I. EXECUTIVE SUMMARY
Balay Kawayan( Bamboo House) Resort is located in a 1,200- sq.m. beach front of Barangay Malabrigo, Lobo, Batangas. It is not a typical sandy beach for it is surrounded by alluring small smooth rounded gemstone of the sea. The resort offers 10 units of different designs of native houses made from kawayan and native materials from Batangas. Each bamboo house is catered with a double size bed (can request 1 extra single bed if needed) and equipped with TV with cable, shower heater, and aircon units. Also, guest can enjoy the swimming pool with warm temperature that would really relax the body. Each year over 5 million nature and beach lover visit the province of Batangas exploring the natural beauty and different adventures being offered in Batangas. Iclive Vicar Atilano and Russell Tiburcio are the owners of Balay Kawayan , who will operate as resort and learning site for our guest throughout the year.
Company Logo
Balay Kawayan Resort
II. CAPITAL PLAN a. Sources of Funds Iclive Vicar Atilano and Russell Tiburcio will each invest one million and seven hundred fifthy pesos (P 1,750,000). They will also secure a mortgage to purchase the property for P 2,600,000.
START-UP FUNDING Start-up Expenses to Fund
P2,960,000.00
Start-up Assets to Fund
P3,140,000.00
TOTAL FUNDING REQUIRED
P6,100,000.00
Assets Non-cash Assets from Start-up
P2,600,000.00
Cash Requirements from Start-up
P540,000.00
Additional Cash Raised
P0
Cash Balance on Starting Date
P540,000.00
TOTAL ASSETS
P3,140,000.00
Liabilities and Capital Liabilities Current Borrowing
P0
Long-term Liabilities
P2,600,000.00
s Payable (Outstanding Bills)
P0
Other Current Liabilities (interest-free)
P0
TOTAL LIABILITIES
P2,600,000.00
Capital
Planned Investment Iclive Vicar Atilano
P1,750,000.00
RusselTiburcio
P1,750,000.00
Additional Investment Requirement
P0
TOTAL PLANNED INVESTMENT
P3,500,000.00
Loss at Start-up (Start-up Expenses)
(P2,960,000.00)
TOTAL CAPITAL
P 540,000.00
TOTAL CAPITAL AND LIABILITIES
P3,140,000.00
Total Funding
P6,100,000.00
START-UP Requirements Start-up Expenses Legal
P120,000.00
Houses materials
P1,100,000.00
Swimming pool materials
P500,000.00
Labor
P300,000.00
Property Downpayment
P520,000.00
Marketing expense
P20,000.00
Houses set-up
P400,000.00
Insurance
P22,000.00
TOTAL START-UP EXPENSES
P2,960,400.00
Start-up Assets Cash Required
P 540,000.00
Other Current Assets
P 0
Long-term Assets
P2,600,000.00
TOTAL ASSETS
P3,140,000.00
Total Requirements
P6,100,000.00
III. BACKGROUND OF INFORMATION a. Ownership The owners Iclive Vicar Atilano and Russell Tiburcio decided to put – up the business in the form of partnership with equal sharing of investment. Partnership consists of two or more individuals in business together. The owners choose partnership instead of any type of business ownership because relatively easy to form, however, considerable thought were put into developing a partnership agreement at the point of formation. It is also subject to fewer regulations, stronger potential access to greater amounts of capital. It has unlimited liability and also limited life. It may end upon the withdrawal or death of a partner.
b. History of Business Since, Iclive Vicar Atilano and Russell Tiburcio is both nature lover and in the same field of Tourism and Hospitality Industry and currently specializing it as PhD students, they have decided to look for a business opportunity. Putting-up a resort will satisfy their dreams of getting closer to nature and earning a living as well. This would give them also a good practice on their field of expertise or applying what they have learned in academe. It was one sunny afternoon of February 17, 2018 when the two friends visited Superstar Beach Resort in Malabrigo, Lobo, Batangas and were amazed of the nature surrounding the place. And luckily, the beach lot beside Superstar Beach Resort was for sale and got interested on purchasing it. This is how the concept was formed in bringing nature and business together.
c. Industry Overview Batangas Tourism BATANGAS CITY – An official of the Batangas Provincial Tourism and Cultural Affairs office said Tuesday the province is likely to sur last year’s 2.5-million tourist arrivals as 2017 comes to a close. Batangas tourism and cultural affairs officer, lawyer Sylvia Marasigan, attributed the higher projection to the surge in the number of devotees visiting the province’s pilgrimage sites and historic churches, such as the Padre Pio National Shrine in Sto. Tomas, Marian Orchard in Balete, Monte Maria in Batangas City, and the magnificent Taal Basilica and other centuries-old churches. Marasigan said Batangas had also intensified its farm tourism through agri-eco sites and on-site farm training and learning experience, aside from the various agritrade and tourism festivals in cities and towns. Marasigan attributed the uptick in tourist arrivals to the richness and bounty of Batangas’ natural landscapes; marine life such as in the Verde Island age off Lobo town; aquaculture; and beaches. Even the tremors that hit Batangas on April 4 and 8 this year had no effect on the influx of tourists as the earthquakes surprisingly became a boon for educational tourism.
