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MICROSOFT ACTION PACK PROGRAM GUIDE Effective February 24 2014
New Action Pack Program Overview ...........................................................................................3 New Action Pack Program Design Principles................................................................................................... 3 Software and Services licenses for internal use .............................................................................................. 5 Technical ....................................................................................................................................................... 7 Training guides, Learning paths ............................................................................................................................ 8 Cloud Enablement ...................................................................................................................................................... 8 Developer tools ........................................................................................................................................................... 8 Bing credits ................................................................................................................................................................... 9 Pinpoint .......................................................................................................................................................................... 9 Ready-to-Go marketing campaigns .................................................................................................................... 9 Cloud services licensing ........................................................................................................................................... 9 Office 365 .................................................................................................................................................................. 9 CRM Online ........................................................................................................................................................... 10 Windows Intune................................................................................................................................................... 10 Microsoft Azure ................................................................................................................................................... 10
Requirements .................................................................................................................................. 11 MPN hip ................................................................................................................................................... 11 Partner organization validation .......................................................................................................................... 11 Microsoft Action Pack Overview and Assessment ...................................................................................... 12 Program fee ............................................................................................................................................................... 13 Eligibility restrictions .............................................................................................................................................. 13 Competency rules.................................................................................................................................................... 14 Continuous education requirement for re-enrollment ............................................................................. 14
Enrollment Experience .................................................................................................................. 15 Enrollment experience and steps ...................................................................................................................... 15
February 24, 2014
Re-enrollment experience and steps ............................................................................................................... 15 Call-To-Action for re-enrollment at launch in February 24, 2014: ................................................... 15 Other programs migrating to Action Pack .................................................................................................... 16 Call-To-Action for enrollment at launch since February 24, 2014:................................................... 16
Action Pack Program .................................................................................................... 17
Action Pack Program Guide
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February 24, 2014
New Action Pack Program Overview New Action Pack Program Design Principles o
Definition. Microsoft Action Pack is the global (hip partner program for Microsoft partners. Action Pack is designed to help partners begin or enhance their development, solution, services, or device businesses with Microsoft platforms. Program content helps partners build a successful business by providing with software and services licenses, technical, business and marketing .
o
Target audience. Action Pack is the annual hip program geared toward technology solution providers selling across all markets.
o
Single subscription. The new Action Pack simplifies the digital experience through a single subscription, and provides partners with resources and information per partner business models. These business models include Reselling, Hosting, Application Design and Development, Professional Services, Managed Services, and Device Design and Development. The investment is a single, annual subscription, priced similar to previously offered Action Pack DD subscription.
o
Place in Microsoft Partner Network. As technology solution providers’ business on Microsoft platforms matures, partners can advance to higher hip levels through competencies. Competencies enable partners to showcase their deepened skill set and expertise. Microsoft will identify high potential partners among active Action Pack subscribers, and help them attain Microsoft silver or gold competencies.
Action Pack Program Guide
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Microsoft Partner Network
February 24, 2014
Program components – what partners get The table below represents the summary of updated benefits available to partners with the new Action Pack launch in February 2014. Benefit
MAPS SP and DD
New Action Pack:
before February 2014
February 2014 and onwards
10 On Premise only
10 On Premise + Cloud (mix)
•
10 Advisory hours (MAPS DD only) •
All Action Pack partners regardless their business model can
•
Cap of 10 incidents for Business
earn 5 Advisory hours by selling a cloud deal
Software + Services licenses for IUR
•
Critical Phone
•
10 incidents for Business Critical Phone
Online Technical Community: 12
•
Access to our Partner exclusive Online Technical Community
•
Technical and sales training guides and Learning Paths
hour SLA
Training
None
organized by business model • Cloud Enablement
None
Discounts on M exams – 2 for 1 (promo) None at launch, but cloud onboarding resource for partners is in progress: Cloud SureStep (Training / Community/ Sales & Technical )
Developer tools
MSDN online subscription - MAPS
3 MSDN online subscriptions with Visual Studio 2013 and
DD Only
Visual Studio Online – all Action Pack partners
Bing credits
$600 ad credits – MAPS DD only
$600 Bing search advertising credit – all Action Pack partners
Pinpoint
Prioritization over Network
No change.
Campaigns
N/A
Ready-To-Go Marketing Campaigns materials
•
Action Pack Program Guide
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Microsoft Partner Network
February 24, 2014
Software and Services licenses for internal use New Action Pack provides subscribers with both offline software and online services licenses for internal use with the Internal use (more details in the next table), which includes Windows Intune, Office 365, Microsoft Azure and CRM Online. This opportunity is available for all Action Pack partners. Action Pack Microsoft Software
Internal-Use Licenses
Microsoft Dynamics CRM Workgroup Server 2013
Remark
1 Server 5 s Maximum
Microsoft Dynamics CRM Online Professional (
0 Seats Initial
Subscription)
Partner can gain additional 5 Seats through 1 CRM Online deal or at least 50 seats of O365 sales in the previous 12 months
Windows Intune
5 Licenses
1) One License of Windows Intune can be used up to five devices.
