Project On Bajaj Automobiles Sales Marketing 1g2k5v
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A PROJECT REPORT ON “SALES MARKETING OF BAJAJ AUTOMOBILES” SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ISTRATION UNDER THE GUIDANCE OF Dr. AMIT GUPTA SUBMITTED BY: Vipul Enrollment no. (BBA III sem., Section A)
1
DECLARATION I hereby declare that this project entitled “SALES MARKETING OF BAJAJ AUTOMOBILES” is an original work and the same has not been submitted to any another institute for any other degree. All sources of information and help are authentic and have been acknowledged in the project report.
Vipul (STUDENT)
2
CERTIFICATE This is to certify that Vipul, student of BBA 3rd sem of MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES d to “Guru Gobind Singh Indraprastha University,Delhi”has
completed
his
project
under
my
supervision.He made this project with my complete satisfaction and as per the requirement of thecourse.
Dr. AMIT GUPTA Project Guide Faculty(MAIMS)
3
ACKNOWLEDGEMENT With an overwhelming sense of gratitude,I acknowledge the valuable guidance and consistent encouragement extended to me by our knowledgeable faculty with whose guidance,I am able to accomplish this endeavor.Their technical acumen and years of experience have provided me with crucial inputs at a critical stage. I am especially thankful and grateful to my project guide Dr. Amit Gupta who motivated and helped me in completing my project.
STUDENT Vipul
4
TABLE OF CONTENTS Student declaration…………………………………………………………...i Certificate from Guide………………………………………………….…...ii Acknowledgement………………….……………………………..…..……iii CHAPTER- 1
Page no. 2
INTRODUCTION COMPANY PROFILE
3
PRODUCTS PROFILE
5
CHAPTER-2 SIGNIFICANCE AND MANAGERIAL USEFULNESS
23
OBJECTIVES
24
SCOPE OF STUDY
24
CONCEPTUAL DISCUSSION
26
CHAPTER-3 RESEARCH & METHODOLOGY
28
CHAPTER-4 MARKET SHARE
32
SWOT ANALYSIS
37
ANNUAL REPORTS
40
CHAPTER-5 SUGGESTIONS AND RECOMMENDATIONS
48
BIBLIOGRAPHY
v
5
CHAPTER- 1
6
INTRODUCTION BAJAJ
Brand is the visual expression of our thoughts and actions.It
conveys to everyone our intention to constantly inspire confidence.Our customers are the primary audience for our brand.Indeed, our Brand Identity is shaped as much by their belief in Bajaj as it is by our own vision. Everything we do is always reinforce the distinctiveness and the power of our brand. We do this by living our brand essence and by continuously seeking to enhance our customers’ experience.Our brand essence encapsulates our mission at Bajaj.It is the singular representation of our of endearment with our customers.It provides the basis on which we grow profitably in the market.Blending together and the implicit expectations of our customers.By challenging the given. By exploring the unknown and thereby stretching ourselves towards future.
7
COMPANY PROFILE Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115, Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy Industries has crafted new technologies for over a hundred years. These technologies have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants, construction machinery, automation systems, apart from a range of high quality, high reliability two-wheelers. Kawasaki has given the world its legendary series of 6001200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as performance.
Our Brand
Brand values:
Learning,
Innovation,
Perfection,
Values Speed
and
Transparency.
Bajaj constantly inspires confidence through excitement engineering.
Learning: Learning is how we ensure proactivity. It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive actions.
8
Innovation: Innovation is how we create the future. It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary.
Perfection: Perfection is how we set new standards. It is a value that exhibits our determination to excel by endeavouring to establish new benchmarks all the time.
Speed: Speed is how we convey clear conviction. It is a value that keeps us sharply responsive, mirroring our commitment towards our goals and processes.
Transparency: Transparency is how we characterise ourselves. It is a value that makes us worthy of credibility through integrity, of trust through sensitivity and of loyalty through interdependence
9
HISTORICAL BACKGROUND December June February Sept/Oct August May January October October July February November January
Bajaj Dicsover launched Bajaj Avenger launched Bajaj Wave launched Bajaj Discover DTS-i launched New Bajaj Chetak 4 stroke with Wonder Gear launched Bajaj CT100 Launched Bajaj unveils new brand identity, dons new symbol, logo and brandline Pulsar DTS-i is launched. 107,115 Motorcycles sold in a month. Bajaj Wind 125,The World Bike, is launched in India. Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment. Bajaj Auto launches its latest offering in the bike segment ‘Pulsar’. The Eliminator is launched. The Bajaj Saffire is introduced. Caliber motorcycle notches up 100,000 sales in record time of 12 months. Production commences at Chakan plant.
June 7th Kawasaki Bajaj Caliber rolls out of Waluj. July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi. October Spirit launched. The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced. November 29
Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and
10
moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year. The Bajaj Classic is introduced. The Kawasaki Bajaj 4S Champion is introduced. The Bajaj Sunny is introduced. The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are
November
introduced. 500,000 vehicles produced and sold in a single financial year. The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh. Production commences at Waluj, Aurangabad in a record time of 16 months.
1984 January 19 1981
Foundation stone laid for the new Plant at Waluj, Aurangabad.
The Bajaj M-50 is introduced. 1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year. 1976 The Bajaj Super is introduced. 1975 BAL & Maharashtra Scooters Ltd. t venture. 1972 The Bajaj Chetak is introduced. 1971 The three-wheeler goods carrier is introduced. 1970 Bajaj Auto rolls out its 100,000th vehicle. 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.