In the aftermath of the quakes, experts and professors of the Ocean University of China visited Batangas as part of their three-day research and study tour to assess the impact of the earthquake swarm. The tropical waters of the Verde Island age had been described as the world’s center for marine biodiversity following marine explorations by a team of US Smithsonian Institute researchers and biodiversity experts in the areas. Records from the tourism office also showed that researchers from various nongovernment institutions have been conducting marine studies on the island’s underwater wonderland, which teems with more than 300 coral species, underwater reef formations and rock canyons that host about 60 percent of the world’s shore fish species. Marasigan also pointed out the vast tourism potentials of the 11 towns surrounding the world-famous Taal Volcano and Taal Lake, along with the alluring beaches of 15 other coastal towns and islands. Marasigan expressed optimism in the rising share of Batangas in the country’s tourist arrivals, soaring to more than 5 million for the first 10 months of the year. She cited DOT national data that tourism earnings have reached some PHP243.23 billion covering January to September this year, a substantial increase from the PHP178 billion earned during the same period last year. Meanwhile, Batangas Public Information Office chief, Jenny Asilo Aguilera, also disclosed to the Philippine News Agency (PNA) on Tuesday that the province is up for a big tourism infrastructure project with the g of a tourism business venture in midDecember.
Lobo Profile Geographical Location Lobo is one of the municipalities of Batangas which lies at the province’s Southeastern coast. Its boundaries are Batangas City on the west, the town of Taysan and Rosario on the north, San Juan on the east and the Verde Island age on the South. Lobo has a distance of approximately 148 kilometers from Manila and 36 kilometers from Batangas City, the Provincial Capital.
Topography Topographically, Lobo is bounded by hills and mountains on both North and West. The most prominent of which is the scenic Mount Banoy which is located in the northern part of the town. Its elevation is about 768 meters above sea level. The highest peak is the Mount Lobo which is approximately 1,007 meters above sea level.
Land Area The total land area of LOBO is 19,268 hectares or 192.68 square kilometers. Of the 19,268 hectares of land, 14,933.4782 hectares are agricultural areas.
Population Batangas has a total population of 41,504 per 2015 census of population. There are about 8,193 households in the entire municipality.
Classification Lobo rose from a fourth class to third class municipality in 2005.
Natural Resources Blessed with rich natural resources, Lobo’s forest lands comprise 4,366.8 hectares, integrated social forestry area of 2,100 hectares, and grazing area of 1,585.6 hectares.
Major Products Some of the major products of Lobo are rice, corn, coconut, vegetables, fruits, fish and root crops.
Leading Cottage Industries Known leading cottage industries of Lobo are production of sweet tamarind, bagoong, kaing and ookan.
Small Scale Industries There is one (1) oil mill in Lobo, Perez and Sons Coconut Oil Mill. There are also numbers of copra warehouses in the area.
Existing Road Network Asphalt – 7.004 km. Concrete – 10.101 km. Gravel – 0.188 km. Municipal Road Concrete – 3.301 km. Barangay Road Asphalt – 1.015 km. Concrete – 45.981 km. Gravel – 59.566 km. Earth – 65.610 km. The total length of barangay road in the municipality is 172.172 kilometers. (asphalt, concrete and gravel)
Transportation All routes within and outside Lobo are serviced by enger jeepneys, tricycles and other private vehicles. Ferry and other water crafts connect Lobo and Mindoro. Communication Facilities Smart Telecommunications Globe Telecoms Digitel Communication Inc. Power Supply/Electrifications Source of Power Supply: National Power Corporation Implementing Agency Batangas 2 Electric Cooperative, Inc.
Number of Power Connections
Residential 10,085 Barangay Power Association (BAPA) 71 Public Buildings 55 Commercial 99 Irrigation / Water System 13 Street Lights 24
Lobo Water District 4 Pumping Stations 1. PS 1 – Purok I Poblacion (Deep Well) – 10 HP 2. PS 2 – Pinagmoogan, Balatbat (Deep Well) – 10 HP 3. Malabrigo (Deep Well) – 7.5 HP 4. Malapadna Parang (Spring) – 7.5 HP No. of Service Connections (3,363) as of July 31, 2013 Service Area (8 barangays) Barangay Poblacion Barangay Fabrica Barangay Masaguitsit Barangay Banalo Barangay Balatbat Barangay Tayuman Barangay MalapadnaParang Barangay Malabrigo Health Facilities District Hospital 1 Rural Health Unit 1 X – ray Facility 1 Barangay Health Stations 6 Private Medical Clinic 2 Private Dental Clinic 2
TOURISM Lobo is one of the tourist destinations in the province of Batangas. The coast lines of Fabrica, Masaguitsit, Olo-Olo, Malabrigo, Soloc and Sawang become haven for scuba divers, surfers, tourists, foreigners and Filipinos alike who want to unwind and get away from the suffocating heat and dust of Manila.