Microsoft System Center 2012 R2 Configuration Manager Client ML
2) Each license of Windows Intune used in exchange for
Microsoft System Center 2012 R2 Endpoint Protection
one on-premises CAL of System Center Client
Microsoft System Center 2012 R2 Client Management Suite
Management Suite, System
Client ML
Center Configuration Manager, and System Center Endpoint Protection
Office 365 Enterprise E3
5 Seats Initial
1) Partner can earn additional 5 seats of Office
Microsoft Office Professional Plus 2013*
10
Microsoft Exchange Server - Standard 2013 CALs*
10
Microsoft Lync Server 2013 CALs*
10
365 after selling 25 seats of Office 365 within the previous 12 months 2) Each seat of Office 365 used in exchange for one On-premises CAL of
Microsoft SharePoint Server 2013 Enterprise CALs (include
10
Standard CALs)*
Microsoft SharePoint, Microsoft Exchange, and Lync) and one license of Office Professional Plus 2013
Microsoft Exchange Server - Standard 2013
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Microsoft Lync Server 2013
1
Microsoft MapPoint North America 2013 or Microsoft
10
MapPoint Europe 2013 Microsoft Project Professional 2013*
1
Microsoft SharePoint Server 2013
1
Microsoft SQL Server 2014 Standard
2
Microsoft SQL Server 2014 CALs*
10
Microsoft System Center 2012 R2 Standard
1
Microsoft Visio Professional 2013*
1
Windows 8 Pro or Windows 8.1 Pro*
10
Microsoft Azure
$100 Monthly credit
Windows Embedded 8.1 Industry Pro*
10
Windows Embedded 8.1 Industry Enterprise*
10
Windows Embedded 8 Standard*
10
Windows MultiPoint Server 2012
1
Windows MultiPoint Server 2012 CALs*
10
Windows Server 2012 CALs (not edition specific)
10
Windows Server 2012 R2 Essentials
1
Windows Server 2012 R2 Foundation
1
Windows Server 2012 Remote Desktop Services (RDS) CALs*
10
Windows Server 2012 R2 Standard
2
Windows Storage Server 2012 R2 Workgroup
1
Action Pack Program Guide
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Microsoft Partner Network
February 24, 2014
Action Pack - Microsoft Developer Network (MSDN) Subscription Microsoft Software
Internal-Use Licenses
MSDN for Microsoft Action Pack Development and Design
Remark
3
(licensed per ) You receive three MSDN for Microsoft Action Pack subscriptions (licensed per for development and testing), which include the latest versions of: Microsoft Visual Studio Professional, Microsoft SQL Server Enterprise, Windows Pro and Windows Server Notes:
*Read additional notes and important details about certain licensing benefits for Microsoft Action Pack subscriptions.
Software and services licenses for internal use are also attractive for Microsoft Cloud Essentials and Cloud Accelerate subscribers, who do not have another Microsoft subscription or competency. These partners are invited subscribe to new Action Pack and continue their engagement with Microsoft in the cloud space. When a partner wants to buy additional software or online services licenses to complement their Action Pack IUR licenses, they should use Microsoft volume licensing programs. Links to Microsoft volume licensing programs are listed in the resource centers. The resource center for Reselling is specifically focused on Microsoft volume licensing programs for partner use and for reselling to customers. Technical In the current (retiring) Action Pack we have 10 advisory hours for DD partners, and no advisory hours for SP partners. With the launch of the new Action Pack provides 5 advisory hours of phone to any partner who has sold a cloud deal. To be eligible for the 5 advisory hours immediately at the time of the February 2014 launch, new Action Pack subscribers must have sold a minimum of one cloud deal within the previous 12 months (February 23, 2013-February 24, 2014). Partners also have access to our partner communities, which are online 24/7. This is a partner-only community, where partners can ask their question, and review other partner’s questions and solutions. All new Action Pack subscribers can use 10 technical incidents for Business Critical Phone (for customer server-down issues). These critical incidents are strictly defined as severe customer issues that immediately impede the operation of a customer’s business (such as
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when a server is down). Additional information is available on the Partner Network Benefits and Incidents page. Training guides, learning paths In the new Action Pack subscription, each resource center lists the training guides and learning paths relevant to that specific area of specialization, to partner’s line of business. There are training sections that list relevant learning paths. A learning path is a guide to approximately 5 or 8 courses we recommend that partners take as they build their business. Partners are encouraged to take these courses to get up to speed on new opportunities and learn where Microsoft is heading. Many of the trainings are localized in multiple languages, and some are available in English only. Many learning paths listed for Action Pack subscribers are also recommended learning paths for Microsoft competency partners. In order to reenroll, partners will be required to fulfill a continuous education requirement. This can be accomplished by completing two training courses from the published list available in the Partner hip Center. This list will be published and courses available by the end of 2014. Cloud enablement Cloud SureStep is a way for partners to get their heads wrapped around the cloud, and move into the cloud with Microsoft. With its self-help approach, Cloud SureStep is a combination of trainings, plus community outreach, where partners can talk to each other and to Microsoft. Additionally, advisory hours will allow partners to really evaluate and begin building the Cloud business. Developer tools Approximately 40% of Microsoft partners do development work of some type, whether it is custom or app development. To meet this growing need, Microsoft developer tools are now available to all new Action Pack subscribers regardless of their core line of technology business. The goal of the new Action Pack subscription is to ensure partners can develop easily and deeply across all platforms. Three MSDN subscriptions with Visual Studio 2013 Pro will be available to all Action Pack subscribers and they will also have Visual Studio Online (5 seats free of Visual Studio Online as a part of this offering).
