Email Campaigns 6s1p48

[email protected]

to me Hey there!

business! Just copy the text below and fill out the content

I just wanted to reach out and say thanks for ing! [frequency of emails going forward], we’ll send you emails containing:

between square

• [Describe one type valuable content they will receive]

brackets “[ ]”.

• [Describe another type valuable content they will receive]

• [Describe yet another type valuable content they will receive]

I know your time is extremely valuable, so I’d like you to do just ONE thing to get started:

When to send

[Call-to-action for something you want them to do]

Between 0 and 5 minutes after

If you want, you can also keep in touch with us through our social channels:

a subscriber s your list

• [Link to social channel #1]



Talk soon! [Your name] [Company name] P.S. to [same call-to-action as above]!

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2 NEWSLETTER EMAILS Why are newsletter emails important? As you build your email list, it’s crucial that you stay connected to your audience by periodically emailing them with new content and updates, so when you want to sell something you’ve already given week’s and week’s worth of valuable content.

Newsletter email examples I collected these emails by looking deep into our inboxes for those I ed off the top of my head after reading thousand of newsletters over the past 9 months. They stood out. The were ed. They were a cut above the rest.

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NEWSLETTER - JOANNA WIEBE, COPYHACKERS [1/2]

what copy hackers do instead of putting off tough tasks Joanna Wiebe < [email protected]> to me Have you ever found yourself procrastinating? Sure you have. I have. We all do it. Some stuff we put off because it’s monotonous or dull work we just don’t want to do. Like washing the dishes. Or folding the laundry. But then there are the other things. The things we put off because we don’t know how to do them. Like writing a cold email to ask someone influential to try your product. Or installing a new deck. Or repairing the ceiling. Or plotting an autoresponder series. Or writing a sales page. What’s the one thing that breaks the pattern of procrastination? What’s the most powerful force in the battle against delaying? Writers have been talking about it for years. They’ve used it to break writer’s block, which is just a form of procrastination. Any idea what it is? It’s research. We tend to put off things we don’t know how to do simply because we don’t know how to do them the right way. We don’t want to spend time and money building a deck if it’s just gonna wobble, soak up rain and collapse under the weight of our BBQ guests. But when it comes time to build that deck - when the BBQ is planned and we’ve gotta have somewhere for our guests to mingle - we do a little research, and, quite suddenly, we feel much better about doing the inevitable. We can conquer the thing we feared… once we know how to. Now another question for you, along the same lines…

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NEWSLETTER - JOANNA WIEBE, COPYHACKERS [2/2]

what copy hackers do instead of putting off tough tasks Joanna Wiebe < [email protected]> to me Have you ever found that, when it comes time to write copy for your business, you put it off and put it off and put it off? I have, and I write for a living. It’s my freakin’ job, and i procrastinate. If you don’t know how to write a headline, you don’t want to do it. Samezies with an email. And a landing page. And, hell, even a tweet! It’s not until you research how to write X that you feel prepared to write X. Obvious, right? Well let’s take it a little further. Did you know that the best copywriters rely on research to find the words to use? To find the messages to communicate? So there are 2 kinds of research you should keep in mind when writing:

1. Research to find out how to write something.

2. Research to find out what words to use.

In my first ebook and most popular book - Where Stellar Messages Come From - I highlight the most useful ways to find your messages without looking inside your head (where messages that convert visitors are most definitely not waiting in the shadows)... So try this and see if it works for you… [video] Click to watch a video with a full explanation of what to do to find your messages the way conversion copywriters do it See you tomorrow, Jo

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NEWSLETTER - NEIL PATEL, NEILPATEL.COM

How to Use SEO to Build Your Brand Neil Patel to me Hey, I just wanted to share with you my latest blog post. Let me know what you think. How to Use SEO to Build Your Brand For a lot of people, SEO is an afterthought. It’s strange as even Google says that IF you have to hire an SEO, do so early rather than late, like when you’re just planning to launch a new site. Now, why would Google say that? [click to continue] Thanks Neil PS: If you want to see how I can help you grow your traffic and revenue, go here.

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NEWSLETTER - NOAH KAGAN, OKDORK.COM [1/2]

It’s my birthday! Noah Kagan < [email protected]> to me A few weeks ago I read an article where the writer said, “I’m only going to experience my sons birthday 8 times until he’s 8 years old.” That finiteness of time really stuck with me:

How many times can I actually listen to this song?

How many times can I eat at Taco Deli?

How many emails can I ever send you?

There’s only so much of everything. That’s why it’s critical to be intentional about who and how you are spending your life everyday. In honor of that I thought I’d write up a few KEY things I’ve learned in the past year: 1- Surround yourself with people who are better than you. I ed a ping pong league and I lose every week. Normally when I play my friends, I completely dominate them. While it feels nice to win, losing and being around better players helps me elevate my game. 2- It’s your responsibility to make it fun. I LOVE marketing. I could do it all day long. But as the leader of SumoME, there are other things I should be spending my time on, and we have a great team doing marketing already. So I was “stuck” with the job of recruiting. I avoided it for weeks. Then I did whatever it could to make it more like marketing (new hacks to find people) and had WAY more fun with the interviews. Pro-tip: Try for a week to embrace the hardest challenge in your life. 3- Winners suffer longer. SumoMe.com has not been easy in the past 2+ years. People quit, we lose revenue, servers go down and more. But, I truly believe in what we are doing and believe whoever can hustle the longest will get what they want. How long have you committed to what you’re doing? 4- Clear goals are the only way to get what you want. I want to do a handstand this year. It’s freaking hard. Don’t glare at me you freaking yoga-hipster who can do some magic shit.

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NEWSLETTER - NOAH KAGAN, OKDORK.COM [2/2]

It’s my birthday! Noah Kagan < [email protected]> to me So I wrote my goal down on a piece of paper, added it to my calendar, and make sure it’s in front of me every freaking day. Then my buddy Chris sent me his handstand plan and i follow it. Each day it gets a bit easier. You have to know your final destination and have a plan to get there to accomplish anything in life. 5- You can’t do it alone. You’ll need . You can’t have babies without a partner. It’s the same for everything in life. Get people around you to be there when you need them. The people in my life: Adam, Natalie, JR, Seth, Brian, Neville, Chad, Anton, all the Sumos, parents, you my dorky readers, and more! 6- It costs you nothing to ask. One of the most effective things you can do to get what you want is just ask for it. Not enough people do this. I emailed our credit card processor and asked if they could lower our fees. That email took me 12 seconds to write. They lowered our fees and it’s saving us $15k+ a year. Worth it. The worse they could have said is “no”. Since not asking is the same as them saying no, all you have is UPSIDE in asking. 7- Multiply yourself SumoMe has grown from 5 to 20 people. There’s NO way we could be anywhere close to where we are without the dream team we’ve assembled. In your company, multiply yourself (and therefore your business) by hiring people better than you. Name any company you ire and recognize that it’s all the excellent people ing a great vision that make the business a reality. Here’s to another 364 days of awesomeness. Thanks for reading, cheering, ing and kicking ass for yourself. Love, Noah “tacos” Kagan Ps. For my birthday, tell everyone a life lesson you want to share.

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NEWSLETTER - SETH GODIN, SETHGODIN.COM [1/2]

Seth’s Blog : Infrastructure Seth Godin < [email protected]> to me Infrastructure The ignored secret behind successful organizations (and nations) is infrastructure. Not the content of what’s happening, but the things that allow that content to turn into something productive. Here are some elements worth considering: Transportation: Ideas and stuff have to move around. The more quickly, efficiently and safely, the better. This is not just roads, but wifi, community centers and even trade shows. Getting things, people and ideas from one place to another, safely and on time is essential to what we seek to build. Expectation: When people wake up in the morning expecting good things to happen, believing that things are possible, open to new ideas--those beliefs become self-fulfilling. We expect that it’s possible to travel somewhere safely, and we expect that speaking up about new idea won’t lead us to get fired. People in trauma can’t learn or leap or produce very much. Education: When we are surrounded by people who are skilled, smart and confident, far more gets done. When we learn something new, our productivity goes up. Civility: Not just table manners, but an environment without bullying, without bribery, without coercion. Clean air, not just to breathe, but to speak in. Infrastructure and culture overlap in a thousand ways. At the organizational level, then, it’s possible to invest in a workplace where things work, where the tools are at hand, where meetings don’t paralyze progress, where decisions get made when they need to get made (and where they don’t get undone). It’s possible to build a workplace where people expect good things, from their leaders and their peers and the market. Where we expect to be heard when we have something to say, and expect that with hard work, we can make a difference. It’s possible to invest in hiring people who are educated (not merely good grades, but good intent) and to keep those people trained and up to speed. And it’s essential for that workplace to be one where the rule of law prevails, where people are treated with dignity and respect and where short term urgency is never used as a chance to declare martial law and abandon the principles that built the organization in the first place. Yes, I believe the same is true for nation states. It’s not sexy to talk about building or maintaining an infrastructure, but just try to change the world without one.

