Presentation Harrods Vs Selfridges 706v35

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Group Member • • • • • • • •

Mawrah Ahmed Keenjhar Khoso Neha Khan Kailash Ahuja Taimoor Memon Anju Datwani Fariya Alvi Zoya Khanji

The Harrods motto is Omnia Omnibus Ubique – 'everything for everybody, everywhere'.

In 1917, the managing directors of Harrods and Selfridges made a bet as to which store would make more profits. Gordon Selfridge lost. His gift of a silver replica of Harrods still has pride of place on our Lower Ground Floor.

The flagship store on London's Oxford Street is the second largest shop in the UK (after Harrods) and opened 15 March 1909.

Selfridges, also known as Selfridge & Co., is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge.

Harrods is considered a glamorous shopping place. Though nearly everything is available at Harrods but the target market segment that Harrods focuses on is the upper class.

Harrods focuses on Acheivers and Believers mostly and somehow fullfillers aswell.

People visiting Harrods may belong to any age group but majority of them belong to the social class A and expect a service that is up to the mark Consumers expect that the product available at Harrods would belong to the highest of the qualities available.

Harrods provide a whole shopping experience which can be attractive to believers. Harrods welcome all type of consumers including believers,acheivers and fullfillers.

Harrods have recently focused on the ‘experiencers’ by introducing a whole new concept of branding for youth.

Harrods is also focusing on Chinese Consumers because of increasing per capita income of chinese people. High prices products attract the believers.

Bars and entertainment areas attract the Experiencers

Selfridges is more focused towards entertainment as it has 15 bars, cafes and restaurants inside the area. Great architectural store attract fullfillers who are fond of art.

Sophisticated environment makes it attractive to fullfillers.

People actually go there for shopping as compared to Harrods which is itself a tourist spot. Non costly brands such as Warehouse attract acheivers as well. Focuses more on Fullfillers as its prices are a bit lower then Harrods but the product is of same quality.