Action Pack Program Guide
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Microsoft Partner Network
February 24, 2014
Bing credits Microsoft’s small and mid-sized customers use search engines to find their solution provider. To help partners make sure their websites are optimized for these searches, Action Pack features a Bing credit, allowing partners to see how Bing works for them. The Bing advertising credits benefit is currently available to only Action Pack DD subscribers, but will be available to all subscribers after the February launch. This is not a global offering today, but the geographic coverage for Bing credits availability is expanding rapidly. $600 worth search advertising credits include $100 worth credits for Action Pack Subscriber and $500 worth credits for Action Pack subscriber’s customers. Pinpoint There is no change in Pinpoint listing for Action Pack subscribers. Ready-to-Go marketing campaigns Ready-to-Go marketing campaigns are available to everybody who is an MPN ed partner, including Action Pack subscribers. Resource centers in the new Action Pack have links to specifically selected marketing materials for partners to use as they start or expand their lines of business. The offered marketing campaigns materials assume that partners evaluate their business offerings, their target customer segments, and would develop and implement their own unique go-to-market and sales plan which includes some of the offered ideas and materials from the Ready-To-Go Campaigns. Cloud services licensing New Action Pack software and services licenses for internal partner use now include the Cloud SKUs.
Office 365 For Office 365 all Action Pack partners can have immediate access to 5 seats of the Enterprise (E3) SKU type in the subscription. They will have access to another 5 seats of Office 365 if they sell 25 seats of Office 365 within the previous 12 months. Partners, who do not sell cloud, have access to 5 seats of Office 365, and 5 seats of Exchange, SharePoint, and Lync on-premise. Partners have the power of choice; 10 seats online, or (5 seats
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online + 5 on-premise), and partners can switch to 10 seats online when they sell a cloud deal. This benefit is worth over US$1,000.00 a year with the Enterprise (E3) SKU.
Cloud Service
SKU
IUR Benefit
Office365
E3
5 seats initial
Notes
•
+ 5 seats through O365 sales
Continue to receive 10 licenses of On-Premise (Exchange / SharePoint / Lync / Office)
(25 seats)
•
Each seat of O365 used in exchange for 1 On-Premise Client Access License (CAL) - (SharePoint, Exchange, and Lync)
CRM Online
CRM Online
0 Seats Initial
•
Pro
Partner can gain additional 5 Seats through 1 CRM Online deal or at least 50 seats of O365 sales in the previous 12 months.
Windows
Cloud Service
Intune
Only
Microsoft
N/A
5 licenses
•
Maximum 10 licenses used between On-premise (System Center Config Mgr) and Windows Intune
$100 Monthly Credit
Azure
CRM Online Partners have an opportunity to earn up to 5 seats of CRM Online through one deal of CRM Online, or through sales of 50 seats or more of Office 365 in the last 12 months. Online services have real and significant provider costs every month for every seat that partners use, and because CRM Online is approximately 5 times more expensive to for Microsoft than Office 365 online, partners must be selling CRM Online in order to receive CRM online IUR.
Windows Intune All partners have access to 5 licenses of Windows Intune. They also have access to 10 licenses of System Center, (only up to 5 licenses can be deployed online, and once deployed online, another 5 can be deployed on premise.
Microsoft Azure All Action Pack partners will receive a US$100.00 monthly credit for Microsoft Azure. That is a US$1,200 savings a year to a partner for hosting a web-site on Microsoft Azure or an application.
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Requirements New Microsoft Action Pack requirements effective February are effectively the same for the former Microsoft Action Pack SP and DD. Requirements for Action Pack eligibility are checked in the order management system once a partner selects “subscribe” from the Action Pack Home Page. http://aka.ms/maps
MPN hip Companies must be ed Microsoft Partner Network (MPN) partners, have an active partner profile and sign the Microsoft partner agreement. https://partners.microsoft.com/partnerprogram/Welcome.aspx Partner organization validation The second validation step is partner organization validation. This is done through an automated process of checking the Dun and Bradstreet public records system for all worldwide organizations. Based on the MPN Partner profile, which includes the business name and address, phone number and web-site URLs, Partner hip Center (PMC) engine will look for a partner organization in a Dun & Bradstreet database. Once located, the PMC will check for the valid industry code. All legally formed organizations are assigned an industry code when formed. If the industry code is recognized in Dun and Bradstreet, they have one or a few SICs (standard industry codes). For partners located in the Dun and Bradstreet database, this will simplify their registration process. If not located, the partner will be required to take the Microsoft Action Pack Overview and Assessment.
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If a partner organization industry code matches at least one of the 9 SICs (standard industry codes) that relate to “Technology” codes, PMC will pre-approve a partner organization for Action Pack subscription and will redirect to the Order processing part of the partner portal. These validated in Dun and Bradstreet partners will not have to take Microsoft Action Pack Overview and Assessment as a third requirement step; they will be automatically qualified to receive Action Pack subscription via standard payment process of the annual fee. Following are the 9 SIC Codes used for checking pre-qualification:
7376 Computer Facilities Management Services
7373 Computer Integrated Systems Design
7378 Computer Maintenance and Repair
7379 Computer Related Services, Not Elsewhere Classified
7377 Computer Rental and Leasing
7371 Computer Programming Services
7374 Computer Processing and Data Preparation and Processing Services
7375 Information Retrieval Services
7372 Prepackaged Software
It is our estimate that about 80% of our prospective Action Pack partners will be automatically pre-qualified via Dun and Bradstreet, and only 20% would have to take the Microsoft Action Pack Overview and Assessment course (PMC either cannot find them, or partner organizations do not have the right industry code). Examples of entities that do not qualify for hip in MPN (and therefore Action Pack) include the following:
Nongovernmental organizations (NGOs)
Academic institutions
Students
Government offices
Commercial businesses whose primary focus is not IT-related
Microsoft Action Pack Overview and Assessment Available starting in February 2014 the Microsoft Action Pack Overview and Assessment online course is essentially the same as it is for retiring Action Pack Design and Development (DD) and Service Provider (SP) subscriptions. The new course educates a partner about the program, eligibility, benefits, our Microsoft products, and Microsoft licensing. At the end of the course
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there is a section with 10 multiple choice questions. A 70% completion score qualifies a partner to proceed to the subscription purchase. The assessment will remain valid for two years. Renewing partners will not have to the Microsoft Action Pack Overview and Assessment initially at launch of the new subscription in February 2014, but later this can become a requirement for renewing partners as well if they are not validated in Dun and Bradstreet business directory. Organizations with non-technology industry codes will not be disqualified from Action Pack enrollment. They will be prompted to take the Training and Assessment course. After July 2014, all renewing partners will have to take 2 training courses in order to renew. Program fee The new Action Pack subscription is a single annual subscription payable at point of hip. Payment is accepted via a bank card/credit card. There is no change in the payment system for new Action Pack subscribers at launch in February 2014. The price points in mature markets are slightly increased, and in developing markets are slightly decreased. So, some geos can see the price points going down from the existing DD subscription and some geos can see the price points going slightly up from the existing Action Pack DD subscription. Eligibility restrictions These restrictions apply to a partner organization that considers purchasing the new Action Pack subscription.
