Feasibility Report Of Awan Rice Mill v2o42

Feasibili ty Repo r t ON AWA N RICE MIL L

INTRODUCTION

The study provides information regarding investment opportunity for setting up a rice husking and polishing unit in Pakistan, especially in the area of Sahiwal, Okara, Lahore , Hafizabad and Sialkot districts. which is grown on a large irrigated area in Pakistan. The objective of this document is to provide information about investment opportunity for setting up a Rice Husking & Polishing Unit. Rice is grown on irrigated areas of all the four provinces of Pakistan. The rice crop is sown in the months of June/July and harvested in September/October. The crop needs a fertile land and a heavy fertilizer for getting good yields. Rice is a high water-intensive crop. It needs flood irrigation during the entire season. There are different varieties of rice crop, which differ in tastes and aromas. Two main species of rice, i.e. Basmati and Irri, are most commonly grown in Pakistan. The average yield of rice is 14 maunds (40 kg) per acre for Basmati and 29 maunds (83 kg) per acre for Irri rice. Basmati is considered to be the most superior variety of rice.

Oppor tunity Rationale Pakistan's second largest staple food crop, rice, is a source of foreign exchange earnings. At the end of the eighties, Pakistan followed the USA and Thailand as the third largest rice exporting country in the world. The long grain sweet smelling rice called basmati is grown only in parts of Pakistan. The peculiar soil, climate and farming techniques combine to produce this world-renowned variety of rice, which is a gourmet's dream. Basmati rice is now available in most super markets in all over the world. The demand for polished rice is increasing in the export market and there is still shortage of modern rice processing mills that can produce branded rice of the required quality. Pakistan produces good quality rice in the world. Basmati rice is the most delicious variety of rice produced in Pakistan. The proximity of Middle East market has enabled Pakistan's rice to compete with the International rice. The market for coarse rice i.e. Irri is decreasing in the Middle East as the consumer preferences have changed in Saudi Arabia and other Arab countries towards the quality Basmati rice. Basmati fetch highest unit price per ton in the international market.

VISION STATEM ENT

We will strive to provide our customers with the largest selection of rice varieties and rice-related products available at a competitive price and in a friendly and timely manner. In addition, our customers will always be treated with the utmost integrity, honesty and fairness.

MIS SIO N STATE MENT

Always comes up to the expectations of customers. It makes a concerted effort to give the best quality. The achievement of excellence of standards that we have set up for irreproachable quality of rice is made possible through constant vigilance of the entire process from procurement to marketing. We offer a traceability, end-to-end controlled process by conducting checks and monitoring every stage.

EXE CTIVE SUM MARY

Rice Milling is an important activity in rural areas both for selfsustenance as well as source of subsidiary income to small farmers & agricultural laborers. The bye product i.e. rice-husk can be also used for producing rice-bran oil if the volume is large as well as for domestic fuel. Rice Milling can be also undertaken on commercial basis for producing rice from paddy & sell it on a profit. Eastern Region rural side is dependent on agriculture to a large extent and paddy crop is one of the chief farm produce in this area. The number of marginal, small farmers & agricultural laborers is very large in the area, and their quantity of production is very small. Therefore most of them are dependent on small millers in the neighborhood for converting their paddy into rice. Apart from this, the miller can also procure paddy from, the market & sell the rice at a profit on commercial basis.

Technical Aspects:-

Since it is proposed to install mini rice mill, the process of rice

milling is not a very complex one and technical training of a very high order is not required. The supplier of the machinery will be able to provide initial guidance to run the Equipments. Power consumption for the attached motor is also low. Implementation schedule:a) Project Duration

5 years

b) Phasing of the project

Beginning from 2009 to 2013

Objectives of Project.

1- We will strive to provide our customers with the largest selection of rice varieties 2- To

p r ovi de

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at

af fo r d a b l e

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c us t ome r s . 3- To s atis f y th e c u s tome r i s o u r p ri o ri ty. 4- De a l wi th h on e s ty a n d fa i r n e ss .

Location of Project. Yous a f Wa l a 5 km L a h or e r oa d Sa h i wa l

Var iet y-w is e Dis tr ibu tio n of Ar ea Cul tiv ation (in Paki sta n)

un der

Area Under Rice Cultivation (Total area 2.5 million hectares)

Area Under Rice Cultivation

Irri Basmati Other

Ri ce

th e

Pro posed Capacity The husking unit is assumed to operate on 60% capacity utilization in the first year. The unit will process 48 tons per day of paddy during seven months of operations.3The ricepolishing unit will also operate on 60% capacity utilization in the first year and will process 32 tons of polished rice for the year4.

CURRENT INDUSTRY STRUCTURE Rice industry is growing over the last three decades with an increasing demand of processed rice in local as well as in export market.

Major Players Major players in the rice processing industry are located in Lahore, Gujranwalan and Hafizabad districts. etc.

MARKETING Local Mar ket Rice is the second largest food item of the Pakistani households after wheat flour. During the last decade, the production of rice in Pakistan has been around 5 million tons per annum. Around 2.9 millions tons of rice is available for domestic consumption of Pakistan. The per capita availability of rice in Pakistan is 20.78 kg.

