Cosmo Media Kit 2012_eng 5q694j
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The BEST-Selling Women Glossy Magazine in the World!
2012 MEDIA KIT
ABOUT
CIRCULATION READERSHIP
EDITORIAL
COSMOPOLITAN is the life stylist for millions of fun fearless females who want to be the best they can be in every area of their lives. COSMO inspires with information on relationships and romance, the best in fashion and beauty, the latest on women’s health and wellbeing, as well as what is happening in pop culture and entertainment… and just about everything else fun fearless females want to know about. The best-selling magazine in its category, COSMO has 58 international editions, is published in 34 languages and is distributed in over 100 countries, making it one of the most dynamic brands on the planet.
RATES
ABOUT
CIRCULATION READERSHIP
This year, COSMOPOLITAN Romania will be 13! It’s not a young age for a magazine, in fact, it’s one of the oldest magazines on this market. Still, COSMO continues to be one of the most loved magazines in Romania. This must mean something (especially when everything around seems to fall apart). That’s why we try to make it fresher, better, bigger (when every other magazine on the market cut the book size, we increased it, because we know our reader deserves quality content)! So… let’s be together and make things happen in 2012! (JUST) 3 REASONS TO BE WITH COSMO IN 2012 1. It’s fashionable, it’s clever, it’s complex, it’s fun – wouldn’t you rather associate your brands with something like this? 2. Young women love and trust COSMO as their best girl friend, the one that anticipates their needs (no matter if it’s about beauty, fashion, health, career or love and relationship). If COSMO recommends your products, our readers will want to try them. 3. We do things differently, so people speak about our events and projects for a long time. Editor-in-Chief
EDITORIAL
RATES
ABOUT
CIRCULATION READERSHIP
EDITORIAL
CIRCULATION
More than 27,500 Romanian women buy COSMOPOLITAN every month!
RATES
COSMOPOLITAN is the best selling women glossy magazine
27597 15470
Cosmopolitan
Elle
11496
10152
The One
Tabu
Source: Brat.ro, Jul – Sep 2011
ABOUT
CIRCULATION READERSHIP
EDITORIAL
READERSHIP
REACH A READER LIKE NO OTHER!
RATES
Readers with High Family Income
COSMOPOLITAN readers have a High Income
110000 90000 Cosmopolitan 70000 Tabu
50000 Glamour
The One
Elle
Joy
30000
Look! 10000 24
25
26
27
28
29
30
31
32
33
34
35
36
37
Age
Source: National Readership Survey, Jan10 – Jan11, number of readers with high family income/ average age.
REACH A PRICELESS CONSUMER WITH COSMOPOLITAN
young women, active, independent, higher social status, mid & high income, mid & high education, from large cities (over 200k inhabitants) women who want to be trendy, who are influenced by the group and that perception is very important from them, who want to stand out, to be aware of the latest news in fashion / beauty / lifestyle they want to show their success to others and also trust in themselves they are considering themselves like trendsetters they are open to new experiences they are going out (shopping, cinema, sport, dining, etc) and positive for the future (better life in the future)
COSMOPOLITAN has the lowest T
56.410 39.645
Cosmopolitan
Elle
44.595
48.387
Tabu
The One
Source: National Readership Survey, Jan10 – Jan11
Cosmopolitan has 169,000 readers per issue
the highest readership of all women magazines
Women: 137,000 Age 20 – 45 years old: 127,000 Education – high & medium: 141,000 Main shopper in the family: 111,000 Live in large cities: 114,000 High Social Status: 70,000 Household income – Over medium: 103,000
Source: National Readership Survey, Jan10 – Jan11
ABOUT
CIRCULATION READERSHIP
EDITORIAL
RATES
EDITORIAL
Relationships, Personal Development, Fashion, Beauty, Lifestyle
Cosmopolitan is about the issues that are important and relevant to our readers:
For more than forty years we’ve been informing and inspiring on everything that fun fearless females want to know to help them live their best lives. Relationship
Career & personal development Up-to-the minute Fashion Beauty care secrets Health, tips on fitness and healthy diet
Cosmopolitan is a trendsetter for fashion, beauty and lifestyle.
