Adventure Recreational Beach Resort 1n5i3x

Chapter 1 INTRODUCTION OF THE STUDY

Background of the Study

The Philippines’ good weather condition and its nature make a triumphant sound to the ear of individuals. The beach and other water escapades attract the tourists to come and experience the wonders of the country. It is called paradise for the sun lover, surfer and those who desire piece in its deepest meaning. The whole province of Negros has 38 ed Beach Resorts. The truth of the matter is that some of them had been neglected due to lack of facilities and manpower. Through these things, the proposal of establishing a resort in the area could create a great impact not just for the people but also as an essential part to promote and assess the economic growth of the town. It would also be a tool to the said location with its essence and existence. To be known not only in the Philippines but also outside the country. That is the reason why the researcher come up with a proposed Beach Resort with recreational activities and variety of amenities to cater the wants of the target market and would create niche marketing. This also aims to understand more about the project and its application.

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Historical Background Barangay San Miguel in Bacongis known for its unique fiesta celebration of Sinulog de San Miguel. The string of beaches is a point of touristic interest in the length of San Miguel, Bacong thus, the researchers see’s it as advantage to put a up a beach resort together with water activities for recreation.

Name of the Study The name of the proposed project is Adventure Recreational Beach Resort. “Adventure” connotes excitement or remarkable experience. It is named in a manner that will entice those who are adventurous in nature and the general public. The said business caters “Recreational” activities for them to indulge with and enjoy. Adventure Recreational Beach Resort offer not just a haven for a break of the people’s busy lives but also bonding activities for lovers, friends and family.

Location of the Project Adventure Recreational Beach Resort will be located in San Miguel, Bacong. It is 8.5 km away from Dumaguete City. Tourists frequently visit the south part of the province, both local and international, for its beach resorts. The researchers strategically plan to put up Adventure Recreational Beach Resort in 2

Bacong. It is actually an edge since it’s near the city capital of the province where people frequently visits and first place tourist comes to.

Nature of the Project Adventure Recreational Beach Resort, as the name suggest, is a beach resort that caters to those who seek not just relaxation but also fun and adventure. It provides the kind of amenities that is suited for recreational activities that will indulge their craving for excitement, something different from the usual beach getaway that other resorts offer here in Negros Oriental. Adventure Recreational Beach Resorts offers variety of activities such as skim boarding, banana boat ride, jet ski, snorkeling, scuba diving among others as well as a massage service to relax and put their stress away. The resort is fully equipped with amenities that the prospective customers, clients, and tourists can enjoy at reasonable prices that are expected to yield high customer satisfaction.

Modes of Financing The said project will adopt a partnership type of organization. The proposed business will be funded by investors namely Gina Santos, an owner of a beach resort in Bohol, and Marianne Melon Clamonte who works at Dimara International in Dubai, both of them are related to one of the researcher. 3

Objective of the Study The primary objective of the project intends to determine the feasibility of proposed Adventure Beach Resort in San Miguel, Bacong. Towards this end, the Adventure Beach Resort aims :



To determine the consumer demand for the project proposal;



To gather information as to how the target market would responds to the proposed location;



To measure the effectiveness of the business proposal in of Marketing, Socio-economic, Technical and Financial facets;



To identify the advantages and disadvantages of having a widerange of service for a proposed project; and

The Problem Statement of the Problem The study seeks to determine the feasibility of putting up Adventure Recreational Beach Resort in San Miguel, Bacong Negros Oriental. The specific areas that will be considered in the study are the following: 1. How feasible is the marketing aspect of the proposed project? 2. How feasible is the management aspect of the proposed project? 3. How feasible is the financial aspect of the proposed project?

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4. How workable is the technical outlook of the proposed project? 5. How practical and acceptable is the proposed socio-economic point of view?

Significance of the Study This study aims to contribute and give impact to the fast growing trend and recreational and adventurous life of individuals. The major contributor and the important personalities are the following: The community: 

To provide job for residents of Bacong.



To help boost the tourism industry of Bacong



To help develop the local’s businesses of Bacong

Prospect customers: 

To provide a haven for relaxation, fun and adventure for busy individuals



Enable the target market avail the variety of amenities of the proposed project.

The Researchers: 

As compliance to the requirements for graduation as students of the College of Business istration of Foundation University

5

Scopes and Limitations The study will cover the towns of Bacong, Valencia, Sibulan and Dumaguete City. The researchers gather relevant data and information with the respondents who are residing of the said towns and city as well as tourists and are believed to be students, young professionals and financially capable individuals aging from 15 - 65 years old for the consumer demand and success of the proposed project. Attempt of one’s said project is also made at identifying the needs of potential market and best site location in San Miguel, Bacong Negros Oriental. However, the site and the respondents selected need not to be perfect in of all parameters.

Methodology The research results presented in this paper are from an ongoing study on the viability and as to how the 5 aspects (Marketing, Management, Financial, Technical and Socio-economic) would respond to the proposed Beach Resort project. Initially, the lack of knowledge and information on the under study are made it extremely difficult to make fundamental connections between the current location and the anticipated impacts of the proposed project. To overcome this limitations quantitative method of research was employed. The researcher will use quantitative technique for data gathering wherein questionnaire will be the instrument in doing so. The researchers used questionnaires as instrument in

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conducting feasibility study. It is a highly efficient tool in obtaining data for both structured and unstructured nature.

Research Environment

The study will coverthe distinct places of Dumaguete and its developing adjacent towns, namely, Sibulan in the north, Bacong in the south and Valencia. The growing number of businesses of Dumaguete and its nearby towns indicates the economic growth and the increase of buying power of the people living in the said city/towns which is also the key to make the project possible.The researchers also chose to have the four towns/city in order to come up with the best

result

for

the

survey

conducted,

for

in

the

survey

lies

the

probability/feasibility of the new project to be established and to the existing ones which need to be developed.

7

Figure 1

Map of Negros Oriental

8

Map of San Miguel Bacong Figure 3

9

Figure 2 Site Location Purok 5 , Brgy. San Miguel

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Research Respondents The researchers identified the qualified respondents as the population living inDumaguete and to its adjacent towns-Sibulan, Bacong, and Valencia and these respondents belongs to the 15-65 age groups, the researchers used random sampling in order to give everyone an equal chance or opportunity to participate in the survey.