Your company must sell more than 75 percent of its products and services to customers outside your company.
You can renew only once per year.
Your company cannot hold a Microsoft gold or silver competency.
SP and DD subscriptions had one more restriction, that a company must have fewer than 100 employees. This restriction does not transfer to the new Action Pack. Companies of all size can be eligible to purchase the new Action Pack.
Action Pack Program Guide
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Competency rules Partners that have a Microsoft gold or silver competency are not eligible to enroll in the Microsoft Action Pack subscription program. Partners with an Action Pack that a silver or gold competency are not required to replace Action Pack software and product keys with those provided by the competency. After the Action Pack subscription ends, the organization can continue to use Action Pack bits or keys, together with the new bits or keys granted by the competency, to achieve the total license grant entitlement. They will not be entitled to the licenses granted through Action Pack after the subscription expires. Note: There can be functionality differences between the keys provided by each program. Continuous education requirement for re-enrollment Beginning in February 2014, renewing partners will have to take 2 training courses to be eligible to renew their new Action Pack subscription for the next consecutive year. Full list of free training courses to select from is available to Action Pack subscribers in resource centers.
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Enrollment Experience Enrollment experience and steps o
Former Action Pack SP and DD subscribers who enrolled in Action Pack before February 24, 2013, and have no active Action Pack subscriptions should follow the new Action Pack enrollment/purchasing process from the Microsoft Partner portal.
o
MPN ed partners who have no Microsoft subscriptions and hold no competency attainment should follow the new Action Pack enrollment/purchasing process from the Microsoft Partner portal.
o
Technology companies, who are not MPN ed partners should MPN and follow the new Action Pack enrollment/purchasing process from the Microsoft Partner Portal.
Re-enrollment experience and steps o
Existing Action Pack SP and DD subscribers who enrolled in Action Pack between February 24, 2013 and February 23, 2014 should follow the new Action Pack enrollment/purchasing process from the Microsoft Partner portal.
Their Action Pack SP and DD subscriptions will expire between February 24 2014 and February 24 2015. On the day of SP or DD subscription expiration or any time earlier partners are welcome to re-enroll into the new Action Pack from the Microsoft Partner portal. Upon successful new Action Pack subscription purchase completion the old SP and DD subscriptions benefits remain unchanged (they are available for use till they expire), and new Action Pack subscription benefits are available immediately. MAPS SP & DD cannot be renewed. As a result, it is possible for a partner to have SP, DD and new Action Pack, all at the same time for some time. There is no roll over of unused SP or DD benefits from into the new Action Pack subscription. There also will be no roll-over benefits from one annual subscription to another subsequent annual subscription in the new Action Pack.
Call-To-Action for re-enrollment at launch in February 24, 2014: o
Upgrade your existing or expiring Action Pack SP and DD subscriptions by subscribing to new Action Pack http://aka.ms/maps
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Microsoft Partner Network
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Other programs migrating to Action Pack 1.
Microsoft cloud incubation programs integrate with Action Pack. Two Microsoft Azure cloud partner programs, Cloud Accelerate and Cloud Essentials, are being migrated into Action Pack and competencies.
2.
Microsoft subscription programs integrate with Action Pack. Two Microsoft subscription programs, TechNet subscriptions and MSDN subscriptions merge into Action Pack. TechNet subscriptions will terminate automatically when partners purchase new Action Pack subscription. MSDN subscriptions are still available at the launch of the new Action Pack, but will be merged during 2014.
3.
Microsoft auxiliary developer programs migrate with Action Pack. Subscribers to BizSpark, which is dedicated to developers in startups, and DreamSpark, which is dedicated to students and Academic institutions will be offered to transition to new Action Pack at launch as these programs are being retired.
4.
Microsoft devices development program integrate with Action Pack. Soon after the new Action Pack launch, partners from Windows Embedded Partner Program will receive an offer to either enroll in the new “Intelligent Systems” competency, or the new Action Pack.