ECOLOGICAL SITES Faro de Punta de Malabrigo, is one of the 24 lighthouses erected in the Philippines during the course of the Spanish Colonial period. The century old lighthouse can be spotted at the top of a cliff in the town of Lobo, Batangas. It is overlooking Verde Island and Mindoro from afar. By private car it is around three and half hours drive to get to see the historical landmark. During the Spanish colonization, an order was made to construct lighthouses in key maritime routes throughout the Philippines. Its foremost purpose is to safeguard the growth of maritime traffic the Philippines is experiencing. Faro de Punta de Malabrigo was built by Jose Garcia and designed by Guillermo Brockman and construction was finished in 1896. Its architecture was Victorian inspired, with tower, pavilion and service buildings, were incorporated to accommodate the lights as well as the caretakers who would operate the lighthouse. Although the upper part of the tower has been renovated. It still uses the old round brick tower as its base. At the same time the original lantern and lens were replenish with halogen light and now uses solar power. It stands at 56 feet and comparable to the Calatagan Lighthouse. A steel spiral staircase is at hand to reach the top most part of the tower. The pavilions were built using bricks. Together with hardwood like narra and molave were used for the beams, trusses, doors and floors. While attractive metal grills surround the fence, balconies and windows. And iron sheets were used as roofing. Since February 2004, the Thomson family has adopted and preserved the lighthouse with an arrangement with the Philippine Coast Guard. Unfortunately, in 2006 an unauthorized crew filming a movie did some damage to the lighthouse. Sometimes called Cape Malabrigo or Malabrigo lighthouse is a suitable place for photography session. Need a charming seascape, save photo and test your SLR Nikon or Canon camera? There is a concrete stairway, which leads to the seashore and shoot some lovely seascape and high wave images. If by chance you happen to come across the town of Lobo, Batangas. Either you are out there for a beach vacation, or a business visit, it is a good idea to drop by and see the century old lighthouse.
Submarine Garden is located at Barangay Sawang, Lobo, Batangas. The garden consists of living corals near the shore of one of the beaches of Lobo. It can be clearly seen during the early mornings when the water is clear and the tide is low. It has been acknowledged to be a fish sanctuary. Fifteen meters from the seaboard, water is clear; one can view a fish at kneedeep waters. Different sea creature can be sighted at shallow waters. Flying fish hopping in harmony is a common spectacle. While at nighttime, luminous planktons light up the water. Submarine Garden is among the province’s aquatic attractions. Although the roads leading to Lobo are bumpy, and resorts in the area are quite undeveloped. One should consider visiting Lobo, as a perfect haven for beach lovers who wants a quiet break. The “Tulay na Busog” is located in Barangay Nagtoctoc. This is known as “Biak na Bato” and has a giant foot print on the mountain behind the river. It well known for its cold water which continues flowing all over the year. It is good for barkada’s/family outing or picnic. The Ulopong Falls is located in Barangay Sawang. This is known for its cold spring water which continuously flows all year around. During the summer months, the place is bustling with activity when vacationers from Manila and nearby provinces and nearby barangays visit the place to take a dip in the cool water of falls.
FIESTAS & FESTIVALS The annual fluvial procession in honor of the Patron St. Michael Archangel held in time for the celebration of the town Fiesta every May 8 is one of the festivals celebrated by the people in Lobo. Another is the Anihan Festival, which is part of the festivities during the municipal Foundation day celebrated every month of September. This year, the Anihan Festival will be held on September 27. The Anihan Festival features street dancing and the parade of carts and sleds bearing agricultural crops produced locally. Sublian, Juego de Anillo, Kundiman Fiesta and parade of muses participated in by different barangays and civic organizations are also some of the highlights of the festival. The Anihan Festival is first and foremost a thanksgiving celebration for the people’s bountiful harvest. It is likewise a tribute to the farmers whose efforts are a significant factor in the success of agricultural development in Lobo.
DIVE RESORTS Submarine Garden Diving Resort @ Barangay Sawang
BEACH RESORTS
Almalin Beach Resort @ Barangay Fabrica Jay-R Beach Resort @ Barangay Malabrigo Andrea Beach Resort @ Barangay Soloc La Bien Haus @ Barangay Malabrigo Dawa’s Place & Resort @ Barangay Malabrigo La Verdad @ Barangay Biga El Bryan Beach Resort @ Barangay Malabrigo Punta Malabrigo Beach Resort @ Barangay Malabrigo Emybelgin Beach Resort @ Barangay Banalo Lily Beach Resort @ Barangay Olo-olo Gerthel Beach Resort @ Barangay Fabrica Superstar Beach Resort @ Barangay Malabrigo
d. OBJECTIVES
To offer a unique resort showcasing Batangas different native houses with a modern twist.
To give alternative resort experience in a preserve natural environment.
To promote Lobo as one of the cultural, ecological, marine biological tourist destinations.
To help the locals in their livelihood.