Research Instruments The data for this research were collected using a survey questionnaire. The survey was created using suitable questions modified from related research and individual questions formed by the researcher. The survey was comprised of 8 questions, which were related to the participant’s perception regarding Adventure Recreational Beach Resort.The researchers assured confidentiality of the survey sheets since the identities are not important. The researchers also understood that people’s consciousness may also affect their honesty and effectiveness in answering the survey, and so, the researchers gave people the option of being anonymous. The technique is used for the outcome or result of the survey and will be able to use as an essential source to interpret the demand and availability of machineries to be prepared. The instrument will also help the researcher to meet

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its success with the interest of the project proposal and provides other relevant information related to the study . Data Gathering Procedure The populations were determined by identifying the total populations of the proposed project city/town of Negros Oriental(Dumaguete City, Valencia, Bacong, and Sibulan). The samples of four hundred (399) is derived from a total population of 236,165 of 15-65 age groups by using the Sloven’s Formula, as shown below: Sloven’s Formula: n=

Where:

N 1+N (e)*2

.

n= sample size N= population e= margin error

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Table 1 Respondents Table CATEGORY BACONG

COMPUTATION (32,286/236,165)*399

SAMPLE 55

DUMAGUETE

(120,883/236,165)*399

204

VALENCIA

(31,477/236,165)*399

53

SIBULAN

(51,519/236,165)*399

87

TOTAL

236,165

399

Statistical and Financial Treatment of Data In the interpretation of the data collected, the following statistical tools used: 

Frequency distribution- was used in determining the distribution of responses in particular category with respect to the other categories.



Percentage- was used in describing the responses of the respondents in a particular category with respect to the other categories.

In determining and interpreting the project’s liquidity and profitability, the researcher used the following tools: 

The Projected Income Statement- were used to summarize the operating activities of business over a given period of time.



The Projected Cash Flow- were used to show the cash that were anticipated to be generated or expended over a chosen period of time in the future.

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

The Projected Balance Sheet- were used to forecast anticipated assets, liabilities and equity and compare them with historical values.



The Payback Period- was used to determine the number of years it takes to recover all the capital invested.



The Return on Investment (ROI)- was calculated to determine the profitability of the business on annual basis.

Formula ROI= Net income after tax/investment where investment is defined as the sum of working capital and non-current assets. 

The income tax computed using the provisions stipulated under RA842, otherwise known as the tax reform Act of 1997.



The profit net worth ratio was used to measure the rate if returnon the owners investment.

Formula Profit to Net Worth Ratio= Net Income after Tax/Equity

Operational Definition of In order to facilitate proper understanding of the services and activities, the following are defined as used in the study: Spa Therapy- a variety of body treatments istered in spas. Herbal wraps, loofah body scrubs, parafango, salt scrubs, seaweed body wraps, hydrotherapy treatments, etc. 14

Massage Therapy- is the manipulation of superficial and deeper layers of muscle and connective tissue using various techniques, to enhance function, aid in the healing process, decrease muscle reflex activity, inhibit motor-neuron excitability, promote relaxation and well-being, and as a recreational. Manicure/Pedicure– is a cosmetic beauty treatment for the fingernails and hands performed at home or in a nail salon. A manicure consists of filing, shaping of the free edge, treatments, andmassage of the hand and the application of polish. There are also manicure services that are specialties for the hands and feet. For the hands, the soaking of a softening substance and the application of a lotion is a common specialty. When applied to the toenails and feet, this treatment is referred to as a pedicure.

Scuba diving- is a form of underwater diving in which a diver uses a self contained underwater breathing apparatus (scuba) to breathe underwater). Wakeboarding- is a surface water sport which involves riding a wakeboard over the surface of a body of water. Parasailing- is a recreational kitingactivity where a person is towed behind avehicle (usually a boat) while attached to a specially designed canopy wing that reminds one of a parachute, known as aparasail wing. Skim boarding- is a boardsport in which a skimboard (a smaller counterpart to a surfboard without fins) is used to glide across the water's surface to meet an incoming, breaking wave, and ride it back to shore. Jet-skiing-a jet-propelled boat ridden like a motorcycle. 15

Flying

fish

ride-an

exciting ride as

you

are

pulled

along

by

a

speedboatwhile riding a huge inflatable fish. Boating- is a water sled and often referred to simply as a banana, anunpowered, inflatable recreational boat meant for towing. Speed Speed Boating- is a Rodeo style jet boating with enough highspeedtwists and turn. Snorkeling- is the practice ofswimming on or through a body of water while equipped with a diving mask, a shaped tube cared a snorkel, and usually fins.

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CHAPTER II PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Marketing Aspect Marketing is an essential element towards success of a business. It is also an important tool in gaining prospect’s attention, building product or service demand and winning customers. It is the core of every business because without it business wouldn’t be productive and profitable. This aspect includes the following topics product, price, place and promotion. The goal of the proposed project is to delight the customers of every adventurous activity the proposed business will offer, not just by meeting their expectation but rather exceeding and going extra mile. Marketing aspect serves as the basis of the financial section through the projected demand. There can be no discussion of profitability or of the other aspects of a study, if in the first place, there is no demand or market. Every business is practically aspiring for productivity but practically in order to last in the business world the first thing to take into consideration is the target market. The customers will be the key factor to achieve the objectives of the organization. Finding opportunities and spotting the right market are both important in establishing a business.

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Demand Base on the survey conducted, there is quite a high demand for a luxurious yet affordable beach resort. The proposed project is the first resort to offer these water activities here in Negros that can only be experienced in highclass resorts in other famous places such as Boracay.

Marketing Mix Product/Service The services offered by Adventure Recreational Beach Resort are those that can’t be found in ordinary resorts here in Negros. The resort will have minihotel for accommodation, resort-bar, spa and massage service, swimming pools, kiddie pools, water sports as well as other water activities. Price The prices set by Adventure Recreational Beach Resort is reasonable and worthy to every single penny the customers has to pay and of course profitable for the management. Place The location of Adventure Recreational beach resort will be in Purok V, Barangay San Miguel, Bacong. The said barangay is quite accessible and is only

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a few meters away from the town proper. It can be reached via private or public utility vehicles.

Promotion Adventure Recreational Beach resort will use the four major areas of promotion, public relations and personal selling. With the advent of technology, Adventure Recreational Beach Resort could also make use of the internet and social networks in advertising. Tarpaulins, flyers and brochures will be used for advertising. Promo packages such as family bundles, “barkada” bundles will be offered to entice or catch the attention of customers.

Survey Results and Interpretation The results are presented in figures for a better understanding of the results gathered from the survey.

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Are you fond of going to the beach? Figure 4

13%(52) Yes

87% (347)

No

Figure 4 above shows that 87% or 357 of the respondents are fond of going to the beach and only 13% or 52 respondents are not fond of going to the beach. It implies that the said project is feasible due to the huge number of respondents who answered positively.

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What amenities do you want a beach resort to have? Figure 5

30% 25% 20% 15% 10%

242 (27%)

193 (22%)

177 (20%) 110 (13%)

5%

89 (10%)

72 (8.%)

0%

Rooms

Swimming Spa and pool massage service

Kiddie pool

Resto-bar

Yacht rentals

Figure 5 shows that 27% or 242 respondents chose swimming pool kind of amenities, followed by resto-bar which gained 22%

or 193 respondents,

20%(177) for Rooms for accommodation, 13%(110) for spa and massage service, 10%(89) for kiddie pool and 8%(8) for yacht rentals. The percentage of having rooms for accommodation, swimming pool and resto-bar is quite high and is essential for a resort to have, spa and massage service and kiddie pool appeals to women specially the mothers, however yacht rentals should be crossed – out due to less demand and high cost.

