Marks & Spencer Presented By Kasun Sameera Buddhini Samarakkody

What is Plan A ? CSR Project of Marks & Spenser that aims at meeting social, environmental & ethical challenges faced in their business. And THERE IS NO PLAN B.

Why Plan A qualifies as a project ? •Is a complex effort built based on 5 main pillars which are, Climate Change, Waste, Sustainable Raw Materials, Fair Partner, Health (A number of mini projects under each of these 5 sub projects, totaling up to 100) •Has a time limitation of 5 years (start – 2007 end - 2012) and a total budget of 200 million sterling pounds. •Each of these sub projects has their own resource limitations.

Project Overview Objectives : - To be environmentally & socially sustainable in order to deliver long term business value to shareholders. (Making M & S the greenest retailer in the land)   Scope : - Concentrates on 5 main areas,  1. Climate Change 2. Waste 3. Sustainable Raw Materials 4. Fair Partner 5. Health   Duration : - 2007 to 2012 (5 years) Budget : - 200 million sterling pounds Project Director : - Richard Gillies  

Project Overview

Cont…

Progress to date : - By 2009, 39 of their 100 mini projects have been completed. Partnerships : - Plan A is a complex project and therefore building partnerships is the hart of the project. They have partnered with suppliers, charities and many other organizations.  Eg : - WWF (World Wildlife Fund) – Helps in addressing environmental issues. Oxfam – Helps in encouraging clothing recycling Prostate Cancer Charity – Building awareness on prostrate cancer among people in the UK Wood Land Trust – Christmas card recycling scheme, to plat more trees in the UK.  

Project Team Plan A Director Richard Gills

Climate Change Clem Constant ine

Waste Clem Constantin e

Sustainable Raw Material Krishan Hundal & Paul Willgoss

Fair Partner Krishan Hundal & Paul Willgoss

Health Paul Willgoss

Summary of the Plan A • Summary as at 30.06.2009 is as follows  

Climate Change Waste

Total Total Complete Projects d Sub Projects 8 29 10

%

27.59

18 55.56

Sustainable Raw Materials Fair Partner

6

20 30.00

9

21

Further, 89 sub projects are On 42.86

Climate Change

Waste

Sustainable Raw Material

Fair Partnership

Health

Key Issues Identified Issue

Way out

High customer dependency Communicating the benefits to the customers & the progress. Global Recession

Cutting down ATL budgets and focusing on BTL

Are customers ready to pay Communicating the benefits ‘ Prices’? to the customers & the progress. One man’s Philosophy

Proper communication top down & bottom up

Competition

Communicating the benefits to the customers & the progress.

Savings / Returns are not clear

Pending

Thank You