Calgary Listing Presentation 2265
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corporate overview
In a time of global communications and global markets, There is only one true international real estate brand
Corporate Overview | The Brand
REverential Heritage Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as it is on the notable art, antiques, jewelry and other holdings that through Sotheby’s offices around the world. Our association with the Sotheby's brand is truly what sets us apart because it is more than just an auction house. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge. The SOTHEBY’S INTERNATIONAL REALTY® brand The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives.
Corporate Overview | distinguished connections
THE NETWORK’S STRENGTH The Sotheby’s International Realty brand was established to connect the finest real estate companies to the most prestigious clientele in the world. Today our network boasts more than 10,000 sales associates located in over 550 offices in 42 countries and territories, sharing thousands of referrals around the world. referrals Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator is our ability to connect buyers and sellers globally. Our referral system boasts hundreds of “connections” per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents.
Corporate Overview | A canadian story
SOTHEBY'S INTERNATIONAL REALTY CANADA Sotheby's International Realty Canada is a proudly Canadian national corporate brokerage, with real estate offices across Canada including Vancouver, Downtown Vancouver, West Vancouver, North Vancouver, Victoria, Salt Spring Island, Qualicum Beach, Whistler, Revelstoke, Sun Peaks, Calgary, Old Montreal, Westmount, Mt. Tremblant, Quebec City, West Island, Oakville, Niagara-on-the-Lake and Toronto. Sotheby’s International Realty Canada serves our clients with an experienced team of real estate, marketing and financial professionals committed to providing you with superior service, marketing expertise and the highest ethical standards in the industry. Aligned with our network partners in over 42 countries and over 550 real estate offices Sotheby’s International Realty Canada's sales representatives provide an exceptional level of service and design and execute intelligent, exciting and strategic sales and marketing programs. By utilizing the renowned brand and by drawing upon the practical experience of our people, we are uniquely positioned to present real estate opportunities to a far-reaching and exceptionally qualified client base. Quite simply, Sotheby’s International Realty Canada presents an unparalleled opportunity to showcase exceptional real estate to the most qualified local, national and international audience.
significant sales
Successfully marketing unique properties, REQUIRES UNIQUE SKILLS.
S
otheby’sforInternational - Greenwich s property $46,548,381Realty (Colorado, USA) - Pickwick Plaza Brokerage, $31,375,000 (Connecticut, USA) significant sales | global
S
International Realty - East Hampton Brokerage, $26,000,000 (New York, USA) operty for otheby’s 18,000,000 (GBP), $26,469,219.83 (USD) (London) BootJack R anch, Color ado $46 ,548,381
Pre-War New York estate
$31,375,000
tional ranch retreat and family compound offered in the Rocky Mountains. Designed by Greville Richard in 1939 and located on 22 acres, this 28-room French Normandy estate achieves a blend of contemporary ntains, the ranch is made up of more than 3,100 acres of meadows, forests, refinement and Pre-War elegance, with views of Long Island Sound and the New York City skyline. s, all framed by 13,000-foot peaks in each direction.
The interior features eight bedrooms, 9.3 baths and regally-scaled public rooms including the English hall with floor-to-ceiling fireplace, dining creating and restoring the property’s residential improvements. room with access to the terrace, library with French walnut woodwork and the living room with fireplace and French doors to the parterre. ures are of the highest-quality and feature state-of-the-art lighting, satellite e hand-crafted 13,800-square foot main residence, the property features Showcasing Italian limestone countertops, the gourmet kitchen has a sun-filled breakfast area. The main level also has a 10-seat theatre, indoor e, offices and manager’s housing that can readily accommodate more than pool, garden room and state-of-the-art gymnasium. Upstairs, the second floor is highlighted by a master suite with fire-lit bedroom, balcony, m the main residence is a 12,000-square foot spa and aquatic center. two baths and custom dressing rooms. Four additional bedrooms and staff quarters are complemented by a third-floor suite and billiards room. A 50-foot swimming pool, tennis court, greenhouse, gazebos and cottage complete this pre-war estate.
Every home isE a masterpiece very home is a masterpiece MayfaIr house, London
$26,469,219
Further L ane, New York
$26,000,000
d connected mews total 11,240 square-feet (1,045 meters). This oceanfront homesquare is a 365 year-old barn from England completely reconstructed on a site off fabled
Further Lane in East Hampton. Providing the centerpiece of the home, the barn is now a two-story great appreciation forinthe of beautiful things o-and-a-half year restoration project, completed 2003. true There isvalue a strong Italian room with exposed beams and centuries-old, wide board floors. The house was expanded with six bedrooms, ied reception room, which was inspired by an important Venetian palazzo. seven-and-a-half baths and magnificent panoramic ocean views on a private lane. The property is 1.86 acres
Truly special properties are different at every level, and they require real estate services
with a pool and pool It overlooks Hampton double-dune preserve. us living accommodations, with a We large integral lift house. topride all floors. There isthe East thatcomplete are as well. take great in presenting to the world unique places and their 15-meter swimming pool, secluded landscaped garden and parking for two cars. stories, using our innovative marketing tools, our global network and our relationships with
discerning buyers to perfectly match time-honoured properties with those who will give
nest residential addresses, ideally the east Hyde Park and providing them newplaced life. to Over theofyears, we have developed innovative marketing tools and s ancial district and the commercial and private airports to the west of the capital.
with some of the most qualified buyers in the world.
Every home is a masterpiece Every home is a masterpiece
significant sales | canadian
We are proud to present these recent significant Canadian sales While we pride ourselves on these successes, we take pride in all of our sales and we work with all types of homes and price points. It should be noted that in a recent Luxury Institute survey of high net worth consumers, respondents felt that the Sotheby's International Realty brand is worthy of a significant price and is the preferred brand for their next property purchase. Teddington Park Ave, Toronto, ON
$17,500,000
Falkridge Centre, Calgary AB
$13,100,000
No 3 Rd., Richmond BC
$9,500,000
Route 257, Scotstown PQ
$9,500,000
72nd St., Delta BC
$8,900,000
Point Grey Rd, Vancouver BC
$8,000,000
Point Grey Rd, Vancouver BC
$7,000,000
Queenswood Dr, Victoria BC
$6,850,000
Cedar Ave, Westmount PQ
$5,975,000
Montrose, Westmount PQ
$5,885,000
The Boulevard, Westmount PQ
$5,380,000
30th Ave, Surry BC
$5,300,000
Bellevue Ave, West Vancouver BC
$5,075,000
Summit Circle, Westmount PQ
$4,985,000
West Island Hwy, Vancouver Island BC
$4,850,000
digital marketing
A superior approach To digital marketing.
digital marketing | online exposure
With nearly 90%* of all property buyers starting their search online it is imperative that your listings show up in search engine results, and are presented in the most informative compelling manner possible. To that end each property will receive exceptional online exposure with multiple images, intelligent copy writing, and new technologies as they become available. Sotheby’s International Realty ® Sotheby’s International Realty Canada Sotheby's Auction Zoocasa Luxury Real Estate New York Times Wall Street Journal The Telegraph BBC James List Sympatico Canada.com HouseHunting.ca International Herald Tribune Popular Luxury Property
sothebysrealty.com sothebysrealty.ca sothebys.com zoocasa.com luxuryrealestate.com nytimes.com wsj.com telegraph.co.uk bbc.co.uk jameslist.com sympatico.ca canada.com househunting.ca iht.com propgoluxury.com
Monthly page visits WEBSITE
Avg. Page Views/Month
sothebysrealty.ca
500,000
sothebysrealty.com
4,000,000
luxuryrealestate.com
3,600,000
*According to the 2009 National Association of Realtors® Profile of Home Buyers & Sellers †Data collected Mar.2009 Sotheby’s International Realty Canada, Brokerage. Independently Owned and Operated.
