) D. Consistent quality of the products ( ) E. Ease of Purchase ( )

F. Consistent Availability ( )

Q 5. How would you rate the over-all satisfaction with the products? A. Very satisfied ( ) B. satisfied ( ) C.Neutral ( ) D. Dissatisfied ( ) E. Very dissatisfied ( )

Q 6. How frequently do you purchase from Tractors India Pvt Ltd? A. Every 6 months ( )

B. Once in a year ( ) C. When required ( )

Q 7. How long have you used the products? A. Less than 6 months ( ) B. 1 year to less than 3 years ( ) C. 3 years to less than 5 years ( ) D. 5 years or more ( )

Q 8. How do you rate the product and did they meet your needs and expectations regarding quality and expectation? A. Excellent ( ) B. Good ( ) C. Satisfactory ( ) D. Poor ( )

Q9. What are your expectations from Tractors India Pvt Ltd? (Any Three) A. Quality of Material ( ) B. Competitive Pricing ( ) C. Fast/ Timely Delivery (

) D. Availability of Product (

payment ( )

) E. Flexibility in order /

Q 11. What are the most frequent and pressing problems you face with the product? A. No issues ( ) B. Quality of Product ( ) C. Product Availability ( ) D. Flexibility in dealing / commercialization ( ) E. Service ( ) F.Delivery Delay ( ) G. Competitive Price ( ) H. Lifting/ Loading ( )

Q 12. How likely are you to continue doing business with Tractors India Pvt Ltd? A. Very likely ( ) B. Likely ( ) C. Neutral ( ) D. Unlikely ( ) E. Very Unlikely ( )

Q 13. Do you have any suggestions for improving the product?