Hindustan Unilever 672272

TABLE CONTENTS: 1. Introduction & strategic profile. 2. Situation analysis. A.General macro Environmental Analysis. a.Socio cultural. b.Economic c. government legal. d.Techcnological. e. international trend.

B. Evaluate Environmental Threats Opportunities. a.Industry structure. b. porters’ five competitor. c.Industry life cycle. d.Straregic group within the primary industry.

C.Evaluating firm strengths and weakness. a.VRIO Framework. b.Financial analysis. c.value chain analysis. d.Analysis of corporate strategies. e.Analysis of business level strategies.

3. Problem statement. A. Summarize the factors that drive the selection. B.Clearly identifies the major issue problem.

4. Strategy Formulation: Alternatives and Evaluation. 5. Strategic implementation.

INTRODUCTION UNILEVER COMPANY:

The unilever is a very big and very best company. The unilever brand found in consumers products in millions. The unilever have its many food and many daily use products. Through its history unilever has been adding vitality to the lives of consumers. The challenge of developing brand awareness has been met energy by the company with the evolution of the marketing and other techniques. Unilever has become institutionalized for the role it placing marketing of Consumers goods in using a marketing efforts and also understating the local consumers that have brought the some of the top brands in the market today’s such as dove,rexona,sunslik and that products which consumers lives. They now take new efforts to understanding the need of the market and also take care about the products and about the market need of the products. They also make new techniques for the company production. That’s the introduction of the unilever company.

STRAGIC PROFILE: Strategic planning is the management task concerned with the growth of the company. In the future ensure that the organization keeps moving in the right direction there are some critical facts that have affected the strategic direction and performance of the industry like as fast changing technologies. The profit ratio of new products and emergence of the global markets. Faster commercialization of new products ideas and patents. The unillever is the very fast company that also affecting the markets understandings.

SITUATION ANALYSIS: The situation analysis dirty deeds incorporated is a for profit home cleaning home services that was created by six entrepreneurs on July 7 2005. In order to differentiae dirt’s deeds inc.5 cleanings services from their competitors they are implementing arisque alternative. Dirty deeds Inc will be targeting single men and woman over age 18 in need of domestic cleaning service

and desiring discrete a dult entertainment. Annual report which has involved a firm’s activates trough the last year. It purposes to show the corporation however it is crucial for the stock watcher doing their due diligence every year from the analysis of corporate annual report.

ENVIRONMENTAL ANALYSIS: Consumer goods giants wants ton double in size in the years while cutting its carbon foot prints and helping one billion people lead healthy lives. The stragic has radical implications for packing reports josh books. The consumer goods industry face many Conundrums but as environmental concerns become more embedded in everyday life one has become the biggest question facing fm ch how to grow a business while remaining sustainable unilever set out its own sustainable living plan derhaps the most wide ranging csr programme unoiled by a consumer goods group.

SOCIO CULTURAL: Although Unilever’s Path to Growth strategy involves all components of the general environment, two segments that are especially relevant are the global and socio cultural segments. A major strength of the company’s global environment is its geographic diversification of its major product markets. In 2003, Unilever had sales marketing efforts in 88 different countries. The key is that it gave decision-making power to its and managers in different countries so that they could tailor their products to the market’s specific preferences and consumers’ local tastes. Thus, it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever.

ECONOMIC: The large multinationals such as Unilever make life better for ordinary people Do they help create economic prosperity, especially in developing countries. Or they do extract wealth from poorer countries for the benefit of shareholders in developed nations. These are just some of the issues that academics campaigning organisations, governments and business have debated for many years.Through this study and follow-up studies in South Africa and Vietnam, we now have a better understanding of our economic footprint in these countries. The studies found that our local businesses do make a significant contribution to the local economy through jobs and economic activity.

OVERNMENT LEGAL: The Unilever Group is created and maintained by a series of agreements between the parent companies of NV and PLC, together with special

provisions in their respective articles of association, which are together known as the Foundation Agreements. These agreements enable Unilever to achieve unity of management, operations, shareholders' rights, purpose and mission. The agreement for mutual guarantees of borrowing also assists in the creation of the single operating platform. Under the agreement NV and PLC each, will, if asked by the other, guarantee the borrowings of the other. The two companies can also agree tly to guarantee the borrowings of their subsidiaries. These arrangements are used, as a matter of financial policy, for certain significant public borrowings.