11
1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers. 1948 Sales in India commence by importing two- and three-wheelers. 1945 November Bajaj Auto comes into existence as M/s Bachraj Trading Corporation 29
Private Limited.
ORGANIZATIONAL CHART Board of Directors Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S. Mehta Kantikumar R. Podar Shekhar Bajaj D.J. Balaji Rao J.N. Godrej S.H. Khan Mrs. Suman Kirloskar Naresh Chandra
Chairman Vice Chairman & Whole-Time Director Managing Director Executive Director Whole-Time Director Director Director Director Director Director Director Director
12
Nanoo Pamnani Manish Kejriwal
Director Director
Committees of the Board Audit Committee S.H. Khan Chairman J.N. Godrej Nanoo Pamnani D.J. Balaji Rao Naresh Chandra Shareholders’ & Investors’ Grievance committee D.J. Balaji Rao Chairman J.N. Godrej Naresh Chandra Remuneration committee D.J. Balaji Rao S.H. Khan Naresh Chandra
Chairman
13
PRODUCTS PROFILE
BAJAJ AVENGER
4 Stroke, Single Cylinder, Air
Engine
Cooled 178.6cc 16.5 BHP @ 8000rpm 5 Speed CDI Disc Drum 90/90 X 17
Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre 14
Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity
130/90 X 15 1475mm 0mm 154 Kg 14 Litres
BAJAJ DISCOVER ELECTRICSTART
Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity Price On Road Mumbai
4 Stroke, Single Cylinder, Air Cooled 124.52cc 11.51 BHP @ 8000rpm 4 Speed CDI 130mm Drum 130mm Drum 2.75 X 17 3.00 X 17 1305mm 0mm 129 Kg 10 Litres Rs. 50710
15
BAJAJ PULSAR
Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity Price On Road Mumbai Colours
4 Stroke, Single Cylinder, Air Cooled 143.9cc 13.02 BHP @ 8500rpm 5 Speed CDI 240mm Disc 130mm Drum 2.75 X 18 100/90 X 18 1320mm 155mm 134 Kg 18 Litres Rs. 58700 Black, Silver, Blue & Red
16
BAJAJ WAVE
17
Model:
Bajaj Wave DTS-i
Year:
2006
Category:
Scooter
Rating:
Do you know this bike? Click here to rate it. We miss 1 vote to show the rating. Engine and transmission
Displacement:
110.00 ccm (6.71 cubic inches)
Engine type:
Single cylinder
Stroke:
4
Power:
8.00 HP (5.8 kW))
Torque:
1.22 Nm (0.1 kgf-m or 0.9 ft.lbs)
Fuel system:
Injection
Ignition:
CDI Electronic
Cooling system:
Air
Transmission type
Belt
final drive: Physical measures Weight incl. oil, gas, etc: Wheelbase:
110.0 kg (242.5 pounds) 1,225 mm (48.2 inches) Chassis and dimensions
Front brakes:
Expanding brake (drum brake)
Rear brakes:
Expanding brake (drum brake) Speed and acceleration Other specifications
Fuel capacity:
5.00 litres (1.32 gallons)
18
19
20
21
BAJAJ WIND 125
22
Model:
Bajaj Wind 125
Year:
2006
Category:
Sport
Rating:
68.9 out of 100. Show full rating and compare with other bikes Engine and transmission
Displacement:
124.60 ccm (7.60 cubic inches)
Engine type:
Single cylinder
Stroke:
4
Power:
10.80 HP (7.9 kW)) @ 8500 RPM
Torque:
9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM
Cooling system: Air Gearbox:
5-speed
Transmission type
Chain
final drive: Physical measures Weight incl. oil, gas, etc: Wheelbase:
121.0 kg (266.8 pounds) 1,260 mm (49.6 inches) Chassis and dimensions
Front brakes:
Single disc
Rear brakes:
Expanding brake (drum brake) Speed and acceleration Other specifications
Fuel capacity: Reserve fuel capacity:
13.00 litres (3.43 gallons) 2.00 litres (0.53 gallons)
BAJAJ CT 100 Engine Type
4 stroke 23
Cooling Type
Air Cooled
Displacement
99.27 cc
Max Power
8.2 bhp( 6.03 kW) @ 7500 rpm
Max Torque
8.05 Nm @ 4500 rpm
Ignition Type
C.D.I
Carburettor
Keihin-Fie
Transmission Type
4 speed gear box
Electrical System
System
12 V, AC+DC
Head Light
35/35 W
Horn
12 V, DC
Chassis Chassis Type
Tubular construction
Suspension Front Suspension
Telescopic
Rear Suspension
Swing arm type with dual co-axial springs (springin-spring) and hydraulic shock absorbers
Tyres Front Tyre Size
2.75 x 17, 4/6 PR
Rear Tyre Size
3.00 x 17, 6 PR
Brakes Front Brakes
Mechanical expanding shoe, Friction type
Rear Brakes
Mechanical expanding shoe, Friction type
Fuel Tank Fuel Tank Capacity
10.5 litres
Reserve Capacity
2.2 litres
Dimensions Overall length
1945 mm
Overall width
770 mm
Overall height
1065 mm
Wheel Base
1235 mm
24
BAJAJ GC 1000
25
Engine Type
Four Stroke, Single Cylinder, IDI, Compression Ignition
Cooling Type
Forced Air Cooled
Displacement
416 cc
Max Power
8.5 bhp( 6.25 kW) @ 3600 rpm
Max Torque
20 Nm @ 2400 rpm
Ignition Type
Electric start
Transmission Type
4 forward & 1 reverse gear
Clutch Type
Single plate,dry friction type,foot operated
Electrical System System
System 12V DC
Chassis Chassis Type
Semi Monocoque
Suspension Front Suspension
Antidive leading link with helical compression spring & shock absorber
Rear Suspension
Independent suspension with spring & shock absorber
Tyres Front Tyre Size
4.5x10,8PR
Rear Tyre Size
4.5x10,8PR
Brakes
26
Front Brakes
Hydraulic brakes with auto adjuster
Rear Brakes
Hydraulic brakes with auto adjuster
Fuel Tank Fuel Tank Capacity
8 litres
Dimensions Overall length
2960 mm
Overall width
1375 mm
Overall height
1810 mm
Wheel Base
2025 mm
Ground Clearance
170 mm
Minimum Turning Radius
2.75 m
GVW
990 kg
Loading Tray Length (Pick up)
1500 mm
Width (Pick up)
1325 mm
Height (Pick up)
250 mm
Length (HiDec)
1500 mm
Width (HiDec)
1325 mm
Height (HiDec)
1050 mm
BAJAJ RE DISEL MEGA
27
Engine Type
