Emirates 1x1x33

Strength MBASkool.com performed a SWOT analysis on Emirates, and some of their strengths include:  Strong Dubai government  Has over 50,000 employees  Is present in 72 countries across 6 continents There is also a -generated SWOT analysis on WikiSwot which provides further insight into their strengths, including:  Effective communication with the public  Effective reputation management and branding  Emirates is a sponsor of numerous festivals and sporting events  Emirates claims to be environmentally friendly compared to their competitors due to low emissions Weakness MBASkool.com’s SWOT analysis found that Emirates has weaknesses including:  Due to an increase in competition, market share growth is limited and bench-mark standards are becoming more costly WikiSwot’s SWOT analysis also found a weakness:  Labour policies need revision Opportunity MBASkool.com found many opportunities for Emirates, such as:  Releasing a brand new fleet of airplanes. This will help improve customer confidence in the airline  Adding more destinations to their list More opportunities derived from WikiSwot are:  Creating new products and services

 Emirates recently became an ally with the within the global airline alliance, a contract alliance amongst the top airlines to work together and help one another when necessary 

A business venture partnering with Disney Land created new clientele and an increase in revenue

Threat Wherever there are strengths, there are threats. MBASkool.com found a few, including:  Increased competition within the Middle Eastern market  Fuel costs are increasing  The government of Dubai is changing regulations and policies WikiSwot also found a threat:  A global economic slowdown

Further analysis concludes there is more to be included, however. My personal SWOT analysis of Emirates is as follows: Strength  All planes are equipped with “fly with me monsters,” a collection of blankets, drawing tools, and seatbelt characters to promote safety to preschoolers  First class includes a shower spa and two on-board lounges for drinking and mingling on the upper deck  Their menu includes wild Iranian caviar, braised beef in coconut milk, stirfried lobster in black bean sauce, cheesecake, and cocktails  First class private suites include a personal mini-bar, a privacy divider and sliding door, a vanity, table, mirror and wardrobe, as well as enger seats that can be converted into full-flat beds  A strength specifically related to Emirates and Qantas is the availability of Halal meals during flights between Australia and London Heathrow  Effective use of social media Weakness  The United Arab Emirates eliminated a military agreement that allowed for Canadian forces to use a logistical base near Dubai after the refusal of Emirates airlines to expand landing rights in Canada Opportunity  Emirates made Dubai’s ruler, Sheik Ahmed bin Saneed al-Maktoum, their chairman  As of 2011, air travel is expected to grow more than seven per cent a year for two decades

 Emirates’s partnership with Qantas because it opens an extensive network Threats  In the 2009 economic crisis, Emirates had an 80 per cent drop in full-year net profit  Countries going to war or being filled with tension, such as Egypt, Yemen and Jordan