Marketing Plan 463c1o

Marketing Plan A. Marketing Mix Product Mr. Yummy banana chips are healthy and delicious snacks. Bananas are dippedin honey syrup before fried. The product does not contain any preservative or additive.The banana chips are packed by 50 grams in plastics and are each pack isindividually labeled. Price Each pack of 50 grams of banana chips is priced at P6.00. This is because thedesired gross profit margin is 75%. A unit cost of P2.18 with a gross margin of this ratewill result to a rounded off-price of P6.00.The price of the Mr. Yummy Banana Chips is not greatly different from the priceof the products of the competitors. In fact, the wholesale price of the Member FoodDealer and Guiwan Special Banana Chips, which distributes to retail and conveniencestores, is also P6.00. Prices of other competitors range from P6.50 to P10.00.Such differences in the prices, however, shall have the least significant effect inthe competition. Price is neither the competency nor strategy of the proposed business.It shall focus instead in delivering banana chips product, unique and special for its honeycontent.Furthermore, the main distribution links of the competitors are the grocery storesand convenience centers. These stores will sell the products at P9.00 to P15.00. Miles

Company shall do direct delivery of its products to the school canteens and stores atP6.00. Place or Distribution The delicious and healthy banana chips product will be distributed mainly tocanteens of the different schools in Zamboanga City. Initially, it shall deliver to thecanteens of Claret High School, Western Mindanao State University, ZamboangaNational High School West, Pilar College, Brent Hospital and College, STI CollegeZamboanga, Southern City College, Universidad de Zamboanga - City Campus and UZTetuan Campus, Zamboaga City High School Main and Immaculate Conception Archdiocese School.The first five schools above are located in the west area of the city while the lastthree schools are located in the east. STI College, Southern City College andUniversidad de Zamboanga are found within the city proper.Since the business aims to make it known also to non-school canteen customers,it will

deliver to retail stores in Guiwan, Tumaga, Canelar, Sta. Maria, and San Roque.Canteens of GSIS and BIR are also targeted.Cash collection shall be made on the following delivery. Given that delivery shall be made daily, collection of the day‘s delivery shall be made on the following day. Collection from these non-school canteens and retail stores shall be made on the nextSaturday of delivery. This is to encourage these customers to buy and patronize the

Promotion The business shall be promoted by word of mouth and through personal sellingefforts of the business proponent. Packaging and labeling will be enhanced more tofurther promote the product.B. CompetitionThe following are the competitors of the Miles Company; Competitors BusinessLocationPlace of DistributionPrice(of 50gpack) 1. KuKuh‘s Banana Chips Sta. Maria,Zamboanga CityCanteens of schools andoffices;ConveniencestoresP 7.002. Member Food Dealer Banana Chips Canelar,Zamboanga CityCanteens of schools andoffices;Conveniencestores in ZC6.003. Ecoco Banana Chips Manila City GroceryStoresNationwide10.004. Guiwan Special Banana Chips Guiwan,Zamboanga CityRetail Stores;Bakeries6.005. Food Trade Center Banana Chips Isabela City Canteens of schools andoffices;Conveniencestores inIsabela Cityand ZC6.50The banana chips products of the competitors listed in the foregoing page arealmost alike. Except ECOCO banana chips, which uses table banana or sweet plantainof the Musa acuminata group like the lady finger ( sulaybaguio ) and ‗‘Gros Michael‖

(

lakatan ) bananas, all of the companies use saba and cardava. Peeled and slicedbananas of these varieties are deep fried and packed in plastics. Miles Company,however, shall soak the banana in honey syrup before frying. This shall result moredelicious and nutritious banana chips. This gives Miles Company edge over all itscompetitors.C. Factors in the External Environment that Affect the Business Political Factors The Local Government of Zamboanga City as well as national governmentagencies like the Department of Trade and Industry and Department of Science andTechnology are ive to entrepreneurs and the whole business sector. The currentpolitical issue involving the ZTE project does affect the business directly or indirectly. Economic Factors Inflation is a problem of all businesses. Although inflation does affect thebusiness in the costing of the raw materials and pricing of the finished goods to a greatextent, it significantly affects the purchasing power of the money given to students asallowance. Socio-Cultural Factors Mr. Yummy banana chips product competes with other snacks in capturing thetaste and preference of students who are the end customers of its market. These other

snacks include the potato chips of Jack and Jill Corporation, cheese curls and other junkfoods. They are often preferred by students. Technological Factors Training on banana chip production in the future, can open doors to the use of