TECHNOLOGICAL: IT is a truly integrated function that facilitates more effective working and closer team work of competitive advantage. As such, it encomes a hugely diverse range of jects could be exploring emerging markets and new ways to work globally. We could be partnering a major retailer to develop a web-enabled tool for promotions planning. .we could be helping manage our own technology infrastructure. Broadly IT falls into four areas. Strategy manages technology deployment to business goals.

INTERNATIONAL TRENDS: A global mining conglomerate contemplates a major new development in a remote region in Southeast Asia and has to navigate diverse expectations from host governments, project finance partners, local communities and global NGOs. An auto manufacturer hammered by the credit crunch needs to avoid being eclipsed by competitors who invested earlier in environmentally friendly technologies. A major clothing retailer struggles to work out how to improve its purchasing practices to improve labour standards across a complex global supply chain and avoid another front-page exposé of worker abuses by a Central American subcontractor.

ENVIRONMENTAL THREATS OPPORTUNITIES. Unilever is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of our company. We will recruit employ and promote employees on the sole basis of the qualifications and abilities needed for the work to be performed. We are committed to safe and healthy working conditions for all employees. We will not use any form of forced, compulsory or child labour. We are committed to working with employees to develop and enhance each individual’s skills and capabilities. We respect the dignity of the individual and the right of employees to freedom of association. We will maintain good communications with employees through company based information and consultation procedures.

INDUSTRY STRUCTURE. The industry structure of the company is good they make techniques for progress and developing the company. The purpose of the seminar was to develop and roll out a single, frees possible at-moving consumer goods FMC Industry endorse Reframe work and to inform suppliers of the common methods this industry uses to evaluate suppliers' operational practices. The framework addresses the four major areas of sourcing required by many brand manufacturers and that align to Unilever's Business Partner Code: labour standards, health and safety, environmental management and business integrity.

COMPETITIVE FORCES. After completing the PESTEL analysis they can conclude that, while Mars is not likely to face any future political problems, it will have to address future economical, technological and socio-cultural aspects. Seeing as how the current economic situation is not healthy, our future production will have to ensure a more efficient output and distribution methods. In addition, pressures from governments for more cap-and-trade programs and less polluting methods will mean that Mars will have to rely on greener technology and utilize all materials to their fullest capacity. Increased monetary pressures might have some negative effects on the number of chocolate ice creams we can produce.

INDUSTRY LIFE CYCLE: The conduct LCAs on product categories or portfolios to help raise environmental awareness and to identify improvement opportunities. We our sustainable agriculture initiative activities by completing studies on key crops and products such as margarines and oils, tea and ice cream. During 2010 we published two papers in the International Journal of Life Cycle Assessment. One paper has estimated the greenhouse gas footprint of our Knorr brand, the other was a comparison of the environmental impact of margarine and butter. See related links for more information.

STRAGIC GROUPS PRIAMRY INDUSTRY: Increasingly we are trying to build partnerships that endure over several years with inter-governmental and non-governmental organizations and which can undertake practical action as well as inform our understanding of the issues. Our partners bring expertise on specific questions as well as the networks to deliver practical initiatives on the ground. We feel we can be most effective by focusing on a limited number of in-depth partnerships related to our priority issues such as nutrition, hygiene and sustainability. This variety of relationships means we engage in different ways, depending on the nature of the

interest, the relevance to the business and the most practical way to meet stakeholders' specific needs and expectations.

INTERNATIONAL COMPETITON: Unilever which owns brands such as dove lux pounds and singles together with a number of leading food beverage and detergents brands are on the top of the strip competition some of its primary markets had been hit by the bad weather in euproe.The gum outlook has led the company to cut its earings forecast to under five percent. in Western Europe the personal care and household division had been badly hit by falling sales which compounded by the focus for investments on marketing and adverting activities in recent months.

