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infrastructure refers to the combination of hardware such as servers and client PCs in an organization mthe network used to link this hardware and the software application used to deliver services to worker within the ebusiness and also to its partners and workers. mInfrastructures also include the architecture of the network, hardware and software and where is it located. mInfrastructures can also be considered to include the data and documents accesses through e-business application.

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Physical and network infrastructure components of the Internet (Levels IV and III in ) igure 3.2

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The relationship between intranets, extranets and the Internet

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m is a normative specification of a technology or methodology applicable to the Internet. m Internet Standards are created and published by the Internet Engineering Task orce (IET) ÿ Internet refers to the global information system that ‡Logically linked together by a global unique address space based on the internet protocols (IP) ‡Is able to communication using the transmission control protocol / internet protocol (T/ IP) ‡Provides , uses or make accessible either publicly or privately and high level services on the communications

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The (commonly known as ) mis the set of communications protocols used for the Internet and other similar networks. It is named from two of the most important protocols in it: mthe Transmission Control Protocol (T) and the Internet Protocol (IP), which were the first two networking protocols defined in this standard.

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This is the standard used to allow web browsers and servers to transfer request for delivery of web pages and their embedded graphics. When click on a link while viewing the web site, the web browser will request information from the sever computer hosting the web site using HTTP. mv v This is a standard method of addressing, similar to postcodes that make it straight forward to find the name of a site. A technical name for a web address is URL. Example is http://www.klmu.com.my. m !omain name refers to the name of the web server and is usually selected to be the same as the name of the company and the extension will indicate its type. Example is www.KLMU.edu.my

— ! " These standard for web pages designs, text, graphics and Multimedia and there are different standards that exist for all these. The design, text and graphical information that form a web pages, Good Content is the keep to attracting customers to web site and retaining their interest or achieving repeat visits. m# # "" : A standard web pages presentation format used to define the text and layout of webs pages. mr# $ % # "" &Is a standard for transferring structural data, unlike HMTL which is purely presentational. m[" [ " &A graphic format and compression algorithm best used for simple graphic. m‰$[ ‰ " [& This refers to two standard file most commonly used to present images on the web pages. It is use for larger images. m " ['! "( &these are add on program to the web Brower to provide extra functionality such as animations. Examples macromedia flash, shock waves ) These are sound and video standard that could be included in a website

m— * The internet governance controls the operations and use of the internet and netiquette.

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The Internet Corporation for assigned names and Number: ICANN : for IP address allocation and domain name names management. Internet society (ISOC): formed 1992, to provide leadership in addressing issue that comfort the future of the internet and is the organization for the groups responsible for the internet infrastructure standard. The Internet Engineering Task orce (IET): the technical body for network designers, operators, and vendor ad researcher connected with the development of internet architectures. The World wide consortium: This is the organization that is responsible for web standards.

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' : A mobile phone or mobile (Y Y Y Y ) is an electronic device used for mobile telecommunications over a cellular network of specialized base stations known as cell sites.

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j : A smartphone is a mobile phone offering advanced capabilities, often with PC-like functionality

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  : also known as a palmtop computer, is a mobile device which functions as a Personal information manager and connects to the internet.

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ÿo fixed location

is free from the need to access via only desktop

Location-based services

Mobile can use to show the place where ever you are. E.g GPS

Instant access

Always on GPRS and 3G for lengthy connection.

Privacy

Mobile are more private than desktop access.

Personalization

Can set up personal information

Security

More secure because mobile phone is in a form of wallet.

—hat would benefit you?



igh speed wireless local area network —ifi hotspots : Allow costumer to online with their laptop or mobile phone.

Marketing communication ï Y Y Y

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is a television set with a built in digital tuner. Most of them also allow reception of analogue signals. They do away with the need for a set top box for converting those signals for reception on a television. In January 2003 in the UK, the new level of access in new media was reported as

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Mobile phone = 77% Use internet anywhere= 48% ave digital TV = 40%





igh-definition television (or TV, or just ) refers to video having resolution substantially higher than traditional television systems (standard-definition TV, or S TV, or S ). has one or two million pixels per frame, roughly five times that of S . Early TV broadcasting used analog techniques, but today TV is digitally broadcast using video compression. In the UK, it is a must for everyone to have a TV with the resolution by 2010.

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Instant access

Availably rapidly

Personalization

Less practical than PC and mobile phone because only several viewer

Security

Credit card detail can be held by the i TV provider. Making it unnecessarily to enter personal detail.

E.g: Video on demand

@ E.g: Play games and chatting via SMS and advert product on TV

 E.g: Viewer can choose different camera angle in a football match. There's no return path in this case.

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Managers of e-commerce services need to monitor the adoption of new access devices for the internet. An e-commerce infrastructure should be designed to readily enable new access media as they develop.