Call-To-Action for enrollment at launch since February 24, 2014: o
Subscribe to Action Pack today from http://aka.ms/maps
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Microsoft Partner Network
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Action Pack Program o
FAQ for Action Pack
o
FAQ for Action Pack in the Partner Community
o
Phone your local Regional Customer Service Center for MPN hip and Action Pack (phone is available only to active Action Pack subscribers)
Action Pack Program Guide
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Microsoft Partner Network
New Action Pack Program Overview ...........................................................................................3 New Action Pack Program Design Principles................................................................................................... 3 Software and Services licenses for internal use .............................................................................................. 5 Technical ....................................................................................................................................................... 7 Training guides, Learning paths ............................................................................................................................ 8 Cloud Enablement ...................................................................................................................................................... 8 Developer tools ........................................................................................................................................................... 8 Bing credits ................................................................................................................................................................... 9 Pinpoint .......................................................................................................................................................................... 9 Ready-to-Go marketing campaigns .................................................................................................................... 9 Cloud services licensing ........................................................................................................................................... 9 Office 365 .................................................................................................................................................................. 9 CRM Online ........................................................................................................................................................... 10 Windows Intune................................................................................................................................................... 10 Microsoft Azure ................................................................................................................................................... 10
Requirements .................................................................................................................................. 11 MPN hip ................................................................................................................................................... 11 Partner organization validation .......................................................................................................................... 11 Microsoft Action Pack Overview and Assessment ...................................................................................... 12 Program fee ............................................................................................................................................................... 13 Eligibility restrictions .............................................................................................................................................. 13 Competency rules.................................................................................................................................................... 14 Continuous education requirement for re-enrollment ............................................................................. 14
Enrollment Experience .................................................................................................................. 15 Enrollment experience and steps ...................................................................................................................... 15
February 24, 2014
Re-enrollment experience and steps ............................................................................................................... 15 Call-To-Action for re-enrollment at launch in February 24, 2014: ................................................... 15 Other programs migrating to Action Pack .................................................................................................... 16 Call-To-Action for enrollment at launch since February 24, 2014:................................................... 16
Action Pack Program .................................................................................................... 17
Action Pack Program Guide
2
Microsoft Partner Network
February 24, 2014
New Action Pack Program Overview New Action Pack Program Design Principles o
Definition. Microsoft Action Pack is the global (hip partner program for Microsoft partners. Action Pack is designed to help partners begin or enhance their development, solution, services, or device businesses with Microsoft platforms. Program content helps partners build a successful business by providing with software and services licenses, technical, business and marketing .
o
Target audience. Action Pack is the annual hip program geared toward technology solution providers selling across all markets.
o
Single subscription. The new Action Pack simplifies the digital experience through a single subscription, and provides partners with resources and information per partner business models. These business models include Reselling, Hosting, Application Design and Development, Professional Services, Managed Services, and Device Design and Development. The investment is a single, annual subscription, priced similar to previously offered Action Pack DD subscription.
o
Place in Microsoft Partner Network. As technology solution providers’ business on Microsoft platforms matures, partners can advance to higher hip levels through competencies. Competencies enable partners to showcase their deepened skill set and expertise. Microsoft will identify high potential partners among active Action Pack subscribers, and help them attain Microsoft silver or gold competencies.
Action Pack Program Guide
3
Microsoft Partner Network
February 24, 2014
Program components – what partners get The table below represents the summary of updated benefits available to partners with the new Action Pack launch in February 2014. Benefit
MAPS SP and DD
New Action Pack:
before February 2014
February 2014 and onwards
10 On Premise only
10 On Premise + Cloud (mix)
•
10 Advisory hours (MAPS DD only) •
All Action Pack partners regardless their business model can
•
Cap of 10 incidents for Business
earn 5 Advisory hours by selling a cloud deal
Software + Services licenses for IUR
•
Critical Phone
•
10 incidents for Business Critical Phone
Online Technical Community: 12
•
Access to our Partner exclusive Online Technical Community
•
Technical and sales training guides and Learning Paths
hour SLA
Training
None
organized by business model • Cloud Enablement
None
Discounts on M exams – 2 for 1 (promo) None at launch, but cloud onboarding resource for partners is in progress: Cloud SureStep (Training / Community/ Sales & Technical )
Developer tools
MSDN online subscription - MAPS
3 MSDN online subscriptions with Visual Studio 2013 and
DD Only
Visual Studio Online – all Action Pack partners
Bing credits
$600 ad credits – MAPS DD only
$600 Bing search advertising credit – all Action Pack partners
Pinpoint
Prioritization over Network
No change.
Campaigns
N/A
Ready-To-Go Marketing Campaigns materials
•
Action Pack Program Guide
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Microsoft Partner Network
February 24, 2014
Software and Services licenses for internal use New Action Pack provides subscribers with both offline software and online services licenses for internal use with the Internal use (more details in the next table), which includes Windows Intune, Office 365, Microsoft Azure and CRM Online. This opportunity is available for all Action Pack partners. Action Pack Microsoft Software
Internal-Use Licenses
Microsoft Dynamics CRM Workgroup Server 2013
Remark
1 Server 5 s Maximum
Microsoft Dynamics CRM Online Professional (
0 Seats Initial
Subscription)
Partner can gain additional 5 Seats through 1 CRM Online deal or at least 50 seats of O365 sales in the previous 12 months
Windows Intune
5 Licenses
1) One License of Windows Intune can be used up to five devices.
