Literature Review 212t4q

Literature Review Consumers choose packaged beverages since they are easily available and offered. The choices mainly are determined by peer group and endorsements. They purchase tetra packed juices because it is easy, convenient, changing lifestyle and time saving for consumption. Moreover it can be stored for few days. They have very clear understanding and perceptions about their own needs and the various options available in the market and the set of attributed associated with the different brands. Thus, there is little tendency amongst the consumer for brand’s preference switchover unless there is some great motivation from the competing brands. Reference: CONSUMERS’ BUYING BEHAVIOR AND BRAND LOYALTY OF TETRA PACKED JUICES WITH REFERENCE TO PUNE CITY by Saroj Hiremath and E.J.Jagtap https://www.wbiconpro.com/523-Saroj.pdf

Packaged fruit juices are as much recognised as social drinks now, with dominant consumption being observed in the company of family and friends. Fruit juices are perceived as anytime beverages, with consumption being spread more or less evenly between the mid-mornings, afternoons and evenings

Reference: Findings of a `usage and attitude' study conducted by market research agency Indica Research across 1,200 adults in SEC-A and SEC-B households in Delhi and Mumbai

Sales of packaged fruit juices is rapidly increasing because of its convenience and healthiness. consumer perception of price, quality and value are considered as pivotal determinants of consumers buying behavior and drink choice (bishop 1984, Doyle 1984, Jacoby Olson 1985). Difference in information effects due to interaction with juice type, consumer background attitudes and socio – demographics. Consumers with a high neophobia reported a lower liking for unfamiliar fruit juices. Health –oriented consumers were more likely to comprise on taste for an eventual health benefit, though they still preferred the best tasting juice.Consumer background attitudes and socio –demographic of fruit juices influenced consumer acceptance. (Sara Sabbe, Wim Verbeke, Rosires Deliza). Taking into consideration all the previous studies made on the same topic it can be concluded that age, income, gender, education, profession price, packaging and ment are the factors that affect consumer perception. Through literature review and data collected it understood that the preference for fresh fruit juices is the same among genders

Reference: FRESH FRUIT JUICES-A STUDY ON CONSUMER PREFERENCE AND DEMOGRAPHIC PROFILING Pooja Boga , Tejaswini Khanolkar http://reflections.rustomjee.com/index.php/reflections/article/viewFile/35/pdf

It can be concluded that quality and safety are central issues in today’s food economics

Reference: Consumer Perception and Acceptance of Minute Maid Pulpy Orange in Puducherry Dr. Ganesh L Head-General Management, Christ University Institute of Management, Bangalore http://www.ijmbs.com/32/2/ganesh.pdf

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According to the data collected 65% are influenced by ment and the rest are not. Nearly 30% respondents expect improvement in the taste of Real juice Tetra packed juices are substitute to actual juices, hence quality should not be compromised at any cost. Management of quality is utmost important, especially the flavor and realness of juices should be maintained to attract more and more customers

Major variant of fruit juice available in Indian market are1) Juice is naturally contained in fruit or vegetables. It is prepared by mechanically

squeezing or macerating fresh fruits or vegetables. Juice is always 90% fruit juice. 2) Nectar is also made from fruit or vegetables but with a 25-89 % juice content and usually with added sugar. Still drinks contain 0-24 % juice content in fruit, vegetable or other flavours