FIRM STRENGTHS WEAKENES: The Europe South Pacific segment represents another of Colgate-Palmolive's more mature, slow-growing markets. Growth in this more mature market is driven primarily by rebranding and introducing new products such as Colgate Time Control, Colgate Max Fresh and Colgate Sensitive MultiProtection toothpastes. Colgate also used its acquisition strategy to grow sales with its acquisition of GABA, a Swiss toothpaste maker, in 2003. One challenge that has arisen with Colgate's rapid expansion in Latin America is the company's overdependence on growth in that region. Due to fast growth in the region, Latin America alone has contributed

VRIO FRAME WORK: Strategic analysis in a global setting involves competition in industries that extend across national boundaries and among firms with different national home bases that may tap into strategic resources in more than one location. The strategic thinking and action in an international context. These include those required for defining the geographic scope of industries, the competitive advantage of countries regions and its implications.

FINANCIAL ANALYSIS: 12/2011

12/2010

12/2009

12/2008

Cash and Equivalents

4,523 738

3,791 3,574 1,603

Retractable Cash

-

-

-

Marketable Securities

-

-

1,886 3,107 1,395 882

Receivables 5,859 5,557 4,920 5,131 5,446 Inventories

5,973 5,778 5,134 5,427 5,686

Prepaid Expenses -

-

-

530

12/2007

682

313

RATIOS: Return on Equity 33.4% Return on Assets 10.6% Return on Invested Capital 21.6% Gross Profit Margin 80.5% Pre-Tax Profit Margin 14.0% Post-Tax Profit Margin 9.9% Net Profit Margin (Total Operations) 10.0%

VALUE CHAIN ANALYSIS: Unilever Australia is a leading supplier of fast moving consumer goods providing Foods and Home and Personal Care Brands in Australia and New Zealand. Examples of leading brands include Continental, Dove, Lipton, Lynx, Omo /Persil, Rexona, Streets, and Sun silk. Their long-term success requires a total commitment to exceptional standards of performance by combining economic growth with sound environmental management. With this in mind, the North Rocks site, Sydney, decided to improve the performance of their health and beauty mixing plant and a aerosols plant through updating their process control systems.

ANALYSIS COPORATE STRATEGIES: That India is critical to the world’s second-largest consumer goods company Unilever Plc., is reflected in the fact that more than 50 per cent of its sales come from the emerging markets. The consumer goods major are now all set to take a step further. It is now extending its corporate venture capital model (initially established for developed countries to developing nations and is very bullish on China and India. In an interview with VC Circle, Martin Grieve, managing director of Unilever Corporate Ventures, says that the company is particularly bullish on the consumer related business in India.

ANALYSIS BUSINESS LEVEL STRAGIES: The analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. The framework for reviewing a situation, and can in addition to and Five Forces models, is applied by companies to review strategic directions, including marketing proposition. The use of analysis can be seen effective for business and strategic planning, marketing planning, business and product development and

research reports. Also ensures that company’s performance is aligned positively with the powerful forces of change that are affecting business environment

STRUCTURE CONTROL SYSTEMS, REWARD SYSTEMS: Unilever Australia is a leading supplier of fast moving consumer goods providing Foods and Home and Personal Care Brands in Australia and New Zealand. Examples of leading brands include Continental, Dove, Lipton, Lynx, Omo /Persil, Rexona, Streets, and Sun silk. Their long-term success requires a total commitment to exceptional standards of performance by combining economic growth with sound environmental management. With this in mind, the North Rocks site, Sydney, decided to improve the performance of their health and beauty mixing plant and a aerosols plant through updating their process control systems.

PROBLEM STATEMENT: The problems that occur in the company which are some small level and some on the higher level. Some are the plant problems and some are the marketing, products and other problems. These problems make the any company weak and become down in the market. These problems are mostly depending on the company products and company markets.

FACTORS DRIVE ALTERNATIVES: There are many factors that drive the alternatives such as products of the company workers of the company and other major factors. The sale of the products controlling the share markets makes the good quality of the products. Make new improvements in the company. Make Controls on the workers. Improve the productivity of the company. These are the main factors that drive the alternatives. The alternatives are depending on these main factors. If we maintain all these factors then we easily progress in our business .our all companies are depending on these factors.