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What other services do you want to indulge and avail in a beach resort? Figure 6

16% 14% 12% 10% 8% 6% 4% 2% 0%

16% 13%

13% 10%

12%

10%

10%

9%

7%

0

Figure 6 shows that 16%(185) of respondents want to avail or indulge Scuba diving activity in a beach resort, 13%(154) for Snorkeling, 13%(148) for Wakeboarding, 12%(138) for Speed Boating, 10% 10%(122) for Skim boarding, 10%(116) for Banana Boating, 9%(105) for Jet-skiing, and 7%(86) for Flying fish ride service or activity. The Resort should have more equipments for activities who have greater demand and a only few for the lesser in demand activities.

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What price bundles or packages are you willing to avail for the entrance fee/ amenities/ water activity? Figure 7 entrance+ 3 meals+ over night accommodation+ all water activities entrance+ 3 meals+ over night accommodation+ 1 water activity entrance+3 meals+ over night accomodation

40% 35% 30% 25% 20%

entrance13 meal+over night accomodation

15% entrance+meal+1 particular water activity)

10% 5%

39% 19% 11% 9% 9%

0%

entrance+meal+cottag e

5% 2% 6% 0

entrance+1meal

entrance only

Figure 7 above shows the price bundles or packages the customers wants to avail for the entrance fee/ amenities/ water activities, 39%(161) respondents want to avail 100-150 ( entrance only), 19% (81) 150-250 (entrance+1 meal), 11%

(46)

250-500

(entrance+1meal+cottage,

9%

(36)

1,000-1,500

(entrance+1meal+1wateractivity),9%(36)1,500-2000(entrance+3meals+overnight 23

accommodation),

6%

(24)

2,000-2,500

(entrance+3meals+over

night

accommodation+1wateractivity), and 2%(12)3,000-5,000 (entrance+3meals+over night accommodation+all water activities. This means that respondents are willing to pay for entrance only and would prefer to pay for every additional service, product or activities than paying it in bundles.

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Are you willing to pay for a trainer/ guide for these water activities? Figure 8

32.8% (131) Yes

67.1% (268) No

Above figure, figure 8 illustrate that 67% or 268 respondents are willing to pay for a trainer/guide for the water activities, and 33% or 131 are not willing to pay for a trainer/guide. The gathered data shows that there are lots of respondents who doesn’t know how to use or do such activities and are willing to pay in order to enjoy such.

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How many times in a month do you likely visit a beach? Figure 9

40% 35% 30% 25% 20% 15% 10%

25% 5%

36%

26% 12%

1%

0%

Once

Twice

Three times

More than three times

Others

Figure 9 illustrates that 36% or 143 respondents visits a beach resort more than three times in a month, 26% or 103 respondents visits twice, 25% or 99 respondents visits once, 12% or 49 visits three times, and 1% or 5 respondents visits at other times. This table shows how much people loves to go to beaches as part of their habit and celebrations.

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On what occasions do you most likely visit a beach resort?

Figure 10

25% 20% 15% 25%

10% 5% 0%

17% 13%

12% 7%

7%

7% 2%

8% 0

2%

Figure 10 gives an idea or shows that 25% (277) of respondents most likely visited a beach resort during Birthdays, 17% (192) during Summer, 13% (145) during Weekends, 12% (140) during Christmas Season, 8% (93) during Easter Sundays, 7% (80) on Valentine’s Day, 7%(78) on New Year Season, 7%(67) during Graduation Days, 2% (27) on Holloweens, and 2% (25) on other holidays. The resort should operate whole year round and not just during summer or its peak season since respondents are inclined to celebrating birthdays in a beach resort as well as other important holidays and other occasions. 27

What factors would influence your choice in choosing a beach resort? Figure 11

25% 20% 15% 10% 5%

22%

21% 17%

14%

13%

0%

6%

6% 0

1%

Figure 11 illustrates that 22% or 277 respondents answer pricing is one of the factors that influence their choice in availing a beach resort services, 21% or 207 prefered quality of service, 17% or 175 in quality of products, 14% or 145 in special offers, 13% or 127 respondents chose atmosphere, 6% or 63 in customer reviews, 6%(60) in customer reccommentions, and 1% or 10 respondents on other factors. All of these factors should be observed upon operation, even those who have lesser percentage like that of customer reviews and recommendations because word of mouth is already proven effective in advertising product and services. Opinions of the customers would surely matter and affects the integrity of the resort.

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Management Aspect

The management aspect of this feasibility study plays a vital role for it implies a clear and precise identification of duties and responsibilities, flow of authority and manpower level requirement. It set up for optimum effectiveness towards the success of a certain business. It includes planning of all activities for the company to become productive and competitive industry through human resource, financial capability and new technologies. It is also a way to make every action to achieve goals and objectives.

Type of Business Ownership

The proposed project bears the name Adventure Recreational Beach Resort will be organized under the partnership of Gina Santos, the owner of Vergin (trade name) Beach Resort in Bohol and Marianne Melon Clamonte who works in Dimara International, Dubai.

Project Time Table In order for the project sets accordingly to its plans, the activities are shown through Gantt chart.

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Table 2 Project Time Table

Month Activities

2013 Nov.Dec. 2

3

2014 JanuaryMarch 1

2

3

2014 April-June

2014 JulySeptember

2014 OctoberDecember

1

1

1

2

3

2

3

2

3

2015 Jan. 1

Feasibility Study Secure Financing Processing of Legal Requirements Building and Construction Acquisition of Equipments and Supplies Selection and Hiring of Personnel Advertising and Promotion Normal Operation

The proposed business will operate after 1 year and 3 months. The feasibility study took two months. After finding the feasibility of the said project, two months will be alloted in securing the finances and another two for the processing of legal requirements. Builiding and construction would take up five months time and two months for acquisition of equipments and supplies for the interior decoration. Selection and Hiring of personnel should only take a month.By the last two months advertising and promotion should take place and normal operation would start at the end of the this year. 30

Figure 12 Organizational Structure

Store Manager

Supervisor 1

House Keepers

Front Desk 2

Scuba Diving Instructor 1

Guest Service Attendant 4

Kitchen Stewards

Cook 1

Cashier 2

Crew/ Waiter 4

Janitor 2 Aesthetic Staff

Manicurist/ Pedicurist 2

Assistant Cook 1

Spa/Massage Therapist 2

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Recruitment Program

Job Analysis Job analysis is a corner stone or a pillar of the human resource management for it strengthen the foundation of the organizational work force. It is also essential because it helps the organization obtain information about jobs by determining its duties, tasks, and activities wherein it systematically investigate jobs by following predetermined steps

and help the organization

establish the job-relatedness of its selection and performance requirement. The job analysis serves as the key tool for the selection and recruitment process and it is use in order to improve the organizational performance and productivity.

