Amul Code Of Conduct 532a5b

AMUL The Taste of India Code of Ethical Conduct Presented byPankaj Sahu (23) Abhilash Baruah (02) 1

Content • • • • •

INTRODUCTION CSR in AMUL STAKEHOLDER ANALYSIS in AMUL CORPORATE GOVERNANCE in AMUL CONCLUSION 2

INTRODUCTION • Formed in 1946, is a dairy cooperative movement in India with 250 liters of milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. • A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd.(GCMMF). • Amul has spurred the white revolution of India, • Today Amul dairy is No. 1 dairy in Asia and No. 2 in the world • Amul has more than 150 chilling centers in various villages.

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CORPORATE SOCIAL RESPONSIBILITY - THE AMUL WAY • Organizational Structure AMUL is a three tier co-operative organization • CSR-sensitive Business Philosophy * To serve the interests of milk producers and * To provide quality products to consumers as value for money.

• CSR-orientation To Distributors &Retailers • CSR-oriented To Staff 4

CSR-OTHER ACTIVITIES • Encourages woman to participate in dairy co-operative societies. • To develop and enhance leadership skills and qualities among women • Amul’s member unions organized three self managing leadership workshops at PRAJAPITA, BRAHMAKUMARIS, MOUNT ABU. • 3100 women participated in this programme. • Organization of AMUL YATRA in Anand. 5

AMUL RELIEF TRUST • GCMMF formed a specific organization named Amul relief trust. • Donation of 50 million given for reconstruction of the school building • Trust reconstructed 6 schools for a cost of Rs 41.1 millions.

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Stake Holder Analysis Owner & Stock Holders

Partners & Suppliers

Public, Social , Political, Environmental

Buyers, Customers

Government (Local, State, National & International

Competitors 7

1. Amul never forgot its “primary customer” Amul collects 447,000 ltrs of milk from 2.12 million farmers (many illiterate) 2. The vast and complex supply chain Hierarchical network of cooperatives Stretches from small suppliers to large fragmented markets. 3. Help the Supplier 4. Retail outlet across INDIA 5. COMPETITORS :ITC limited , Parle Products Pvt.Ltd. , Agro Tech Foods , Cadbury India Ltd. Pepsi Co India Holdings , Nestle India Pvt. Ltd. , Britannia Industries Ltd. , Hindustan Uni Lever Limited ,Dabur India Ltd. Etc. 6.Technology and e-initiatives 8

CUSTOMERS

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Corporate Governance LEVEL



DECISION MAKING

State Federation

District level Chairpersons, Registrar of Co-operatives, NDDB Representative, Technical Expert, CEO

• Price paid to district unions (fixed across unions) • Product mix and quantity

District

Chairpersons of Village Dairy Co-operative Societies, BOD, MD

• Price paid to village cooperative societies

Village

Milk Producers, Managing Committee

• hip • Price paid to milk suppliers 10

Communication • • • • •

Director message in the WEBSITE Annual Report of AMUL ment Website Amul TV

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CONCLUSION 1.Inspiring Leadership and Consuming Values 2.Building Networks 3.Coordination for Competitiveness 4.Technology for Effectiveness

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Thank You 13