digital marketing | worldwide digital exposure With sothebysrealty.com as the core piece of our comprehensive online marketing strategy, as an extension providing even greater exposure to a home, we have partnered with the most significant media companies and real estate focused websites in the world.
westmount, old montreal, mont-tremblant, toronto, oakville, niagara-on-the-lake, vancouver, west vancouver, whistler, victoria, qualicum beach, salt spring island, sun peaks, revelstoke. digital marketing | worldwide digital exposure
YOUR HOME EXPOSED TO 8,000,000+ QUALIFIED BUYERS EVERY MONTH
sothebysrealty.ca
sot he bysre al t y.c a
Online distribution and exposure
Your property listing will be distributed through sothebysrealty.ca and sothebysrealty.com to a number of select highly trafficked real estate, business and lifestyle branded websites with online views in excess of 8 million each month. With most buyers starting their real estate search online the plan to market homes must include proper internet exposure.
digital marketing | search engine optimization
google ad words Sotheby's International Realty Canada also offers an entire range of online services that go behind the scenes to help launch a successful marketing campaign and to complement all other online and offline exposure with sales activities. The Internet is the first choice for people to gather information and real estate is no exception. In fact, 90% of home buyers start their search online. As a direct result, the Sotheby's International Realty brand invests heavily in Search Engine Optimization (SEO), pay per click advertising and Google adwords. Google ad words generate instant traffic on demand, placing our website, in turn, your property in the thick of your target market. Continuous extensive search engine optimization and monitoring ensures that anyone looking for luxury real estate in Canada will always find Sotheby’s at the top of their search results. We've incorporated key words associated with the area, and the potential demographic and monitor them on a consistent basis.
digital marketing | The business of extraordinary living
Wsj.com / sothebysrealty Now in it's third year, our collaborative micro-site with The Wall Street Journal, "The Business of Extraordinary Living," will continue in 2011. Providing visitors with rich real estate editorial, this engaging micro-site positions the listings represented by our network in a variety of distinctive marketing opportunities. www.wsj.com /sothebysrealty
marketing program
Successfully marketing unique properties requires unique skills.
marketing program | property brochures
ouTsTandIng va l u e I n s h au g h n e s s y 4849 Marguerite Street, Vancouver, British Columbia
ITa l I a n v I l l a
1849 Esquimalt Avenue, West Vancouver, British Columbia
unrivalled access to qualified people We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to promptly create a professionally compelling marketing brochure, printed on the finest materials in full colour. By combining professional photography and attention getting narrative details, your homes's brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Your property brochure will be displayed in our offices across Canada, shared with our s and presented to qualified purchasers.
marketing program | announcing your home
Just listed
Spectacular Ocean Views
Just listed announcing your home Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, we will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to our sphere of influence. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
marketing program | Calgary Herald
Valley Ridge Estates, Calgary AB
|
$1,850,000
Kristine Semrau
403.542.8507
Listings showcase | Homes to get you dreaming and moving.
Crowsnest , AB
Price upon request
1 Hour NW of Calgary AB
$2,470,000
$2,145,000
Priddis AB
World class estate on 160 acres with glorious views of the mountains. A 10,000 sq. ft. main residence, 3,000 sq. ft. guest house, 4 fireplaces, 7 bedrooms, 8 bathrooms and 7 car garage with extremely high-end finishings throughout.
The magnificent “Wave Hill” property is on 80 hillside acres bordered by crown land and Rocky Mtn. Forestry Reserve. Architecturally designed 4,400 sq. ft. log/ stone home, hilltop observatory and pond with 100 ft. waterfall... a true sanctuary!
Country estate on 4.79 acres backing onto Priddis Creek and reserve. Park-like setting with pond. Swim in the summer & skate in the winter! State-of-the-art security system & 4 bedrooms (all with ensuites) & heated shop. Where paradise meets perfection!
Kristine Semrau
Kristine Semrau
Kristine Semrau
403.542.8507 | [email protected]
Springbank Hill, Calgary AB
$2,075,000
403.542.8507 | [email protected]
Valley Ridge Estates, Calgary AB
$1,850,000
403.542.8507 | [email protected]
Elbow Valley West, Calgary AB
$1,899,000
Located in The Estates of Elveden with breathtaking views of the valley, city & Glenmore Reservoir! Just under 5,000 sq. ft., 4 bedrooms, 4 bathrooms, main floor study, media room, wine cellar & wet bar. The ultimate in luxury living!
Over 7,000 sq. ft. of old world charm & sophisticated elegance! A dramatic design with incredible views & privacy, 6 bedrooms, nanny suite, 6 bathrooms, gym, playroom, wet bar, theatre, yoga & gift-wrapping room & outdoor fireplace on deck.
This magnificent 5,500 sq. ft. home offers mountain views and luxurious finishes. Timeless style and livability with 4 bedrooms plus bonus room, 6 bathrooms, butler pantry, triple garage with workshop area, wet bar, media room, gym & wine cellar.
Kristine Semrau
Kristine Semrau
Kristine Semrau
403.542.8507 | [email protected]
Elbow River Estates, Calgary AB
$1,850,000
403.542.8507 | [email protected]
Eden Park Estates, DeWinton AB
$1,649,000
Springbank, Calgary AB
403.542.8507 | [email protected]
$1,200,000
A gated 4 acre equestrian friendly estate with views of the Glencoe Golf Course, Elbow River Valley, mountains & city! Over 7,800 sq. ft., a master wing, conservatory, library, sauna, wine room, theatre & games room. So Unique.
The ultimate country lifestyle on 4 acres with mountain views. French Alps design is over 5,500 sq. ft., 4 bedrooms (all with ensuites), a butler’s pantry with prep sink, mudroom with dog bath & 3 car garage with workshop. Simply fabulous!
Build your dream home or subdivide on 7.05 acres of prime land with unobstructed views of the city and mountains. Located south of Artist View Ridge, surrounded by multi-million dollar homes. Don’t miss this once-in-a-lifetime opportunity!
Kristine Semrau
Kristine Semrau
Kristine Semrau
403.542.8507 | [email protected]
701 3rd Ave SW, Calgary AB
403.542.8507 | [email protected]
403.542.8507 | [email protected]
Units from $500,000 - $5,000,000
Living without compromise. When it comes to standards of living in Calgary there is no comporomise at Churchill Estates. Through its prestigious location in Eau Claire, spacious outdoor living terrasces and exceptionally finished homes, in a boutique style building with 40 luxurious residences, only for those looking for the absolute best in comfor t and convenience.