Microsoft System Center 2012 R2 Configuration Manager Client ML
2) Each license of Windows Intune used in exchange for
Microsoft System Center 2012 R2 Endpoint Protection
one on-premises CAL of System Center Client
Microsoft System Center 2012 R2 Client Management Suite
Management Suite, System
Client ML
Center Configuration Manager, and System Center Endpoint Protection
Office 365 Enterprise E3
5 Seats Initial
1) Partner can earn additional 5 seats of Office
Microsoft Office Professional Plus 2013*
10
Microsoft Exchange Server - Standard 2013 CALs*
10
Microsoft Lync Server 2013 CALs*
10
365 after selling 25 seats of Office 365 within the previous 12 months 2) Each seat of Office 365 used in exchange for one On-premises CAL of
Microsoft SharePoint Server 2013 Enterprise CALs (include
10
Standard CALs)*
Microsoft SharePoint, Microsoft Exchange, and Lync) and one license of Office Professional Plus 2013
Microsoft Exchange Server - Standard 2013
Action Pack Program Guide
1
5
Microsoft Partner Network
February 24, 2014
Microsoft Lync Server 2013
1
Microsoft MapPoint North America 2013 or Microsoft
10
MapPoint Europe 2013 Microsoft Project Professional 2013*
1
Microsoft SharePoint Server 2013
1
Microsoft SQL Server 2014 Standard
2
Microsoft SQL Server 2014 CALs*
10
Microsoft System Center 2012 R2 Standard
1
Microsoft Visio Professional 2013*
1
Windows 8 Pro or Windows 8.1 Pro*
10
Microsoft Azure
$100 Monthly credit
Windows Embedded 8.1 Industry Pro*
10
Windows Embedded 8.1 Industry Enterprise*
10
Windows Embedded 8 Standard*
10
Windows MultiPoint Server 2012
1
Windows MultiPoint Server 2012 CALs*
10
Windows Server 2012 CALs (not edition specific)
10
Windows Server 2012 R2 Essentials
1
Windows Server 2012 R2 Foundation
1
Windows Server 2012 Remote Desktop Services (RDS) CALs*
10
Windows Server 2012 R2 Standard
2
Windows Storage Server 2012 R2 Workgroup
1
Action Pack Program Guide
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February 24, 2014
Action Pack - Microsoft Developer Network (MSDN) Subscription Microsoft Software
Internal-Use Licenses
MSDN for Microsoft Action Pack Development and Design
Remark
3
(licensed per ) You receive three MSDN for Microsoft Action Pack subscriptions (licensed per for development and testing), which include the latest versions of: Microsoft Visual Studio Professional, Microsoft SQL Server Enterprise, Windows Pro and Windows Server Notes:
*Read additional notes and important details about certain licensing benefits for Microsoft Action Pack subscriptions.
Software and services licenses for internal use are also attractive for Microsoft Cloud Essentials and Cloud Accelerate subscribers, who do not have another Microsoft subscription or competency. These partners are invited subscribe to new Action Pack and continue their engagement with Microsoft in the cloud space. When a partner wants to buy additional software or online services licenses to complement their Action Pack IUR licenses, they should use Microsoft volume licensing programs. Links to Microsoft volume licensing programs are listed in the resource centers. The resource center for Reselling is specifically focused on Microsoft volume licensing programs for partner use and for reselling to customers. Technical In the current (retiring) Action Pack we have 10 advisory hours for DD partners, and no advisory hours for SP partners. With the launch of the new Action Pack provides 5 advisory hours of phone to any partner who has sold a cloud deal. To be eligible for the 5 advisory hours immediately at the time of the February 2014 launch, new Action Pack subscribers must have sold a minimum of one cloud deal within the previous 12 months (February 23, 2013-February 24, 2014). Partners also have access to our partner communities, which are online 24/7. This is a partner-only community, where partners can ask their question, and review other partner’s questions and solutions. All new Action Pack subscribers can use 10 technical incidents for Business Critical Phone (for customer server-down issues). These critical incidents are strictly defined as severe customer issues that immediately impede the operation of a customer’s business (such as
Action Pack Program Guide
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February 24, 2014
when a server is down). Additional information is available on the Partner Network Benefits and Incidents page. Training guides, learning paths In the new Action Pack subscription, each resource center lists the training guides and learning paths relevant to that specific area of specialization, to partner’s line of business. There are training sections that list relevant learning paths. A learning path is a guide to approximately 5 or 8 courses we recommend that partners take as they build their business. Partners are encouraged to take these courses to get up to speed on new opportunities and learn where Microsoft is heading. Many of the trainings are localized in multiple languages, and some are available in English only. Many learning paths listed for Action Pack subscribers are also recommended learning paths for Microsoft competency partners. In order to reenroll, partners will be required to fulfill a continuous education requirement. This can be accomplished by completing two training courses from the published list available in the Partner hip Center. This list will be published and courses available by the end of 2014. Cloud enablement Cloud SureStep is a way for partners to get their heads wrapped around the cloud, and move into the cloud with Microsoft. With its self-help approach, Cloud SureStep is a combination of trainings, plus community outreach, where partners can talk to each other and to Microsoft. Additionally, advisory hours will allow partners to really evaluate and begin building the Cloud business. Developer tools Approximately 40% of Microsoft partners do development work of some type, whether it is custom or app development. To meet this growing need, Microsoft developer tools are now available to all new Action Pack subscribers regardless of their core line of technology business. The goal of the new Action Pack subscription is to ensure partners can develop easily and deeply across all platforms. Three MSDN subscriptions with Visual Studio 2013 Pro will be available to all Action Pack subscribers and they will also have Visual Studio Online (5 seats free of Visual Studio Online as a part of this offering).