2012 Activities Calendar
ABOUT
CIRCULATION READERSHIP
EDITORIAL
RATES
TECHNICAL INFORMATION
RATES
FREQUENCY: monthly COVER PRICE : 8,9 lei PAPER: COVER - 170 GSM; INTERIOR - 80 GSM
RATE CARDS Format
Size
Rate card
1/1 page 2/1 page (spread) Opening spread
205 x 276 mm 410 x 276 mm 410 X 276 mm
6.700 Euro 13.400 Euro 16.100 Euro
½ page
205 x 135 mm
4.500 Euro
¼ page 205x 70 mm 2.900 Euro Cover 2 215 x 276mm 9.400 Euro Cover 3 215 x 276mm 8.000 Euro Cover 4 215 x 276 mm 9.800 Euro Junior page (1/2 6.400 Euro portrait) Please add 5 mm bleed to all sizes. Materials should be delivered in the following formats: .TIFF or .EPS, 300 dpi resolution, CMYK, trim marks included. We accept cromalin, CD/DVD, FTP.
DEADLINES Issue
Ad Booking Deadline
Ad Material Deadline
On Sale date
February March April May June July August September October
09 January 07 February 08 March 06 April 04 May 08 June 06 July 03 August 06 September
12 January 10 February 12 March 12 April 10 May 14 June 11 July 09 August 12 September
24 January 24 February 24 March 24 April 24 May 26 June 24 July 24 August 25 September
November December
04 October 07 November
10 October 12 November
24 October 24 November
January
05 December
10 December
22 December
CRISTINA CRISTEA
Women Glossy
Men Glossy
Glossy Cluster Sales Manager
[email protected] Mobile: +40 726.373.483 Special Interest
DIANA VARABIESCU Marketing Manager
[email protected] THEODOR MANOLACHE Publishing Director
Family
Home & Decoration
[email protected]
Parenting
85th Buzesti Street, Floor 4 Bucharest District 1 Phone: (+4) 031 22 58 700 Fax: (+4) 031 22 58 715 www.sanomahearst.ro
2012 MEDIA KIT
ABOUT
CIRCULATION READERSHIP
EDITORIAL
COSMOPOLITAN is the life stylist for millions of fun fearless females who want to be the best they can be in every area of their lives. COSMO inspires with information on relationships and romance, the best in fashion and beauty, the latest on women’s health and wellbeing, as well as what is happening in pop culture and entertainment… and just about everything else fun fearless females want to know about. The best-selling magazine in its category, COSMO has 58 international editions, is published in 34 languages and is distributed in over 100 countries, making it one of the most dynamic brands on the planet.
RATES
ABOUT
CIRCULATION READERSHIP
This year, COSMOPOLITAN Romania will be 13! It’s not a young age for a magazine, in fact, it’s one of the oldest magazines on this market. Still, COSMO continues to be one of the most loved magazines in Romania. This must mean something (especially when everything around seems to fall apart). That’s why we try to make it fresher, better, bigger (when every other magazine on the market cut the book size, we increased it, because we know our reader deserves quality content)! So… let’s be together and make things happen in 2012! (JUST) 3 REASONS TO BE WITH COSMO IN 2012 1. It’s fashionable, it’s clever, it’s complex, it’s fun – wouldn’t you rather associate your brands with something like this? 2. Young women love and trust COSMO as their best girl friend, the one that anticipates their needs (no matter if it’s about beauty, fashion, health, career or love and relationship). If COSMO recommends your products, our readers will want to try them. 3. We do things differently, so people speak about our events and projects for a long time. Editor-in-Chief
EDITORIAL
RATES
ABOUT
CIRCULATION READERSHIP
EDITORIAL
CIRCULATION
More than 27,500 Romanian women buy COSMOPOLITAN every month!
RATES
COSMOPOLITAN is the best selling women glossy magazine
27597 15470
Cosmopolitan
Elle
11496
10152
The One
Tabu
Source: Brat.ro, Jul – Sep 2011
ABOUT
CIRCULATION READERSHIP
EDITORIAL
READERSHIP
REACH A READER LIKE NO OTHER!