Mission The main goal is to be known as one of the leading unique resort promoting our culture starting from a small resort in Lobo, Batangas. Promoting area for resort in undeveloped areas to disperse both local and international tourist to other domestic destinations bringing happiness, peace of mind and unforgettable memories to tourist more than the profit.
e. IMPLEMENTATION TIMELINE
Date (2018)
3rd week of March 1st week of April May to October 1st week of October 1st week to 2nd week of November 3rd week of November 1st week of December February 2019
Activity
Business Conceptualization / Brain storming Business Registration/Legal Matters Resort Construction Hiring of People Resort set up Dry run Soft opening Grand Opening
f. FUTURE OPPORTUNITIES Since Lobo is still in the 3rd class municipalities, it is a great opportunity to introduce the town and make it popular for its natural beaches, green mountains and marine biological site. This is also to help our tourism in diverting the tourist attention to other side of the country aside from Boracay, Palawan and Bohol. A great income opportunity is stake for the locals of Lobo and entire Batangas as well. Promoting Festivals, ready- made native houses, native delicacies. Adventures such as camping, hiking, diving and learning opportunities for marine biologist and botanists. Opportunities are indeed endless.
IV. PRODUCTS and SERVICES a. Overview In general, Balay Kawayan Resort offers a unique blend of culture, tradition, native foods, and a complete relaxation. A stress- free vacation away from polluted and noise of developed urban areas. Offering an array of adventures like boating, diving, site seeing, and other water activities available. Letting them feel the gift of nature, waking up early with the sea breeze, chirping of the birds and whisper of the cool wind. Taste the enticing natural and preservative- free foods from the local harvest. Savor the aroma of grilled foods fresh from the sea and naturally grown native chickens and pig. Sweeten your taste buds with native “kakanin” of Batangas. Not to mention your
breakfast with “ tsokolate tablea” or “kapeng barako” partnered with “suman” wrapped in banana leaves. Pamper yourself with a traditional massage from our TESDA accredited therapist while enjoying your stay from our cozy Balay Kawayan Resort. What an amazing way to relax! b. Products/Services Description
Foods: Alumusal TapangBatangas meal
Longanisa meal
Deep – Fried Tawilis meal
Bread and butter with other choices of marmalade
Pancake
Vegetable salads
Note: Served with coffee/ chocolate drink/ Fresh milk /Fresh milk (lactose-free) or fresh dalandan. Juice and fresh fruit slices. Ensalada
Ensaladang Talong na Itlog Maalat Mangang Hilaw na may Alamang Adobong Talbos ng Kamote sa Bagoong Alamang Pakbet with Bagoong Balayan Pinangat na may Gulay
Lamang-Dagat
Sinaing na Tulingan Tinolang Tahong Adobong Pusit Inihaw ( bangus, pusit, tilapia,sugpo)
Karne
Inihaw ( Chicken and Liempo) Sinigang na Baboy sa Batwan Adobong Dilaw ( Chicken or Pork) Crispy Chicken Sinampalukang Manok
Panghimagas
Minatamis na Sampalok Suman Puto Leche Flan Halo-halo Minatamis na Saging
Inumin
Bottled water Fresh Fruit Shakes (seasonal) Fresh Buko Juice Fresh Dalandan Juice Soft drinks
Meryenda
Subject to availability of choices
Kubo
Our resort offers 10 native houses made of kawayan and native materials with individual design we called “Balay Kawayan Resort”. Each Balay Kawayan has an area of fifteen square meters (15sqm) with veranda. The Balay Kawayan price is P6,500.00 per night for 2 persons and 1 child below 5 years old is free. In excess of the maximum occupants will pay extra bed. Each of the Balay Kawayan is named from the different towns of Batangas.
Service Our room package is inclusive of four (4) meals in a day – breakfast, lunch, PM snack and dinner. A 30-minute massage is also offered as part of the package. Choices of Swedish, or hard massage. Also, Balay Kawayan Resort includes a 30 –minute meditation or yoga session for inner peace of mind. Note:
Guests can still request according to their preference but subject to availability and additional cost if applicable. Additional foods not included in the package is billed separately Massage services beyond the offered package is with a fee.
Facilities and other Products Guest can freely use the swimming pool aside from the beach Our resort has tie-ups with other organization for visiting marine sanctuary, boating and nature tripping. ( Optional and not included in the package)
Master Site Development Plan and Floor Plan
Please see attachment
Balay Kawayan 1 : “San Juan”
Balay Kawayan 2 : “Sto. Tomas”
Balay Kawayan 3 : “San Luis”
Balay Kawayan 4 : “San Pascual”
Balay Kawayan 5 : “San Nicolas”
Balay Kawayan 6 : “Sta. Teresita”
Balay Kawayan 7 : “Padre Garcia”
Balay Kawayan 8 : “Mabini”
Balay Kawayan 9 : “Cuenca”
Balay Kawayan 10 : “Mabini”
SWOT Analysis – Balay Kawayan Due to the fact that the owners intend to run a resort in Lobo, Batangas. A SWOT Analysis is thoroughly done that can be helped the business concept in order to determine how suited the resort for the marketplace and to run the business generally.
STRENGTH
Competent owners who understand the hospitality business. Located in the center of marine diversity.
OPPORTUNITIES
WEAKNESSES
Signage’s going to Malabrigo, Lobo. Roads are narrow and steep. No convenience store in the area.
Community involvement. Water activities. Limitless as people always come to the beach to relax. THREATS
Price of other resorts. Entrants of existing and new resorts in the area. Government regulation.