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NEWSLETTER - SETH GODIN, SETHGODIN.COM [2/2]

Seth’s Blog : Infrastructure Seth Godin < [email protected]> to me Here’s something that’s unavoidably true: Investing in infrastructure always pays off. Always. Not just most of the time, but every single time. Sometimes the payoff takes longer than we’d like, sometimes there may be more efficient ways to get the same result, but every time we spend time and money on the four things, we’re surprised at how much of a difference it makes. It’s also worth noting that for organizations and countries, infrastructure investments are most effective when they are centralized and consistent. Bootstrapping is a great concept, but it works best when we’re in an environment that encourages it. The biggest difference between 2015 and 1915 aren’t the ideas we have or the humans around us. It’s the technology, the civilization and the expectations in our infrastructure. Where you’re born has more to do with your future than just about anything else, and that’s because of infrastructure. When we invest (and it’s expensive) in all four of these elements, things get better. It’s easy to take them for granted, which is why visiting an organization or nation that doesn’t have them is such a powerful wake up call. {Ready}

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C CHECKLIST NEWSLETTER EMAIL

Newsletters are recurring emails, so I suggest you avoid using a template— you should not make your subscribers feel like your newsletters are repetitive.

1

answer for infopreneurs: 11:00am on Thursday)

Craft a subject line people can’t ignore. These are some

3

examples of subject-line structure: • Who else wants

Write in a unique

Instead, we will give

• How _____ made me _____

voice tailored to

you a checklist of

• Are you ______?

your audience

things you keep in mind when writing your newsletter emails.

• How I ______ • How to ______ • If you’re ______ you can ______ • Secrets of ______ • Warning: ______

Special shout out to including “secret” in any subject line. It’s so clickbaity, but it actually stinking works. As long as you’re giving away value on the inside of your newsletter - I’m ok with it.

6

2

Send at the right time (short

Don’t include too many

4

Keep it under 400 words

• Give me ______ and I’ll ______

5

• Ways to ______

Keep your main link, your CTA, above the fold

7

traffic and any more

the goal of the email:

decreased clicks

Is it to get people to click?

8

Write that way

Visuals help but make sure

CTAs, including 2 divide

they look good on mobile

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3 CART-ABANDONMENT EMAILS Why are cart-abandonment emails important? In your online business, abandoned carts happen when website visitors start the checkout process for a product but leave your site before completing the purchase. According to the market research website Statista, the average United States e-commerce shopping cart abandonment rate during the last quarter of 2015 was 75.6%. Moreover, this number has never been lower than 67.5% since Statista started tracking abandonment percentages five years ago. This is a tough reality check for most people who are new to online business. These numbers surprised me–and I’ve been doing this for a while now! But don’t let this data discourage you. This is not the end of the story. Once you’ve made peace with the fact that most people who start your checkout process will not finish it, you will be able to see abandoned carts as they really are: an opportunity.

People who did not finish your checkout process did something very important: they started it. These website visitors have given you a clear signal that they have a need and they believe your product is the solution to that need. Probably no other visitor segment is closer to buying from you than this one.

Let’s say that you currently make $1,000 per month with your online product. If you recover just 5% of the sales you lose from abandoned carts (using a 75% cart abandonment rate), that means you could be making an extra $2,400 per year, or about 2.5 extra months of revenue (!!!).

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CART-ABANDONMENT - CARTHOOK

Your CartHook Checkout Jordan at CartHook < [email protected]> to me What happened? I saw you signed up for a CartHook Checkout , but then never put in your credit card info to complete the process. OK let’s not kid ourselves, I’m going to assume you didn’t put in your payment info because we didn’t gain enough of your trust for one reason or another. So here’s what I did. I made this 2-minute video showing you exactly how things look on the backend and how things work. Take a look and I’m pretty sure this will give you the info you need to make a decision: 2:00 Minute Super Fast Demo If after watching the video you realize the product isn’t right for you, please don’t complete the process. It won’t be a good fit for either of us. But if after watching the video you’re convinced the product is right for you, then simply go here and enter your credit card info and let’s get this 14-day trial rolling. Start Your 14-day Trial Look forward to making money together, Jordan Cofounder CartHook

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CART-ABANDONMENT - KETTLE AND FIRE

Wilson at Kettle and Fire < [email protected]> to me Hi there, My name is Wilson, and I’m a member of the Kettle & Fire team. I wanted to reach out and say thanks for your interest in our bone broth. You are important to us, and I’m here to personally help you make your Kettle & Fire experience as smooth as possible. I noticed you were about to purchase our product, but decided not to. The most common customer we’ve been receiving is that our price is just too high. We’re actively trying to bring down our operating costs so we can on the savings to you -- but until then if it helps -- you can click here to get 20% off your first order. Please don’t hesitate to reach out with any thoughts or questions about our bone broth (or just life in general). Yours in health, Wilson P.S. Have questions? Feel free to reply to this email. We read and respond to every one.

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CART-ABANDONMENT - THREADLESS

Everything OK? Brianne | Threadless to me Everything OK? Hi there, We’re worried about you. Last we saw, you were wandering around our site, tra-la-la, throwing awesome stuff into your cart and then… Poof. You disappeared. We’re genuinely concerned you were whisked away by a large bird with strong talons and are now flying somewhere over the Andes. Or maybe stolen by a clown circus. Or you found a wormhole in your closet and are now in an alternate space and time. Or you took the red pill. If none of those things happened, we wanted to let you know we’re relieved… ...and you left an item or two in your cart. If you have any questions or need help with your purchases, simply reply to this email or our customer experience team. If you’re with a giant bird, or the clowns, or anything like that please write us when you’re back and tell us what it was like. Word. Finish Your Purchase

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T T E M P L AT ES CART-ABANDONMENT EMAIL

Did you forget something? How to use this template Take this welcome email template and implement it on your business! Just copy the text below and fill out the content between square brackets “[ ]”.

Email #1 When to send Between 1 hour and 1 day after the visitor starts the checkout

You to me Hey [ name]! I noticed you were thinking about purchasing [name of your product] but left before completing your order. Many potential customers mention [most common concern about your product]. I wanted to reach out personally, just in case you felt that way too, to let you know [answer to the most common concern]. If you want to complete your purchase and [product value proposition] just click the link below. Click here to get [name of your product] If you have other doubts or questions, I’d be happy to answer them—just reply to this email and I’ll get back to you. Looking forward to seeing you around!

process. Give people some time to complete their purchase,

[Your name]

so don’t send this email immediately after they your list.

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Email #2 When to send 2 or 3 business days after the previous email (if the has not purchased after the previous email.)

“[Customer testimonial]” You to me Hey [first name]! I know you recently considered [investing in / purchasing / ing] the [name of your product], so I thought I would share some testimonials from our current customers: [Testimonial #1] [Testimonial #2] [Testimonial #3] We’ve designed [name of your product] with [describe the target audience and their challenges] in mind. If that sounds like you, I think we can help out! Just click here to get [name of your product] Cheers, [Your name] P.S. Just hit ‘Reply’ if you have any other questions. I read and reply to every single email.

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Email #3

How about [discount amount or percent]off [name of your product]?

When to send 2 or 3 business days after the

You

previous email (if the

to me

has not purchased after the previous email.)

Hey [first name]! I get it! Among so many available [description of your product] in [name of your category or industry], it can be hard to make a decision about which is right for you. I thought I would try to make it easier for you. [Describe your offer] Questions? Just reply to this email and we’ll have an answer for you. Best, [Your name]

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4 WEBINAR EMAILS Why are webinar emails important? A webinar is a powerful tool for making money online...but why is that? Here are a few reasons webinars can make such a difference to your bottom line: Webinars are a great way to build your email list Whenever you host a webinar, anyone g up for the event is also adding their email to your subscriber list. This is HUGE, because there’s nothing more important to growing your online business than your email list. Your email list gives you direct access to your audience and to your customers, and it’s a group of people who opted in and asked you to engage with them. The larger your list, the more people you can get interested in your online product. Webinars convert like crazy The standard conversion rate on an email, from opening the email to purchasing, is around 2–3%. And according to ConversionXL, conversion rates on social media posts are lower than 1%. We’ve seen course creators host webinars that consistently convert at a rate of 30%–40%! A number like this is incredibly powerful. It means that even if you have a small audience—and most of us just starting out do—you can still make money with webinars.