4 stroke, single cylinder, compression ignition
Cooling Type
Forced Air Cooled
Displacement
416.6 cc
Max Power
8.5 bhp( 6.25 kW) @ 3600 rpm
Max Torque
20 Nm @ 2400 rpm
Ignition Type
Electric start
Clutch Type
single plate, dry friction, foot operated
Electrical System System
12 V, DC
Chassis Chassis Type
Semi monocoque chassis with stamped welded
Suspension Front Suspension
Antidive link with helical coil compression spring & shock absorbers
Rear Suspension
Swing arm with helical coil compression spring & shock absorbers
Tyres Front Tyre Size
4.5x10,8PR
Rear Tyre Size
4.5x10,8PR
Brakes Front Brakes Rear Brakes
Hydraulic brakes with tandem mater cylinder & auto adjuster Hydraulic brakes with tandem mater cylinder &
28
auto adjuster Fuel Tank Fuel Tank Capacity
8 litres
Dimensions Overall length
3090 mm
Overall width
1375 mm
Overall height
1880 mm
Wheel Base
2025 mm
Ground Clearance
170 mm
GVW
876 kg
29
CHAPTER-2
SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE STUDY It isn't surprising that the company is in no mood to take its hand off the throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly puts it, "We pioneered India's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there.''
30
At BAJAJ, our goal is not only to sell you a bike, but also to help you every step of the way in making your world a better place to live in. Besides its will to provide a high-quality service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues. BAJAJ is strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind.
OBJECTIVE AND SCOPE OF STUDY Environmental policy Towards creating and preserving a cleaner environment Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is committed to prevention of pollution, continual improvement of our environmental
performance
and
compliance
with
all
applicable
environmental legislation and regulations. Towards this, we shall strive to: Create a proactive environment management system that addresses all environmentally significant aspects related to our products and processes, 31
Minimise the generation of waste and conserve resources Through better technology and practices, and Promote environmental awareness amongst our employees and motivate them to fulfill our commitments.
Quality Policy We at Bajaj Auto continue to firmly believe in providing the customer Value for money, for years through our products and services. This we shall maintain and improve. In our decision making, quality, safety and service will be given as much consideration as productivity, cost and delivery. Quality shall be built into every aspect of our work life and business operations. Quality improvements and customer satisfaction shall be the responsibility of every employee.
TPM Policy We at Bajaj Auto adopt Total Productivity Maintenance as a means of creating a safe and participative work environment in which all employees target the elimination of losses in order to continuously enhance the capacity, flexibility, reliability and capability of its processes, leading to higher employee morale and greater organizational profitability.
32
33
CONCEPTUAL DISCUSSION Meritorious Performance in
2001
National Safety Council
for three consecutive years Certificate of Excellence Achieving Lowest Average
2001 2001
National Safety Council National Safety Award
Frequency Rate Achieving Lowest Average
2000
National Safety Award
Frequency Rate Meritorious Performance in
2000
National Safety Council
for three consecutive years Achieving Longest Accident-free 1999
National Safety Council
Industrial Safety
Industrial Safety
Period under Heavy Engineering Industries Group Meritorious Performance in
1999
National Safety Council
Industrial Safety for three consecutive years Achieving Longest Accident-free 1998
Council of Industrial Safety
Period under Heavy Engineering Industries Group Achieving Lowest Average
1998
National Safety Award
Frequency Rate Meritorious Performance in
1998
National Safety Council
1997
Council of Industrial Safety
Industries Group Achieving Longest Accident-free 1997
Council of Industrial Safety
Industrial Safety for three consecutive years Achieving Lowest Frequency Rate under Heavy Engineering
Period under Heavy Engineering Industries Group
34
CHAPTER-3
35
Research Methodology Meaning of Research Redman and Mory define research as a “systemized effort to gain new knowledge.” Some people consider research as a movement, a movement from the known to the unknown. Research is an academic activity and as such the term should be used in a technical sense. According to Clifford Woody, research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.
Objectives of Research ugh the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each r The purpose of research is to discover answers to questions throesearch study has it’s own specific purpose but the research objectives can be listed into a number of broad categories, as following:•
To gain familiarity with a phenomenon or to achieve new insights into it. Studies with this object in view are termed as exploratory or formulative research studies.
•
To portray accurately the characteristics of a particular individual, situation or a group. Studies with this object in view are known as descriptive research studies.