Job Description and Job Specification Position/ Job Title: Manager Job Specification: 

Male or Female, 25-50 years old



Bachelor's or College Degree- Marketing, Management, Hotel and Restaurant Management



At least 5 years of experience in relation to beach resort



Excellent management and supervisorial skills



Open minded, responsible, fair and consistent



Ability to relate to all levels of management and staff



Effective mentor and leader 32

Job Description: 

Maintains staff by recruiting, selecting, orienting, and training employees; maintaining a safe, secure, and legal work environment; developing personal growth opportunities.



Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results;

coaching,

counseling,

and

disciplining

employees; developing, coordinating, and enforcing systems,

policies,

procedures,

and

productivity

standards. 

Establishes strategic goals by gathering pertinent business,

financial,

service,

and

operations

information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes. 

Accomplishes financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. 

Maintains quality service by enforcing quality and customer service standards.

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

Analyzing and resolving quality and customer service

problems;

identifying

trends;

recommending system improvements.

Position/ Job Title: Supervisor Job Specification:  Male or Female, 24 – 35 years of age  Candidate must possess a degree in any Business Course  At least 1 year working experience in the related field is required for this position.  Preferably with background in supervising a beach resort  Excellent analytical and communication skills.  With strong leadership skills

Job Description: 

Maintains staff by recruiting, selecting, orienting, and training employees; developing personal growth opportunities.



Maintains

quality

service

by

establishing

and

enforcing organization 

Creates and revises systems and procedures by analyzing

operating

practices,

record-keeping 34

systems, forms of control, and budgetary and personnel requirements; implementing change. 

Maintains safe and clean work environment by educating and directing personnel on the use of all control points, equipment, and resources; maintaining compliance with established policies and procedures.



Maintains working relationship with the union by following the of the collective bargaining agreement.



Resolves personnel problems by analyzing data; investigating

issues;

identifying

solutions;

recommending action. 

Contributes to team effort by accomplishing related results as needed.

Position/ Job Title: Guest Service Attendant Job Specification: 

Bachelor's or College Degree



Preferably

with

experienced

as

Guest

Service

Attendant 

Male or Female; With pleasing personality



Has an excellent customers skills.

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

Can handle pressure and can work with less supervision

Job Description: 

Maintain an organized and clean appearance in all work areas



Deliver messages; wash/laundry; ironing boards; etc. to guest rooms.



Post the daily events in appropriate lobby location(s).



Ability to respond to guest questions and answer information on local attractions, events and daily activities in the hotel.



Ability to understand group resumes; aware of inhouse V.I.P.’s and repeat guests. Greet them by name. Thank for patronage.



Maintain knowledge of all Emergency Procedures, including guest related responsibilities and evacuation procedures. Assist in the event of an emergency.



Friendly; warm; sincere greeting of all arriving and departing guests. Open vehicle and hotel doors.



Perform check-in and check-out calls, including luggage handling and the escorting of guests to/from their rooms. Explain all hotel facilities, their location in the hotel, hours of operation, and answer all

36

questions about these facilities and other hotel questions. 

Call over taxis as needed; assist guest in acquisition of

transportation

needs.

12. Perform pick-ups and drop-offs at the airport, etc. (if property provides service) for the guests in a timely and

friendly

manner.

Perform

all

vehicle

inspections/safety checks in accordance with hotel guidelines. 

Maintain the cleanliness of Guest service Areas including: lobby entrance; valet parking area; parking garage

structure;

and

luggage

storage

areas.

Maintain cleanliness of entrance doors & windows. 

Determine and utilize name during guest interaction. 15. Park & retrieve guest vehicles in a timely and courteous manner; use claim tickets to ensure appropriate

documentation

of

vehicle

damage,

arrival/departure dates; valet/self parking option; vehicle location; other property specific needs. 

Move from door post to and from other guest service areas throughout the hotel in response to customer needs.

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Position/ Job Title: Front desk Job Specification: 

Male/Female; 20-23 years old



College Graduate of any 4 year course



With pleasing personality



With at least 1 year working experience working in a hotel, reataurant or beach resort

Job Description: 

Process guest arrivals and departures, including all necessary payments



Handle & coordinate room assignments and prearrivals



Handle guests' concerns



Offer referral for services and handle requests for information



Handle and store luggage



Assist with the check-in and check-out of groups and tours



Assist other departments as required

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Position/ Job Title: Waiter/Crew Job Specification:  Male/Female  20-29 years old  Bachelor’s/College Degree  With 6 months minimum work experience  Has an excellent customers skill  Can handle pressure and can work with less supervision

Job Description: 

Responsible for providing courteous and efficient food and beverage services to the guests.



To present menu, take order, suggest and recommend appropriately.



To attend and respond to guests’ needs promptly and professionally.



To present bills to diners, collect payment and give to the cashier, return change or credit card to diners.



To perform general housekeeping and cleaning duties, including sweeping, mopping, cleaning glasses,furniture & fittings, laying of tables and up-keeping of rest room etc.



Any other appropriate

duties and responsibilities as

assigned. 39

Position/ Job Title: Scuba Diving instructor Job Specification: 

Male



23-40 years old



Must possess a scuba diving certificate

Job Description: 

In conjunction with the team organize/supervise the daily diving and snorkeling activities.



Maintenance of all diving related equipment, including boat, outboard engines and compressors.



Responsible for all aspects of scuba diving safety, enforcing when necessary the strict



Barefoot Conservation diving standards.



Keep accurate records of all diving equipment and spares, including making regular stock takes.

Position/ Job Title: Spa/massage therapist Job Specification: 

Male/Female



20-30 years old



With certicates/ diploma of any related course



With at least 6 months minimum work experience.

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Job Description: 

Provide consistent professional spa massage and body treatments.



Handle guests’ queries and concerns efficiently and politely



Uphold the standards of hygiene and sterilization as directed by law and the spa’s policies and procedures



Provide exact, suitable and instant responses to all requests by guests



Possess the aptitude

to

work with

no

direct

supervision 

Perform prep work, correctly clean and restock room as necessary



Have an enthusiasm and possess excellent customer service skills



Take pleasure in working with people and have a welcoming and outgoing personality

Position/ Job Title: Cook Job Specification: 

Male or Female



20-40 years old

41



Candidate/s should have completed at least 2nd Year College with a course related to Food Technology, Nutrition and Dietetics, Food & Beverage Services Management.



Must

be

able

to

read

and

follow

a

recipe

unsupervised 

Must be able to communicate clearly with managers, kitchen and dining room personnel.



Be able to work in a fast paced kitchen environment



Experience working in any fine dining restaurant is an advantage

Job Description: 

Undertake menu planning



Oversee and participate in the preparation and cooking and serving of main meals, snacks, cakes, etc. in accordance with specified menus



Ensure menus are displayed showing choices.