Julie Dempsey
403.923.6299 | [email protected]
marketing program | unique Dedicated to the extraordinary. The exceptional. the unique. Every property Sotheby’s International Realty Canada represents is unique and deserves a distinct marketing strategy. All of our listings receive the following services: • Pricing expertise and Comparative Market Analysis •
Incorporation of your home’s history into our marketing plan
• Distinctive Sotheby’s International Realty signage • Professional photography of your home •
Multiple Listing Services Exposure: www.realtor.ca /www.mls.ca
• Local advertising in appropriate media •
Customized full colour 2 page property brochure
• Presence on www.sothebysrealty.ca & www.sothebysrealty.com • Egallery slideshow across the Network and in Auction House locations • Showcase your home at our Discovery Centres •
Increased exposure through our regional guides
• Private showing of your property for qualified buyers • Hold open house events • Weekly vendor updates
marketing program | extraordinary Artfully uniting extraordinary properties with extraordinary lives In addition to the 'Unique' marketing program, extraordinary homes recieve the following services: • Enhanced property brochure – customized full colour 4 page brochure • Professional copywriting • Sotheby’s International Realty artistic postcard mailer • Virtual tour on websites •
Communication to our Sotheby’s global associates on your home’s features
• Egallery slideshow across the Network and in Auction House locations • Potential selection of your listing by the Sotheby’s Auction House Website • National advertising in appropriate newspaper and/or lifestyle publications
marketing program | masterpiece
Presenting your masterpiece to the world through distinctive marketing Includes 'Unique' and 'Extraordinary' marketing programs in addition to the following services: • Distinctive public relations campaign •
Customized website for your Masterpiece
•
Customized search engines optimization to enhance website traffic
•
International luxury publication advertising including Sotheby’s Preview Magazine
•
Television media exposure – Channel 6 Real Estate Feature
• Global distribution through Sotheby’s offices of both digital and print materials • Potential Wall Street Journal “The Business of Extraordinary Living” micro site digital exposure. • Events held at Sotheby’s International Realty® offices • Presenting at international trade shows
marketing program | distinctive and unique marketing iNTeRNaTiONaL aRCHiTeCTURe & desigN
SmArT IDEA: aN eFFiCieNT mOUNTaiN CabiN SpEcIAl: VeNiCe bieNNaLe OF aRCHiTeCTURe 2010 TrèS chIc: FasHiON’s iNFLUeNCe ON HOme
iNTeRNaTiONaL aRCHiTeCTURe & de sigN
Winter 2011 | canadian editiOn
BIG IDEAS
big ideas
+ WI NT E R 2 011
BIG SpAcES: Outsized splendOur in Quebec, cOlOradO, and lima, peru BIG plAnS: ‘We’re building Our dream hOuse’ [ Part 1 in a series ] BIG STylE: calvin Klein designer’s nYc cOndO
Print Marketing Utilizing strategic highly targeted print magazines, our acclaimed "portraits" series advertising campaign elegantly positions the Sotheby's International Realty brand in front of audiences known for buying distinctive properties. Combining the brand with full page full colour co-op advertising you benefit from exclusive corporate rates and prime placement in local, national, and international publications.
Display your property to millions of potential purchasers around the world through our extensive corporate advertising program.
marketing program | international audience
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SOtheby's at Auction | Reside | International Architecture & Design Access to many of the world's wealthiest clientele is available through our advertising network of exclusive magazines. Reside Magazine is the in-house magazine for Sotheby's International Realty and is designed to showcase your property to an audience of over 140,000 wealthy and accomplished readers. Sotheby's At Auction is the Sotheby's Auction House magazine and is distributed to 40,000 of the most affluent, educated and international collectors. Each issue features captivating photography, spectacular details and intriguing visual juxtapositions. International Architecture & Design is a Canadian distributed publication, directly mailed to Sotheby's clients in Canada as well as distributed in the most highly regarded hotels, clubs and professional offices in the country. These three publications grant you and your home exceptional exposure to the most exclusive network in the world.
marketing program | reside magazine
a celebration of home, art and lifestyle Access to many of the world's wealthiest clientele is available through the pages of RESIDE magazine, the exclusive publication of the Sotheby's International Realty Networks. Each issue includes THE GALLERY, a property section designed to showcase our networks homes to an audience of over 140,000 wealthy and accomplished readers. RESIDE is also distributed with the Sotheby's at Auction Magazine allowing us to reach the coveted Sotheby's Auction House client base. CIRCULATION: 140,000 Average Income: $600,000
marketing program | sotheby's at auction magazine
a celebration of extraordinary collectibles This gorgeous 160 page glossy resource showcases the most important pieces of fine and decorative art and precious objects offered at each of the Sotheby's Auction locations: New York, London, Paris, Hong Kong, Milan, Geneva, Doha and Amsterdam. With captivating photography, spectacular details and intriguing visual juxtapositions, Sotheby's At Auction is designed to serve the needs of Sotheby's most important clientele ... the most affluent and most discerning. Sotheby's at Auction will be sent to the highest qualifying clientele of Sotheby's Auction representing an intimate, targeted distribution. CIRCULATION: 40,000 frequency: 10 times per year
marketing program | international architecture & design
iNTeRNaTiONaL aRCHiTeCTURe & desigN
SmArT IDEA: aN eFFiCieNT mOUNTaiN CabiN SpEcIAl: VeNiCe bieNNaLe OF aRCHiTeCTURe 2010 TrèS chIc: FasHiON’s iNFLUeNCe ON HOme
iNTeRNaTiONaL aRCHiTeCTURe & de sigN
Winter 2011 | canadian editiOn
BIG IDEAS
big ideas
+ W I N T E R 2 011
BIG SpAcES: Outsized splendOur in Quebec, cOlOradO, and lima, peru BIG plAnS: ‘We’re building Our dream hOuse’ [ Part 1 in a series ] BIG STylE: calvin Klein designer’s nYc cOndO
A Quality international magazine with a canadian focus International Architecture and Design is a quarterly magazine distributed to clients of Sotheby’s International Realty Canada and its brand partners. Unlike any other publication for the affluent Canadian marketplace, readership is targeted to an exclusive network of high net worth clients, individually addressed by name to their Canadian residence. CIRCULATION: 55,000 frequency: 4 times per year
marketing program | exceptional photography
INVITING and informative When you list your home with Sotheby's International Realty Canada you will receive the most discerning marketing, exceptional client service and excellent photography. With nearly 100% of buyers pre-scouting your property online it is imperative that the images we use are of the utmost quality, both on our network of websites and in our property brochures. You can assist in ensuring your home shows it's best. Depending on the strategic marketing plan that is developed, you may want to consider professional staging and landscaping prior to photographing your home. Your representative can assist you in making these decisions.