•
To determine the frequency with which something occurs or with which it is associated with something else. Studies with this object in view are known as diagnostic research studies.
36
•
To test a hypothesis of a casual relationship between variables. Such studies are known as hypothesis-testing research studies.
Significance of Research “All process is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to invention.” Is a famous Hudson Maxim in context of which the significance of research can well be understood. Increased amounts of research make progress possible. Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. The role of research in several fields of applied economics, whether related to business or to the economy as a whole, has greatly increased in modern times. The increasing complex nature of business and government has focused attention on the use of research in solving operational problems. Research, as an aid to economic policy, has gained added importance, both for government and business.
Research Methodology Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods or techniques but also the methodology.
Data Collection Source Information was collected through both primary and secondary sources.
Primary Data:
In some cases the researchers may realize the need for collecting
the first hand information. As in the case of everyday life, if we want to have first hand information or any happening or event, we either ask someone who knows about it or we
37
observe it ourselves, we do the both. Thus, the two method by which primary data can be collected is observation and questionnaire.
Secondary Data:
Any data, which have been gathered earlier for some other
purpose, are secondary data in the hands of researcher. Those data collected first hand, either by the researcher or by someone else, especially for the purpose of the study is known as primary data. The data collected for this project has been taken from the secondary source. Sources of secondary data are :•
Internet
•
Magazines
•
Publications
•
Newspapers
•
Brouchers
38
CHAPTER-4
39
MARKET SHARE
40
41
42
43
44
S.W.O.T ANALYSIS OF BAJAJ SWOT Analysis is a tool used for understanding an organization's strengths, weaknesses, opportunities and threats. The SWOT Analysis tool can be used in identifying an organization's strengths (S) and weaknesses (W), and examining the opportunities (O) and threats (T) it is facing. The outcome from a SWOT Analysis enables organizations to focus on strengths, minimize weaknesses, address threats, and take the greatest possible advantage of opportunities available.
Strengths: Our value the professional designation. We have a lower course fee structure than similar programs. We provide good customer service. Our instructors are highly-regarded in the profession. We have a small staff and low overhead.
Weaknesses: We are slow to make decisions and adapt to changes that affect the profession. The professional designation is rarely included as a condition of employment. We are overly dependent on key volunteers who developed and teach our certification courses. We do not have the resources to research the market and promote the designation.
45
Opportunities: Our business sector is expanding, with many future opportunities for success.Our local council wants to encourage local businesses with work where possible.Our competitors may be slow to adopt new technologies.
Threats: Will developments in technology change this market beyond our ability to adapt?A small change in focus of a large competitor might wipe out any market position we achieve.
46
PROBLEMS OF THE COMPANY AND THEIR SOLUTIONS At BAJAJ, our goal is not only to sell you a bike, but also to help you at every step in making your world a better place to live in. Besides its will to provide a high-quality service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues.BAJAJ is strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind. "We must do something for the community from whose land we generate our wealth." We at BAJAJ are committed to demonstrate excellence in our environmental performance on a continual basis, as an intrinsic element of our corporate philosophy. To achieve this we commit ourselves to: 1. Integrate environmental attributes and cleaner production in all our business processes and practices with specific consideration to substitution of hazardous chemicals to strengthen the greening of supply chain. 2. Continue product innovations to improve environmental compatibility.Comply with all applicable environmental legislation and also controlling our environmental discharges through the principles of"alara" (as low as reasonably achieva). 3. Institutionalise resource conservation, in particular, in the areas of oil, water, electrical energy, paints and chemicals. 4. Enhance environmental awareness of our employees and dealers / vendors, while promoting their involvement in ensuring sound environmental management.
47
ANNUAL REPORT AND SALES PERFORMANCE
48
49
50
51
52
SALES OF MOTORCYCLES IN LAST 2 YEARS
53
54
SALES PERFORMANCE FOR JULY 2009 Product Motorcycles Geared Scooters Ungeared Scooters Step thrus Total 2 wheelers Three Wheelers Grand Total
For July 2006 171,115 696 1,347 173,158 26,663 199,821
Upto July 2006 739,302 5,253 4,822 749,377 97,538 846,915
For July 2005 115,216 5,642 6,627 127,485 22,585 150,070
Upto July 2005 537,759 26,184 14,885 870 579,698 75,896 655,594
For June 2005 130,710 7,640 2,987 141,337 19,966 161,303
Upto June 2005 422,543 20,542 8,258 870 452,213 53,311 505,524
Sales in numbers for the month of June 2009 1st July 2009
Product Motorcycles Geared Scooters Ungeared Scooters Step thrus Total 2 wheelers Three Wheelers Grand Total
For June 2006 183,549 3,301 1,335 188,185 25,687 213,872
Upto June 2006 568,187 4,557 3,475 576,219 70,875 647,094
55
CHAPTER 5
RECOMMENDATIONS AND SUGGESTIONS
56
•
The company should concentrate more on sales and marketing department so that more and more products can be sold out.
•
ments should be the best method to the products and popular among the public.
•
Cheaper products(Motorcycles) should be introduced by the company so that it can reach the middle class public.
•
Transparency should be made in between the product details and the original product sold to the customers.
•
Company –customer ratio should be maintained.