Determine quantities to be cooked and size of portions to be served, taking into .



Check quantity and quality of stock received and notify suppliers of deficiencies and oversee the packaging of the meals.

42



Oversee washing and cleaning of floors, crockery, utensils, work surfaces and other kitchens equipment to ensure that the necessary hygiene and health and safety standards are maintained in the kitchen and dining room as appropriate

Position/ Job Title: Janitor/Janitress Job Specification: 

Male/Female



20-30 years old



With 6 months minimum work of experience



Candidate must possess at least a High School Diploma.



At least 1 year of working experience in the related field is required for this position.



Must be hardworking, honest and responsible.



Can work with minimum supervision.

Job Description: 

Maintains the cleanliness of the surroundings



Cleans the pool regularly



Maintains the cleanliness of the beach

43

Position/ Job Title: Security Guard Job Specification: 

Male



23-38 years old



At least with vocational diploma/ short courses



Must have a license in related field

Job Description: 

Patrol industrial and commercial premises to prevent and detect signs of intrusion and ensure security of doors, windows, and gates.



Answer alarms and investigate disturbances.



Monitor and authorize entrance and departure of employees, visitors, and other persons to guard against theft and maintain security of premises.



Write reports of daily activities and irregularities, such as equipment or property damage, theft, presence of authorize persons, or unusual occurrences.



Call

police

or

fire

departments

in

cases

of

emergency, such as fire of presence of unauthorized persons. 

Circulate among visitors, patrons, and employees to preserve order and protect property.

44

Position/ Job Title: Manicurist/Pedicurist Job Specification: Female 20-40 years old Graduate/Completed any cosmetology or

any

vocational course related Job Description: 

Clean and sanitize tools and work environment.



Remove previously applied nail polish using liquid remover and swab



Clean customers’ nails in soapy water, using swabs, files, and orange sticks.



Shape and smooth ends of nails, using scissors, files, or emery sticks.



Apply undercoat and clear or colored polish onto nails with brush.



Advise clients on nail care and use of products and colors.



Assess the condition of clients; hands remove dead skin from the hands and massage them.



Soften nail cuticles with water and oil, push back cuticles, using cuticle knife, and trim cuticles, using scissors or nippers.

45



Brush powder and solvent onto nails and paper forms to maintain nail appearance and to extend nails, then remove forms and shape and smooth nail edges using rotary abrasive wheel.



Maintain supply inventories and records of client services



Treat nails to repair or remove strength and resilience by wrapping, or provide treatment to nail biters.



Roughen surfaces of fingernails, using abrasive wheel.



Promote and sell nail care products.



Attach paper forms to tips of customer’s fingers to and shape artificial nails.



Polish nails using powdered polish and buffer.



Whiten underside of nails with white paste or pencils.



Decorate clients’ nails by piercing or attaching ornaments or designs.

Training and Development

The quality of employees and their development through training and education are major factors in determining long-term profitability of a small business. If you hire and keep good employees, the management

46

should invest in the development of their skills, so they can increase their productivity.

The Training Methods include: 

On-the-job training is delivered to employees while they perform their regular jobs.



Off-the-job techniques include lectures, special study, films, television conferences or discussions, case studies, role playing, simulation, programmed instruction and laboratory training.



Orientations are for new employees.

The Recreational Adventure Beach Resort have a clear defined strategy and set of objectives that direct and drive all the decisions made especially for training decisions.

Training Program

We aim to ensure that we have the right people with the right skills to achieve our business goals. Training and development for employees helps to fill any skills gaps as well as providing an enriching work environment for our people. We the training and education of our people in a number of ways.

All employees receive a performance appraisal once a year to provide constructive on their performance and avenues for future

47

development. We on-the-job training via apprenticeships and other trainee programs such as student work placements, and we help fund study for employees at external institutions.

Organizational Policy Work Policy Management is firmly committed to a policy enabling all work activities to be carried out safely, and with all possible measures taken to remove (or at least reduce) risks to the health, safety and welfare of workers, customers, visitors, and anyone else who may be affected by the resort’s operations. It is the management’s responsibilities to maintain and ensure employees the following: 

a safe working environment



safe systems of work



facilities for the welfare of workers



information, instruction, training and supervision that is reasonably necessary to ensure that each worker is safe from injury and risks to health



a commitment to consult and co-operate with workers in all matters relating to health and safety in the workplace

48



a commitment to continually improve our performance through effective safety management.

Technical Aspect This aspect covers the services that will be offered by the business, the equipment and facilities that will be used by the business before and during the operation as well as the service process, waste disposals and the rules and regulations

Product/Service The management of Adventure Recreational Beach Resort’s primary concern is to satisfy the guests or customers by the products and services as well as enjoy the exciting activities offered by providing excellent service. Prices are set accordingly and are guaranteed to be worth to every penny they pay. Product and Services offered: 

Spa and Massage Service



Rooms for accommodation



Food and Beverages at the Restobar



Water Activities

49

Service Process A customers’ experience depends on the resorts atmosphere, menu and service. Adventure Recreational Beach Resort will give customer satisfaction by treating the customers with respect and meeting their needs in upmost service. The proposed business focuses around the customer to give them a rewarding, memorable dining experience. For the business to do so, Process Service Flow Chart created. Figure 13 Service Flow in Receiving Guest Attendants welcomes the guest and guides them to the information desk

States/ Fills out the data sheets for the activities or amenities they want to enjoy

Attendants guides guest to their cottage

Payments will be done at the cashier upon check-out 50

Figure 14 Checking-in Process The Guest Attendants welcomes the guest and guides them to the Information Desk

Guest fills out the check-in form given by the Attendant at the Information Desk and pays initial payment

Check-In

Guest check-out and pays at the cashier

Attendant assist guest in checking out

51

Figure 15 Service Flow in the Restobar

GREETING AND SEATING

ORDER TAKING

FOOD SERVING

PAYMENT

52

Figure 16 Service Flow in Acquiring Spa and Massage Service

The guest calls the info-desk service hotline for Spa and Massage Service

Attendant shall inform the massage therapist for the particular service

Massage therapist knocks on the guests’ room door

The guest receives the service

53

Rules and Regulations Adventure Recreational Beach Resort sets rules and regulations for the business and these are as follows: DEADLY MATERIALS Customers are not allowed to bring any deadly materials in the place such as knives, guns, etc. PETS Pets are not allowed on the premise NIGHT TIME PERIOD In consideration to other guests, kindly refrain from loud music or any noise between 10:00 pm to 7:00 am. Karaokes and mobile sound systems are allowed only during exclusive pre-arranged functions. SMOKING Smoking is not allowed in all enclosed areas. Ashtrays are provided in designated areas WATER Please help conserve water at all times. CLEANLINESS Please help keep the premises clean and sanitary at all times. COOKING Coking is not allowed within the resort

54

GARBAGE DISPOSAL Please observe segregation of garbage. Trash bins are provided in strategic areas marked: Biodegradable (green)/ Non PARKING All vehicles must be parked at designated parking areas only. Vehicles are not allowed to park at the front beach

Working Capital and Operational Expenditures The capital invested by the business partners is worth 5 million. This working capital is coming from their personal savings and business income. The respondents have the capacity to invest in the proposed business since one is working outside the country and compensated big and the other managed and owned a beach resort in Bohol. Recreational Beach Resort’s finances is presented in a tabular form can be found in the appendices. Store Utilities NORECO would be the main source of electricity of the proposed business while the Municipality of Bacong would be the source of water. The Adventure Recreational Beach Resort will install Sky Cable as there source of internet connection and TV channels and PLDT landline for the telephone connection.

