Dunkin Donuts 201u52

HISTORY Dunkin' Donuts was founded in 1950 It was founded by William Rosenberg 5,000 Dunkin' Donut shops worldwide

The company is the largest chain of coffee, donut, and bagel shops.

SEGMENTATION Target customers- People with annual income of more than Rs. 3,00,000/-

Mainly targets kids and teenagers.

PRODUCT

52 types of Donuts 13 types of Bagels

9 types of Sandwiches Beverages includes coffee, coolatta, hot espresso Iced coffee, iced espresso drink, etc

Differentiation Point Dunkin donuts is the 1st outlet in Mumbai to offer 52 varieties of donuts to its customers. Less Calories

P R I C E

Rs

Rs

250

Rs

250

35

PLACE To own a Dunkin Donut outlet minimum liquid asset of Rs 2 crore and net worth of Rs 4 crore is required by the franchisee.

LOCATION Bandra – opposite Shoppers Stop Area 2500 sq. feet Rate Rs 125 per sq. feet

Marine Drive

Close to New Yockers Area 2000 sq. feet Rate Rs.120 per sq. feet

Juhu

Close to Shiv Sagar Area 1500 sq. feet Rate Rs.100 per sq. feet

Lokhandwala (Main) Area 1500 sq. feet Rate Rs.80 per sq. feet

Hira Nandani (Powai) Area 1300 sq. feet Rate Rs. 70 per sq. feet

R Mall

Area 1500 sq. feet Rate Rs.75 per sq. feet

PROMOTION Audio visual ad -Shown during peak hours that is 6pm to 12am -Channels •Star Plus – 5 lakhs for 10 seconds •Zee TV – 1.25 lakhs for 10 seconds •Sony – 3 lakhs for 10 seconds •Channel V – •M TV – •Cartoon network –

Print ad Bombay times – half page colour ad Rs. 2,34,000

Hoardings •Vile Parle (W) – 20’ * 10’ facing road, south side and north side facing platform •Santacruz (W) – 20’ * 10’ facing north road

•Grant Road (E) – 20’ * 10’ facing novelty •Andheri Bus Depo – 20’ * 10’ facing road •Chembur – 20’ * 10’ diamond gardens All at package rate of Rs 7,00,000 Including painting + 8% service tax extra •Marine Drive – Rs 10,00,000 for 1 month

Now just don’t keep staring at this tray ………………… We know you are feeling tempted So just DUMP INTO DUNKIN …………………..

Dunkin Donut Vans

These vans will be placed outside Colleges……….

THE GRAND LAUNCH

Total cost: 75 lakhs •Venue: The Grand Maratha Sheriton •Celebrity: Priety Zinta •Curtain Raiser •Official launch •Entertainment programs by Euphoria •Buffet •Distribution of free es ( valid for a period of one month upto Rs. 100)