57
CHAPTER 6
58
BIBLIOGRAPHY
Books:•
Marketing Management – By Philip Kotler
•
Marketing Management- By C.B.Gupta
Magazines:•
Auto magazine, Aug 2008
•
Over drive magazine, Sep 2007
•
Business today, Aug 2009
Websites:•
www.bajajindia.com
•
www.google.com
•
www.msn.com
Newspapers:•
Times of India Aug 27 , 09
•
The Indian Express Sep 5, 09
59
1
DECLARATION I hereby declare that this project entitled “SALES MARKETING OF BAJAJ AUTOMOBILES” is an original work and the same has not been submitted to any another institute for any other degree. All sources of information and help are authentic and have been acknowledged in the project report.
Vipul (STUDENT)
2
CERTIFICATE This is to certify that Vipul, student of BBA 3rd sem of MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES d to “Guru Gobind Singh Indraprastha University,Delhi”has
completed
his
project
under
my
supervision.He made this project with my complete satisfaction and as per the requirement of thecourse.
Dr. AMIT GUPTA Project Guide Faculty(MAIMS)
3
ACKNOWLEDGEMENT With an overwhelming sense of gratitude,I acknowledge the valuable guidance and consistent encouragement extended to me by our knowledgeable faculty with whose guidance,I am able to accomplish this endeavor.Their technical acumen and years of experience have provided me with crucial inputs at a critical stage. I am especially thankful and grateful to my project guide Dr. Amit Gupta who motivated and helped me in completing my project.
STUDENT Vipul
4
TABLE OF CONTENTS Student declaration…………………………………………………………...i Certificate from Guide………………………………………………….…...ii Acknowledgement………………….……………………………..…..……iii CHAPTER- 1
Page no. 2
INTRODUCTION COMPANY PROFILE
3
PRODUCTS PROFILE
5
CHAPTER-2 SIGNIFICANCE AND MANAGERIAL USEFULNESS
23
OBJECTIVES
24
SCOPE OF STUDY
24
CONCEPTUAL DISCUSSION
26
CHAPTER-3 RESEARCH & METHODOLOGY
28
CHAPTER-4 MARKET SHARE
32
SWOT ANALYSIS
37
ANNUAL REPORTS
40
CHAPTER-5 SUGGESTIONS AND RECOMMENDATIONS
48
BIBLIOGRAPHY
v
5
CHAPTER- 1
6
INTRODUCTION BAJAJ
Brand is the visual expression of our thoughts and actions.It
conveys to everyone our intention to constantly inspire confidence.Our customers are the primary audience for our brand.Indeed, our Brand Identity is shaped as much by their belief in Bajaj as it is by our own vision. Everything we do is always reinforce the distinctiveness and the power of our brand. We do this by living our brand essence and by continuously seeking to enhance our customers’ experience.Our brand essence encapsulates our mission at Bajaj.It is the singular representation of our of endearment with our customers.It provides the basis on which we grow profitably in the market.Blending together and the implicit expectations of our customers.By challenging the given. By exploring the unknown and thereby stretching ourselves towards future.
7
COMPANY PROFILE Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115, Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy Industries has crafted new technologies for over a hundred years. These technologies have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants, construction machinery, automation systems, apart from a range of high quality, high reliability two-wheelers. Kawasaki has given the world its legendary series of 6001200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as performance.
Our Brand
Brand values:
Learning,
Innovation,
Perfection,
Values Speed
and
Transparency.
Bajaj constantly inspires confidence through excitement engineering.
Learning: Learning is how we ensure proactivity. It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive actions.
8
Innovation: Innovation is how we create the future. It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary.
Perfection: Perfection is how we set new standards. It is a value that exhibits our determination to excel by endeavouring to establish new benchmarks all the time.
Speed: Speed is how we convey clear conviction. It is a value that keeps us sharply responsive, mirroring our commitment towards our goals and processes.
Transparency: Transparency is how we characterise ourselves. It is a value that makes us worthy of credibility through integrity, of trust through sensitivity and of loyalty through interdependence
9
HISTORICAL BACKGROUND December June February Sept/Oct August May January October October July February November January
Bajaj Dicsover launched Bajaj Avenger launched Bajaj Wave launched Bajaj Discover DTS-i launched New Bajaj Chetak 4 stroke with Wonder Gear launched Bajaj CT100 Launched Bajaj unveils new brand identity, dons new symbol, logo and brandline Pulsar DTS-i is launched. 107,115 Motorcycles sold in a month. Bajaj Wind 125,The World Bike, is launched in India. Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment. Bajaj Auto launches its latest offering in the bike segment ‘Pulsar’. The Eliminator is launched. The Bajaj Saffire is introduced. Caliber motorcycle notches up 100,000 sales in record time of 12 months. Production commences at Chakan plant.
June 7th Kawasaki Bajaj Caliber rolls out of Waluj. July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi. October Spirit launched. The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced. November 29
Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and
10
moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year. The Bajaj Classic is introduced. The Kawasaki Bajaj 4S Champion is introduced. The Bajaj Sunny is introduced. The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are
November
introduced. 500,000 vehicles produced and sold in a single financial year. The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh. Production commences at Waluj, Aurangabad in a record time of 16 months.
1984 January 19 1981
Foundation stone laid for the new Plant at Waluj, Aurangabad.
The Bajaj M-50 is introduced. 1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year. 1976 The Bajaj Super is introduced. 1975 BAL & Maharashtra Scooters Ltd. t venture. 1972 The Bajaj Chetak is introduced. 1971 The three-wheeler goods carrier is introduced. 1970 Bajaj Auto rolls out its 100,000th vehicle. 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.
11
1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers. 1948 Sales in India commence by importing two- and three-wheelers. 1945 November Bajaj Auto comes into existence as M/s Bachraj Trading Corporation 29
Private Limited.