MAJOR ISSUE OR PROBLEM. There are many main issues and problems which are affected the companies. But the main problems and issues which are founded by me are like that. 1. Wastage of materials.2.Less production.3.Technical and mechanical problems.4.Wastage of time.5.Qulity of products is not good 2. WASTAGE OF MATERIAL: When we make the mixture of any product then there is so much wastage of material. If the mixture is not good the quantity of any chemical is high

then the Quality of product is also not good so all mixture is wastage and make the new mixture for the good quality of the product. 2. LESS PRODUCTION: Less production is also a main issue and problem. If we consume more time and make less production then it is not good for the company. Then there is a time wastage and also wastage of electricity. This issue mainly occur if there is any technical problem or any fault occurs in the plant. TECHNICAL AND MECANICAL PROBLEMS: There are many problems in the companies but there is also a main problem of technical and mechanical which is mainly occur in the machines. When this problem is occur in any machine then all production is shout down and the plant of the company is stopped. To maintain it takes so much time so there is so much wastage of time so that is the main problem in the companies. WASTAGE OF TIME: When the technical and mechanical problems are occurring in the companies then it take so much time to repair. In this time all plant is stopped and the production is also stopped then it makes the wastage of so much time. QULITY OF THE PRODUCT IS NOT GOOD: The quality of the product is a main thing for a company if the quality of the product is not good then the sale of the product is also not good so quality is the main power of the company. So if we make the quality bad then our sale of the product is also so bad it makes the bad productivity of our products and it also make the market down.

SUB- ISSUES & MINOR PROBLEMS: In the companies there are many problems and there are many issues. There are some major issues and there are some minor issues. The minor issues and minor problems which are found by me is like that. 1. Products sales are less. 2. No any new products are released.3.Products are very expencies.4.No any new improvements in the companies.5.Less educative workers. 1. PRODUCTS SALES ARE LESS: The minor issue is also the less sales of the products. In the market. there are many new products their price is also be less so people mostly like the cheaper and new products so the sale of the products

are less. The productivity value is less in the market so the marketing value is also less of the company and its product

2. NO ANY NEW PRODUCTS ARE RELEASED: There is also one minor problem like no lunch of any new products in the markets. The markets always want the new products because the mostly people want the new products which are more good and cheaper in the price. There are many companies in the markets they have many different new products so they make competition in the market with their products so it is compulsory to launch a new new products in the markets. 3 .PRODUCTS ARE VERY EXPENSIVE: There are many products in the markets some are cheaper in cost and some are expensive in cost but those products which are not expensive are like more by the people. The less expensive products are more sales in the markets because the people more like the cheaper products. So expensive products are very less sale in the market. 4. NO ANY NEW IMPROVEMENTS IN THE COMPANIES: If we want the progress of our companies then we make the some new changes in the companies like as new machines new technical improvements in the technology of the companies. But in the companies there is no any new improvements and our companies are become down in the quality of products. 5. LESS EDUCATED WORKERS: In the company’s there are some less educative workers they have less knowledge about the mechanical and technical technology so they have no any knowledge like how to drive the machine and how to make the good quality of the products so that is not good for our companies.

STRATEGY FORMULATION ALTERNATIVES AND EVALUATION: The strategy formulations are those formulations which are occurring in the companies and in the markets. The main formulations is like that the productivity of the company the quality of the products the market value of the products and some other which is occur in the plants of the companies. These strategy formulations make the companies up and down in the markets. The value of the company and its products are depending on these formulations.

On the other hand there are some other creations which his created in the markets and in the companies such as the alternatives and evaluations. These alternatives and evaluations are depending on the running of the companies like how long this product is running in the markets.