ofSothebyÕs SothebyÕs International Realty Canada, Blueprint Global Marketing theonly onlyproject projectsales salesand andmarketing marketing of International Realty Canada, Blueprint Global Marketing isisthe SothebyÕs International Realty Canada, Blueprint Global Marketing is the only project sales and marketing anada, Global Marketing isoffices, the only project sales and marketing toorganization the worldÕs most affluent client base through the international network ofMarketing offices, anoffers extensive online hroughBlueprint the international network of an extensive online organization with a built-in sales team and infrastructure. Blueprint Global Marketing offers connections organization with a built-in sales team and infrastructure. Blueprint Global Marketing offers connections with a built-in sales team and infrastructure. Blueprint Global connections ganization with a built-in sales team and infrastructure. Blueprint Global Marketing offers connections am andwith infrastructure. Blueprint Global Marketing offers connections system of promotion, established relationships with most important publications and periodicals, and nships the most important publications and periodicals, and to the worldÕs most affluent client base through international network of offices, an extensive online tothe the worldÕs most affluent client base through thethe international network ofoffices, offices, anextensive extensive online to worldÕs most affluent client base through the international network an online the worldÕs most affluent client base through the international network of offices, an extensive online of base through the of international network of offices, an extensive online trust and credibility afforded by association with one of historyÕs most respected brands. ciation with one historyÕsthe most respected brands. system of promotion, established relationships with the most important publications and periodicals, and system ofpromotion, promotion, established relationships withthe the most important publicationsand andperiodicals, periodicals,and and system of relationships with most important publications stem of promotion, established relationships with established the most important publications and periodicals, and marketing program | project marketing elationships with the most important publications and periodicals, and the trust and credibility afforded by association with one of historyÕs most respected brands. theby trust andcredibility credibility afforded byassociation association withone one ofhistoryÕs historyÕsmost mostrespected respectedbrands. brands. the trust and afforded by with of e trust and credibility afforded association with one of historyÕs most respected brands. y association with one of historyÕs most respected brands.
division
We connect the worldÕs most discerning buyers with the finest real estate developments on earth With a dedicated network of agents and offices across the country, the project sales and marketing division of SothebyÕs International Realty Canada, Blueprint Global Marketing is the only project sales and marketing organization with a built-in sales team and infrastructure. Blueprint Global Marketing offers connections to the worldÕs most affluent client base through the international network of offices, an extensive online system of promotion, established relationships with the most important publications and periodicals, and the trust and credibility afforded by association with one of historyÕs most respected brands.
Grenada, West Indies
Grenada, West Indies
Grenada, West Indies Grenada, West Indies Grenada, West Indies
Grenada, West Indies
Grenada, West Indies
Grenada, West Indies
Sotheby's International Realty Canada, in conjunction with its companies Milborne Real Estate and Blueprint Global Marketing, is recognized as one of the most prominent national and international project marketing companies in the world. With large scale national and international marketing campaigns driving the exposure of Sotheby's International Realty Canada, agents within our organization have the ability to expose individual listings to a wider more diverse market than any local or regional realty group. This is just one more reason to list your home with Sotheby's International Realty Canada. blueprintglobal.com
blueprintglobal.com blueprintglobal.com blueprintglobal.com blueprintglobal.com blueprintglobal.com Sotheby's International Realty Canada's Project Division / Blueprint Global Marketing / Milborne Real blueprintglobal.com International Realty is a ed Each SothebyÕs Office is Independently and Operated. The services described herein are available through participating SothebyÕs International Realty offices. is IndependentlySothebyÕs Owned and Operated. The services described trademark. herein are available throughInternational participatingRealty SothebyÕs International RealtyOwned offices. blueprintglobal.com Neither SothebyÕs International Realty s LLC,and SothebyÕs, nor of theirby respective s provides anytoof the services described herein. All products and services are provided by Blueprint Global Marketing Services and, to e s provides any of the services described herein. All products services areany provided Blueprintcorporate Global Marketing Services and, sold 12,000 units inanInternational 2010 the extent engaged, the participating independently owned andisoperated member ofagreement the SothebyÕs International Realty network. This and is not intendedThe to solicit to adescribed development that currentlythrough under an agreement to a third party. ernational Realty network. This isEstate not intended to solicit a development that currently under to a third party. SothebyÕs International Realty isto aover ed trademark. Each SothebyÕs Realty Office is Independently Owned Operated. services herein areisavailable participating SothebyÕs International Realty offices. SothebyÕs International Realty ed trademark. Each SothebyÕs International Realty Office Independently Owned andOperated. Operated. Theservices services described herein areavailable available throughparticipating participating SothebyÕs International Realty offices. SothebyÕs International Realty isisaaed trademark. Each SothebyÕs International Realty Office isisIndependently Owned and The described herein are through SothebyÕs International Realty offices.
SothebyÕs International Realty is a ed trademark. Each SothebyÕs International Realty Office is Independently Owned and Operated. The services described herein are available through participating SothebyÕs International Realty offices. Neither SothebyÕs International Realty s LLC, SothebyÕs, nor any of their respective corporate s provides any of the services described herein. All products and services are provided by Blueprint Global Marketing Services and, to the extent engaged, the participating independently owned and operated member of the SothebyÕs International Realty network. This is not intended to solicit to a development that is currently under an agreement to a third party. ž
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a ed trademark.Neither Each SothebyÕs International Realty Office is Independently Owned Operated. The services described hereinprovides are available through participating SothebyÕs International Realty offices. SothebyÕs International Realty s LLC, SothebyÕs, norand any of their respective corporate s any of the services described herein. All products and services are provided by Blueprint Global Marketing Services and, NeitherSothebyÕs SothebyÕs International Realty s LLC,SothebyÕs, SothebyÕs, norany any their respective corporate s providesany anyofof the services described herein. Allproducts products andservices services areprovided provided byBlueprint Blueprint Global Marketing Services and,to to to Neither International Realty s LLC, nor ofoftheir respective corporate s provides the services described herein. All and are by Global Marketing Services and, lty Office is Independently Owned and Operated. The services described herein are and available participating SothebyÕs International Realty offices. alty s LLC, SothebyÕs, nor engaged, any of their corporate s provides any ofthrough themember services described herein. All productsRealty and services areThis provided by Blueprint Globalto Marketing Services and, to the extent therespective participating independently owned operated of the SothebyÕs International network. is intended not intended to solicit a development that is currently under an agreement to a third party. theextent extent engaged, theparticipating participating independently owned andoperated operated member the SothebyÕs International Realtynetwork. network. Thisis isnot not solicit development thatis iscurrently currently under anagreement agreement third party. the engaged, the independently owned and member ofofthe SothebyÕs International Realty This intended totosolicit totoaadevelopment that under an totoaathird party. corporate s provides any of themember servicesofdescribed herein. All productsRealty and services are provided by Blueprint GlobaltoMarketing Services to ing independently owned and operated the SothebyÕs International network. This is not intended to solicit a development thatand, is currently under an agreement to a third party. hebyÕs International Realty network. This is not intended to solicit to a development that is currently under an agreement to a third party.
www.blueprintglobal.com POOLED RESOURCES
professional overview
professional overview | strategic pricing
our shared goal is to ensure a smooth and successful transaction. Market research assists in determining the value of your property. The comparative market analysis considers comparable active, sold and expired listings. Your property value is closely tied to the history of prices in your same region. Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Ultimately the selling price will be determined by not only comparable properties but by current buyers. Buyers will establish the “worth” that your property holds for them. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: Factors not within your control • Your property’s location • Recent property market values • Current economic indicators Factors within your control: • Your property’s distinctive and compelling attributes • The physical condition of your property (home and grounds) • The flexibility of your closing date • The ready access to your property for showing • The selection of the real estate sales professional you choose to represent you.
current listings
These comparable current listings are an indicator of properties your listing may be in competition with and can give a good indication of the appropriate price for your property.
sold listings
These recently sold listings are an indicator of the price and length of time that you can reasonably expect your property to sell for and will show you what market trends you should consider in the pricing of your property.
expired listings
These expired listings represent comparable properties that for many reasons did not sell. These reasons can be related to pricing, location, quality of the home or neighbourhood. It is important to consider these factors when determining the price of your property.