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Bing credits Microsoft’s small and mid-sized customers use search engines to find their solution provider. To help partners make sure their websites are optimized for these searches, Action Pack features a Bing credit, allowing partners to see how Bing works for them. The Bing advertising credits benefit is currently available to only Action Pack DD subscribers, but will be available to all subscribers after the February launch. This is not a global offering today, but the geographic coverage for Bing credits availability is expanding rapidly. $600 worth search advertising credits include $100 worth credits for Action Pack Subscriber and $500 worth credits for Action Pack subscriber’s customers. Pinpoint There is no change in Pinpoint listing for Action Pack subscribers. Ready-to-Go marketing campaigns Ready-to-Go marketing campaigns are available to everybody who is an MPN ed partner, including Action Pack subscribers. Resource centers in the new Action Pack have links to specifically selected marketing materials for partners to use as they start or expand their lines of business. The offered marketing campaigns materials assume that partners evaluate their business offerings, their target customer segments, and would develop and implement their own unique go-to-market and sales plan which includes some of the offered ideas and materials from the Ready-To-Go Campaigns. Cloud services licensing New Action Pack software and services licenses for internal partner use now include the Cloud SKUs.
Office 365 For Office 365 all Action Pack partners can have immediate access to 5 seats of the Enterprise (E3) SKU type in the subscription. They will have access to another 5 seats of Office 365 if they sell 25 seats of Office 365 within the previous 12 months. Partners, who do not sell cloud, have access to 5 seats of Office 365, and 5 seats of Exchange, SharePoint, and Lync on-premise. Partners have the power of choice; 10 seats online, or (5 seats
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online + 5 on-premise), and partners can switch to 10 seats online when they sell a cloud deal. This benefit is worth over US$1,000.00 a year with the Enterprise (E3) SKU.
Cloud Service
SKU
IUR Benefit
Office365
E3
5 seats initial
Notes
•
+ 5 seats through O365 sales
Continue to receive 10 licenses of On-Premise (Exchange / SharePoint / Lync / Office)
(25 seats)
•
Each seat of O365 used in exchange for 1 On-Premise Client Access License (CAL) - (SharePoint, Exchange, and Lync)
CRM Online
CRM Online
0 Seats Initial
•
Pro
Partner can gain additional 5 Seats through 1 CRM Online deal or at least 50 seats of O365 sales in the previous 12 months.
Windows
Cloud Service
Intune
Only
Microsoft
N/A
5 licenses
•
Maximum 10 licenses used between On-premise (System Center Config Mgr) and Windows Intune
$100 Monthly Credit
Azure
CRM Online Partners have an opportunity to earn up to 5 seats of CRM Online through one deal of CRM Online, or through sales of 50 seats or more of Office 365 in the last 12 months. Online services have real and significant provider costs every month for every seat that partners use, and because CRM Online is approximately 5 times more expensive to for Microsoft than Office 365 online, partners must be selling CRM Online in order to receive CRM online IUR.
Windows Intune All partners have access to 5 licenses of Windows Intune. They also have access to 10 licenses of System Center, (only up to 5 licenses can be deployed online, and once deployed online, another 5 can be deployed on premise.
Microsoft Azure All Action Pack partners will receive a US$100.00 monthly credit for Microsoft Azure. That is a US$1,200 savings a year to a partner for hosting a web-site on Microsoft Azure or an application.
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Requirements New Microsoft Action Pack requirements effective February are effectively the same for the former Microsoft Action Pack SP and DD. Requirements for Action Pack eligibility are checked in the order management system once a partner selects “subscribe” from the Action Pack Home Page. http://aka.ms/maps
MPN hip Companies must be ed Microsoft Partner Network (MPN) partners, have an active partner profile and sign the Microsoft partner agreement. https://partners.microsoft.com/partnerprogram/Welcome.aspx Partner organization validation The second validation step is partner organization validation. This is done through an automated process of checking the Dun and Bradstreet public records system for all worldwide organizations. Based on the MPN Partner profile, which includes the business name and address, phone number and web-site URLs, Partner hip Center (PMC) engine will look for a partner organization in a Dun & Bradstreet database. Once located, the PMC will check for the valid industry code. All legally formed organizations are assigned an industry code when formed. If the industry code is recognized in Dun and Bradstreet, they have one or a few SICs (standard industry codes). For partners located in the Dun and Bradstreet database, this will simplify their registration process. If not located, the partner will be required to take the Microsoft Action Pack Overview and Assessment.
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If a partner organization industry code matches at least one of the 9 SICs (standard industry codes) that relate to “Technology” codes, PMC will pre-approve a partner organization for Action Pack subscription and will redirect to the Order processing part of the partner portal. These validated in Dun and Bradstreet partners will not have to take Microsoft Action Pack Overview and Assessment as a third requirement step; they will be automatically qualified to receive Action Pack subscription via standard payment process of the annual fee. Following are the 9 SIC Codes used for checking pre-qualification:
7376 Computer Facilities Management Services
7373 Computer Integrated Systems Design
7378 Computer Maintenance and Repair
7379 Computer Related Services, Not Elsewhere Classified
7377 Computer Rental and Leasing
7371 Computer Programming Services
7374 Computer Processing and Data Preparation and Processing Services
7375 Information Retrieval Services
7372 Prepackaged Software
It is our estimate that about 80% of our prospective Action Pack partners will be automatically pre-qualified via Dun and Bradstreet, and only 20% would have to take the Microsoft Action Pack Overview and Assessment course (PMC either cannot find them, or partner organizations do not have the right industry code). Examples of entities that do not qualify for hip in MPN (and therefore Action Pack) include the following:
Nongovernmental organizations (NGOs)
Academic institutions
Students
Government offices
Commercial businesses whose primary focus is not IT-related
Microsoft Action Pack Overview and Assessment Available starting in February 2014 the Microsoft Action Pack Overview and Assessment online course is essentially the same as it is for retiring Action Pack Design and Development (DD) and Service Provider (SP) subscriptions. The new course educates a partner about the program, eligibility, benefits, our Microsoft products, and Microsoft licensing. At the end of the course
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there is a section with 10 multiple choice questions. A 70% completion score qualifies a partner to proceed to the subscription purchase. The assessment will remain valid for two years. Renewing partners will not have to the Microsoft Action Pack Overview and Assessment initially at launch of the new subscription in February 2014, but later this can become a requirement for renewing partners as well if they are not validated in Dun and Bradstreet business directory. Organizations with non-technology industry codes will not be disqualified from Action Pack enrollment. They will be prompted to take the Training and Assessment course. After July 2014, all renewing partners will have to take 2 training courses in order to renew. Program fee The new Action Pack subscription is a single annual subscription payable at point of hip. Payment is accepted via a bank card/credit card. There is no change in the payment system for new Action Pack subscribers at launch in February 2014. The price points in mature markets are slightly increased, and in developing markets are slightly decreased. So, some geos can see the price points going down from the existing DD subscription and some geos can see the price points going slightly up from the existing Action Pack DD subscription. Eligibility restrictions These restrictions apply to a partner organization that considers purchasing the new Action Pack subscription.
