Media Pack 233s39

Media Pack

Mission Statement These words are from possibly the most iconic fashion magazine, “A commitment to visual genius, investment in storytelling that puts women at the center of the culture, and a selec@ve, op@mis@c editorial eye.” Vogue is one of the most highly demanded fashion magazines, it is posted monthly across 23 different na@ons and regions. First founded in 1892, their first ever magazine was published on the 17th December and cost 10 cents to buy. Vogue went overseas in 1910, and reached London in 1916. They have since launched Teen Vogue for their younger audience in 2000, and Vogue Men in 2005 to broaden their audience.

The Magazine Vogue has a wide range of different magazines they publish. They have Vogue, Teen Vogue and Vogue Men, but they also have magazines such as Vogue London and Vogue Paris. This expands who their magazine appeals to and means they can earn more money and make more profit.

The Magazine Vogue firstly contains a contents page, which tells the reader what is going to be in that issue. This will include things such as who is on the cover, which will usually come with an interview and a photo shoot. They cover other celebrity news but focus mainly on fashion as it is a fashion magazine. They show all the latest fashion trends and show what peoples favourite celebs are wearing. They have huge sec@ons for big fashion events and frequently remind readers to sign up for newsleTers, meaning their audience can grow.

Target Audience My own research shows me that the main TA for Vogue is females aged between 20 and 30 who fall under the C1&2 category. Other research shows that the TA is women aged 20-40. The sta@s@cs I found showed that women aged 20-25 view it more online or via an app, and women aged 25-40 tend to buy the magazine. They target all ethnici@es and backgrounds but it has been found it tends to be white women in class groups B and C that buy it due to the high cost of the magazine. As the magazine showcases and adver@ses fashion, the people that buy the magazine tend to be confident and care lots about their own image a lot and like to keep up with the latest trends.

Media Pla\orms Vogue is available on mul@ple different media pla\orms. The most viewed pla\orm is the actual magazine, which 67% of readers view the content in. The magazine is now also available online, which costs a lot less to read. More and more readers are switching over to the website, with 62% of readers now visi@ng www.vogue.com at least once a month. They have also now released an app, which means people can view the content on the go. This variety of pla\orms allows Vogue to reach a larger and broader audience than they would if they only stuck to prin@ng their magazine.

Media Pla\orms Vogue also has a huge social media following because it’s somewhere that they can see updates as they happen. TwiTer and Facebook are the social media pla\orms that Vogue have the most followers on. Social media targets those in younger genera@ons because they spend a lot of @me on them. However, those that really want to read Vogue will buy the magazine or go on the website, so their following on social media isn’t as big. 86,643

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Costs Print Adver@sing Rates

Bound In / Scent Strips

Tablet Adver@sing Rates Promo@ons Loose Inserts / Tip Ons