Business Proposal: Gorillaz Café 32p1i

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected])

1

Introduction to the Problem: What is Cafe? • •

A cafe is a place from where people come for entertainment and can get all sorts of eatable and drinkable things. Now a day’s cafe is also a party place for people enjoyment.

The food industry is very competitive now a day the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. The inspiration that laid the foundation of the food industry as we know it today came from the most unlikely of all sources, campus placed canteens and tuck shops. Students of well based institutions like the University Of Punjab and other famous institutions needed a place for informal discussions. The only place with such a casual atmosphere which could be provided along with convenience was the café. For obvious reasons human nature desires and regards change at every level. Therefore, the concept of a group of students getting together and going out grows purely out of the need for such a change. Places like Indus Restaurant on The Mall Road, Lahore and Tangiers Ice Cream Parlor became frequently visited venues of these students. Simultaneously, another group of people were utilizing many of the same venues along with certain others like Salloo's on The Mall Road. These were businessmen who conducted both formal business and personal gatherings at these sites. They further contributed in the evolution of the food industry by expanding such visits with their families on weekends. Hence, the concept of families eating out stemmed. This led to the need for variety and many new places cropped up on the scene. Another turning point that shaped this evolution was the emergence of the 9 - 5 corporate office culture. Many people initially used to bring lunch from home. Then certain delivery services came into being that provided the facility of getting food delivered from homes to offices during the lunch hour. Other changes like food stalls and "dhabbas" around office facilities took place and provided an economical alternative to office workers. With the age of time, many of these places developed into well structured eateries or food chains that specialized in catering to workers and businessmen during the lunch hour. It is true that a country's economic status and development shapes the destiny of all agricultural, industrial and educational departments. With the economic changes that took place in Pakistan over time, we all agree that inflation is the most commonly ed consequence. This is to signify that despite

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected])

2

increased expense of living and in spite of raised cost of maintenance, expansion took place in all quarters. The food industry also gradually expanded in the face of all economic challenges. The modern era of the food industry can be attributed to the categorization of the city into residential and commercial areas. Gulberg, once a high class residential area gave way to rampant commercialization. Main Boulevard of Gulberg paved the way for offices and plazas whereas MM Alam Road became the headquarters of small businesses and restaurants. Arguably, one of the first places that somehow expedited the modern concept of eating out was 'Copper Kettle'. It primarily targeted younger adults with its unique atmosphere, unusual menu and star attractions like 'Steak' and the ever famous 'Caked Alaska'. After the success of this, one re restaurant after restaurant and chain after chain dotting the face of the city. During this entire process, Pakistan caught up with globalization and international chains like McDonald's, KFC, and Pizza Hut began to establish themselves on a franchise basis. The government of Pakistan also caught up with the entire theme of industrializing the concept of eating out. Traditional places that have always been the center of excellence in food and charming, rustic atmosphere like Laxmi Chowk underwent a drastic face-lift. Gawalmandi and Old Anarkali were transformed into marvelous, modern (food streets) that reflected the traditional flavor and architecture of the city. This chain of events truly ensured that things don't slow down from there onwards. In this regard, things have been anything but static in the food industry. The latest trend is cafes that cater to customers twenty-four hours a day. The accelerated development of night life in Lahore the future lies in more 24-hour cafes, restaurants and drive-through eateries. Culture and food are inseparable. Particularly in Lahore, food is the culture. It is a phenomenon which is enjoyed by people today, as it has been enjoyed and cherished long in the past, and will continue to do so in the future, as the food industry develops further and more avenues are explored in the exciting world of palatal delights. There are almost 50 Cafes in Lahore city, out of which only 10 to 15 are well known. Cafe business had a rapid growth in last 3 to 4 years and occurs a significant and a very much valued place in business line.

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected])

3

Objective of the study Our objective is that of a multi-faceted success. • •

The first Objective of Gorillaz Cafe is to the financial well-being. The effect of our products on the health and well being of our customers.

•

Our business practices and choices will leave a good impact on the environment.

•

The high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals.

•

If the business is meeting its projections by month nine, we will start scouting for a second location and develop plans for the next Cafe. Our five year goal is to have 3 Cafe in the Lahore city.

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected])

4

Statement of the Problem: Lahore is a city of Colleges and Universities; there is huge potential of youth who goes for entertainment every day in different places. There is a need of place where they have variety of entertainment. So that we decided to introduce a different style of entertainment Cafe named as Gorillaz Cafe as we need a different thing to get establish nowadays. Barket market is very busy place in town. There are many offices, colleges and universities located near this market. So many employees come to their offices and large number of students are living here in hostels, flats etc. After our research in the form of questionnaire and personally interviews from people in that area. We are able to find that most of the people especially students have their food from outside such as restaurants. There is a high scope of hostels, restaurants and cafes in this area. Another thing which we found that students of this area also need some entertainment point. Finally we conclude that we will open a cafe in barket market in which different segments would introduced in the form of food, sheesha, catering etc. As far as food is concern, our aim would be to provide quality food. Home delivery service will also provided for free of cost. Office employees have not so much time to come to restaurants for having meal, so free office delivery will be an attraction for employees. Catering services will provide at low cost as compared to marriage halls which are near the market. Project Cost: The cost of the project has been estimated at Rs. 1.5 million, including Land security and Interior deg, preliminary expenses and working capital.