RATES
Readers with High Family Income
COSMOPOLITAN readers have a High Income
110000 90000 Cosmopolitan 70000 Tabu
50000 Glamour
The One
Elle
Joy
30000
Look! 10000 24
25
26
27
28
29
30
31
32
33
34
35
36
37
Age
Source: National Readership Survey, Jan10 – Jan11, number of readers with high family income/ average age.
REACH A PRICELESS CONSUMER WITH COSMOPOLITAN
young women, active, independent, higher social status, mid & high income, mid & high education, from large cities (over 200k inhabitants) women who want to be trendy, who are influenced by the group and that perception is very important from them, who want to stand out, to be aware of the latest news in fashion / beauty / lifestyle they want to show their success to others and also trust in themselves they are considering themselves like trendsetters they are open to new experiences they are going out (shopping, cinema, sport, dining, etc) and positive for the future (better life in the future)
COSMOPOLITAN has the lowest T
56.410 39.645
Cosmopolitan
Elle
44.595
48.387
Tabu
The One
Source: National Readership Survey, Jan10 – Jan11
Cosmopolitan has 169,000 readers per issue
the highest readership of all women magazines
Women: 137,000 Age 20 – 45 years old: 127,000 Education – high & medium: 141,000 Main shopper in the family: 111,000 Live in large cities: 114,000 High Social Status: 70,000 Household income – Over medium: 103,000
Source: National Readership Survey, Jan10 – Jan11
ABOUT
CIRCULATION READERSHIP
EDITORIAL
RATES
EDITORIAL
Relationships, Personal Development, Fashion, Beauty, Lifestyle
Cosmopolitan is about the issues that are important and relevant to our readers:
For more than forty years we’ve been informing and inspiring on everything that fun fearless females want to know to help them live their best lives. Relationship
Career & personal development Up-to-the minute Fashion Beauty care secrets Health, tips on fitness and healthy diet
Cosmopolitan is a trendsetter for fashion, beauty and lifestyle.
2012 Activities Calendar
ABOUT
CIRCULATION READERSHIP
EDITORIAL
RATES
TECHNICAL INFORMATION
RATES
FREQUENCY: monthly COVER PRICE : 8,9 lei PAPER: COVER - 170 GSM; INTERIOR - 80 GSM
RATE CARDS Format
Size
Rate card
1/1 page 2/1 page (spread) Opening spread
205 x 276 mm 410 x 276 mm 410 X 276 mm
6.700 Euro 13.400 Euro 16.100 Euro
½ page
205 x 135 mm
4.500 Euro
¼ page 205x 70 mm 2.900 Euro Cover 2 215 x 276mm 9.400 Euro Cover 3 215 x 276mm 8.000 Euro Cover 4 215 x 276 mm 9.800 Euro Junior page (1/2 6.400 Euro portrait) Please add 5 mm bleed to all sizes. Materials should be delivered in the following formats: .TIFF or .EPS, 300 dpi resolution, CMYK, trim marks included. We accept cromalin, CD/DVD, FTP.
DEADLINES Issue
Ad Booking Deadline
Ad Material Deadline
On Sale date
February March April May June July August September October
09 January 07 February 08 March 06 April 04 May 08 June 06 July 03 August 06 September
12 January 10 February 12 March 12 April 10 May 14 June 11 July 09 August 12 September
24 January 24 February 24 March 24 April 24 May 26 June 24 July 24 August 25 September
November December
04 October 07 November
10 October 12 November
24 October 24 November
January
05 December
10 December
22 December
CRISTINA CRISTEA
Women Glossy
Men Glossy
Glossy Cluster Sales Manager
[email protected] Mobile: +40 726.373.483 Special Interest
DIANA VARABIESCU Marketing Manager
[email protected] THEODOR MANOLACHE Publishing Director
Family
Home & Decoration
[email protected]
Parenting
85th Buzesti Street, Floor 4 Bucharest District 1 Phone: (+4) 031 22 58 700 Fax: (+4) 031 22 58 715 www.sanomahearst.ro
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