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WEBINAR INVITATION - TEACHABLE

Learn how to make money selling courses on Teachable Cameron at Teachable to me How to Create Your Online School Using Teachable LIVE on Thursday at 2:00 p.m. Eastern Time now Hey there! How great would it be if you had an easy way to share your ion with others and get rewarded for it? One of the best ways to do that is by creating and selling online courses. And we want to help you get started on your pathway to online teaching success! On Thursday, we’re hosting a free webinar called “How to Create Your Online School Using Teachable.” Here’s what you’ll learn:

• How to set up an online school, sans the technical headaches

• How to use Teachable to make money from your online courses

• How to customize your online school and make it your own

• Get answers in a live Q&A session after the hour-long webinar

Reserve your spot now at this event on Thursday. We expect hundreds of people to attend and we’d love to see you there too! See you soon! Cameron for the webinar P.S. We’re going to introduce a special offer at the end of the webinar, so you won’t want to miss it! Click here to .

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WEBINAR CONFIRMATION - TEACHABLE

Teachable Webinar - You’re officially ed Cameron at Teachable to me Your registration is confirmed Congratulations! We officially reserved your seat at the next webinar:

How to Create Your Online School Using Teachable Thursday, August 31st at 2:00 p.m. Eastern Time Be sure to add the webinar date and time to your calendar so you don’t miss out on any valuable information. We’ll send you a few reminders between now and then . Click the button below to access the live webinar page: Go to live webinar

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WEBINAR 24H REMINDER - TEACHABLE

A new surprise for tomorrow’s live Teachable Quickstart webinar Cameron at Teachable to me Hey there, We have a fun surprise coming. So our webinar that you signed up for starts tomorrow at 2 p.m. Eastern (11 a.m. Pacific). We’re calling it, “How to Create Your Own Online School with Teachable & Start Teaching Your Online Course This Week.” Hundreds of people have ed and it’s our most popular webinar by far. But we’re doing something new. Everyone who attends tomorrow’s webinar will hear about our special offer - a surprise just for those that attend live. All you need to do is show up, pay attention and take some notes. Sound good? Anyway, that’s all we’ll say for now See you tomorrow! (cue giddy laughter) Cameron P.S. You’ll be able to view the live webinar page by clicking the button below. It’s a unique link especially for you! Go to live webinar

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[Starting at 2 p.m. Eastern] Your Teachable Quickstart Webinar! Cameron at Teachable to me Hey there, Are you as excited as we are? In just a few hours at 2 p.m. Eastern (11 a.m. Pacific) the Teachable Quickstart Training Workshop that you ed for is starting. We’re calling it, “How to Create Your Own Online School with Teachable & Start Teaching Your Online Course This Week.” And it gets even better... We’ve got a special surprise gift that we’re going to give everyone on the webinar today too. But more on that shortly :) When it’s time to the webinar, you can click the button below to go straight to the webinar page. See you on live training today at 2 p.m. Eastern (11 a.m. Pacific)! Go to live webinar] In case you forgot... We’re going to share everything we know about online courses and show you how you too can use Teachable to make your course ideas come to life. Here’s what you’ll learn: Get started on Teachable The easiest way to create your own online school and set up your first course (without any of the technical headaches). Money in your pocket Use Teachable to accept payments and make money by teaching your own online course. Customize your school Add your own logo, images, colors, and page elements with our easy to use page editor. Live Q&A session Our hosts will answer every question you have about creating, promoting, and profiting from online courses.

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[Starting in 1 hour] Teachable Quickstart Webinar: Your Link Cameron at Teachable to me Hey there, This is just a reminder that our LIVE webinar is starting in just one hour at 2 p.m. Eastern (11 a.m. Pacific). We have 400+ people ed so it looks like it’s going to be a fun one! After all, this is easily our most popular webinar. We recommend hopping on five minutes before the training starts so that you don’t miss anything. You can use the button link below to us. See you at the live workshop! Go to live webinar] In case you forgot... We’re going to share everything we know about online courses and show you how you too can use Teachable to make your course ideas come to life. Here’s what you’ll learn: Get started on Teachable The easiest way to create your own online school and set up your first course (without any of the technical headaches). Money in your pocket Use Teachable to accept payments and make money by teaching your own online course. Customize your school Add your own logo, images, colors, and page elements with our easy to use page editor. Live Q&A session Our hosts will answer every question you have about creating, promoting, and profiting from online courses.

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WEBINAR STARTING - TEACHABLE

Everybody’s waiting for you ;) Cameron at Teachable to me Hey there, The webinar is starting right now, but you’re not here yet Don’t worry, here’s a direct link to the party we’re having: http://workshops.teachable.com/quickstart/play See you on the inside! Cameron

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WEBINAR FOLLOW UP #1 - TEACHABLE

Thanks for coming! Webinar replay coming soon. Cameron at Teachable to me Hey there, Today we went through how to create your online school using Teachable. We hope you took some great notes and learned a lot :) We’re getting this webinar ready to send out as a limited-time replay! It’s going to take a few hours to get it ready, so we’ll send it out tomorrow morning. In the meantime, don’t forget about that amazing deal we offered during the webinar. Click here to see how you can get $765 worth of bonuses for free by upgrading to a paid Teachable plan. Best, Cameron


Thanks for ing us! Here’s your webinar replay Cameron at Teachable to me Thank you for ing us! Click the link below to access the webinar replay for a limited time only. Make sure you take notes! Watch replay now

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Kickstart your course with $765 of free material + REPLAY Cameron at Teachable to me Special offer! If you a Basic or Pro Teachable plan in the next 48 hours, you’ll get four amazing bonuses worth $765 Upgrade now Included in this bundle

• The Profitable Teacher

• Course Creation Workshop Series

• 2015 Teachable Summit Workshops

• Studio Setup Cheatsheet

• 8 weeks of live Q&A trainings (Pro only)

• Concierge onboarding sessions (Pro only)

Did you miss the webinar? Click here to access the replay for a limited time


Would you leave $765 on the table? Cameron at Teachable to me If you a Basic or Pro Teachable plan by 11:59PM tonight, you’ll get four amazing bonuses worth $765 Upgrade now Included in this bundle

• The Profitable Teacher

• Course Creation Workshop Series

• 2015 Teachable Summit Workshops

• Studio Setup Cheatsheet

• 8 weeks of live Q&A trainings (Pro only)

• Concierge onboarding sessions (Pro only)

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T T E M P L AT ES WEBINAR EMAILS

Webinar invitation

When to send 1 week - 2 days before the

There are several

webinar

types of webinars you can run. However, the most common type is that

I when I [personal struggle related to the topic of the webinar]

which contains an offer for registrants and attendees after the webinar. This offer is typically valid only

You to me Hey there!

for a specific period of time.

When I was just getting started with [your area of expertise] I [describe the struggle].

These templates are designed for webinars including offers, but you can adapt the copy to fit your specific needs. How to use this template Take these email templates and

I have now spent [years of experience] working on [what you do] and have [mention a highlight or accomplishment]. Some things have changed a lot since I got started...and some other have not. [Talk about the pain point that your webinar addresses] That’s why I decided to host a completely FREE master webinar on [webinar topic] next [webinar date and time]. Click here to for the webinar! [Include a link to webinar registrations]

implement them on your business! Just

In this [duration of your webinar] session, you will learn:

copy the text below

• [Key learning #1].

and fill out the content


between square


brackets “[ ]”.