In a time of global communications and global markets, There is only one true international real estate brand
Corporate Overview | The Brand
REverential Heritage Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as it is on the notable art, antiques, jewelry and other holdings that through Sotheby’s offices around the world. Our association with the Sotheby's brand is truly what sets us apart because it is more than just an auction house. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge. The SOTHEBY’S INTERNATIONAL REALTY® brand The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives.
Corporate Overview | distinguished connections
THE NETWORK’S STRENGTH The Sotheby’s International Realty brand was established to connect the finest real estate companies to the most prestigious clientele in the world. Today our network boasts more than 10,000 sales associates located in over 550 offices in 42 countries and territories, sharing thousands of referrals around the world. referrals Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator is our ability to connect buyers and sellers globally. Our referral system boasts hundreds of “connections” per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents.
Corporate Overview | A canadian story
SOTHEBY'S INTERNATIONAL REALTY CANADA Sotheby's International Realty Canada is a proudly Canadian national corporate brokerage, with real estate offices across Canada including Vancouver, Downtown Vancouver, West Vancouver, North Vancouver, Victoria, Salt Spring Island, Qualicum Beach, Whistler, Revelstoke, Sun Peaks, Calgary, Old Montreal, Westmount, Mt. Tremblant, Quebec City, West Island, Oakville, Niagara-on-the-Lake and Toronto. Sotheby’s International Realty Canada serves our clients with an experienced team of real estate, marketing and financial professionals committed to providing you with superior service, marketing expertise and the highest ethical standards in the industry. Aligned with our network partners in over 42 countries and over 550 real estate offices Sotheby’s International Realty Canada's sales representatives provide an exceptional level of service and design and execute intelligent, exciting and strategic sales and marketing programs. By utilizing the renowned brand and by drawing upon the practical experience of our people, we are uniquely positioned to present real estate opportunities to a far-reaching and exceptionally qualified client base. Quite simply, Sotheby’s International Realty Canada presents an unparalleled opportunity to showcase exceptional real estate to the most qualified local, national and international audience.
significant sales
Successfully marketing unique properties, REQUIRES UNIQUE SKILLS.
S
otheby’sforInternational - Greenwich s property $46,548,381Realty (Colorado, USA) - Pickwick Plaza Brokerage, $31,375,000 (Connecticut, USA) significant sales | global
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International Realty - East Hampton Brokerage, $26,000,000 (New York, USA) operty for otheby’s 18,000,000 (GBP), $26,469,219.83 (USD) (London) BootJack R anch, Color ado $46 ,548,381
Pre-War New York estate
$31,375,000
tional ranch retreat and family compound offered in the Rocky Mountains. Designed by Greville Richard in 1939 and located on 22 acres, this 28-room French Normandy estate achieves a blend of contemporary ntains, the ranch is made up of more than 3,100 acres of meadows, forests, refinement and Pre-War elegance, with views of Long Island Sound and the New York City skyline. s, all framed by 13,000-foot peaks in each direction.
The interior features eight bedrooms, 9.3 baths and regally-scaled public rooms including the English hall with floor-to-ceiling fireplace, dining creating and restoring the property’s residential improvements. room with access to the terrace, library with French walnut woodwork and the living room with fireplace and French doors to the parterre. ures are of the highest-quality and feature state-of-the-art lighting, satellite e hand-crafted 13,800-square foot main residence, the property features Showcasing Italian limestone countertops, the gourmet kitchen has a sun-filled breakfast area. The main level also has a 10-seat theatre, indoor e, offices and manager’s housing that can readily accommodate more than pool, garden room and state-of-the-art gymnasium. Upstairs, the second floor is highlighted by a master suite with fire-lit bedroom, balcony, m the main residence is a 12,000-square foot spa and aquatic center. two baths and custom dressing rooms. Four additional bedrooms and staff quarters are complemented by a third-floor suite and billiards room. A 50-foot swimming pool, tennis court, greenhouse, gazebos and cottage complete this pre-war estate.
Every home isE a masterpiece very home is a masterpiece MayfaIr house, London
$26,469,219
Further L ane, New York
$26,000,000
d connected mews total 11,240 square-feet (1,045 meters). This oceanfront homesquare is a 365 year-old barn from England completely reconstructed on a site off fabled
Further Lane in East Hampton. Providing the centerpiece of the home, the barn is now a two-story great appreciation forinthe of beautiful things o-and-a-half year restoration project, completed 2003. true There isvalue a strong Italian room with exposed beams and centuries-old, wide board floors. The house was expanded with six bedrooms, ied reception room, which was inspired by an important Venetian palazzo. seven-and-a-half baths and magnificent panoramic ocean views on a private lane. The property is 1.86 acres
Truly special properties are different at every level, and they require real estate services
with a pool and pool It overlooks Hampton double-dune preserve. us living accommodations, with a We large integral lift house. topride all floors. There isthe East thatcomplete are as well. take great in presenting to the world unique places and their 15-meter swimming pool, secluded landscaped garden and parking for two cars. stories, using our innovative marketing tools, our global network and our relationships with
discerning buyers to perfectly match time-honoured properties with those who will give
nest residential addresses, ideally the east Hyde Park and providing them newplaced life. to Over theofyears, we have developed innovative marketing tools and s ancial district and the commercial and private airports to the west of the capital.
with some of the most qualified buyers in the world.
Every home is a masterpiece Every home is a masterpiece
significant sales | canadian
We are proud to present these recent significant Canadian sales While we pride ourselves on these successes, we take pride in all of our sales and we work with all types of homes and price points. It should be noted that in a recent Luxury Institute survey of high net worth consumers, respondents felt that the Sotheby's International Realty brand is worthy of a significant price and is the preferred brand for their next property purchase. Teddington Park Ave, Toronto, ON
$17,500,000
Falkridge Centre, Calgary AB
$13,100,000
No 3 Rd., Richmond BC
$9,500,000
Route 257, Scotstown PQ
$9,500,000
72nd St., Delta BC
$8,900,000
Point Grey Rd, Vancouver BC
$8,000,000
Point Grey Rd, Vancouver BC
$7,000,000
Queenswood Dr, Victoria BC
$6,850,000
Cedar Ave, Westmount PQ
$5,975,000
Montrose, Westmount PQ
$5,885,000
The Boulevard, Westmount PQ
$5,380,000
30th Ave, Surry BC
$5,300,000
Bellevue Ave, West Vancouver BC
$5,075,000
Summit Circle, Westmount PQ
$4,985,000
West Island Hwy, Vancouver Island BC
$4,850,000
digital marketing
A superior approach To digital marketing.
digital marketing | online exposure
With nearly 90%* of all property buyers starting their search online it is imperative that your listings show up in search engine results, and are presented in the most informative compelling manner possible. To that end each property will receive exceptional online exposure with multiple images, intelligent copy writing, and new technologies as they become available. Sotheby’s International Realty ® Sotheby’s International Realty Canada Sotheby's Auction Zoocasa Luxury Real Estate New York Times Wall Street Journal The Telegraph BBC James List Sympatico Canada.com HouseHunting.ca International Herald Tribune Popular Luxury Property
sothebysrealty.com sothebysrealty.ca sothebys.com zoocasa.com luxuryrealestate.com nytimes.com wsj.com telegraph.co.uk bbc.co.uk jameslist.com sympatico.ca canada.com househunting.ca iht.com propgoluxury.com
Monthly page visits WEBSITE
Avg. Page Views/Month
sothebysrealty.ca
500,000
sothebysrealty.com
4,000,000
luxuryrealestate.com
3,600,000
*According to the 2009 National Association of Realtors® Profile of Home Buyers & Sellers †Data collected Mar.2009 Sotheby’s International Realty Canada, Brokerage. Independently Owned and Operated.