ORGANIZATIONAL CHART Board of Directors Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S. Mehta Kantikumar R. Podar Shekhar Bajaj D.J. Balaji Rao J.N. Godrej S.H. Khan Mrs. Suman Kirloskar Naresh Chandra
Chairman Vice Chairman & Whole-Time Director Managing Director Executive Director Whole-Time Director Director Director Director Director Director Director Director
12
Nanoo Pamnani Manish Kejriwal
Director Director
Committees of the Board Audit Committee S.H. Khan Chairman J.N. Godrej Nanoo Pamnani D.J. Balaji Rao Naresh Chandra Shareholders’ & Investors’ Grievance committee D.J. Balaji Rao Chairman J.N. Godrej Naresh Chandra Remuneration committee D.J. Balaji Rao S.H. Khan Naresh Chandra
Chairman
13
PRODUCTS PROFILE
BAJAJ AVENGER
4 Stroke, Single Cylinder, Air
Engine
Cooled 178.6cc 16.5 BHP @ 8000rpm 5 Speed CDI Disc Drum 90/90 X 17
Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre 14
Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity
130/90 X 15 1475mm 0mm 154 Kg 14 Litres
BAJAJ DISCOVER ELECTRICSTART
Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity Price On Road Mumbai
4 Stroke, Single Cylinder, Air Cooled 124.52cc 11.51 BHP @ 8000rpm 4 Speed CDI 130mm Drum 130mm Drum 2.75 X 17 3.00 X 17 1305mm 0mm 129 Kg 10 Litres Rs. 50710
15
BAJAJ PULSAR
Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity Price On Road Mumbai Colours
4 Stroke, Single Cylinder, Air Cooled 143.9cc 13.02 BHP @ 8500rpm 5 Speed CDI 240mm Disc 130mm Drum 2.75 X 18 100/90 X 18 1320mm 155mm 134 Kg 18 Litres Rs. 58700 Black, Silver, Blue & Red
16
BAJAJ WAVE
17
Model:
Bajaj Wave DTS-i
Year:
2006
Category:
Scooter
Rating:
Do you know this bike? Click here to rate it. We miss 1 vote to show the rating. Engine and transmission
Displacement:
110.00 ccm (6.71 cubic inches)
Engine type:
Single cylinder
Stroke:
4
Power:
8.00 HP (5.8 kW))
Torque:
1.22 Nm (0.1 kgf-m or 0.9 ft.lbs)
Fuel system:
Injection
Ignition:
CDI Electronic
Cooling system:
Air
Transmission type
Belt
final drive: Physical measures Weight incl. oil, gas, etc: Wheelbase:
110.0 kg (242.5 pounds) 1,225 mm (48.2 inches) Chassis and dimensions
Front brakes:
Expanding brake (drum brake)
Rear brakes:
Expanding brake (drum brake) Speed and acceleration Other specifications
Fuel capacity:
5.00 litres (1.32 gallons)
18
19
20
21
BAJAJ WIND 125
22
Model:
Bajaj Wind 125
Year:
2006
Category:
Sport
Rating:
68.9 out of 100. Show full rating and compare with other bikes Engine and transmission
Displacement:
124.60 ccm (7.60 cubic inches)
Engine type:
Single cylinder
Stroke:
4
Power:
10.80 HP (7.9 kW)) @ 8500 RPM
Torque:
9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM
Cooling system: Air Gearbox:
5-speed
Transmission type
Chain
final drive: Physical measures Weight incl. oil, gas, etc: Wheelbase:
121.0 kg (266.8 pounds) 1,260 mm (49.6 inches) Chassis and dimensions
Front brakes:
Single disc
Rear brakes:
Expanding brake (drum brake) Speed and acceleration Other specifications
Fuel capacity: Reserve fuel capacity:
13.00 litres (3.43 gallons) 2.00 litres (0.53 gallons)
BAJAJ CT 100 Engine Type
4 stroke 23
Cooling Type
Air Cooled
Displacement
99.27 cc
Max Power
8.2 bhp( 6.03 kW) @ 7500 rpm
Max Torque
8.05 Nm @ 4500 rpm
Ignition Type
C.D.I
Carburettor
Keihin-Fie
Transmission Type
4 speed gear box
Electrical System
System
12 V, AC+DC
Head Light
35/35 W
Horn
12 V, DC
Chassis Chassis Type
Tubular construction
Suspension Front Suspension
Telescopic
Rear Suspension
Swing arm type with dual co-axial springs (springin-spring) and hydraulic shock absorbers
Tyres Front Tyre Size
2.75 x 17, 4/6 PR
Rear Tyre Size
3.00 x 17, 6 PR
Brakes Front Brakes
Mechanical expanding shoe, Friction type
Rear Brakes
Mechanical expanding shoe, Friction type
Fuel Tank Fuel Tank Capacity
10.5 litres
Reserve Capacity
2.2 litres
Dimensions Overall length
1945 mm
Overall width
770 mm
Overall height
1065 mm
Wheel Base
1235 mm
24
BAJAJ GC 1000
25
Engine Type
Four Stroke, Single Cylinder, IDI, Compression Ignition
Cooling Type
Forced Air Cooled
Displacement
416 cc
Max Power
8.5 bhp( 6.25 kW) @ 3600 rpm
Max Torque
20 Nm @ 2400 rpm
Ignition Type
Electric start
Transmission Type
4 forward & 1 reverse gear
Clutch Type
Single plate,dry friction type,foot operated
Electrical System System
System 12V DC
Chassis Chassis Type
Semi Monocoque
Suspension Front Suspension
Antidive leading link with helical compression spring & shock absorber
Rear Suspension
Independent suspension with spring & shock absorber
Tyres Front Tyre Size
4.5x10,8PR
Rear Tyre Size
4.5x10,8PR
Brakes
26
Front Brakes
Hydraulic brakes with auto adjuster
Rear Brakes
Hydraulic brakes with auto adjuster
Fuel Tank Fuel Tank Capacity
8 litres
Dimensions Overall length
2960 mm
Overall width
1375 mm
Overall height
1810 mm
Wheel Base
2025 mm
Ground Clearance
170 mm
Minimum Turning Radius
2.75 m
GVW
990 kg
Loading Tray Length (Pick up)
1500 mm
Width (Pick up)
1325 mm
Height (Pick up)
250 mm
Length (HiDec)
1500 mm
Width (HiDec)
1325 mm
Height (HiDec)
1050 mm
BAJAJ RE DISEL MEGA
27
Engine Type
4 stroke, single cylinder, compression ignition
Cooling Type
Forced Air Cooled
Displacement
416.6 cc
Max Power
8.5 bhp( 6.25 kW) @ 3600 rpm
Max Torque
20 Nm @ 2400 rpm
Ignition Type
Electric start
Clutch Type