Oh! And one more thing: seats are limited so you want to save your spot now! Click here to for the webinar! [Include a link to webinar registration] Cheers, [Your name]

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Webinar confirmation When to send Immediately after the s for the webinar

(IMPORTANT) You’re ed for [name of your webinar] You to me Hey there! Thanks for ing to the webinar. Your seat has been reserved and you will be able to using this link: [link to the webinar] Just as a reminder, the webinar will happen on [webinar date and time] to add the event to your calendar so you don’t forget! [Include a link to calendar event] See you then! [Your name]

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Webinar reminder email #1

Ready for tomorrow? You

When to send 1 day before the webinar

to me Hey there, Hope you’re ready for tomorrow :) Everyone’s response to the [name of your webinar] webinar sured all my expectations! Thank you!!! I got so excited that I decided to prepare something very special bonus for the attendees of the webinar—it will be revealed tomorrow during the session, so I hope you can make it! As a reminder, you can use this link to : [link to the webinar] The webinar will start tomorrow at [webinar time] See you soon! [Your name]


[name of your webinar] starts in 2 hours! You

When to send 2 hours before the webinar

to me Are you as excited as I am? Today’s the day! We will go live in 2 hours from now and you can using this link: [link to the webinar] See you! [Your name]

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[name of your webinar] is starting now! You

When to send 5 min before the webinar

to me Hey you! The webinar is starting and we’re all waiting for you! Get in there: [link to the webinar] [Your name]

Post-webinar email #1

THANK YOU! You

When to send 30 min - 1 hour after the webinar

to me Wow. I just wanted to reach out to everyone and extend a big THANK YOU! I had a blast and I hope you guys found it useful :) For those of you who were not able to make it (or those who attended and want to review some of the material), I will send a replay of the webinar tomorrow morning. Just a reminder of the special bonus for anyone on this webinar: [Description of the special bonus] You can click here to get it! [Link to offer] This will only available until tomorrow at midnight! [Your name]

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(Time-sensitive) Replay and special bonus! You

When to send 9am the day after the webinar

to me Hey there! As promised, you can catch a replay of yesterday’s session through the link below: View the webinar replay [link to webinar replay] Plus, if you want to get the [name of your product offer], you have until midnight today to get it! Click here to get it! [Link to offer] Cheers, [Your name]


This special bonus will be gone in 8 hours! You

When to send 4pm the day after the webinar

to me This is your last call! If you want to get [name of your product offer] including: [Description of your product offer] You have only 8 hours to get it [Link to offer] [Your name]

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5 LAUNCH EMAILS Why are launch emails important? Everyone who creates a course hopes to launch it - hit publish and watch the sales roll in. But the pressure to get it right and make it work can feel almost insurmountable. Pulling inspiration from our 12K course launches, hours of research, data mining and launches of our own, I’m going to give you everything you need to launch your online product. Think strategy, timing and advice for your copy.

Launch email examples One of our favorite example launch campaigns comes from Nat Eliason and Justin Mares, creators of the Become a Technical Marketer course. Nat and Justin did a pre-sale and a launch and grossed $58,150 in sales. (You can read the entire case study of Nat and Justin’s launch here.)

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PRE-LAUNCH EMAIL #1 - NAT ELIASON, BECOME A TECHNICAL MARKETER

Justin & Nat to me Justin and Nat here. We’ll be sending you more technical marketing lessons (we made a bonus video on automating content sharing, among other things!) in just a little bit. But first we need to ask you a favor… We’re really close to wrapping up our long-awaited technical marketing master class. We will be releasing it in mid-June. But before we do, we have to ask you a quick question. Can you help us out? You can answer the question (and get a little more detail on the master class) at this link: [include link here]

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PRE-LAUNCH EMAIL #2 - NAT ELIASON, BECOME A TECHNICAL MARKETER [1/2]

Justin & Nat to me A recent study from job-search site Indeed.com showed that the average marketer makes roughly $64,000... while the average technical marketer (or “growth” person) makes $83,024. Guess what separates these two groups of people (besides the car payment for a BMW)... Technical skills! But, picking up technical skills can be horribly painful. Learning to program is hard. There’s a reason Google and Facebook pay entry-level programmers $100k+. When I started developing technical marketing skills as the head of growth for Exceptional Cloud Services (which Rackspace acquired for $10m+), it was painful. But, I had to do it. I was tired of waiting days to make a small copy change to our website, or have to wait for developers to run a simple SQL query for me. I was sick of being unable to dig into marketing campaign data, and tired of asking others to create landing pages for me. In short, I was tired of feeling like I was bad at my job and a burden to the team. So, I decided I’d had enough. I decided to teach myself the technical skills that would allow me to excel as a marketer. Now, I did it the hard way: I tried learning programming from scratch. But after going through tutorial after tutorial, I found out there’s a huge difference between learning how to build an app and learning enough programming to be a dangerous marketer. So far, every site out there is obsessed with option A: teaching you to become a developer. Trust me, I know. Look at all of the courses I’ve taken on Codecademy! Once I learned just enough to become dangerous (just a bit of HTML, CSS, SQL and how to use GitHub and Terminal), I immediately became more effective. I was less of a drain on team resources and built out 50+ landing pages all on my own. I thought this was the coolest thing ever :) Just learning how to make changes to our web page (after learning the basics of HTML and CSS) allowed me to run an A/B test that bumped our s by more than 20% in a week. That was a good week. My new technical skills made me more effective, allowed me to get more done, and made me a better team member. It’s also made me a more attractive candidate in the job market: since leaving Rackspace, I’ve gotten many offers from companies desperate for marketers who understand how to leverage technical skills. In fact, virality expert Andrew Chen (advisor to companies like Quora, Facebook and SumoMe) has talked about how technical marketers - “growth hackers” - are responsible for the growth of companies like Uber,

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Justin & Nat to me Facebook, Dropbox and Slack. “The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer.” In today’s day and age when you can no longer take out an ad in a newspaper and assume your product will sell, understanding how to make use of technical tools and resources is MASSIVELY important. However, as I found out, you don’t need to learn programming to become a technical marketer! Instead, you can learn and apply a few technical concepts we’ve covered in our free email course - things like automatically building your Twitter following using programming scripts - to do more with your marketing, and get 80% of the benefits of being technical. You can do cool things like build your Twitter following automatically like we show in this BONUS video. If you don’t believe me, check out today’s video on how you can automatically re-share your content using a simple Twitter script that we pulled together just for you (it’s not available publicly). Click here (or above) to get it. In 2 days, we’ll illustrate this concept even more by sending you another video showing you how to mine your Twitter followers for high-quality people to engage with without having to write a single line of code.

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Justin & Nat to me Wow, thanks for the many questions and comments on our last lesson! In the last email, we showed you why becoming a technical marketer is such a good investment (you get paid more, can do more, and can automate many tedious aspects of your work), and showed you how to automate sharing your evergreen content on Twitter. Some people asked if technical marketing skills were only applicable to early stage tech companies. Recently, IDC surveyed hundreds of CMOs from every industry, and reported that these CMOs - the people responsible for shaping the marketing industry for the next decade - said that “50% of new marketing hires will have technical backgrounds.” This means that - if you’re planning on a career in marketing and aren’t technical - you better hope you don’t compete for your job with someone that’s technical. Though technical marketing may have first received attention thanks to the technical “growth hacks” used by companies like AirBnB, Twitter, and Facebook, now every field wants (and needs) to tap into the unique skillset of marketers with technical skills. This is why Nat and I are so ionate about helping marketers become technical: because it’s critically important to their jobs. In fact, Stephan Heller - head of Merchant Marketing and Inbound Sales at Groupon had this to say about our free email course: “After going through the Programming for Marketers email course, I had my entire team at Groupon go through it... I recommend it to any other “non-technical” marketer in the company.” Groupon - the fastest growing company in web history - wants a more technical marketing team that can do more, learn more, and execute marketing campaigns faster and more efficiently. However, they don’t want to waste time teaching their marketing hires how to code: after all, few marketers need to know how to build an iPhone app from scratch, or how to spin up a web server. Instead, these technical marketers want to do things like automatically public Twitter data for everyone who follows their page and mine it to figure out who their followers are, and what kinds of content they’ll like. Today, we pulled together a short video that will show you how to do just that: (Or go here to get it.) Now, the crazy thing about the above video is that you can get this information simply by understanding how to run a simple programming script. Wait... you didn’t see a programming script?

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Justin & Nat to me That’s because it’s hidden behind the Google Spreadsheet: you don’t even need to see it! And guess what: that’s how easy technical marketing can be! Becoming a technical marketer doesn’t take years of study or an $80k computer science degree. In fact, you can run your own programming scripts, build Python scrapers and create landing pages with just a day or two of learning the core concepts that marketers need to know... not all the other stuff that’s important only if you’re trying to create the next Instagram. Simply by learning a few simple concepts - like how to read and run programming scripts - you’ll become one of the most technical (and most valuable) marketers in the world. In our next email, we’ll show you how to automate some of the most useful analytics queries you regularly run, using a special spreadsheet that we whipped up just for you. . But for now, can you click here to tweet at us and let us know what you thought of today’s lesson? How are you going to use your new social data mining abilities?