digital marketing | worldwide digital exposure With sothebysrealty.com as the core piece of our comprehensive online marketing strategy, as an extension providing even greater exposure to a home, we have partnered with the most significant media companies and real estate focused websites in the world.
westmount, old montreal, mont-tremblant, toronto, oakville, niagara-on-the-lake, vancouver, west vancouver, whistler, victoria, qualicum beach, salt spring island, sun peaks, revelstoke. digital marketing | worldwide digital exposure
YOUR HOME EXPOSED TO 8,000,000+ QUALIFIED BUYERS EVERY MONTH
sothebysrealty.ca
sot he bysre al t y.c a
Online distribution and exposure
Your property listing will be distributed through sothebysrealty.ca and sothebysrealty.com to a number of select highly trafficked real estate, business and lifestyle branded websites with online views in excess of 8 million each month. With most buyers starting their real estate search online the plan to market homes must include proper internet exposure.
digital marketing | search engine optimization
google ad words Sotheby's International Realty Canada also offers an entire range of online services that go behind the scenes to help launch a successful marketing campaign and to complement all other online and offline exposure with sales activities. The Internet is the first choice for people to gather information and real estate is no exception. In fact, 90% of home buyers start their search online. As a direct result, the Sotheby's International Realty brand invests heavily in Search Engine Optimization (SEO), pay per click advertising and Google adwords. Google ad words generate instant traffic on demand, placing our website, in turn, your property in the thick of your target market. Continuous extensive search engine optimization and monitoring ensures that anyone looking for luxury real estate in Canada will always find Sotheby’s at the top of their search results. We've incorporated key words associated with the area, and the potential demographic and monitor them on a consistent basis.
digital marketing | The business of extraordinary living
Wsj.com / sothebysrealty Now in it's third year, our collaborative micro-site with The Wall Street Journal, "The Business of Extraordinary Living," will continue in 2011. Providing visitors with rich real estate editorial, this engaging micro-site positions the listings represented by our network in a variety of distinctive marketing opportunities. www.wsj.com /sothebysrealty
marketing program
Successfully marketing unique properties requires unique skills.
marketing program | property brochures
ouTsTandIng va l u e I n s h au g h n e s s y 4849 Marguerite Street, Vancouver, British Columbia
ITa l I a n v I l l a
1849 Esquimalt Avenue, West Vancouver, British Columbia
unrivalled access to qualified people We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to promptly create a professionally compelling marketing brochure, printed on the finest materials in full colour. By combining professional photography and attention getting narrative details, your homes's brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Your property brochure will be displayed in our offices across Canada, shared with our s and presented to qualified purchasers.
marketing program | announcing your home
Just listed
Spectacular Ocean Views
Just listed announcing your home Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, we will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to our sphere of influence. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
marketing program | Calgary Herald
Valley Ridge Estates, Calgary AB
|
$1,850,000
Kristine Semrau
403.542.8507
Listings showcase | Homes to get you dreaming and moving.
Crowsnest , AB
Price upon request
1 Hour NW of Calgary AB
$2,470,000
$2,145,000
Priddis AB
World class estate on 160 acres with glorious views of the mountains. A 10,000 sq. ft. main residence, 3,000 sq. ft. guest house, 4 fireplaces, 7 bedrooms, 8 bathrooms and 7 car garage with extremely high-end finishings throughout.
The magnificent “Wave Hill” property is on 80 hillside acres bordered by crown land and Rocky Mtn. Forestry Reserve. Architecturally designed 4,400 sq. ft. log/ stone home, hilltop observatory and pond with 100 ft. waterfall... a true sanctuary!
Country estate on 4.79 acres backing onto Priddis Creek and reserve. Park-like setting with pond. Swim in the summer & skate in the winter! State-of-the-art security system & 4 bedrooms (all with ensuites) & heated shop. Where paradise meets perfection!
Kristine Semrau
Kristine Semrau
Kristine Semrau
403.542.8507 | [email protected]
Springbank Hill, Calgary AB
$2,075,000
403.542.8507 | [email protected]
Valley Ridge Estates, Calgary AB
$1,850,000
403.542.8507 | [email protected]
Elbow Valley West, Calgary AB
$1,899,000
Located in The Estates of Elveden with breathtaking views of the valley, city & Glenmore Reservoir! Just under 5,000 sq. ft., 4 bedrooms, 4 bathrooms, main floor study, media room, wine cellar & wet bar. The ultimate in luxury living!
Over 7,000 sq. ft. of old world charm & sophisticated elegance! A dramatic design with incredible views & privacy, 6 bedrooms, nanny suite, 6 bathrooms, gym, playroom, wet bar, theatre, yoga & gift-wrapping room & outdoor fireplace on deck.
This magnificent 5,500 sq. ft. home offers mountain views and luxurious finishes. Timeless style and livability with 4 bedrooms plus bonus room, 6 bathrooms, butler pantry, triple garage with workshop area, wet bar, media room, gym & wine cellar.
Kristine Semrau
Kristine Semrau
Kristine Semrau
403.542.8507 | [email protected]
Elbow River Estates, Calgary AB
$1,850,000
403.542.8507 | [email protected]
Eden Park Estates, DeWinton AB
$1,649,000
Springbank, Calgary AB
403.542.8507 | [email protected]
$1,200,000
A gated 4 acre equestrian friendly estate with views of the Glencoe Golf Course, Elbow River Valley, mountains & city! Over 7,800 sq. ft., a master wing, conservatory, library, sauna, wine room, theatre & games room. So Unique.
The ultimate country lifestyle on 4 acres with mountain views. French Alps design is over 5,500 sq. ft., 4 bedrooms (all with ensuites), a butler’s pantry with prep sink, mudroom with dog bath & 3 car garage with workshop. Simply fabulous!
Build your dream home or subdivide on 7.05 acres of prime land with unobstructed views of the city and mountains. Located south of Artist View Ridge, surrounded by multi-million dollar homes. Don’t miss this once-in-a-lifetime opportunity!
Kristine Semrau
Kristine Semrau
Kristine Semrau
403.542.8507 | [email protected]
701 3rd Ave SW, Calgary AB
403.542.8507 | [email protected]
403.542.8507 | [email protected]
Units from $500,000 - $5,000,000
Living without compromise. When it comes to standards of living in Calgary there is no comporomise at Churchill Estates. Through its prestigious location in Eau Claire, spacious outdoor living terrasces and exceptionally finished homes, in a boutique style building with 40 luxurious residences, only for those looking for the absolute best in comfor t and convenience.