Market Segments According to buying power of the rice consumers, the market for rice can be broadly categorized into three major groups. Lower income group, includes people with

income level of less than Rs 3,000 per month. The majority of this segment is looking for purchasing cheap rice. This segment is the major market of broken rice and Irri rice. The price of broken rice is almost equivalent to the wheat prices. Middle income group, includes middle and upper income households in the urban areas with monthly income of Rs 5000-10,000. This segment purchases good quality rice (polished rice as well as semi-polished rice) Upper income group includes the upper income segment of the society, they prefer to buy high quality branded rice. The hotels and restaurants also purchase polished and semi polished rice for their different dishes.

RAW MATERIALS The raw material of the husking unit is paddy, obtained from rice harvesting. The paddy can be purchased from the local grain market (Mandi) as well as directly from the farmers on cash basis. The paddy-harvesting season starts in mid of September and ends in December.

Rice Husking Rice husking unit will use the paddy as raw material. Husking is the process of separating the rice from the husk. Rubber roll and hullers are used to shatter the paddy to produce rice. Different processes are used for separation of head rice, broken rice, rice powder, dust & bran.

Polishing Unit Rice polishing unit will use the brown rice for cleaning and polishing. Various types of cleaners/polishers are used to give shining and silkiness to the rice. The husking of paddy produces different products, including 53% head rice, 10% broken rice, 2.5% powder rice, 33.50% husk and 1.00% waste &dust particles. The rice-polishing unit processes the head rice (brown rice) to make different value added rice products like silky and non-silky rice. The operations of a polishing unit are spread over a period of eight months. In the current industrial practice, both the husking and polishing units are not operated at one time due to certain reasons. After the husking operation, the brown rice requires a time of six to ten weeks for the drying and conditioning. So, the brown rice is stored for a period of at least two months before taking it to the polishing process. For the purpose of this report major portion of

head rice (brown rice) will be supplied from in-house husking unit while rest will be purchased from the local market. The processed rice (both brown rice and polished rice) will be stored during the first few months of harvesting season, as the prices are generally lower due to oversupply of rice in the market.

MACHINERY & EQUIPMENT Details of Husking Machines Majority of the machinery required for husking and polishing unit is manufactured locally apart from few items like SM and NF machine, which are used for refining the rice. Machinery can also be imported from China at cheaper rates compared to those from Japan or Korea. The major machinery components of the rice husking mill are manufactured in the local market of Daska, Jallalpur Bhattian, Gujranwala and Lahore. Amongst the foreign suppliers, China is considered to be more competitive than other countries. It’s better to purchase S.M.18 and NF 14 machines from China and other from local market. The local market manufacturers are supplying the China made S.M. 18 and NF 14 along with other machinery components. Total Cost of the Husking Plant

Rs.2,74,000

Details of Rice Pro cessing (Polishing) Machines Major machinery required for rice polishing is also manufactured 2ocally. It is being manufactured at towns of Daska, Jalalpur Bhatian, Gujranwala and Lahore. Modern machinery can also be imported from China, Japan, and Korea. It is recommended for the proposed project to use NF-14, S.M. 18 and Paddy separator from China and other machinery components from local market.

Total Cost of Polishing Machine

Rs.5,639,000

Fur niture & Fixture s Total cost

Rs.200,000

Office Equipment Total cost

Rs.375,000

LAND & BUILDING REQUIREMENT Land Cost Required Land

Area (sq ft) 4,000(4 Acre)

Rate per kanal Total cost

Kanal 32 87,500 6,000,000

Total Pro ject Cost

The Estimated project cost is,

Project Summary

Total Cost

Land

6,000,000

Building

21,359,272

Plant and Machinery

9,859,950

Furniture an Fixture

200,000

Office Equipment

375,000

Vehicles Pre operating Expenses Contingencies Initial working Capital

2,039,000 770,000 106,890 29,086,402

Total Project Costs

69,796,514

Project Economics Bank

40%

27,918,606

Equity

60%

41,877,908

Total Financing

100%

69,796,514

DEDICATION “We dedicate this report to our beloved parents, teachers and friends”

Pr ojec t C os t:

The total estimated project cost is 69.7 million rupees.

Objectives of Project. 5- We will strive to provide our customers with the largest selection of rice varieties 6- To

p r ovi de

th e

ri c e

at

af fo r d a b l e

p ri c e

to

th e

c us t ome r s . 7-

To s atis f y th e c u s tome r i s o u r p ri o ri ty.

8- De a l wi th h on e s ty a n d fa i r n e ss .

O u r Ta r g e t M a r ke t . O u r ta r ge t ma r ke t i s to c ove r th e a r e a of e as te r n Pu n j a b , especially in the area of

Sources of funds 4 0 % of to ta l c a p i ta l we ta ke as a l on g te r m l oa n f r om fi n a n c i a l i n s ti tu ti o ns a n d 6 0 % fr om own s ou r c e s .

Location of Project. Yous a f Wa l a 5 km L a h or e r oa d Sa h i wa l .

Or ganiza tiona l Hi er ar chy

C.E.O. Mr. Zahid Hussain

Finance Manager Mr. Abid Nadeem Ghori

G.M Mr. Muhammad Yar

Sales Manager Mr. Nadeem Iqbal

Marketing Manager Mr. Ahmad

HR Manager Ms.Taiba Aslam

Bi bliog r aphy

01 - Mr . Anw ar Ali ( owner of Jitala Mian C hannu 2-

Punja b Rice Mill B

3-

www .unesc o.or g

haw alna ga r

R ice mill s)