Chapter 10 Marketing Exam Answers 576h5u

Chapter 10 Marketing Combines successive stages of production and distribution under a single ownership  Corporate vertical marketing Coordinates successive stages of production and distribution through the size and power of one of the parties  istered vertical marketing _________ distribution gives producers good market coverage with more control and less cost than does intensive distribution.  Selective Independent firms at different levels of production and distribution together through binding agreements  Contractual vertical marketing A channel arrangement in which two or more companies at one level together to follow a new marketing opportunity  Horizontal marketing MeatMe and Westmen Cola have adopted __________ _________  Exclusive dealing _________ distribution is a product distribution strategy that involves stocking the products in as many outlets as possible.  Intensive What type of marketing system does a franchise organization follow?  Contractual vertical marketing PINEWIRE and SONIC have a(n) _________ ________ marketing system  istered vertical ___________ distribution gives a limited number of dealers the sole rights to distribute the company's products in their territories  Exclusive Pastaliano and 2Clover Tradings have a(n) _________ _________ marketing system  Contractual vertical

Moving products and materials from suppliers to the factory is known as __________ __________  Inbound distribution TruMart store is allowing a MeatMe to open, and it can only serve Westmen Cola. This is an example of a...  Horizontal marketing system When the seller requires that only certain dealers carry its products and also that these dealers not handle competitors' products, its strategy is known as ____________ __________  Exclusive dealing Which of the following marketing strategies is Sonic adopting when accepting to sell non-audio products of Pinewire?  Full-line forcing What is true of an exclusive dealing between a producer and a dealer? It does not allow other producers to sell to that dealer