Patanjali Swot 1e2yx

PRESENTATION ON

BY:

MAYANK BHARDWAJ VIDHI RUHELA URVASHI TOMAR

INTRODUCTION  Shri Acharya Balkrishna established Patanjali

Ayurveda Ltd in the year 2006 taking inspiration from Yogrishi Baba Ramdev for the objective of establishing science of Ayurveda in accordance and Coordinating with the latest technology and ancient wisdom.  94% stake in the company is owned by shri Acharya Balkrishna , who is the C.E.O of the Patanjali Ayurveda Ltd.  Patanjali Ayurveda was first started by manufacturing medicinal products .Gradually they have expanded their range from medicine to food items and cosmetics.

PRODUCTS IN WHICH THEY DEAL ?

COMPANY OVERVIEW

 Patanjali Ayurved Ltd was established in 2006 with

a thought of rural and urban development. The company is not merely an organisation but a thought of creating a healthy society through Yog and ayurved  Patanjali value its consumers and believes in

providing quality products and a quality life. Patanjali`s primary objective is to take every measure to ensure quality like the unique ID system to stop fake products.

TYPE

Private

Industry

Consumer Goods

Founded

2006

Founder

Baba ramdev, Acharya Balkrishna

Headquarters

Haridwar , Uttrakhand , India

Area served

Indian subcontinent ,middle east( India , Nepal, Bangladesh , Srilanka )

Products

Food , beverages ,cleaning agents, Personal care products, Ayurvedic medicines

Revenue

Rs. 12,000 Crore ( US$ 1.7 billion) (2017-18)

Number of employees

200000 (2011-12)

MISSION AND VISION

 VISION :- Keeping Nationalism , Ayurved and yog

as pillars and to create a healthier society and country . To raise the pride and glory of the world , Patanjali is here to serve people by bringing the blessings of nature into our lives.  MISSION :- Making India an ideal place for the

growth and development of Ayurveda and a prototype for rest of the World.

QUALITY POLICY.

 They Adhere to the highest quality and hygiene

standards to ensure customer satisfaction. Patanjali is a brand that we can trust for its naturnal and healthy ingredients. The noodle are manufactured under strict supervision with minimum touching by hand . Several quality checks are undertaken and only then the final product reaches the shelf.

WHO ARE ITS CUSTOMERS?  A Customer of Patanjali are people from all age

groups, as the products offered by patanjali are perceived to be healthy and availablity in different SKU(stock keeping unit ) make it more affordable for the customers.

WHO ARE IT`s COMPETITORS?

WHO ARE ITS COMPETITORS?

• DABUR INDIA

• PROCTER & GAMBLE

• NESTLE INDIA

• MARICO

• HINDUSTAN UNILEVER LIMITED

• HIMALAYA HERBAL HEALTHCARE

MARKETING STRATEGY (4 p`s)

IT`S MARKETING STRATEGY ?(4P`s)  PRODUCT- Patanjali Ayurved is an Indian FMGC

company which started in 2006. Patanjali offers various products in it marketing mix. Patanjali has more than 400 types of FMGC goods like cosmetics ,food items ,hair care products, skin care, tooth care products etc. Patanjali also produces medicine and as per its sources , all its products are ayurvedic and free of harmful chemicals.

 PRICE – Patanjali Ayurved has entered in an

extremely competitive segment in the Indian FMGC intdrustry. The main players in india in this category are the like of HUL ,P & G , ITC etc . Patanjali has ventured into various segments and hence the pricing strategy in its marketing mix is define by the competition in that segment. Patanjali products are priced as per competition so that becomes easier for the customers to switch from their existing brand and adopt their products.

 PLACE – Patanjali has managed to reach a wide

population in a short span of time. Patanjali has an excellence distribution network as it has tied up with the likes of future group ,reliance retail, hypercity etc. This has enabled the patanjali brand to ensure that its products are widely available across various cities and towns in india close to 5000 retailers are actively promoting patanjali to products along with smaller grocery stores, with the increase in ecommerce in the indian segment , patanjali is also effectively increasing its presence online.

 PROMOTION – Patanjali has considered advertising

for its product as a high priority for driving sales. The promotion and branding in patanjali marketing mix utilises media channels like print ,TV, online ads, billboards .Patanjali`s brand ambassador is yoga guru ramdev baba , who has a staggering fan following. We enabled the brand to concept in the big league within a short span .The ment of patanjali has been aggresive where they have showcased the importance of using natural and ayurvedic ways of making products.

FINANCIAL DETAILS

SWOT ANALYSIS

STRENTHS

WEAKNESSES

. Strong Paritorism .Quality Products .Core team .Baba Ramdev

.Launched so many products in short time

.Keeping up with the trends .Mission above everything

.Low number of manufacturing units

.Over dependency on Baba Ramdev .Lack of Experienced Management

SWOT OPPORTUNITIES . Increasing getting awareness .Growing organic sector .India`s Largest food park .No comprises on quality .Expand rural awareness .Expanding global pressence

THREATS .Competition from other FMGCs players .Price war .Negative word-of-mouth .Increasing competition

CONCLUSION

 So we have concluded that Patanjali has given a

headache to many marketers like HUL, Marico etc with its unconventional ways or marketing . It has disrupted the whole FMCG sector and bought a revolution in the industry in a very short span of time . The main pillar of Patanjali is Yog Guru Baba Ramdev whose main motive is to spread ayurveda and to build healthy society , the thing which attracts the customers is the strong nationalism and people are also switching towards natural and herbal products. Hence, Patanjali (unlike its competitors) is attracting brand-loyal customers and not price sensitive customers.