STRATEGIC ALTERNATIVES: The strategic alternatives is the main alternatives of the companies like before laying off employees consider how much lay off cost off your companies in the long run. On the top paying services it is also risking in the market values of the companies. It is also hit the productivity of the companies. If we want to improve the company market conditions then first we improve the strategic alternatives of the company. If we want to improve the company business then first we give the trainings to our staff and then take their ideas about the company improvements. There are some company alternatives which are founded by me are like that.1.Company management. 2. Company productivity 3.Company market value. 4. Company technology. 1. COMPANY MANAGEMNT. The company management is the main head of the company. The all improvements of the company is mainly depends on the management of the company. Management Handel the every situation of the company. The management can take every design about the company and about the workers of the company. The management is easily improving the company business. Then this alternative has the full potential to solve the critical problems of the companies. COMPANY PRODUCTIVITY: The company productivity is main for the company business and main for the company markets. If the products are good and cheaper than their market sale is also high if the market sale is high then the company market value is also high. In this way the company business is high in the markets and then company is getting more progress. In this way company productivity is also important for the company business. So in this way it has a power to solve the critical problem of the company. COMPANY MARKET VALUE: The company market value is more important for the company business if the market value is less the business is also become down so we always maintain the company market values makes the good quality products and cheaper products. If the product sale is increasing then the company market value is also increasing. So this alternative has also potential to solve the critical problems.

COMPANY TECNOLOGY: The technology is more important for our company plants if the technology is good then the production and quality is also be good. Make the good technology for every machine and for every instrument. Every machine and every instrument is depend on the technology of the company if the technology is good then the plant motors, machines and instruments can run easily and makes more production. If the technology is good then the accidents are also less occur in the company. These all alternatives have potential to solve the critical problems.

ALTERNATIVE EVALUATION: There are many alternatives evolutions of the company but I found the some main alternative evaluations of the company which are like that there are five alternatives techniques each of which had been successfully used by one of the participating companies were evaluated in the assessment of the eye irritation potential of 32 samples. The 32 samples included chemical intendments and preparations. And other food products which are daily use in our eating life. These are the main alternatives. Some are on the company levels as like as company management and company staff and company workers

ALTERNATVIES AS ITS PRO AND CONS: According to the 2007 European innovation scoreboard invocation policy must remain at the centre of the Lisbon strategy. The gap in overall innovation performance between the EU and the us is narrowing very slowly and calls for intensive actions in the companies. In its communication putting knowledge into practice abroad based innovation strategy for the dated September 2005 the community approach it the strategy for years ahead. There are many alternatives which evaluated but my faviort alternative in which I am believe is the management alternative which controls the all company.managemrnt can make the company high and also make the company down that all is in the hands of management. Other is also good on the other other hand but this is the important and like by me.

PROVIDE THE FINANCIAL TO THE COMPOANY: If we want to provide the financial to the company then company then we take some financial decisions and financial ideas from our management and also share with or staff and with our workers. The next step is to make the new products and make three new improvements in the company and also make control on the energy levels like as on the electricity and on the oils and on the other energy products in this way we provide the financial analysis to the company.

STRATEGY IMPLEMENTATIONS: Structural& cultural change need in the organizations. We want to make some new structural and cultural changes in the companies in the organizations and also some in the managements then our company is more progress. New controls and incentive changes .we also make some charges in the incentives’ and in the controls of the companies. Increasing the incentives of the workers so they do work well in the companies and make them satisfied and also solve their problems. There are some leadership changes also which are doing at the high level of the companies. Action plains. Make action plains faster for the companies make the meetings on the time so our company easily progress in the markets.

Conclusion: The unilever company is the biggest and international company of the world. There are many products of this company as like as house made products daily use products eating products and cosmetic products. These company products are very good in the qualities. I am also using this company product. The market value of this company is also good because people like its products because the quality of the products is very good. In todays market the sale of the products are also increasing. To making the products the technology of the company is also very high. In this company every type of precautions’ are taken by the staff and the workers like as safety precautions and hygienic predations. There many technologies in the company like as plc system and vvf drives of motors and other.so like this company and its products and make my project report on this company.

REFERENCE: I make my assignment on this company because I like this company products .I make this report on this company by my own views but some time when some problem then I also takes the help of text books and my friends’. Some views I also take from the help of internet. I make this report by my own mind views. If any mistake in this report so I fell sorry, thank you.