Your company must sell more than 75 percent of its products and services to customers outside your company.
You can renew only once per year.
Your company cannot hold a Microsoft gold or silver competency.
SP and DD subscriptions had one more restriction, that a company must have fewer than 100 employees. This restriction does not transfer to the new Action Pack. Companies of all size can be eligible to purchase the new Action Pack.
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Competency rules Partners that have a Microsoft gold or silver competency are not eligible to enroll in the Microsoft Action Pack subscription program. Partners with an Action Pack that a silver or gold competency are not required to replace Action Pack software and product keys with those provided by the competency. After the Action Pack subscription ends, the organization can continue to use Action Pack bits or keys, together with the new bits or keys granted by the competency, to achieve the total license grant entitlement. They will not be entitled to the licenses granted through Action Pack after the subscription expires. Note: There can be functionality differences between the keys provided by each program. Continuous education requirement for re-enrollment Beginning in February 2014, renewing partners will have to take 2 training courses to be eligible to renew their new Action Pack subscription for the next consecutive year. Full list of free training courses to select from is available to Action Pack subscribers in resource centers.
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Enrollment Experience Enrollment experience and steps o
Former Action Pack SP and DD subscribers who enrolled in Action Pack before February 24, 2013, and have no active Action Pack subscriptions should follow the new Action Pack enrollment/purchasing process from the Microsoft Partner portal.
o
MPN ed partners who have no Microsoft subscriptions and hold no competency attainment should follow the new Action Pack enrollment/purchasing process from the Microsoft Partner portal.
o
Technology companies, who are not MPN ed partners should MPN and follow the new Action Pack enrollment/purchasing process from the Microsoft Partner Portal.
Re-enrollment experience and steps o
Existing Action Pack SP and DD subscribers who enrolled in Action Pack between February 24, 2013 and February 23, 2014 should follow the new Action Pack enrollment/purchasing process from the Microsoft Partner portal.
Their Action Pack SP and DD subscriptions will expire between February 24 2014 and February 24 2015. On the day of SP or DD subscription expiration or any time earlier partners are welcome to re-enroll into the new Action Pack from the Microsoft Partner portal. Upon successful new Action Pack subscription purchase completion the old SP and DD subscriptions benefits remain unchanged (they are available for use till they expire), and new Action Pack subscription benefits are available immediately. MAPS SP & DD cannot be renewed. As a result, it is possible for a partner to have SP, DD and new Action Pack, all at the same time for some time. There is no roll over of unused SP or DD benefits from into the new Action Pack subscription. There also will be no roll-over benefits from one annual subscription to another subsequent annual subscription in the new Action Pack.
Call-To-Action for re-enrollment at launch in February 24, 2014: o
Upgrade your existing or expiring Action Pack SP and DD subscriptions by subscribing to new Action Pack http://aka.ms/maps
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Other programs migrating to Action Pack 1.
Microsoft cloud incubation programs integrate with Action Pack. Two Microsoft Azure cloud partner programs, Cloud Accelerate and Cloud Essentials, are being migrated into Action Pack and competencies.
2.
Microsoft subscription programs integrate with Action Pack. Two Microsoft subscription programs, TechNet subscriptions and MSDN subscriptions merge into Action Pack. TechNet subscriptions will terminate automatically when partners purchase new Action Pack subscription. MSDN subscriptions are still available at the launch of the new Action Pack, but will be merged during 2014.
3.
Microsoft auxiliary developer programs migrate with Action Pack. Subscribers to BizSpark, which is dedicated to developers in startups, and DreamSpark, which is dedicated to students and Academic institutions will be offered to transition to new Action Pack at launch as these programs are being retired.
4.
Microsoft devices development program integrate with Action Pack. Soon after the new Action Pack launch, partners from Windows Embedded Partner Program will receive an offer to either enroll in the new “Intelligent Systems” competency, or the new Action Pack.
Call-To-Action for enrollment at launch since February 24, 2014: o
Subscribe to Action Pack today from http://aka.ms/maps
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Action Pack Program o
FAQ for Action Pack
o
FAQ for Action Pack in the Partner Community
o
Phone your local Regional Customer Service Center for MPN hip and Action Pack (phone is available only to active Action Pack subscribers)
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