V. MANAGEMENT, STAFFING, STRATEGICAL PARTNERS and PROFESSIONAL Management Balay Kawayan Resort gives our guests specialized products and services while having their stay in the resort. We pride our resort in having the most unforgettable every guest deserve of what they paid for. Our resort team are experienced professionals with superior experience and training necessary to providing impeccable resort management service. The owners exceptional/ knowledge of various innovative strategies create a wide array of opportunities to maximize whatever resource given to us. We are not limited with what we have, but create ways of learning and advancing our own skills by opening ourselves to new hospitality trends and opportunities. Balay Kawayan Resort is committed to adhere to brand standard while achieving profitability, customer satisfaction, and employee satisfaction goals. As professional owners of the resort, we strive to be competitive to sur the expectations of our
guests. To achieve these goals, we provide services of which we focuses with the operations and marketing.
Staffing Owners/ General Managers
Guest Service Specialist
Kitchen Staff
Engineering
Housekeeping/ Room Attendant
ORGANIZATIONAL STRUCTURE
Owners/General Managers Basic Function: Supervising the overall operation of the resort. Duties and Responsibilities: Performs the budgeting, hiring and coordinating with staff, manage supplies of the resort. In charge of managing all employees of the resort, finances, customer service, promotions and quality control. Have to work nights and weekends putting in long hours to ensure the success of the resort. Monitor payroll, and expense s of the entire operation of the resort. Monitor marketing and sales campaigns of the resort and required to approve discounts drafted. Maintain high-quality facilities and remedying problems. Conduct inspection of the resort like room, kitchen, and grounds inspection to make sure that they are all up to standards.
To keep abreast of local happenings or recommend activities to guests unfamiliar with the area. Schedule and lead staff meetings to regularly communicate with the resort staff and to ensure in meeting the resorts standards.
Guest Service Specialist Basic Function: Responsible for the efficient handling of guest’s check-in, checkout, cashiering and other pertinent guest’s billings and attend to guest request in an efficient and timely manner.
Duties and Responsibilities: Reviews logbook and acts on all endorsements made by the outgoing shift and notes down all actions taken on the logbook. Sees to it that all deposits of check-in guests are collected in accordance with the rate of the type of room times the length of stay plus a minimum deposit except for guest paid by the Travel Agency or Company. Sees to it that payments of all departing guests are collected. Sees to it that a corresponding folio shall be given to the guest. Makes sure that all Room Keys are returned by the departing guests. Sees to it that other incidentals are billed to the folio at all times. Posts all charges to the guest folio. Post payment in the system appropriately right after releasing an OR to the guest with time stamp. Ensure that all reported damage items are properly billed and paid by the guest to. Develops among staff a work attitude that is conducive to boosting sales. Maintains cleanliness and orderliness of the working area. Maintains well-groomed and pleasant personality. Performs other duties that may be assigned from time to time by the General Manager.
Housekeeping/Room Attendant
Basic Function: Maintains number of guestroom’s cleanliness and completeness according to set standard by the resort. Duties and Responsibilities: Withdraws working keys from the Housekeeping Office and signs out in Key Control Logbook. Time-In at the Daily Time Record located at the office staff. Reads and initials logbook for endorsements. Withdraws radio units from Housekeeping Office and checks if functioning efficiently. Consults General Manager or Guest Service Specialist before start of work. Checks what are the priority rooms to be done, check-outs, check-ins and expected arrival and expected departures. Accomplishes Room Attendants Report (worksheet). Update status of the rooms to the Guest Service Specialist. Cleans surroundings, check if there are busted lights, any needing maintenance. Collects all trashes and places them in one master trash can. Inspects check out rooms following the policies and procedure of room checking. Reports all Lost and Found Items upon checking of the departure room. Surrender the lost and found item/s to the Guest Service Specialist immediately for proper disposition. Cleans the equipment and makes sure utility room always clean. Follows all policies and procedures set by the resort. Cleans soiled floors and removes all debris from room cleaning. Reports maintenance concerns and follows them up. Maintain and follow up all special yearlong cleaning and maintenance projects. Follow cleaning and inspection procedures using the checklist. Makes a monthly linen and supplies inventory accurately. Performs other duties and responsibilities, which may be assigned from time to time by the General Manager. Makes accurately monthly inventory of linens, supplies and amenities.
On the Guest Rooms: 1. Physically checks all vacant clean rooms and reports to Guest Service Specialist discrepancy found. 2. Cleans up room according to priority. 3. Reports to the Engineering all room defects for job order. 4. Makes sure that all guestrooms and bathrooms are impeccably clean. 5. Replenishes all necessary guestroom supplies and amenities, etc. 6. Makes sure that all equipments are all in good running condition. 7. Make sure that all windows and doors lock are all functional, can be locked. 8. Reports to the General Manager or Guest Service Specialist any guest found to have light luggage or no luggage at all as well as sleep out or possible skipper. 9. Sees to it that all lights and air-con are switched off when cleaning the rooms. Lost and Found Items: 1. Thoroughly checks the room for any lost and found articles. 2. Report and surrender any lost and found item to immediate General Manager for proper disposition. Guest’s Laundry: 1. Collects guest’s clothes for laundry in their rooms. Checks room name, quantity, checks pocket and itemized each item. Ask guest if laundry will be made on regular or express. 2. Guest’s laundry must be picked up within 5 minutes. Dealing with Guest: 1. Always greets the guest with a smile like “Good morning, Good Afternoon or Good evening Sir/Ma’am ________________.” 2. Always shows concern to the guest’ and think of how you can help them should they need information, if they have some question or needs assistance. 3. Always maintains composure when dealing with the guest, be courteous at all times. 4. Should never argue with the guest, all matters should be explained in a polite and courteous manner and by using appropriate language like “could you please” etc. 5. Always refers delicate matter to the General Manager for handling and disposition. 6. Cultivates, establishes and maintains good relations to all guests of the resort at all times.