55

Waste Disposal The customer of every business is always a priority. The Adventure and Recreational Beach Resort gives one hundred percent satisfaction and the maintenance of cleanliness in all areas of the store is included in the customer requirements. So Adventure Recreational Beach Resort encourages all the of the organization especially with the proper disposal of waste. The said business will have its proper drainage and garbage disposal. There will be trash bins for biodegradable and non-biodegradable in order for the garbage disposal will be segregated properly. There are also trash bins which are intended for special waste and waste for pick-up and disposed everyday depending on the schedule of the city waste management service in Bacong.

56

Project Layout and Perspective Figure 17

Perspective

57

Figure 18

58

Financial Aspect There are major assumptions of different financial information affirmed to have a clear understanding on financial aspect. It determines the viability of the study. Financial aspect furthermore adds the feasibility of the study. It makes a study to be more concrete in of establishing in the market. Capital Requirements The capital needed for the business to operate is 5, 000,000 this money is coming from the proponent’s personal savings and business income. A large portion of the money is used for the construction of the building. A portion of the money also will be used in some expenses of the business. The proponents believe that the money is worth enough in establishing the business. Financial Assumptions Recreational Beach Resort sets financial assumptions in a five years time. 1. The quantity sold increases 5% every year. 2. 43R

The Salaries expense increases 2% every year.

3. The SSS & Philhealth increases 2% every year. 4. The Utilities Expense increase 2% every year. 5. The useful life of Equipment and Machinery and Furniture and Fixture is 10 years. 6. The useful life of the building is 125 years. 7. It is compounded quarterly. 59

Financial Analysis The succeeding pages shows the presentation of the financial statements of the proposed Recreational Adventure and Beach Resort which composed three namely; income statement, cash flow and balance sheet. Financial Evaluation The projected financial statements were made in order to determine the financial feasibility of the proposed business. It also measures the financial strength, performance and liquidity of the company. This will determine the profitability, computation in evaluating the business. The succeeding pages show the mentioned computations.

60

Table 6 Projected Income Statement For the Year ended 1-5

YEAR 1

YEAR 2

YEAR 3

YEAR 4

YEAR 5

REVENUE: Income for Food

9,317,834.50

9,784,342.10

10,274,561.70

10,789,212.20

11,329,659.90

Income from Service

1,719,288.00

1,864,968.00

2,012,448.00

2,159,928.00

2,309,208.00

Cost of Service

7,167,565.00

7,526,417.00

7,903,509.00

8,299,394.00

8,715,123.00

GROSS INCOME

3,869,557.50

4,122,893.10

4,383,500.70

4,649,746.20

4,923,744.90

1,422,373.16

1,450,820.62

1,479,837.04

1,509,433.78

1,539,622.45

194,382.00

198,269.64

202,235.03

206,279.73

210,405.33

loss on operation

9,317.83

9,784.34

10,274.56

10,789.21

11,329.66

Utilities Expense

372,800.00

380,256.00

387,861.12

395,618.34

403,530.71

6,600.00

6,600.00

6,600.00

6,600.00

6,600.00

5,000.00 84,729.76

5,000.00 86,424.36

5,000.00 88,152.84

5,000.00 89,915.90

5,000.00 91,714.22

OPERATING EXPENSES: Salaries and Wages SSS & PhilHeath Contribution

Advertising Expense Repairs and Maintenance Office Supplies Expense

61

License Expense

9,000.00

9,000.00

9,000.00

9,000.00

9,000.00

Depreciation

431,439.46

431,439.46

431,439.46

431,439.46

431,439.46

Other Expense Total Operating Expenses

143,351.30

150,528.34

158,070.18

165,987.88

174,302.46

2,678,993.51

2,728,122.76

2,778,470.23

2,830,064.30

2,882,944.29

Income before tax

1,190,563.99

1,394,770.34

1,605,030.47

1,819,681.90

2,040,800.61

Income tax

357,169.20

418,431.10

481,509.14

545,904.57

612,240.18

NET INCOME

833,394.79

976,339.24

1,123,521.33

1,273,777.33

1,428,560.43

62

Table 7 Projected Statement of Financial Position December 31 of Year 1-5

YEAR 1

YEAR 2

YEAR 3

YEAR 4

YEAR 5

(1,129,811.44) 376,006.00 (753,805.44)

375,911.27 395,075.00 770,986.27

1,976,461.21 424,854.00 2,401,315.21

3,751,486.93 435,936.00 4,187,422.93

5,676,174.99 451,957.00 6,128,131.99

6,228,720.51 345,439.46 5,883,281.05

6,228,720.51 690,878.92 5,537,841.59

6,228,720.51 1,036,318.38 5,192,402.13

6,228,720.51 1,381,757.84 4,846,962.67

6,228,720.51 1,727,197.30 4,501,523.21

774,000.00 500,000.00 7,157,281.05

688,000.00 500,000.00 6,725,841.59

602,000.00 500,000.00 6,294,402.13

516,000.00 500,000.00 5,862,962.67

430,000.00 500,000.00 5,431,523.21

TOTAL ASSETS

6,403,475.61

7,496,827.86

8,695,717.34

10,050,385.59

11,559,655.20

LIABILITY AND EQUITY VAT Payable Income Tax Payable

212,911.62 357,169.20

268,662.73 418,431.10

280,952.84 481,509.14

297,448.34 545,904.57

311,821.91 612,240.18

ASSETS Current Assets Cash Inventory Total Current Assets Non-Current Assets Fixed Assets Acc. Depn. Fixed Assets,net Furnitures and fixtures,net Land Total Non-Current Assets

63

Total Liability

570,080.82

687,093.83

762,461.98

843,352.91

924,062.09

Equity Partner A Partner B Total Equity

2,916,697.39 2,916,697.39 5,833,394.79

3,404,867.01 3,404,867.01 6,809,734.03

3,966,627.68 3,966,627.68 7,933,255.35

4,603,516.34 4,603,516.34 9,207,032.68

5,317,796.56 5,317,796.56 10,635,593.11

TOTAL LIABILITY AND EQUITY

6,403,475.61

7,496,827.86

8,695,717.34

10,050,385.59

11,559,655.20

64

Table 8 Projected Statement of Cash Flows Year 1-5 YEAR 1 833,394.79 (376,006.00)

