Baby Spa 3s331k

ABSTRACT

Baby spa has is roughly equal to a spa for adults, but only intended for infants with a much simpler process. Baby spas are scattered in various cities in Indonesia. In Surabaya alone, East Surabaya is a promising business opportunity. In addition to the limited Baby spa in East Surabaya, some young families as the urban middle and upper housing residents began to grow rapidly as potential consumers. The business plan was developed with attention to analysis and evaluation through the viewpoint of the internal environment and the external environment, as well as using the concept of functional strategies that address the chances of building an innovative baby spa in East Surabaya, offering a cozy atmosphere with a competitive price and meet the needs of the young families as the target market. Strategy and planning stages in building and business are described in detail that includes marketing planning, operational planning, human resource planning and financial planning. The financial analysis was conducted on the projected performance of the company that produces the Net Present Value (NPV) of Rp. 297,211,715, Internal Rate of Return (IRR) of 28 % and Payback Period (PP) ie 3 years and 1 month. From the calculation of the investment feasibility, the business plan is to realize if this baby spa business is feasible or not.

Keywords: baby spa, business planning, strategy, investment feasibility

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