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Justin & Nat to me Thank you for all your comments and excitement over our last email. We’re excited that YOU’RE excited to learn and apply the different technical marketing concepts we’ve covered, and we consider ourselves very fortunate that we can share more tips with you all. In our last email, we showed you why becoming a technical marketer is such a good investment (you get paid more, can do more, and can automate many tedious aspects of your work), and showed you how to pull down all of your Twitter followers’ info and mine it for good leads. We’ve also covered various ways we’ve used technical marketing in our respective careers, and shown you the kinds of results we’ve achieved by using technical tools. As promised, we have even more goodies for you. At least 95% of marketers we know use Google Analytics to check on top referral sources, top keywords, which campaigns are performing the best, etc. But checking it in Google Analytics requires the same annoying steps and filtering every. single. time. No more. We built a spreadsheet for you that will automatically sync with your Google Analytics and create the reports you need (and has the ability to create any others you want!). Go here to get it. But however great it is that we can show you step-by-step how to do something like mining your Twitter followers, it’s no replacement for giving you the skills to do these kinds of things on your own (you know, teach a man to fish and all). That’s why we’ve spent hundreds of hours learning these skills and distilling them down to the essentials you need to become a technical marketer. Where all other “learn to program courses” take months and hundreds of hours to get through, we teach you the core concepts you need to become technical in less than a few hours a week. This is also why we started at the beginning. So that you - a non- technical marketer - can learn and apply these skills even if you have zero technical knowledge. This is the goal of what we’re doing at Programming for Marketers: make every marketer on the planet technically proficient. We don’t ever want marketers cleaning data in Excel or manually running weekly reports. Instead, we want you all out there doing things! Running new campaigns, reaching new customers, automating tedious aspects of your job... and getting paid better than ever before to do so. If you know you need to improve your marketing skills and become more technical, this course is a perfect fit. This isn’t just a bunch of hacks or high-level blog posts strung together. It’s a system to give you the technical skills you need to level up in today’s marketing world. How can you enroll in the course? Tomorrow (Tuesday, June 9) at 10:00 am EST, we’re going to open up the first ever Technical Marketing

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Justin & Nat to me Master Class for enrollment. To our knowledge, this is the only course in the world that teaches marketers how to become technical, without the need to fully learn programming. However, since every student has personal interaction with us, we’re going to be limiting the number of students that can the class to ensure that we have enough 1-on-1 time with each student. Tomorrow morning I’ll be emailing you a link with more details and instructions on how to enroll. Stay tuned, Justin & Nat P.S.: Today’s action items: Action Item #1: Write down what would be different in your life and work if you had technical skills. Action Item #2: Hit reply and tell me what you would DO tomorrow if you woke up and had the skills (HTML, CSS, SQL) of a technical marketer. Example: “I would update our website without having to wait for engineering to make the changes I want.” Take 15 minutes. Think about what it would be like. Then hit reply and share it with me. P.P.S.: Be looking out for tomorrow’s email with more details on the course and enrollment info.

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LAUNCH EMAIL #1 - NAT ELIASON, BECOME A TECHNICAL MARKETER

Justin & Nat to me Good morning! The Become a Technical Marketer course is now LIVE and open for enrollment. We stayed up way too late last night getting everything ready for today. Also, as we were building out some new lessons for you all we got to talking and decided to add more bonuses. Really good bonuses. Like... Unlimited Consulting with a group of other technical marketers, curated and managed by us 30-Minute Strategy Skype Call with Nat and Justin to help you apply your new technical skills AND! As a gift to all of you eagerly awaiting launch day, both full-pay packages are 15% off till tomorrow night at midnight EST. BOOM! Just use the coupon code SKILLBUILDER at checkout. To get all of the details on the course and enroll, click here ... So, now you have two options. Option #1: Keep being someone who someone who tries to hack their technical marketing education together over years, half- completing programming tutorials and trying to apply them to marketing on your own. Option #2: Become a Technical Marketer and let us help you build skills that will make you a drastically better marketer (and drastically change your earnings trajectory). Learn technical skills without going through a $20k dev bootcamp, or getting a $100k college degree. Show your boss and co-workers how talented you are. Become one of the most talented and valuable marketers in the world. ... What’s it going to be? Click here to the Become a Technical Marketer course Justin & Nat P.S. The discount goes away at Midnight EST tomorrow, so get in at the lower price now while you can! 49 | teachable.com

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LAUNCH EMAIL #2 - NAT ELIASON, BECOME A TECHNICAL MARKETER

Justin & Nat to me Hey! Two quick reminders... Reminder #1: Become a Technical Marketer, our killer new course, just opened for enrollment. If you want to build your technical skills so you can do cool stuff like... Build landing pages and test your own ideas, without help from developers Write and run your own SQL queries to analyze data Automate tedious aspects of your job (reporting, ugh) Get paid more! ...then you should be building up your technical skills The best way to become technical (short of taking years to become a programmer)? Buy our new course and we’ll make you a dangerous, technically proficient marketer. In fact: If you don’t automate one aspect of your work after going through lesson 1, I require you to ask for a refund. Reminder #2: For another couple hours you can save a bunch of money on the course. 15% to be exact. At midnight EST this morning the SKILLBUILDER coupon code will vanish forever. It’s never coming back (not even on the next launch). Just click the link below and the discount will be automatically applied. So... ENROLL IN THE COURSE NOW :) Justin & Nat P.S.: We added a “pay all at once” option too, so if you didn’t want to pay in installments, you don’t have to anymore. P.P.S: Don’t forget this also comes with 30 minutes of phone time with us where we can talk about any technical marketing goal you have. That’s going away soon as well!

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LAUNCH EMAIL #3 - NAT ELIASON, BECOME A TECHNICAL MARKETER [1/2]

Justin & Nat to me Hey there, For the past few days, I’ve been working on adding some awesome bonuses to the Become a Technical Marketer course. Welp, this afternoon I’ve been busy hammering out the details. I think you’ll like them. Here they are: Bonus #1: Photoshop CS6 Tutorial (normally $199) I’m REALLY excited about this! This is my friend Jeremy Shuback’s flagship product. It’s helped thousands of people learn photoshop effectively, which can be incredibly useful when creating elements for a landing page, editing an ad, or tweaking a logo. Many of you mentioned that you wished you knew a bit more design. This class will help - you’ll learn how to leverage the world’s most popular design tool (Photoshop) in the world. With this bonus you’ll get immediate access to his entire course, forever. All included in your purchase of Become a Technical Marketer. BOOM! Bonus #2: 3 Months Free of Moz.com SEO Tools Suite (normally $198) This is my favorite tool for SEO. If you’re trying to grow your social footprint or your organic traffic, Moz’s suite of tools is a must- have. Whether you get it for free with this course or not, I highly recommend using it. Bonus #3: Digital Copy of Traction: A Startup Guide to Getting Customers What is the VERY hardest thing to do when you’re trying to run a business? No, it isn’t building a product... It’s getting traction. Traction (warning: as the co-author, I’m a bit biased :)) will help you figure out which of the 19 possible traction channels make sense for your business. The book is full of case studies, research, and interviews with 40+ founders (including the founders of Wikipedia, reddit, Kayak and more) about how they got traction. With this bonus, you’ll get a copy of Traction for free to go with the other 2 bonuses. How do you get the bonuses? Easy. 51 | teachable.com

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Justin & Nat to me Enroll in the Master course, Become a Technical Marketer. When you do, I’ll email you immediate access to Traction, the Photoshop tutorial and your Moz discount. Just one important thing... All three bonuses will disappear on Wednesday June 17th @ 11 pm PST. POOF! Gone forever. Thats 48’ish hours from now So stop procrastinating and go enroll now. You can be building your technical skillset in the next 5 minutes. Justin & Nat PS: , Become a Technical Marketer comes with a 30- day MANDATORY refund policy. If you don’t improve one aspect of your marketing job with your new technical skills, we require you to return it for a full refund. So, if you’re on the fence, and focus on execution. If the strategies just don’t work for you, I’ll make you get a refund. Sign up here, or just reply to this email and let me know any hesitations you have.