Grooming/Personality: 1. Wears proper uniform at all times – Polo and Pants must be always clean and odourless. Black shoes must be closed and well-polished. 2. Hair of male employee should be properly trimmed, moustache and beard not allowed. 3. Female should wear light and sophisticated make up at all times.
KITCHEN STAFF Basic Function: Do the cooking of the menu ordered by the guests. Duties and Responsibilities: Perform all the tasks in the kitchen other than cooking and serving. The ones responsible for the hygiene of the kitchen and they have to clean so the kitchen remains clean at any time. Must have to remove the required ingredients from the pantry and have to clean and cut the vegetables in advance. Must train any of the kitchen regarding the work culture of the kitchen. Must have to clean all the equipment that is used in the kitchen. Should not divulge any information about kitchen to any outsiders. Education Required for the Position of Kitchen Staff: Should have done some relevant course in culinary studies. Bachelor’s Degree is not mandatory, but will be helpful in moving ahead in the kitchen.
ENGINEERING Basic Function: Maintain all the electrical and mechanical facilities in proper working condition.
Duties and Responsibilities: Regularly inspect all the villas and structures to determine that functional systems are in good working order, making repairs where needed, and informing General Manager when major repairs are needed. Performs and oversees routine electrical service and troubleshooting for villas, guest’s accommodations, amenities and structures. Performs and oversees routine water and septic plumbing service and troubleshooting for villas, guest’s accommodations, amenities and structures. Performs and oversees routine carpentry and painting works as needed for all facilities. Develops and ensures completion of preventive maintenance program for all facilities. Ensure that work is thoroughly completed resulting in high guest satisfaction. Must reside on-site or in the town within minutes of the resort and be able to respond to after-hours emergencies. Performs work related duties during day and night, weekends and holidays. Performs other work related duties assigned.
Expected Work Hours: Salaried-exempt, full-time, year round. In-season: 6-days per week (approximately 48-60hours), Off-season: 5days per week (approximately 40-48hours per week). Required Skills: BS Degree or Technical training in facilities and/or grounds maintenance. Minimum of 3-5 years of progressive experience and responsibility in a management or similar field.
Professional Balay Kawayan Resort seeks the professional of to the following professionals who will help in attaining the goals and success of the resort. Licensed Architect Certified Public ant Manager/ Former Managers of Resorts or Hotels PADI Dive
Strategic Partners Balay Kawayan Resort will tie up the following establishments or associations to strengthen its relationship to the industry: Hotel and Restaurant association of the Philippines (HRAP) Tourism Educators and Movers of the Philippines (TEAM Philippines) Union of Filipino Tourism Educators in the Philippines (UFTE) Philippine Hotel Owners Association National Independent Travel Agencies (NITAS) For Corporate Social Responsibility: Bridges of Hope Drugs and Alcohol Rehabilitation Foundation Inc.
IV. OPERATIONS Balay Kawayan Resort is open 24hours, 7 days a week. The owners want to be the best in the Lobo, Batangas. The resort also run 24/7 to accommodate guest’s who want to have night or overnight pleasures in our resort. The employees have a regular working hours of 8 hours. The resorts has 2 shifts, day, night or overnight shifts to overcome the 24hours a day and addition to that, rotation of shifts every week to have a fair distribution of work. But during lean season adjustment of work schedules will be done to minimize labor costs. A centralized tipping box is also located at the reception area. These tips are from the guests who want to give gratitude of the service provided by the resort staff. All staff has free meal per shift. We the owner, recognize the importance of our staffs through giving those benefits.
VII. MARKETING a. Marketing Targets Located in the little-discovered but nature-based municipality of Lobo, Batangas, our guests marvel at the luxury, the privacy and the sense of being away from it all. Our resorts offer offers privacy, adventure, and simplicity amid luxury.