YEAR 2 966,360.04 (19,069.00)

YEAR 3 1,123,521.33 (29,779.00)

YEAR 4 1,273,777.33 (11,082.00)

YEAR 5 1,428,560.43 (16,021.00)

Net Income (Increase)Decrease in Inventory Increase(Decrease) in VAT Tax Payable Increase(Decrease) in Income Tax Payable Depreciation Cash flow from operating Activities

212,911.62

55,751.11

12,290.11

16,495.50

14,373.56

357,169.20 431,439.46 1,458,909.07

56,985.11 431,439.46 1,491,466.72

67,354.84 431,439.46 1,604,826.74

64,395.43 431,439.46 1,775,025.72

66,335.62 431,439.46 1,924,688.07

Partner A's Investment Partner B's Investment Equipment and Machineries Office Building Acquisition Water Equipments Land Acquisition Furnitures & Fixtures Cash flow from Investing Activities

2,500,000.00 2,500,000.00 (977,524.00) (4,623,876.51) (627,320.00) (500,000.00) (860,000.00) (2,588,720.51)

-

-

-

-

-

-

-

-

Net Cash Flows

(1,129,811.44) 1,491,466.72

1,604,826.74

1,775,025.72

1,924,688.07

Beginning Cash,January 1

-

1,966,482.01

3,741,507.73

Ending Cash, December 31

(1,129,811.44) 361,655.27

3,741,507.73

5,666,195.79

(1,129,811.44) 361,655.27 1,966,482.01

65

Table 9 PAYBACK PERIOD CASH INFLOW YEAR 0

CASH OUTLFOW (5,000,000.00)

BALANCE

NO. OF YEARS

(5,000,000.00)

YEAR 1

928,594.79

(4,071,405.21)

1

YEAR 2

1,071,539.24

(2,999,865.97)

1

YEAR 3

1,218,721.33

(1,781,144.65)

1

YEAR 4

1,368,977.33

(412,167.32)

1

YEAR 5

412,167.32

-

4.27

Total No. of Years

Remaining Months=

0.27

412,167.32

0.27

1,523,760.43 The payback period is 4 years, 3 months and 7 days.

66

Table 10 PROFITABILTY RATIOS YEAR 1 YEAR 2

YEAR 3

YEAR 4

YEAR 5

976,339.24

1,123,521.33

1,273,777.33

1,428,560.43

3,869,557.50

4,122,893.10

4,383,500.70

4,649,746.20

4,923,744.90

0.22

0.24

0.26

0.27

0.29

NET PROFIT MARGIN Net Income Net Sales

833,394.79

* During year 1 there is a gain of 0.24; year 2, 0.26; year 3, 0.28; year 4, 0.29; year 5, 0.31 from from P1.00 net sales we could say that there is an efficient of net income from net sales.

RETURN ON TOTAL ASSETS Net Income

833,394.79

Total Assets

7,496,827.8 6,403,475.61 6 0.13

976,339.24

0.13

1,123,521.33 1,273,777.33

1,428,560.43

8,695,717.34 10,050,385.59 11,559,655.20 0.13

0.13

0.12

* During year 1 there is a 0.15;year 2, 0.14; year 3, 0.14; year 4, 0.13; year 5, 0.13 from P1.00 of Average total assets we could say that hardware’s total assets is productive in generating income.

67

Table 11 SOLVENCY RATIOS YEAR 1

YEAR 2

YEAR 3

YEAR 4

YEAR 5

DEBT TO EQUITY RATIO Total Liabilty

570,080.82

687,093.83

762,461.98

843,352.91

924,062.09

Total Equity

5,833,394.79

6,809,734.03

7,933,255.35

9,207,032.68

10,635,593.11

0.10

0.10

0.10

0.09

0.09

* During year 1 there is 0.10; year 2, 0.10; year 3, 0.10; year 4, 0.09; year 5, 0.09 liability from P 1.00 of equity seeing from these figure we could say that the proponent is safe from insolvency meaning there is enough capital to pay current obligations. DEBT TO ASSET RATIO Total Liability

570,080.82

687,093.83

762,461.98

843,352.91

924,062.09

Total Assets

6,403,475.61

7,496,827.86

8,695,717.34

10,050,385.59

11,559,655.20

0.09

0.09

0.09

0.08

0.08

* During year 1 there is 0.09; year 2, 0.09; year 3, 0.09; year 4, 0.08; year 5, 0.08 liability from total assets we could say that the proportion of liability is small from total assets meaning paying of liabilities from assets obtained is easy.

68

Table 12

RETURN ON INVESTMENT YEAR 1

YEAR 2

YEAR 3

YEAR 4

YEAR 5

Return on Investment Net Income after Tax Total Investment

833,394.79

976,339.24

1,123,521.33

1,273,777.33

1,428,560.43

5,000,000.00

5,000,000.00

5,000,000.00

5,000,000.00

5,000,000.00

0.17

0.20

0.22

0.25

0.29

* During year 1 there is 0.19; year 2, 0.21; year 3, 0.24; year 4, 0.27; year 5, 0.30 return money from P1.00 investment we could say that the company is operating well.

69

Table 13 Projected Profit Sharing

YEAR 1 Beg. Investment Share in Net Income Partner's Equity

YEAR 2

Partner A (50%)

Partner B (50%)

Partner A (50%)

Partner B (50%)

2,500,000.00

2,500,000.00

2,916,697.39

2,916,697.39

416,697.39

416,697.39

2,916,697.39

2,916,697.39

488,169.62 3,404,867.01

488,169.62 3,404,867.01

YEAR 3 Partner A(50%)

3,404,867.01 561,760.66 3,966,627.68

Partner B (50%)

3,404,867.01 561,760.66 3,966,627.68

YEAR 4 Partner A (50%)

3,966,627.68 636,888.66 4,603,516.34

YEAR 5

Partner B (50%)

Partner A (50%)

Partner B (50%)

3,966,627.68

4,603,516.34

4,603,516.34

636,888.66

714,280.21

714,280.21

4,603,516.34

5,317,796.56

5,317,796.56

70

Socio Economic Aspect

Socio Economic Desirability of the Project Socio economic aspect tackles the different benefits of the proposed project’s contribution to the society and to the economy of the Municipality of Bacong and the Province of Negros Oriental. It also discusses how the proposed business generates employment in the municipality, as well as its social desirability.

Contribution to the Philippine Economy The business will contribute a lot to the Philippine economy because it will increase the revenue of the government. Besides, the revenue that will be earned by the government will be used widely in financing infrastructures and other related government expenditures.

