Acura Style Guide 653w45

Hondaweb » Honda Brand Guidelines D4-1: Acura brand statement Acura's mission is to provide new "ahead" prestige, as opposed to conventional "above," with new customers in mind, and not bounded to any conventional ideas or methods. With this concept in mind, Acura aims to expand and transform the experiences together with our new customers, through cutting edge technology, advanced design, a commitment to sustainability and outstanding customer care.

This is the essential value of the Acura brand that will remain unchanged throughout regions and for years to come.

Page last modified: 3/31/2013 11:42:07 PM

Hondaweb » Honda Brand Guidelines D4-2: The origin or Acura and the A mark Acura and the A mark are derived from the word "Accurate." The A mark forms the first letter of the word with a pair of comes representing accuracy.

Page last modified: 3/31/2013 11:42:07 PM

Hondaweb » Honda Brand Guidelines D5-4: Basic colors for Acura VI displays The following 5 color variations are used for Acura VI displays.

Acura Blue

Acura Silver Note: When printing on coated paper, Acura Silver must be used.

Acura Gray Note: When printing on coated paper, Acura Silver must be used.

Acura black (color)

White

Hondaweb » Honda Brand Guidelines D5-5: Variations of the "combined type graphics" Variations of Acura's "combined type graphics" are shown below. As a basic rule, the background is white.

(Basic)

Note: 3D logo can only be used on Auto Show Signage.

(Single-color display)

(Reverse type display)

As a basic rule, the combinations of the background colors and "combined type graphics" should be in line with the regulations specified in the guidelines. However, other combinations are possible as long as they are within the range shown in "D5-4 Basic colors for Acura VI displays". However Acura blue and Acura black combinations are not acceptable due to the lack of sufficient contrast.

Also, the 3-dimensional image type A mark can be used in place of the 2-dimensional type A mark only when printing/production conditions assure reproduction with utmost quality. Page last modified: 3/31/2013 11:42:07 PM

© 2014 American Honda Motor C o., Inc.

Hondaweb » Honda Brand Guidelines D5-6: Examples of incorrect displays Be sure to use the correct shapes and colors for the product mark and "combined type graphics."

Examples of incorrect displays as shown below.

Do not use a background color that may disturb the brand's world view. Page last modified: 3/31/2013 11:42:07 PM

© 2014 American Honda Motor C o., Inc.