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Justin & Nat to me Just a friendly Wednesday morning note about something time- sensitive... If you followed along with the Google Analytics reporting spreadsheet we sent out last week, you know that I’ve opened up registration to my new course on how to become a technical marketer... Become a Technical Marketer (we’re not creative at naming things). This course covers everything we’ve used to automate outreach marketing campaigns, gain thousands of Twitter followers, dig into data using SQL and create and update landing pages without the help of developers. It’s also the reason I got a $60k raise within 12 months, as I went from a junior marketer to a technical growth practitioner. Here’s the time-sensitive part: The biggest problem I have is taking action. I over-analyze things, and come up with excuses for not moving forward. I want to make sure you don’t struggle with the same things I do. So... Two days ago I added three bonuses as an incentive for you to take action right now. ...and here is the time-sensitive part: All 3 of those bonuses will go away at 11:59 p.m. PST today (Wed, June 17). No more procrastinating. Here are the bonuses: Bonus #1: Photoshop CS6 Tutorial (normally $199) This course will show you how to go from someone begging designers to help you make a single change in photoshop, to someone who’s capable and confident with design and photoshop. This is an entire standalone product that my friend Jeremy currently sells for $199. But you get it for free when you Become a Technical Marketer. Bonus #2: Three Months Free of Moz.com SEO Tools Suite (normally $198) This is my favorite tool for SEO. If you’re trying to grow your social footprint or your organic traffic, Moz’s suite of tools is a must- have. Whether you get it for free with this course or not, I highly recommend using it, and want you to reap the benefits. Plus, you need a Moz to do some neat stuff with using Followerwonk to scrape your followers. Bonus #3: Digital Copy of Traction: A Startup Guide to Getting Customers

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Justin & Nat to me Traction will help you figure out which of the 19 possible traction channels make sense for your business. The book is full of case studies, research, and interviews with 40+ founders (including the founders of Wikipedia, reddit, Kayak and more) about how they got traction. How do you get the bonuses? Easy. Enroll in the Become a Technical Marketer course today. When you do, I’ll send immediate access to the all of the bonuses. ONE IMPORTANT THING. All three bonuses will disappear TONIGHT (Wednesday, June 17th) @ 11:59 p.m. PST. That’s just 16’ish hours from now So grab the bonuses and go enroll now. You can be building your technical skillset in the next 5 minutes. Justin & Nat

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Justin & Nat to me Heads up... Enrollment for Become a Technical Marketer, our course on how to build your technical skillset and become a technical marketer, closes tonight, June 19th, at 11:59 PM Pacific. That’s just a few hours from now. This course was designed specifically for marketers who want to learn technical skills. It’s for marketers like me who’ve tried to pick up programming by reading tutorials and articles online for years... yet were never able to learn from resources created for people who want to become developers. Try Become a Technical Marketer today (enroll here) Reminder: Everyone who enrolls today in the Become a Technical Marketer Master Course will get 5 additional bonuses. Here are my three favorite...

• Resource #1: A personal Skype call with Justin and Nat

• Resource #2: Free access to a course on learning Photoshop (normally $199)

• Resource #3: 3 months free of Moz’s popular SEO tool (a $198 value, free for you as a new technical marketer)

(Click the link above for details on all the bonus resources.) If you know it’s time to start building your technical skillset, enroll in Become a Technical Marketer. Here’s what you get when you enroll: The full Become a Technical Marketer course, forever Includes 100+ videos, lessons and assignments that take you by the hand and show you the exact steps you need to take to go from no technical skills to writing your own Python scrapers, SQL queries, editing your own landing pages and more (even if you are starting from scratch). - Total value: $1,200.. Private Technical Marketing Community: This is where 100+ students are already helping each other, sharing new hacks and the results of campaigns they’re running. This is also where we’ll be running the Technical Marketer job board, for those looking for freelance gigs or to work as a technical marketer. - Total value: $350 And just yesterday I added a new bonus for everyone who purchases tonight before enrollment closes. Web Scraping with Matt Ellsworth: This is an entire flagship course created by Matt Ellsworth. Matt is an expert at web scraping, and was the VP of Growth at Storefront, a company that’s raised nearly $10mm. While Become a Technical Marketer goes into detail about how to build Python scrapers, Matt shows you how to scrape the web using tools like Import.io and Kimono, and shares some of his incredible hacks for

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Justin & Nat to me scraping hard-to-find information. This is the perfect supplement to the course. This course sells for $149 on Matt’s website (but you get it for no cost). Additional Personal Skype Call: Anyone who purchases before the close of enrollment today will get one additional call with us to discuss how to implement any technical marketing ideas you have, or just discuss growth strategy. Even better... The course (and all bonuses) are backed by a 30-day mandatory refund policy, meaning if you buy the course and don’t get serious results, I require that you request a refund. I’ll refund you 100% of your cost. No questions asked. So all the risk is on us. As it should be... Try Become a Technical Marketer today (enroll here). I’ve talked to several folks today who were on the fence. Here is what I suggest... Grab the $97-per-month plan and hustle hard for your first 30 days. If you don’t get MAJOR results, you aren’t going to hurt my feelings by asking for a refund. It’s on me. If it doesn’t produce, you shouldn’t pay me. Try Become a Technical Marketer today (enroll here) Still have questions? Here are some of the most asked questions (and my answer). Will this course continue to be updated? And will I get free access to future versions? Yes! This is THE flagship product of Programming for Marketers. It will be updated on a regular basis. All updates are free, forever. How much more is in the course vs. what you already put in your free email lessons or Udemy course? Think of our Udemy courses or email course as two chapters in a book, and the Become a Technical Marketer course as being an entire college class. The course goes into MUCH more detail, with use cases, examples, checklists and video tutorials on every single strategy.

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Justin & Nat to me Email lessons are flat. Singularly focused on tactics. The course is dynamic and specifically engineered to teach you multiple technical skills, not just a few (really cool) technical marketing hacks. What if I’m literally starting from step 0? Zero technical knowledge whatsoever. Yes! The entire first module is about the basics of programming, software and web tech. It’s specifically engineered to take a COMPLETE NEWBIE and show the exact steps you need to go from zero to technically skilled. Can I afford this right now? At the end of the day that’s a question you have to answer. However, I can tell you that the skills taught in this course got me a $67k salary hike inside of a year. The pricing model is specifically designed to enable beginners to get started without breaking the bank. If you’re in massive credit card debt or facing severe financial hardship, DON’T buy this course. But I will challenge you on one thing.... Instead of thinking about how much ANY item costs, ask yourself how much does it cost in relation to how much it makes you. For example, if you take a college class that costs $1,000 and as a result you can go out the next week and make $10,000 in income, would you pay for it? Absolutely! It’s not about the bottom-line cost; it’s about the return on that investment. Use the 30-day refund policy to your advantage. Grab the cheaper option. Work your face off. And if, for whatever reason, it doesn’t work for you, I’ll make you get a refund. How much time will this take to complete the course? Great question! The course is self-paced. Once you complete one lesson, you can move on to the next. Each module starts by giving you a recommended time to work per day. From there you can work as long and hard as you like. However, if you don’t have enough time or if life just happens, you can slow down and take your time. ...

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Justin & Nat to me Still have questions? Hit reply and let me know. I’ll be answering email and would love to chat with you. Ready to give it a try? Try Become a Technical Marketer today (enroll here) - Justin and Nat P.S. If this isn’t right for you, no worries! Tomorrow we’ll return to our regularly scheduled programming of free technical hacks. And we have a good one coming. Stay tuned...

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POST-LAUNCH EMAIL - NAT ELIASON, BECOME A TECHNICAL MARKETER

Justin & Nat to me Happy Saturday! First, thanks for letting us invade your inbox over the past two weeks. We’ll be returning to our regular, free emails full of technical marketing goodness next week. Second, I saw that you clicked through to our course landing page and ended up not buying. Just wanted to ask you - why not? We’re not pros at doing this course launching thing, so would love your . Why did you decide not to ? Reply and let me know - I’d love to hear from you. ... We also got a lot of over the last few hours from people who wanted to get into the Become a Technical Marketer course but simply didn’t have the money. I get it. To be honest, when I started out on my journey, I didn’t have the money either. So I had an idea. What if the monthly payment was more affordable? The cheapest way to start the course was $97 per month. I want to give those of you who are early in your careers a head start, so I adjusted it to $66 per month (for 6 months). That’s $31 per month cheaper than any previous option. This offer is only good for 24 hours and will expire tomorrow @ 11:59 p.m. Pacific time. If you were sitting on the fence, hopefully this makes it a no-brainer. Click below and you will be taken directly to the check-out page: Enroll in Become a Technical Marketer at the discounted price! - Justin and Nat PS: The course is backed by a 30-day mandatory refund policy, meaning if you buy the course and don’t get crazy results, we require that you request a refund. We’ll refund you 100% of your cost. No questions asked. So all the risk is on us to provide an amazing course. As it should be. PPS: If you need a quick reminder of what is included in the course, click the link below for the full sales page. Click here for details on the course

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S COURSE LAUNCH ST RAT E GY

We know that every course and business is different. However, at Teachable, we have created a proven framework that ANYONE can use to run a successful course launch. This method comes from the analysis of thousands of course launches. It comprises two phases:

EDUCATION

LAUNCH

PHASE

PHASE

E D U C AT I O N In the education phase, you’re essentially warming up your list - you're familiarizing yourself with the audience and getting them thinking about your product's topic and the pain points it solves. Your goal is to generate demand for what you’re teaching by educating, creating an understanding of your product, increasing a need for the benefit AND build trust through high-quality content. You should send:

• Targeted blog posts

• Invitations to webinars

• Videos content

• Group coaching

• Any type of content that shows students that you have the expertise necessary to solve their problem

This education phase can last 0-14 days depending on how long you want to warm up your list before launching. You should be sending an amazing piece of content about every 2-3 days.