It offers convenience to target market in of travel time, speaking of movements to and from international gateways. Balay Kawayan target markets are the following: New visitors travelling to the area. Middle and upper-income bracket. Returning visitors to the area. Couples/honeymooners. Celebrities and high classed personalities. Sporting personalities Students Tourists Business meeting to hold small overnight planning and strategy session.
b. Distribution Lobo, Batangas is facing growing competition of different resorts as new properties are being developed. To maintain the occupancy of the resort, maximize rates and ensure profit, the resort has studied their market place the visitors as well. It is essential to develop strong relationship with the guests as the distribution partners to recognize how best to attract new and returning guests. Most of the booking channels will happen through phone calls, emails and bank transfer/ cash payments. Social media platforms are making it easier for our guests access as much information as possible. Sharing on Facebook, Twitter or Instragram is the new word-ofmouth. And even go viral, can vastly increase audience size of Balay Kawayan Resort. Distribution issue making the services available in a convenient manner to the greatest number of potential guests. Balay Kawayan Resort will maintain a Guest Service Specialist throughout the night so guests are able to get answers to any questions or service when they need it.
c. Competitive Environment and Positioning A gateway that offers both the restful quiet of a resort, amidst lush greens, and the inviting excitement of azure blue water seas, Balay Kawayan Resort is the place to go for those who seek a respite from the pollution and blaze of urban life. It is also for those who seek fresh destination to explore and new adventures to hurdle. The uniqueness of Balay Kawayan Resort in Lobo, Batangas is not sandy it is pebbled stone. This must be the result of the strong underwater current that pushes pebbles up to the surface from the sea. The best activity to do after an exhilarating day
is simply to sit on the warm pebbles of beach in Balay Kawayan Resort and watch the sun as it disappears. There are many resorts in Lobo, Batangas but Balay Kawayan Resort has it unique features of the resort in of products and services that cannot be seen or experience from the competitors within the area. In of market positioning is the advantage of Balay Kaayan Resort the gains in the hands of the guests/visitors. That is why the owner adapts Porter’s Generic Strategies: Cost approach – the resort concentrates on keeping the price of the cost affordable but luxurious that equates the services and experience of our guests during their stay at Balay Kawayan Resort. Differentiation approach – Balay Kawayan Resort makes services and products unique and distinct. In which our guests are willing to buy at a higher price as long as it can satisfy them based on its quality, uniqueness, appeal of the resort and surroundings and features inside their room. Focus approach – Balay Kawayan Resort is specializing or concentrating in a particular market segment which is the affluent category. In which they can afford the price and capable to spend without hesitating how much is per night of our villas. The owners of the resort targeted high-end market group of people, in short.
d. Marketing Tactics Brochures stresses the importance of having good time in comfortable surroundings, provides information on our resort services and describes what sets us apart from other resorts in the area. Promotional offer may be given through email to prospected guests and have the opportunity to receive a 10% discount on the first night’s room rate during the lean season. Publicity and public relations, a news release will be sent to area newspapers and magazines announcing the launch of Balay Kawayan Resort. The owners of the resort may make available for speaking engagement at other community or civic organizations as a low-cost way of increasing awareness and building goodwill in the community. Guest Reward Program for present guests : Stay four nights and get the fifth night for free promotion and as a means of building business by word-of-mouth, present customers should be encouraged and rewarded for referring future guests. This can be accomplished by offering small “rebate” (5%) to current customers who successfully refer a new guest.
Advertising is utilized primarily to attract new guests and serves to build awareness and name recognition of Balay Kawayan Resort in general, which is important for word-of-mouth referrals. Examples of advertising in Balay Kawayan Resort is refrigerator magnet enables the business name/logo to seen virtually 24hours a day, 365 days a year. Restaurant placemats ad to be placed on the paper placemats used in dining or eating area of the resort. Additional places to post flyers/ business card, bulletin boards or tarpaulin in public areas like supermarkets, bus stop/station and gasoline station. In addition it is recommended that Balay Kawayan Resort will keep track of the source of all new guests “Where did you hear of us?” in order to measure the effectiveness of each type of promotion. Customer satisfaction is most directly reflected and that all lost customers should be investigated to find out why the left or never come back at the resort. A customer’s satisfaction survey may be considered after every guest check-out of the resort.
IV. Financial Aspect
Projected Sales for three years Month (2019)
Number of Rooms Sold
Sales
January February March April May June July August September October November December
20 25 60 70 40 15 10 10 10 20 35 35
P 130,000 P 162,500 P 390,000 P 455,000 P 260,000 P 97,500 P 65,000 P 65,000 P 65,000 P 130,000 P 227,000 P 227,000
TOTAL
350
P2,275,500
Month (2020)
Number of Rooms Sold
Sales
January February March April May June July August September October November December
50 50 150 150 30 30 30 30 50 50 80 70
P P P P P P P P P P P P
TOTAL
770
P5,005,000
325,000 3255,000 975,000 975,000 195,000 195,000 195,000 195,000 325,000 325,000 520,000 455,000
Month (2021)
Number of Rooms Sold
Sales
January February March April May June July August September October November December
50 50 180 200 40 30 30 30 50 50 70 70
P 325,000 P 325,000 P1,170,000 P1,300,000 P 260,000 P 195,000 P 195,000 P 195,000 P 325,000 P 325,000 P 455,000 P 455,000
TOTAL
850
P5,525,000
Return on Investment Year
Annual Sales
Variable Expenses (50%)
Net Sales
2019 2020 2021
P 2,275,000 P 5,005,000 P 5,525,000
P 1,137,500 P 2,502,500 P 2,762,500
P1,137,500 P2,502,500 P2,762,500
TOTAL
P12,805,000
P 6,402,500
P6,402,500
Based on the assumed computation, the company might realize the return on investment between the second and third year of operations.