single plate, dry friction, foot operated
Electrical System System
12 V, DC
Chassis Chassis Type
Semi monocoque chassis with stamped welded
Suspension Front Suspension
Antidive link with helical coil compression spring & shock absorbers
Rear Suspension
Swing arm with helical coil compression spring & shock absorbers
Tyres Front Tyre Size
4.5x10,8PR
Rear Tyre Size
4.5x10,8PR
Brakes Front Brakes Rear Brakes
Hydraulic brakes with tandem mater cylinder & auto adjuster Hydraulic brakes with tandem mater cylinder &
28
auto adjuster Fuel Tank Fuel Tank Capacity
8 litres
Dimensions Overall length
3090 mm
Overall width
1375 mm
Overall height
1880 mm
Wheel Base
2025 mm
Ground Clearance
170 mm
GVW
876 kg
29
CHAPTER-2
SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE STUDY It isn't surprising that the company is in no mood to take its hand off the throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly puts it, "We pioneered India's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there.''
30
At BAJAJ, our goal is not only to sell you a bike, but also to help you every step of the way in making your world a better place to live in. Besides its will to provide a high-quality service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues. BAJAJ is strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind.
OBJECTIVE AND SCOPE OF STUDY Environmental policy Towards creating and preserving a cleaner environment Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is committed to prevention of pollution, continual improvement of our environmental
performance
and
compliance
with
all
applicable
environmental legislation and regulations. Towards this, we shall strive to: Create a proactive environment management system that addresses all environmentally significant aspects related to our products and processes, 31
Minimise the generation of waste and conserve resources Through better technology and practices, and Promote environmental awareness amongst our employees and motivate them to fulfill our commitments.
Quality Policy We at Bajaj Auto continue to firmly believe in providing the customer Value for money, for years through our products and services. This we shall maintain and improve. In our decision making, quality, safety and service will be given as much consideration as productivity, cost and delivery. Quality shall be built into every aspect of our work life and business operations. Quality improvements and customer satisfaction shall be the responsibility of every employee.
TPM Policy We at Bajaj Auto adopt Total Productivity Maintenance as a means of creating a safe and participative work environment in which all employees target the elimination of losses in order to continuously enhance the capacity, flexibility, reliability and capability of its processes, leading to higher employee morale and greater organizational profitability.
32
33
CONCEPTUAL DISCUSSION Meritorious Performance in
2001
National Safety Council
for three consecutive years Certificate of Excellence Achieving Lowest Average
2001 2001
National Safety Council National Safety Award
Frequency Rate Achieving Lowest Average
2000
National Safety Award
Frequency Rate Meritorious Performance in
2000
National Safety Council
for three consecutive years Achieving Longest Accident-free 1999
National Safety Council
Industrial Safety
Industrial Safety
Period under Heavy Engineering Industries Group Meritorious Performance in
1999
National Safety Council
Industrial Safety for three consecutive years Achieving Longest Accident-free 1998
Council of Industrial Safety
Period under Heavy Engineering Industries Group Achieving Lowest Average
1998
National Safety Award
Frequency Rate Meritorious Performance in
1998
National Safety Council
1997
Council of Industrial Safety
Industries Group Achieving Longest Accident-free 1997
Council of Industrial Safety
Industrial Safety for three consecutive years Achieving Lowest Frequency Rate under Heavy Engineering
Period under Heavy Engineering Industries Group
34
CHAPTER-3
35
Research Methodology Meaning of Research Redman and Mory define research as a “systemized effort to gain new knowledge.” Some people consider research as a movement, a movement from the known to the unknown. Research is an academic activity and as such the term should be used in a technical sense. According to Clifford Woody, research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.
Objectives of Research ugh the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each r The purpose of research is to discover answers to questions throesearch study has it’s own specific purpose but the research objectives can be listed into a number of broad categories, as following:•
To gain familiarity with a phenomenon or to achieve new insights into it. Studies with this object in view are termed as exploratory or formulative research studies.
•
To portray accurately the characteristics of a particular individual, situation or a group. Studies with this object in view are known as descriptive research studies.
•
To determine the frequency with which something occurs or with which it is associated with something else. Studies with this object in view are known as diagnostic research studies.