Julie Dempsey
403.923.6299 | [email protected]
marketing program | unique Dedicated to the extraordinary. The exceptional. the unique. Every property Sotheby’s International Realty Canada represents is unique and deserves a distinct marketing strategy. All of our listings receive the following services: • Pricing expertise and Comparative Market Analysis •
Incorporation of your home’s history into our marketing plan
• Distinctive Sotheby’s International Realty signage • Professional photography of your home •
Multiple Listing Services Exposure: www.realtor.ca /www.mls.ca
• Local advertising in appropriate media •
Customized full colour 2 page property brochure
• Presence on www.sothebysrealty.ca & www.sothebysrealty.com • Egallery slideshow across the Network and in Auction House locations • Showcase your home at our Discovery Centres •
Increased exposure through our regional guides
• Private showing of your property for qualified buyers • Hold open house events • Weekly vendor updates
marketing program | extraordinary Artfully uniting extraordinary properties with extraordinary lives In addition to the 'Unique' marketing program, extraordinary homes recieve the following services: • Enhanced property brochure – customized full colour 4 page brochure • Professional copywriting • Sotheby’s International Realty artistic postcard mailer • Virtual tour on websites •
Communication to our Sotheby’s global associates on your home’s features
• Egallery slideshow across the Network and in Auction House locations • Potential selection of your listing by the Sotheby’s Auction House Website • National advertising in appropriate newspaper and/or lifestyle publications
marketing program | masterpiece
Presenting your masterpiece to the world through distinctive marketing Includes 'Unique' and 'Extraordinary' marketing programs in addition to the following services: • Distinctive public relations campaign •
Customized website for your Masterpiece
•
Customized search engines optimization to enhance website traffic
•
International luxury publication advertising including Sotheby’s Preview Magazine
•
Television media exposure – Channel 6 Real Estate Feature
• Global distribution through Sotheby’s offices of both digital and print materials • Potential Wall Street Journal “The Business of Extraordinary Living” micro site digital exposure. • Events held at Sotheby’s International Realty® offices • Presenting at international trade shows
marketing program | distinctive and unique marketing iNTeRNaTiONaL aRCHiTeCTURe & desigN
SmArT IDEA: aN eFFiCieNT mOUNTaiN CabiN SpEcIAl: VeNiCe bieNNaLe OF aRCHiTeCTURe 2010 TrèS chIc: FasHiON’s iNFLUeNCe ON HOme
iNTeRNaTiONaL aRCHiTeCTURe & de sigN
Winter 2011 | canadian editiOn
BIG IDEAS
big ideas
+ WI NT E R 2 011
BIG SpAcES: Outsized splendOur in Quebec, cOlOradO, and lima, peru BIG plAnS: ‘We’re building Our dream hOuse’ [ Part 1 in a series ] BIG STylE: calvin Klein designer’s nYc cOndO
Print Marketing Utilizing strategic highly targeted print magazines, our acclaimed "portraits" series advertising campaign elegantly positions the Sotheby's International Realty brand in front of audiences known for buying distinctive properties. Combining the brand with full page full colour co-op advertising you benefit from exclusive corporate rates and prime placement in local, national, and international publications.
Display your property to millions of potential purchasers around the world through our extensive corporate advertising program.
marketing program | international audience
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SOtheby's at Auction | Reside | International Architecture & Design Access to many of the world's wealthiest clientele is available through our advertising network of exclusive magazines. Reside Magazine is the in-house magazine for Sotheby's International Realty and is designed to showcase your property to an audience of over 140,000 wealthy and accomplished readers. Sotheby's At Auction is the Sotheby's Auction House magazine and is distributed to 40,000 of the most affluent, educated and international collectors. Each issue features captivating photography, spectacular details and intriguing visual juxtapositions. International Architecture & Design is a Canadian distributed publication, directly mailed to Sotheby's clients in Canada as well as distributed in the most highly regarded hotels, clubs and professional offices in the country. These three publications grant you and your home exceptional exposure to the most exclusive network in the world.
marketing program | reside magazine
a celebration of home, art and lifestyle Access to many of the world's wealthiest clientele is available through the pages of RESIDE magazine, the exclusive publication of the Sotheby's International Realty Networks. Each issue includes THE GALLERY, a property section designed to showcase our networks homes to an audience of over 140,000 wealthy and accomplished readers. RESIDE is also distributed with the Sotheby's at Auction Magazine allowing us to reach the coveted Sotheby's Auction House client base. CIRCULATION: 140,000 Average Income: $600,000
marketing program | sotheby's at auction magazine
a celebration of extraordinary collectibles This gorgeous 160 page glossy resource showcases the most important pieces of fine and decorative art and precious objects offered at each of the Sotheby's Auction locations: New York, London, Paris, Hong Kong, Milan, Geneva, Doha and Amsterdam. With captivating photography, spectacular details and intriguing visual juxtapositions, Sotheby's At Auction is designed to serve the needs of Sotheby's most important clientele ... the most affluent and most discerning. Sotheby's at Auction will be sent to the highest qualifying clientele of Sotheby's Auction representing an intimate, targeted distribution. CIRCULATION: 40,000 frequency: 10 times per year
marketing program | international architecture & design
iNTeRNaTiONaL aRCHiTeCTURe & desigN
SmArT IDEA: aN eFFiCieNT mOUNTaiN CabiN SpEcIAl: VeNiCe bieNNaLe OF aRCHiTeCTURe 2010 TrèS chIc: FasHiON’s iNFLUeNCe ON HOme
iNTeRNaTiONaL aRCHiTeCTURe & de sigN
Winter 2011 | canadian editiOn
BIG IDEAS
big ideas
+ W I N T E R 2 011
BIG SpAcES: Outsized splendOur in Quebec, cOlOradO, and lima, peru BIG plAnS: ‘We’re building Our dream hOuse’ [ Part 1 in a series ] BIG STylE: calvin Klein designer’s nYc cOndO
A Quality international magazine with a canadian focus International Architecture and Design is a quarterly magazine distributed to clients of Sotheby’s International Realty Canada and its brand partners. Unlike any other publication for the affluent Canadian marketplace, readership is targeted to an exclusive network of high net worth clients, individually addressed by name to their Canadian residence. CIRCULATION: 55,000 frequency: 4 times per year
marketing program | exceptional photography
INVITING and informative When you list your home with Sotheby's International Realty Canada you will receive the most discerning marketing, exceptional client service and excellent photography. With nearly 100% of buyers pre-scouting your property online it is imperative that the images we use are of the utmost quality, both on our network of websites and in our property brochures. You can assist in ensuring your home shows it's best. Depending on the strategic marketing plan that is developed, you may want to consider professional staging and landscaping prior to photographing your home. Your representative can assist you in making these decisions.