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected])

5

Background information: We are five group and it is our first project. We all are student of BsBA (Bachelor of Science in business istration). Usman Younas, H.Waqar, Waqas Javed, Hassaan Mirza, and Zaryab Hassan. H Waqar & Waqas have an experience of construction the cafe before and well known about function of cafe and also have experience of cafe management. They are also involved in sheesha business. We import sheesha from Dubai and sale to different cafes in Lahore. We also had a business of purchasing and resale of cars. Usman has an experience in dealing of hand made carpets business.

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected])

6

Significant of the study: In our research, we found that if we launch our café in the area of Barket Market then it’s a great opportunity for us to generate desire revenue from this business. Our café would be a fully entertainment point and this type of café can fully met the need of that area. So there will be a variety of segments. We work on differentiation strategy so we can differentiate our service as compared to other cafes. We will fulfill the needs of the people as well as earn maximum profit. The services we provide to our customers are: We will able to provide: • Fast food • Desi food • Free home and office delivery. • Continental food • Ice creams • Juices and shakes • Sheesha • Arrangement of Parties • Catering services So our cafe would be an excellent place which provides good quality food along with different entertainment segments.

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected])

7

Scope and limitation of the study: The Gorillaz Café will serve several customer groups. They are detailed as follows: • Students Near Barkat market there are several colleges and universities including CFE, SKANS, UMT, Superior College, Punjab University, and Himayat-eIslam. So our cafe covers the students of these institutes as our customers. Our cafe will provide different sort of entertainment and refreshment at low price. •

Couples Our cafe will be an attractive place for the couples. Couples need a privacy which will provide by our cafe.

•

Local residents Many local residents come to Barket Market to shop on the daily basis. During the week those locals who have a day off, are elderly, or don’t work for whatever reason will be our customers. Enjoying “Sheesha” out on weekends is a local tradition, and dinner will be popular with hungry shoppers.

Limitations • • •

Managing different segments in limit of financial resources. Interest policy of Bank. Threats of competitors.

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected])

8

Review of related literature: Our group visited some prominent Cafe owners, to get necessary information regarding Cafe business. We interviewed them and get necessary information. The response was generally encouraging a few owners also discourage. During interviews some very interesting views come forward. Such as an owner of cafe who was a illiterate person explained that no business in better then the business related to atta and auto. From atta he means any business related to food and auto means any business related to vehicles it may be workshop, service station, auto dealer etc. because above mentioned both businesses are relate to necessary of the life. The main argument of the owners who discourage to start cafe business was that it is a full time job. The man engaged in this business cannot give quality time to his family , relatives and friends.

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected])

9

Research Methodology: In our research, we chose questioners method to find the opinion of people in the area of Barket Market. From which we found that the scope of cafe is very high and people really need this type of entertainment point. According to our questioners 75% people are favor our idea to start new cafe in that area.

Definition of : Sheesha: A hookah (Arabic: ‫ شيشة‬or ‫أركيلة‬, Hindi: हुक्का, Urdu: ‫ ;حقہ‬huqqa) or sheesha is a single or multi-stemmed (often glass-based) water pipe device for smoking; originating in India,[1][2] that has gained popularity, especially in the Arab World. A hookah operates by water-filtration and indirect heat. It can be used for smoking many substances, such as herbal fruits and tobacco. Fast food: Fast food is food that can be prepared and served very quickly. Continental food: Continental food, relating to, or characteristic of a continent. Often Continental Of or relating to the mainland of Europe; European Catering services: Catering is the business of providing food service at a remote site.

Reference: •

Chand Butt (owner of cafe Rock)

•

Zeeshan Khan, (project manager of cafe hide inn.)

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Kiran Butt (Owner of Cafe Cyclone)

Questioner:

Business Proposal: Gorillaz Café

H. Waqar Akhtar( [email protected]) 10

Q: 1 how many times you visit any cafe? • once a week • twice a week • once a month • occasionally Q: 2 doe’s entertainment cafes have scope in Lahore? yes no Q: 4 which segment attract you more in your favorite cafe? Sheesha food environment All above

• • • •

Q: 5 if a new cafe will open in your area, and then you prefer new cafe then your present cafe? • yes • no Q: 6 Sheesha is necessary part of any cafe? • yes • no Q: 7 what new segments you want to be in cafe?

Q: 8 you like to go in cafe with your friends? •

yes no

Financial Information

Business Proposal: Gorillaz Café

•

H. Waqar Akhtar( [email protected]) 11

Sources and Uses of Funds

Sources: Owners Investment Loan Total Source

750000. 750000. 1500000.

Uses: Purchase of Equipment

100000

Building—Civil work

160000

Renovations to leasehold

500000

Rent deposit

100000

Furniture

150000

Dishes/glassware/silverware

30000

Cookware

20000

Supplies

20000

Food Inventory

50000

Music System Advertising

70000 50000

Wood work Miscellaneous expenses 10.Sheesha @4000 Working Capital

30000 30000 40000 150000 Total

uses

1500000.