Break – Even Analysis Fixed Costs
Daily
Monthly
Total Salary Depreciation cost (2.3M)/5yrs
P 3,000 P 1,277.78
P 90,000 P 38,333.33
TOTAL
P 4,277.78
P 128,333.33
Variable Costs
Unit Price
Total Variable Costs (50%)
Water Electricity Ingredients Commission
P 6,500
P 3,250
BEP = Fixed Costs / Unit Price – Variable Cost or Fixed Cost / Contribution Margin = P 4,277.78 / P 6,500 – P 3,250 = P 4,277.78 / P 3,250 = 1.32 units in a day or 40 units in a month
TRAIN THE TRAINERS MANUAL
Training the Employees of BALAY KAWAYAN RESORT Vision: To be recognize and well-known resort of choice in Lobo, Batangas, now and for generations. Mission: To deliver high quality service, promptly, friendly and courteous manner
Key Advisors to the Company: With the help of the owners friends who will be the key advisors like Licensed Certified Public ant, owners of restaurants, resorts and hotel as consultant as need arises. Training Objectives: Employees acquire new skills and abilities; they develop the potential to move up within the resort. To provide job related knowledge to the employees. To improve the performance and efficiency of the employees. To minimize the number of accidents by providing safety training to employees. To satisfy the customers, quality of service and product must be continuously improved. Trainee Entry Requirements: Trainee wishing to gain entry into this must possess the following requirements:
Can communicate by oral and written language. Physically and mentally able. With good moral character. Can perform basic mathematical computation.
This does not include specific requirements such as educational attainment, Appropriate work experience.
Duties and Roles of Trainee: Be physically fit for the work-based training. Possesses the ability to comprehend and follow oral and written instructions. Exhibit proper discipline at all times. Exhibit proper work habits and attitudes. Follow resort rules and regulations. Be prompt and regular in attendance, Be alert in following directions. Allow no instance for the report to doubt honestly in workplace.
Work-Based Training Method It is delivery made by which trainees are exposed in the workplace. Training shall be done in coordination with Training Provider or Industry which Astoria Plaza thru a Memorandum of Agreement (if applicable).
Objectives of the Work-Based Training The objectives of the work-base training are as follows: To expand and enhance the trainees learning through planned career experiences in an actual work setting. To teach the environment at work. To project a positive image through involvement in the industry or business.
Monitor Work-Based Training Assessment Criteria: 1. Work-based training venue and facilities are prepared in accordance with requirements to ensure training arrangements are met. 2. Trainees progress is monitored and recorded against the training plan and contingencies are addressed. 3. Work performances are observed and alternative approaches are suggested.
4. OHS requirements are monitored to ensure health, safety and welfare of the trainees. 5. is provided to trainees about work performance.
Conditions: The trainee must be provided with the following: 1. Workplace location (Astoria Plaza). 2. Equipments 3. Training Materials may include but not limited to: Learning packages Bond papers Manual Whiteboard marker
Assessment Method: 1. Written examination. 2. Demonstration with oral questioning. 3. Portfolio. 4. Third party report
Monitoring Tools: Trainee’s Record Book (TRB) This record is an important document that must be kept by the trainee throughout the training. Record all training activities undergone by the individual trainee. Each trainee should keep his own TRB and the supervisors affix his/her signature everyday to ensure all activities are monitored by the supervisor.
After completion of the Training the TRB of the trainee be used to: 1. Show to employer the training you have completed. 2. Gain credits or exemptions in other training courses. 3. Determine the competency level thereby ing eligibility for wage progression. 4. Assess the skill levels should competency be the subject of dispute between the trainee and the employer.
Training Evaluation Plan or Purpose of giving : Provide basis for maintaining or improving performance. Provide forum for assessing need and planning additional experience or activities. Guidelines in Giving Constructive All comments shall be based on observable behaviours and not assumed motives or intents. Positive comments should be made first in order to give the trainees confidence and gain his/her attention. Language should be descriptive of specific behaviours rather than general comments indicating value judgements.
Program Package of Astoria Plaza Package A Property Program Number of Hours Rate per Trainee Phases of Training
: Astoria Plaza : Internship – Fast Track : 250 hours : Php 5,165.00 : Phase 1 – (F &B) 19 days less 3 days off = 16 days duty x 8 hours = 128 hours From ______ To _______
Phase 2 – (Offices) 19 days less 3 days off = 16 days duty x 8 hours = 128 hours From ______ To ______ Inclusions
: Training Fee/ Nameplate/ Handbook Uniform (16 days only, days off not included)
Package B Property Program Number of Hours Rate per Trainee Phases of Training
: Astoria Plaza : Internship – Fast Track : 350 hours : Php 7,180.00 : Phase 1 – (F &B) 26 days less 4 days off = 22 days duty x 8 hours = 176 hours From ______ To _______ Phase 2 – (Front Office) 26 days less 4 days off = 22 days duty x 8 hours = 176 hours From ______ To ______
Inclusions
: Training Fee/ Nameplate/ Handbook Uniform (22 days only, days off not included)