ofSothebyÕs SothebyÕs International Realty Canada, Blueprint Global Marketing theonly onlyproject projectsales salesand andmarketing marketing of International Realty Canada, Blueprint Global Marketing isisthe SothebyÕs International Realty Canada, Blueprint Global Marketing is the only project sales and marketing anada, Global Marketing isoffices, the only project sales and marketing toorganization the worldÕs most affluent client base through the international network ofMarketing offices, anoffers extensive online hroughBlueprint the international network of an extensive online organization with a built-in sales team and infrastructure. Blueprint Global Marketing offers connections organization with a built-in sales team and infrastructure. Blueprint Global Marketing offers connections with a built-in sales team and infrastructure. Blueprint Global connections ganization with a built-in sales team and infrastructure. Blueprint Global Marketing offers connections am andwith infrastructure. Blueprint Global Marketing offers connections system of promotion, established relationships with most important publications and periodicals, and nships the most important publications and periodicals, and to the worldÕs most affluent client base through international network of offices, an extensive online tothe the worldÕs most affluent client base through thethe international network ofoffices, offices, anextensive extensive online to worldÕs most affluent client base through the international network an online the worldÕs most affluent client base through the international network of offices, an extensive online of base through the of international network of offices, an extensive online trust and credibility afforded by association with one of historyÕs most respected brands. ciation with one historyÕsthe most respected brands. system of promotion, established relationships with the most important publications and periodicals, and system ofpromotion, promotion, established relationships withthe the most important publicationsand andperiodicals, periodicals,and and system of relationships with most important publications stem of promotion, established relationships with established the most important publications and periodicals, and marketing program | project marketing elationships with the most important publications and periodicals, and the trust and credibility afforded by association with one of historyÕs most respected brands. theby trust andcredibility credibility afforded byassociation association withone one ofhistoryÕs historyÕsmost mostrespected respectedbrands. brands. the trust and afforded by with of e trust and credibility afforded association with one of historyÕs most respected brands. y association with one of historyÕs most respected brands.
division
We connect the worldÕs most discerning buyers with the finest real estate developments on earth With a dedicated network of agents and offices across the country, the project sales and marketing division of SothebyÕs International Realty Canada, Blueprint Global Marketing is the only project sales and marketing organization with a built-in sales team and infrastructure. Blueprint Global Marketing offers connections to the worldÕs most affluent client base through the international network of offices, an extensive online system of promotion, established relationships with the most important publications and periodicals, and the trust and credibility afforded by association with one of historyÕs most respected brands.
Grenada, West Indies
Grenada, West Indies
Grenada, West Indies Grenada, West Indies Grenada, West Indies
Grenada, West Indies
Grenada, West Indies
Grenada, West Indies
Sotheby's International Realty Canada, in conjunction with its companies Milborne Real Estate and Blueprint Global Marketing, is recognized as one of the most prominent national and international project marketing companies in the world. With large scale national and international marketing campaigns driving the exposure of Sotheby's International Realty Canada, agents within our organization have the ability to expose individual listings to a wider more diverse market than any local or regional realty group. This is just one more reason to list your home with Sotheby's International Realty Canada. blueprintglobal.com
blueprintglobal.com blueprintglobal.com blueprintglobal.com blueprintglobal.com blueprintglobal.com Sotheby's International Realty Canada's Project Division / Blueprint Global Marketing / Milborne Real blueprintglobal.com International Realty is a ed Each SothebyÕs Office is Independently and Operated. The services described herein are available through participating SothebyÕs International Realty offices. is IndependentlySothebyÕs Owned and Operated. The services described trademark. herein are available throughInternational participatingRealty SothebyÕs International RealtyOwned offices. blueprintglobal.com Neither SothebyÕs International Realty s LLC,and SothebyÕs, nor of theirby respective s provides anytoof the services described herein. All products and services are provided by Blueprint Global Marketing Services and, to e s provides any of the services described herein. All products services areany provided Blueprintcorporate Global Marketing Services and, sold 12,000 units inanInternational 2010 the extent engaged, the participating independently owned andisoperated member ofagreement the SothebyÕs International Realty network. This and is not intendedThe to solicit to adescribed development that currentlythrough under an agreement to a third party. ernational Realty network. This isEstate not intended to solicit a development that currently under to a third party. SothebyÕs International Realty isto aover ed trademark. Each SothebyÕs Realty Office is Independently Owned Operated. services herein areisavailable participating SothebyÕs International Realty offices. SothebyÕs International Realty ed trademark. Each SothebyÕs International Realty Office Independently Owned andOperated. Operated. Theservices services described herein areavailable available throughparticipating participating SothebyÕs International Realty offices. SothebyÕs International Realty isisaaed trademark. Each SothebyÕs International Realty Office isisIndependently Owned and The described herein are through SothebyÕs International Realty offices.
SothebyÕs International Realty is a ed trademark. Each SothebyÕs International Realty Office is Independently Owned and Operated. The services described herein are available through participating SothebyÕs International Realty offices. Neither SothebyÕs International Realty s LLC, SothebyÕs, nor any of their respective corporate s provides any of the services described herein. All products and services are provided by Blueprint Global Marketing Services and, to the extent engaged, the participating independently owned and operated member of the SothebyÕs International Realty network. This is not intended to solicit to a development that is currently under an agreement to a third party. ž
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a ed trademark.Neither Each SothebyÕs International Realty Office is Independently Owned Operated. The services described hereinprovides are available through participating SothebyÕs International Realty offices. SothebyÕs International Realty s LLC, SothebyÕs, norand any of their respective corporate s any of the services described herein. All products and services are provided by Blueprint Global Marketing Services and, NeitherSothebyÕs SothebyÕs International Realty s LLC,SothebyÕs, SothebyÕs, norany any their respective corporate s providesany anyofof the services described herein. Allproducts products andservices services areprovided provided byBlueprint Blueprint Global Marketing Services and,to to to Neither International Realty s LLC, nor ofoftheir respective corporate s provides the services described herein. All and are by Global Marketing Services and, lty Office is Independently Owned and Operated. The services described herein are and available participating SothebyÕs International Realty offices. alty s LLC, SothebyÕs, nor engaged, any of their corporate s provides any ofthrough themember services described herein. All productsRealty and services areThis provided by Blueprint Globalto Marketing Services and, to the extent therespective participating independently owned operated of the SothebyÕs International network. is intended not intended to solicit a development that is currently under an agreement to a third party. theextent extent engaged, theparticipating participating independently owned andoperated operated member the SothebyÕs International Realtynetwork. network. Thisis isnot not solicit development thatis iscurrently currently under anagreement agreement third party. the engaged, the independently owned and member ofofthe SothebyÕs International Realty This intended totosolicit totoaadevelopment that under an totoaathird party. corporate s provides any of themember servicesofdescribed herein. All productsRealty and services are provided by Blueprint GlobaltoMarketing Services to ing independently owned and operated the SothebyÕs International network. This is not intended to solicit a development thatand, is currently under an agreement to a third party. hebyÕs International Realty network. This is not intended to solicit to a development that is currently under an agreement to a third party.
www.blueprintglobal.com POOLED RESOURCES
professional overview
professional overview | strategic pricing
our shared goal is to ensure a smooth and successful transaction. Market research assists in determining the value of your property. The comparative market analysis considers comparable active, sold and expired listings. Your property value is closely tied to the history of prices in your same region. Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Ultimately the selling price will be determined by not only comparable properties but by current buyers. Buyers will establish the “worth” that your property holds for them. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: Factors not within your control • Your property’s location • Recent property market values • Current economic indicators Factors within your control: • Your property’s distinctive and compelling attributes • The physical condition of your property (home and grounds) • The flexibility of your closing date • The ready access to your property for showing • The selection of the real estate sales professional you choose to represent you.
current listings
These comparable current listings are an indicator of properties your listing may be in competition with and can give a good indication of the appropriate price for your property.
sold listings
These recently sold listings are an indicator of the price and length of time that you can reasonably expect your property to sell for and will show you what market trends you should consider in the pricing of your property.
expired listings
These expired listings represent comparable properties that for many reasons did not sell. These reasons can be related to pricing, location, quality of the home or neighbourhood. It is important to consider these factors when determining the price of your property.
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