Plan De Negocio Para Una Empresa De Turismo 672718

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( A mis padres: Quienes son los seres mas importantes en mi vida, les dedico este trabajo por su valioso e incondicional apoyo que recibo, de lo cual estoy y estaré eternamente agradecida, mi profundo cariño y eterna gratitud por darme la vida y haber hecho posible realizar una de mis anheladas metas, ser profesional. A mi Natalia por ser la razón de mi vida y motivarme a ser cada día mejor. A mis irados profesores, en cada una de sus enseñanzas encontré una razón para amar esta profesión, mi gratitud a ustedes.

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) ( Having the variety of tourism services in the market we have found an alternative to attend the unattended need at the moment, presenting an opportunity to launch a tour package to market by road that can be positioned between the people whom like Adventure, Historic-Cultural and Ecotourism. We will try to place the product as the first Peruvian tour package that offers more fun and complete mix of different types of tourism on a single route, combining the road trip and camping. It is expected to sale 442 package tours per year which it#s price in the first year of the launch is 2857 soles. The product is geared toward tourists from England aged between 25 and 44 years and with interest in combining fun with adventure tourism, cultural and historical ecotourism, whom are the main s. For the launch there will be a direct mailing campaign with travel agencies in England and Peru, whom have already had a previous with shareholders, in this opportunity to invite tourism operators to learn and enjoy our quality services in the tour. There will be a direct mail via Internet, which will inform our target positioning elements group. Finally, we will carry out maintenance through a plan to visit travel agencies in Lima and London, as well as the Peruvian Embassy in England. By the way, we will find encouraging sales into travel agencies and tourism establishment, in addition to the percentage of commission that they will receive according to a policy of scale: sales, a percentage discount for prompt payment and surcharge to 10 days and a flexible policy in number of days that travel agencies will deposit the money from engers. Additionally, we will implement an economic programme of incentives not by sales volume and pricing for special low season. To incentive the direct target purchase of our audience will be given special discounts and promotional gift items. In this way the project not only seeks to obtain an attractive return for the company, if not fill an unattended need at the moment, it has not been presented a package tour by road between the alternative offered in the tourism: Adventure, Historic-Cultural and Ecotourism.

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