Employment Generation The proposed Recreational Beach Resort will generate employment in the place. The business will improve the employment stability of Bacong, Negros Oriental since the unemployment rate of the municipality will decrease. It will provide employment opportunities to the local people of the Municipality of Bacong. The proposed business will generate income to its employees

71

because of the existence of the proposed Adventure Recreational Beach Resort.

Social Desirability Since the business is beneficial to the place and is not contrary legally, the social desirability of the proposed Adventure Recreational Beach Resort is positive. The business is socially acceptable to its environment because of the high standards of hospitality service.

Direct Economic Benefits As mentioned, the establishment of the proposed business creates job opportunities to its local people in the municipality of Bacong. The business will generate income which will help its personnel to increase their standard of living. The income tax payable by the business, as well as its staff, will contribute in raising of government revenues, which is a direct economic benefit as well. It will boost the tourism industry of the local destination.

Indirect Economic Benefit Because of the employment the business will create, local people have the chance to be employed. The result of this is the decrease of unemployed people in the Municipality of Bacong. The income tax payable by the business and its personnel will increase government revenue. This revenue will help 72

the government to finance or fund public expenditures. An increase in income generation will result to an increase in spending as well.

73

Chapter III Project Summary

Name of the Project The name of the proposed project is Adventure Recreational Beach Resort. “Adventure” connotes excitement or remarkable experience. It is named in a manner that will entice those who are adventurous in nature and the general public. The said business cater “Recreational” activities for them to indulge with and enjoy. Adventure Recreational Beach Resort offer not just a haven for a break of the people’s busy lives but also bonding activities for lovers, friends and family.

Location of the Project Adventure Recreational Beach Resort will be located in San Miguel, Bacong. It is 8.5 km away from Dumaguete City. Tourists frequently visit the south part of the province, both local and international, for its beach resorts. The researchers strategically plan to put up Adventure Recreational Beach Resort in Bacong. It is actually an edge since it’s near the city capital of the province where people frequently visits and the first place tourist comes to.

74

Description of the Project Adventure Recreational Beach Resort offers services for relaxation such as massage treatment and foot spa as well as activities like scuba diving, wakeboarding, parasailing, skim boarding, jet-skiing, flying fish ride, banana boating, speed boating and snorkeling for those who seeks fun and adventure. It has pool amenities for kids and adults and a resto-bar to satiate the customers thirst and hunger. Nature of the project Adventure Recreational Beach Resort, as the name suggest, is a beach resort that caters to those who seek not just relaxation but also fun and adventure. It provides the kind of amenities that is suited for recreational activities that will indulge their craving for excitement, something different from the usual beach getaway that other resorts offer here in Negros Oriental. Adventure Recreational Beach Resorts offers variety of activities such as skim boarding, banana boat ride, jet-ski, snorkeling, scuba diving among others as well as a massage service for their relaxation. The resort is fully equipped with amenities that the prospective customers, clients, and tourists can enjoy at reasonable prices that are expected to yield high customer satisfaction.

Project Time Table In order for the project sets accordingly to its plans, the activities are shown through Gantt chart.

75

Table 14 Project Time Table

Month

2013 Nov.Dec.

2014 JanuaryMarch

2014 April-June

2014 JulySeptember

2014 OctoberDecember

1

1

1

2015 Jan.

Activities 2

3

1

2

3

2

3

2

3

2

3

1

Feasibility Study Secure Financing Processing of Legal Requirements Building and Construction Acquisition of Equipments and Supplies Selection and Hiring of Personnel Advertising and Promotion Normal Operation

The proposed business will operate after 1 year and 3 months. The feasibility study took two months. After finding the feasibility of the said project, two months will be alloted in securing the finances and another two for the processing of legal requirements. Builiding and construction would take up five months time and two months for acquisition of equipments and supplies for the 76

interior decoration. Selection and Hiring of personnel should only take a month. By the last two months advertising and promotion should take place and normal operation would start at the end of the this year.

Summary of the Findings The following are the findings on determining the feasibility of the study.

Marketing Aspect The marketing aspect of the proposed business identifies its market suitability and the availability of the target market. This is also determines how the business infiltrates to the business industry of the province because of several strategies. Based on the analysis, this business is feasible in this aspect because our target populations are willing and capable of availing our products and services. The eagerness of the respondents to avail the services was also identified. This aspect also contains the marketing strategy that the business will use.

Management Aspect Adventure Recreational Beach Resort is a partnership form of business ownership which will handle the management of the business.

This aspect

determined the number of people or staff to be involve in the operation of the business. There is a store manager who is over all in charged for the day-to-day operation of the business and 24 staff. The business will be operate through an

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organized organizational structure and also based on the technical know-how of the manager.

Technical Aspect This aspect determines the technical viability of the proposed project. It covers the services that will be offered by the business, the equipment and facilities that will be used are illustrated by the business before and during the as well as the service process. waste disposals and the rules and regulations is also discussed. Customers satisfaction is an utmost priority making this aspect feasible/

Financial Aspect The capital invested by the business partners is worth 5 million. This working capital is coming from their personal savings and business income. After calculating and analyzing the financial statements and ratios, is found to be feasible financially.

Socio Economic Aspect The Adventure Recreational Beach Resort and its existence in the municipality of Bacong andin the entire province will have a big contribution. The business will be able to help the municipality’s economy by paying their taxes. The business generates employment opportunities to the municipality and increase employees and its respective families’ standard of living. 78

Investment Cost and Mode of Financing As mentioned, the proponent contribution is 50:50 ratio and the overall investment comes from their personal savings and income. All the proponents have the capacity since all of them are financially secured and operates a business of their own.

Long-Range Objectives All organization exists to achieve certain goals. To make the goals effective and efficient, objectives are important. Recreational Adventure Beach resort sets long-range objectives for the business and its target market. These are: 

To instill great experience and build positive impression to its customers.

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To have positive cash flow

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To build long term image and relationship to its customers.

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To meet and even sur the satisfaction of the target market

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To be able to expand the business in other areas in its five years of operation.

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Conclusion

Based on the findings, the following conclusions were made: o There is eagerness and adequate demand of the market to avail the products and services of the proposed project. o The management aspect is quite workable in of its organizational structure. o The proposed business is said to be feasible in the financial aspect and will start earning profits on the 4th year of operation. o The availability of the resources that is needed in the operation of the business suggest that it is feasible in the technical aspect. o The proposed business is feasible in the socio-economic aspect since the business will create job opportunities as well as it helps increase the income of the local government.

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Recommendations

The recommendations of the researchers for the proposed Adventure Recreational Beach Resort are as follows:

 The business should be pursued as soon as possible.  The business must be customer-oriented type in order to maintain and increase the customer’s satisfaction.  The business should have a well organized area and must provide excellent quality service to its target market.  The management should have to adopt different marketing strategies to maintain its loyal customers and to increase its target population.  The business should establish connection with the Tourism office to keep track of tourist demands.

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