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7-day education phase These are good schedules for education emails: = Email with content

9-day education phase

14-day education phase

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LAUNCH The Crazy 8 Launch Strategy Here at Teachable, we call our signature email sequence the Crazy 8 Launch Strategy. Over 8 days you’re going to send a strategic set of emails that build anticipation, excitement and urgency that effectively urge people to buy.

Day 1 Course teaser On your first email you’re going to tease out the course and build excitement. Let people know that you’re creating a course, what it’s about and that you’ll be opening it soon so they should pay attention to their email. Use phrases like “I’ll share the fun details later.” “The excitement is killing me.” “I’ve been working hours on this for you.” Keep upbeat and positive and generate excitement.

Day 2 “What’s in the course” email In this email you going to describe what’s in your course. Make sure to write everything from a “sales angle” - this simply means empathizing with your readers and talking about the final benefits not features. Tell what’s in your course. Explain the various modules and takeaways and build up the value of your “bonus content.” At the end, tell your students that your course will become available to buy tomorrow.

Day 3 “Course opens” On your first email you’re going to tease out the course and build excitement. Let people know that you’re creating a course, what it’s about and that you’ll be opening it soon so they should pay attention to their email. 62 | teachable.com

Use phrases like “I’ll share the fun details later.” “The excitement is killing me.” “I’ve been working hours on this for you.” Keep upbeat and positive and generate excitement.

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Day 4 FAQ email This email doesn’t sound as fun and exciting to write, but it’s going to save you A LOT of time in the long run. In this email you want to answer the logistical questions about your course: How long do they have to buy? How long will they have access? Is there a money back guarantee?

Are there payment plans?

Are you dripping content?

Who is this course right for?

How much time does it take?

Some people are probably on the fence about buying because they might have some of those questions, so receiving the answer is likely to push them to buy.

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Day 5 Surprise bonus email You’re going to offer an additional incentive to get people to buy now. You’re going to throw in an additional piece of content that’s a “surprise” that everyone will get for free if they buy now. Build excitement. Explicitly say you’re giving a surprise not mentioned on your sales page. And make that surprise banging! It should be some kind of valuable bonus content (like a workbook, consulting, a free tool) or a limited-time discount. Whatever it is, make sure it’s valuable.

Day 6 “Thank you” & social proof email At this point, you’ve been selling hard for 5 days, so it’s time to be a little grateful and say thanks to your people. And hopefully your launch has gone well - the money has come in and you have a lot to be thankful for! Make sure to thank everyone for reading your emails and being part of your launch. Write from the heart and in your voice. Say “I never expected this...” and include testimonials where people rave about your course. This kind of language also builds social proof. It shows that people have bought your course and are happy with it and you may even bring in a few additional sales here.

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Day 7 Logic + course closing email At this point, your launch is almost over. You’re probably a bit exhausted, but hopefully excited by the amount of money you’ve made. In this email, you’re going to say that your course is closing. Build a logical argument for why it make sense to buy now, reference the surprise bonus and build an urgency around getting the course before it’s too late.

Day 8 “Last chance” email series This day has the potential to be your most profitable day. Anyone on edge is going to either buy your course now or not at all. That’s why you want to finish strong and send 3 emails. Email 1 - send at 9:00am: Tell your list that today is the LAST day to get the course and emphasize why you must close your doors and at what time. Email 2 - 3:00-4:00pm: Send a midday reminder that cart is closing, how thankful you are and how wonderful the course launch has been. Email 3 - 1 hour before cart closes: Last chance: This is a very quick email outlining that this is the last chance to get the course, it’s going away, NOW!

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6 BLACK FRIDAY / CYBER MONDAY EMAILS Why are Black Friday / Cyber Monday emails important? I know what you’re thinking. SO many businesses send Black Friday and Cyber Monday deals and your small online course business stands no chance against Amazon or Walmart. If you don’t participate, you’ll be missing out on a pie so massive, not even the biggest companies can eat it on their own (especially because you own an online business.) Here’s a couple of facts you might want to consider:

• Thanksgiving/Black Friday/Cyber Monday online sales reached $7.4 billion in 2015.

• Sales from limited online deals ed for 40% of that total.

That’s enough to get Black Friday and Cyber Monday their own section in this guide.

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PRE-BLACK FRIDAY EMAIL - BRYAN HARRIS, VIDEOFRUIT

Keep your eyes out Friday… Bryan Harris to me I hate Black Friday. When I was 11’ish, me and my brother stayed up until midnight, drove up to Wal-Mart and stayed in line until the PlayStation 2 came out to buy. I was dreaming of playing John Madden football and schooling my brother. But, 4 hours later, they ran out of PS2’s two people in front of us. I haven’t been to a store on Black Friday again. And I don’t plan on that changing anytime soon. I have a list of the most torturous things you could ask me to do... Go to Walmart Go shopping on Black Friday That’s what’s fun about the internetz. No stores needed. That’s why this year I decided to put together THE BEST BLACK FRIDAY DEAL IN INTERNET HISTORY™. It couldn’t be lame like these other offers you see. Not some 15% discount on a $10,000 course. It has to be INSANE. Otherwise, it’s just a cheap trick. RIght? So... I have an INSANE special for you on Friday. Keep your eyes out for it. I’ll send out an email LATE Thursday night. And you’ll have a pretty tight window to buy within. So, don’t be lame. Don’t miss it. If nothing else, pay attention to the offer and how we market it. We’ll share the results of the promo with everyone that buys. :) Chat Thursday night. -Bryan PS: Safe travels for anyone going out of town and such for the Thanksgiving Holiday.

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BLACK FRIDAY EMAIL - BRYAN HARRIS, VIDEOFRUIT [1/4]

Black Friday Starts Now! (150 available) Bryan Harris to me Ready for The Best Black Friday Deal Ever™? If you have a business, want to start a business or think you might want to start a business one day, this bundle will blow your mind. Here is a breakdown of everything that you’ll get... SLINGSHOT: We will build an unlimited number of customized launch and sales campaigns for you. (Worth: $500) This is how it works: Step #1: Pick one of our proven launch or sales campaigns. (Note: There are 5 total campaigns in Slingshot now, with 3 new campaigns added each month.) Step #2: Choose your campaign’s start date. Step #3: We create your customized campaign and give you every action item you need to do between now and showtime to make it happen. ... Ever wanted to launch an online course but not sure what to do? We’ll give you the plan. Want to start a coaching program but don’t have an email list? No problem. Want to self-publish your book but don’t have a clue how to do it? We’re building a template right now that will map out the entire 12-week process. And over the next few weeks and months we’ll be adding campaigns that allow you to: launch your SaaS app; launch a product without an email list using Kickstarter; run partner webinars and FB ads (3 separate campaigns); get your first $3,000 per month freelancer contract; and many many more. The best part is that every launch and sales campaign is based on a proven campaign that has already worked. For example, the Self-Published Book campaign is based on Jeff Goins’s latest book launch that sold over 20,000 copies, and the Online Course Launch is based on our course launch that has generated over $1.9 mil in sales. ... So that’s what you get with Slingshot. Summary: We will build an unlimited number of customized launch and sales campaigns for you. 67 | teachable.com

