Adidas Imc Final Presentation 3o7216

Integrated Marketing Communication Presented To : Sir . Sharjeel Khawaja

Presented By : Waqas Sattar Bilawal Shabbir Ch. Awais Zahid Arham Javed

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u á Clothing and consumer goods manufacture. a 1924(ed in 1949) a Adolf Dassler Herzogenaurach, Worldwide. Stamminger (CEO, Adidas brand) , Igor Landau (Chairman of the supervisory board) Footwear, sportswear, sports equipments, toiletries. 10.38 billion(2009) á á 508 million(2009) aá 245 million(2009) 39600(2009) á www.adidas-group.com

Company Introduction -Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer ,through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise.

Adidas Logo -The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

MISSION AND VISION OF ADIDAS 1. MISSION :--To be the best sports brand of the world.

VISION :-1. Lead in all areas of sports industry. 2. Develop market and sports. 3. Be perceived as a leader.

Products

And Other sports accessories

Promotional Mix Adidas slogan: ³ Impossible is Nothing

´

Advertising commonly through the mass media.

Through the use of the internet. Through TV. Websites, Vehicles. Sponsorship of different games

Tools which adidas using D Advertising D Sales Promotion D

Direct Marketing

Advantages D i D D i

Tools which are not used by adidas D Interactive Marketing D

Public Relations

D

Personal Selling