International Marketing Question Bank 311bc
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INTERNATIONAL MARKETING QUESTION BANK
CONCEPTS 1. International Marketing [2] 2. Trading Blocs [38] 3. Principles of GATT [46] 4. MNC’s [55] 5. Transport Packaging [71] 6. Handling Marks [83] 7. Turnkey Contracts [169] 8. Counter Trade [170] 9. Greenfield Strategy [173]
SHORT NOTES 1. International v/s Domestic Marketing [11] 2. David Ricardo’s Theory [14] 3. GATT v/s WTO [54] 4. Tariff v/s Non-Tariff Barriers [65] 5. Specific v/s Ad Valorem Duty [66] 6. Essentials of Good Packaging [77] 7. Role of IIP [79] 8. Role of Overseas Distribution Channel [88] 9. Factors Determining Price [99] 10. Export Pricing [100] 11. Break Even Pricing [122] 12. DEPB Scheme [139] 13. APEDA [147] 14. Fiscal Incentives [149] 15. Market Skimming v/s Market Penetration [155] 16. FOB Price v/s CIF Price Quotation [156] 17. Forms of Direct Exporting [161]
18. Indirect exporting [164] 19. Contract Manufacturing [167] 20. Management Contracting [168] 21. Market Selection Process [186] 22. Direct v/s Indirect exporting [193] LONG ANSWERS Q.1 International Business Environment [16] Q.2 Trade Barriers [29] Q.3 Export Costing methods [104] Q.4 Inco [128] Q.5 Selecting Potential Markets [181]
CONCEPTS 1. International Marketing [2] 2. Trading Blocs [38] 3. Principles of GATT [46] 4. MNC’s [55] 5. Transport Packaging [71] 6. Handling Marks [83] 7. Turnkey Contracts [169] 8. Counter Trade [170] 9. Greenfield Strategy [173]
SHORT NOTES 1. International v/s Domestic Marketing [11] 2. David Ricardo’s Theory [14] 3. GATT v/s WTO [54] 4. Tariff v/s Non-Tariff Barriers [65] 5. Specific v/s Ad Valorem Duty [66] 6. Essentials of Good Packaging [77] 7. Role of IIP [79] 8. Role of Overseas Distribution Channel [88] 9. Factors Determining Price [99] 10. Export Pricing [100] 11. Break Even Pricing [122] 12. DEPB Scheme [139] 13. APEDA [147] 14. Fiscal Incentives [149] 15. Market Skimming v/s Market Penetration [155] 16. FOB Price v/s CIF Price Quotation [156] 17. Forms of Direct Exporting [161]
18. Indirect exporting [164] 19. Contract Manufacturing [167] 20. Management Contracting [168] 21. Market Selection Process [186] 22. Direct v/s Indirect exporting [193] LONG ANSWERS Q.1 International Business Environment [16] Q.2 Trade Barriers [29] Q.3 Export Costing methods [104] Q.4 Inco [128] Q.5 Selecting Potential Markets [181]
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