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Black Friday Starts Now! (150 available) Bryan Harris to me But there is a TON more in this Black Friday Deal When you sign up for a Slingshot Annual Plan, you get 17 additional products that normally would cost you $4,240, all for FREE! Here are all the goodies you get... Webinar Ninja: Webinars are the best way to sell products or services online. Don’t pay $100s per month for crappy software like GoToWebinar or ones that use clunky Google Hangouts. Webinar Ninja has real-time video with no delays and is loaded with tons of advanced features. You get 1 YEAR of Webinar Ninja’s Starter Plan for FREE! (Worth $540) Teachable Pro: Host your online courses without dealing with any techy stuff, and make them look dead sexy too. You get 6 MONTHS of Teachable Pro for FREE. (Worth $594) ConvertFlow: We increased our opt-ins by 2.5x and grew revenue by 80% in our first month using it. Personalize your website for each visitor so they only see opt-ins and offers relevant to them. You get 4 MONTHS of ConvertFlow Lite for FREE. (Worth $200) ConvertKit: The power of Infusionsoft but the simplicity of MailChimp. ConvertKit is the hottest new tool to automate and monetize your email list. You get 3 MONTHS of ConvertKit for FREE. (Worth $117) Double Your Freelancing Rate: Want to grow a freelancing business and charge $100+ per hour? Brennan Dunn will show you how in this step-by-step video course. (Normally $147) Rapid List Building Course: Grow your email list from 0 to 1,000 subscribers in the next 90 days in this online video course by Videofruit (that’s us!) (Normally $297) Productive Writer: Learn how to plan and write your first book in this online video course by 10x NYT bestselling book launch expert Tim Grahl. (Normally $228) How to Get Sponsorships for Anything: Get paid by big companies to create products and start fun projects (even if you have no audience or list). Jason Zook got $80k in sponsors for a book he hadn’t written and $2 mil in sponsors for wearing other people’s t-shirts. He’ll show you how in this online video course. (Normally $349) Authority: How Authors Can Make Money (by Nathan Barry): In less than a year Nathan made $150k from self-publishing books. In this Authority Complete Digital Edition you’ll get: The FULL Authority book, audiobook, 90-day book launch plan, Book Cover Templates & PSD’s and 14-Book Launch Case Studies. (Normally $299) The Art of Speaking: Wouldn’t it be cool if someone would pay you $1000 to give a speech? Learn how to create your first speech and find your first paid gig in this online video course by Grant Baldwin. (Normally $349)

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Black Friday Starts Now! (150 available) Bryan Harris to me Intentional Writers: Quickly learn how to start a blog that generates massive traffic. In this online video course, Jeff Goins will show you A to Z how he started a blog that gets 200,000 uniques per month. (Normally $200) ________ Traffic Secrets: The full name of this course is “Pinterest Traffic Secrets” but I left out the Pinterest part, because when most people see that they think “That’s not for me.” Don’t be stupid. Bob Lotich created this course after he decoded Pinterest and figured out how to get 500,000 visitors per month from it. In this online course Bob will show you his step-by-step process. (Normally $200) Kickstarter Launch Bundle: Learn how to take your product or idea and use Kickstarter to launch it. Kathryn did over $300k on her first Kickstarter. She’s smart and she will show you how to do it. Includes a 90-Day Launch Guide, Kickstarter Planning Kit and Tool Set. (Normally $150) Facebook Ads Quick Start: Paid advertising is incredible... when it works. You put $1 in and $3 come out the other end. Mojca is one of the best FB marketers I know. In this bundle you’ll get her Starter Cheat Sheet as well as 4 Quick-Start Videos to help you earn 2x the first $100 you spend on ads. (Normally $97) Organize Your Office for Maximum Efficiency (by Joseph Michael): This guidebook will show you how to organize your office and your workday so you you don’t waste time with silly inefficiencies. Joseph is a good friend and one of the most focused and efficient people I know. This guide is legit. (Normally $39) Just F&^%#! Ship (by Amy Hoy): This book is in my top-5 business books of all time. If you ever struggle with shipping, with feeling like you don’t have what it takes to execute and like your work just isn’t good enough, this book will cure that. I read it right before the launch of my first product and it gave me the courage and butt-whooping I needed to follow through. (Normally $19) Custom CTA’s and Conversion Flows: In addition to your 4 months of ConvertFlow you’ll also get 12 custom made CTA’s and 4 custom conversion flows created by the team at ConvertFlow. These will be tailor made for your website. This is killer! (Normally $550) .. If you bought everything in this bundle separately, you’d spend $4,240. But today, you get it all for 100% off when you sign up for a Slingshot Annual Plan. Get the Black Friday Special Now BOOM! #bestblackfridaydealever And : not only do you get every item in the bundle, you also are getting a Slingshot Annual Plan

69 | teachable.com

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Black Friday Starts Now! (150 available) Bryan Harris to me which gives you access to a rapidly expanding library of proven launch and sales campaigns that you can copy/paste and use to double your revenue. We’re even including the exact campaign we’re using for this Black Friday promo in Slingshot. So if you want to run your own Black Friday campaign and you’re reading this right now, you could get this bundle, quickly launch your Black Friday deal to your audience and make a few $1,000 (depending on your audience size) by the end of the day. There is one important caveat to this deal.... There are only 150 copies of this bundle available. Once they’re gone, they’re gone forever. This is the best deal we’ve ever offered at Videofruit. Don’t procrastinate and miss it. Save $4,240 and get the bundle now. -Bryan PS: If you want to know if we’ve sold out of bundles, click the checkout link above. If there is no giant red text by the price that says “not available,” they are still available! Once we hit 150 copies sold, we’ll disable the shopping cart and display the “sold out” message. A few deal notes: You will need to enter a credit card to redeem a few of these offers, but you WILL NOT be charged anything beyond your $500 Slingshot Annual Plan price. As soon as you purchase the bundle, an email will be sent to you with redemption instructions on each deal. You’ll be able to access all items (both software and courses) immediately. All software offers are available for new customers only. (If you have a free Teachable , you can use the deal.)

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T T E M P L AT ES BLACK FRIDAY

Are you getting the Black Friday F.O.M.O.O.A.A.O.’s? How to use this template Take this welcome email template and implement it on your business! Just copy the text below and fill out the content between square brackets “[ ]”.

You to me F - fear O - of M - missing O - out O - on A - an A - amazing O - opportunity (I did not just make that up.) Hey there!

Email #1 When to send When you open your Black Friday deal window

I want to let you in on a deal to [your value proposition]. This product usually retails at around [your regular price], but today you can save [discount percentage] and only pay [discounted price]. Get the [name of your product] now! [Link to promotion] This is the absolute lowest price I have ever sold this product for and probably the lowest it will ever be. **OPTIONAL** PLUS, I decided to add a bonus [additional bonus] just for this deal. I normally don’t offer this, but I guess I’m feeling festive today. I will only hold this deal for the next [duration of the promotion]! [Countdown timer] Get this Black Friday deal before it’s over! [Link to promotion] Happy Black Friday! [Your name]

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T T E M P L AT ES BLACK FRIDAY

Email #2 When to send Schedule this email 90 minutes

ICYMI, 90 minutes left on this Black Friday deal (SCNR) You to me

before the offer closes Acronyms are in. Hey there! This is just a reminder that, in less than 90 minutes, we will close our Black Friday deal which includes: [Name of your product] for only [discounted price] (usually [regular price]) **OPTIONAL** BONUS: [Additional bonus], which is not something I regularly offer. I guarantee that you’ll [value proposition]. This Black Friday price is the lowest you’ll ever get for this product and will only be available for the next: [Countdown timer] Get it now! [Link to promotion] Have a great Thanksgiving weekend! [Your name]

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T T E M P L AT ES CYBER MONDAY

Email #1 When to send Schedule this email for Monday

This Monday feels like a Friday. You to me

morning (6-7am) Hey again! We noticed some people missed our emails last Friday and realized during the weekend, after all the craziness had settled down, that our deal was over. We heard you. Based on your requests, we decided to open this deal again for the first [relatively small number of people] people who get it today before the end of the day. [Name of your product] for [discounted price] (usually [regular price]) **OPTIONAL** BONUS: [Additional bonus], which is not something I regularly offer. Get it now! [Link to promotion] Like we mentioned, we will never offer this product for a price lower than this. If you missed it last Friday, this is your chance to get it. We will close this deal in (but coupons will probably run out sooner): [Countdown timer] Get this deal now! [Link to promotion] Happy Monday! [Your name]

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T T E M P L AT ES CYBER MONDAY

Email #2 When to send Schedule this email 2 hours before the offer closes on Monday

(Time-sensitive) Only 10 coupons left for the next 2 hours! You to me Hey there, Only 10 coupons left on our special deal that closes in less than 2 hours. [Countdown timer] Want to get [name of your product] and for only [discounted price]? Click here to get one of the last 10 coupons. [Link to promotion] Happy Monday! [Your name]

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Start emailing! You now have everything you need to use the power of email to grow your online business.

What are you waiting for? Create your own email campaigns and start crushing it!

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