Futurebazaar 53t5w

Presented By:Nikhil Kansari Deepak Agarwal Harish Deshmane Deepak Vidyarthi Sajeesh Sundaresan Prakhar Pratap Singh

• VISION Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner. • MISSION We will be the trendsetters in evolving delivery format • CORE VALUE Indian-ness • CORPORATE CREDO Re-write rules and retain values

FUTURE GROUP FOR??

Strategies…….to success…… • ‘Mind to Market’ • ‘To be heard, you need to shout louder than rest’ • ‘Rewrite rules of the game’ • ‘Merchandise Driven’ • Keeping family income in mind • Understanding customer behavior • Size

FORMATS UNDER PANTALOON RETAIL The group’s flagship company pantaloon retail operates a clutch of formats :Pantaloon- a chain of fashion. destination Big bazaar- a supermarket chain. Central- a chain of seamless destination malls. Futurebazaar.com– online shopping portal. Home town – a large format home solutions store.

Collection I – selling home furniture products. E zone – electronics segment. Food bazaar - daily usable edibles like grains ,vegetables , fruits etc.

Business Model • Futurebazaar.com is the digital commerce arm of Future Group • Shop online or on phone, selling the full range of merchandise available in its retail stores. • A year-and-a-half ago it was re-launched as a deals site following an independent pricing strategy in the physical stores and online. • Three things important for a futurebazaar consumer are price, access and convenience. • Venture capitalists Sherpalo India Advisors Pvt. Ltd and Everstone Capital Advisors Pvt. Ltd. • For every consumer who goes online and shops, there are four who go offline and buy at stores. • Online sales to contribute 10-15% of the group’s retail revenue in the next couple of years.

Major Categories • • • • • • • •

Home & Living Bed & Bath Kitchen & Dining Appliances Entertainment Office Sports & Outdoor Sub classification-man, woman, kids, etc.

The process of selling • • • • • •

Shop by Category Shop by Brand Shop by Discount Shop by Price Tele shopping Divert to Bigbazaar.com

Sales Approach Future Bazar, being an online channel uses the Mental –Stimulus Approach mainly focusing on  AIDAC approach Attention, Interest, Desire, Action, Satisfaction

 FABV approach Features, Advantages, Benefits, Value

Credibility Visibility Matrix

Future bazaar

Relationship Strategy Future bazaar Exhibits a Transactional Relationship with its customers due to the following Reasons

GOAL Time Frame Offering Number of Customers

Sell Products Short Standardized

Many

Channel Dynamics • Vertical Marketing Systems(VMS) Future bazaar acts as a common platform for providing goods to customers by integrating various Brands from various manufactures ,under a single umbrella

Distribution Strategy Business unit with Resources

Control over Channels

Low

High

Future Bazaar

ITC

FMCG

Amway

High

Low

Sales Closing Techniques • Direct Closing • Mingled with a bit of Intimidation technique

Post Sales Services • Forms • Customer Complaint Cell • Store Locater

Features • Never miss a deal ( to get alerts) • Sign up (customer database and reduction in shopping time) • Search products (convenience) • Mycart (multiple shopping in one go) • Payback (Customer loyalty points) • New arrivals (To give the fresh feeling) • Popular deals (Gregarious by nature)

Features (cont…) • You may like (Personal psychological patterns and comparisons) • Today’s deals (current offers) • Bulk purchase (special gifts to lure wholesalers) • Shipping time (decision making is easier) • Go to top (easy navigation) • Sellers (Promotion to attract brands and sellers along with reference of present one) • Wishlist (bookmark for shopping)

Reduction of non financial burden • • • • • • • • • •

Specifications s reviews Live chat assistance Pay using EMI 15 day warranty Manufacturer’s warranty Checkout secured by Thawte latest SSL Technology Track order points (+91 922-222-1947) [email protected]

Sales Process • • • • • • •

Product to cart Quantity Proceed to payment Facebook or email id Shipping address Secure payment Order no. (for reference and identification both within and outside the organization)

Payment options • • • • • •

Credit/Debit Card Net banking Credit card EMI (aaj udhar kal nakad) CoD Payback Gift Vouchers(business model eGV)

Logistics in futurebazaar.com • Warehouses are fulfilment centres — fulfilling single orders, items; higher cost, smaller inventory risk; maintained by Amarex • Mother warehouse in Mumbai outskirts and several smaller processing centres across India • Work with third-party logistics partners for home delivery. • 10 per cent of sales spent on logistics cost. • About 60 per cent of orders come from top 10 cities. • In the last six months have sold to 532 tier-3 towns • 2000+ cities and 8000+ pin codes

Logistics (cont…) • In Mumbai, Delhi, Bangalore, the deliveries can happen overnight or, within two days. At the other extreme are — Kolkata, West Bengal, and Uttar Pradesh. • Future Group sources from about 30,000 vendors across the country. Out of those, only a few hundred supply for the e-tailing space. • On e-commerce, there is maximum demand for electronic goods. • For Future bazaar, about 25 per cent of business happens on cash-on-delivery basis (limited for lighter items)

Promotions

• • • • • • • •

E-gift voucher Theme merchandise – feel Japan Clearance sale-Loot (monthly) Rewarding Fridays-2x points Blogs- networking of s Donate online-charity Home makeover- occasions TV and newspaper ments

Thank You