36
•
To test a hypothesis of a casual relationship between variables. Such studies are known as hypothesis-testing research studies.
Significance of Research “All process is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to invention.” Is a famous Hudson Maxim in context of which the significance of research can well be understood. Increased amounts of research make progress possible. Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. The role of research in several fields of applied economics, whether related to business or to the economy as a whole, has greatly increased in modern times. The increasing complex nature of business and government has focused attention on the use of research in solving operational problems. Research, as an aid to economic policy, has gained added importance, both for government and business.
Research Methodology Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods or techniques but also the methodology.
Data Collection Source Information was collected through both primary and secondary sources.
Primary Data:
In some cases the researchers may realize the need for collecting
the first hand information. As in the case of everyday life, if we want to have first hand information or any happening or event, we either ask someone who knows about it or we
37
observe it ourselves, we do the both. Thus, the two method by which primary data can be collected is observation and questionnaire.
Secondary Data:
Any data, which have been gathered earlier for some other
purpose, are secondary data in the hands of researcher. Those data collected first hand, either by the researcher or by someone else, especially for the purpose of the study is known as primary data. The data collected for this project has been taken from the secondary source. Sources of secondary data are :•
Internet
•
Magazines
•
Publications
•
Newspapers
•
Brouchers
38
CHAPTER-4
39
MARKET SHARE
40
41
42
43
44
S.W.O.T ANALYSIS OF BAJAJ SWOT Analysis is a tool used for understanding an organization's strengths, weaknesses, opportunities and threats. The SWOT Analysis tool can be used in identifying an organization's strengths (S) and weaknesses (W), and examining the opportunities (O) and threats (T) it is facing. The outcome from a SWOT Analysis enables organizations to focus on strengths, minimize weaknesses, address threats, and take the greatest possible advantage of opportunities available.
Strengths: Our value the professional designation. We have a lower course fee structure than similar programs. We provide good customer service. Our instructors are highly-regarded in the profession. We have a small staff and low overhead.
Weaknesses: We are slow to make decisions and adapt to changes that affect the profession. The professional designation is rarely included as a condition of employment. We are overly dependent on key volunteers who developed and teach our certification courses. We do not have the resources to research the market and promote the designation.
45
Opportunities: Our business sector is expanding, with many future opportunities for success.Our local council wants to encourage local businesses with work where possible.Our competitors may be slow to adopt new technologies.
Threats: Will developments in technology change this market beyond our ability to adapt?A small change in focus of a large competitor might wipe out any market position we achieve.
46
PROBLEMS OF THE COMPANY AND THEIR SOLUTIONS At BAJAJ, our goal is not only to sell you a bike, but also to help you at every step in making your world a better place to live in. Besides its will to provide a high-quality service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues.BAJAJ is strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind. "We must do something for the community from whose land we generate our wealth." We at BAJAJ are committed to demonstrate excellence in our environmental performance on a continual basis, as an intrinsic element of our corporate philosophy. To achieve this we commit ourselves to: 1. Integrate environmental attributes and cleaner production in all our business processes and practices with specific consideration to substitution of hazardous chemicals to strengthen the greening of supply chain. 2. Continue product innovations to improve environmental compatibility.Comply with all applicable environmental legislation and also controlling our environmental discharges through the principles of"alara" (as low as reasonably achieva). 3. Institutionalise resource conservation, in particular, in the areas of oil, water, electrical energy, paints and chemicals. 4. Enhance environmental awareness of our employees and dealers / vendors, while promoting their involvement in ensuring sound environmental management.
47
ANNUAL REPORT AND SALES PERFORMANCE
48
49
50
51
52
SALES OF MOTORCYCLES IN LAST 2 YEARS
53
54
SALES PERFORMANCE FOR JULY 2009 Product Motorcycles Geared Scooters Ungeared Scooters Step thrus Total 2 wheelers Three Wheelers Grand Total
For July 2006 171,115 696 1,347 173,158 26,663 199,821
Upto July 2006 739,302 5,253 4,822 749,377 97,538 846,915
For July 2005 115,216 5,642 6,627 127,485 22,585 150,070
Upto July 2005 537,759 26,184 14,885 870 579,698 75,896 655,594
For June 2005 130,710 7,640 2,987 141,337 19,966 161,303
Upto June 2005 422,543 20,542 8,258 870 452,213 53,311 505,524
Sales in numbers for the month of June 2009 1st July 2009
Product Motorcycles Geared Scooters Ungeared Scooters Step thrus Total 2 wheelers Three Wheelers Grand Total
For June 2006 183,549 3,301 1,335 188,185 25,687 213,872
Upto June 2006 568,187 4,557 3,475 576,219 70,875 647,094
55
CHAPTER 5
RECOMMENDATIONS AND SUGGESTIONS
56
•
The company should concentrate more on sales and marketing department so that more and more products can be sold out.
•
ments should be the best method to the products and popular among the public.
•
Cheaper products(Motorcycles) should be introduced by the company so that it can reach the middle class public.
•
Transparency should be made in between the product details and the original product sold to the customers.
•
Company –customer ratio should be maintained.
57
CHAPTER 6
58
BIBLIOGRAPHY
Books:•
Marketing Management – By Philip Kotler
•
Marketing Management- By C.B.Gupta
Magazines:•
Auto magazine, Aug 2008
•
Over drive magazine, Sep 2007
•
Business today, Aug 2009
Websites:•
www.bajajindia.com
•
www.google.com
•
www.msn.com
Newspapers:•
Times of India Aug 27 , 09
•
The Indian Express Sep 5, 09
59
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